The document discusses early ideas for marketing materials for a slasher film called "Deadwood Grove." It proposes ideas for the antagonist's costume, mask, and weapon to make him appear threatening. It also provides ideas for the poster design, including using red font for the title and taglines referring to the forest setting. Finally, it outlines potential images and text for a marketing magazine, such as shots of the antagonist or a chase between the antagonist and protagonist, as well as masthead name ideas for the magazine.

1. Early Ideas

2. Poster: Image
Low angle on antagonist- makes him appear more dominating in the frame and threatening
towards the audience.
His costume will be all black to blend in with the darkness. None of his skin will be visible as it
will all be covered by his dark costume.
His mask will be a signature piece to the slasher. It will be a white baseball mask or a balaclava.
This allows the audience and the characters to only see his eyes rather than his facial
expression; stripping away his emotions and human features, portraying him as a fearful
monster.
His weapon; The weapon will be a large axe to blend in with the idea of the setting in a forest. It
is a heavy, sharp object, this will make the antagonist appear threatening and powerful.

3. Poster: Text
The title ( DeadWood Grove) of the film will be featured central and underneath the image to follow layout
conventions.
It will be in red font to connote danger, blood and gore; triggering the slasher sub-genre.
Our tagline will also feature, 'Welcome to the woods'. This will sit above the slasher title, yet in a smaller font to
make sure the title grabs attention first.
Colours we have thought about for the tagline as a group are; dark greys/greens and whites.
Font Ideas:
All three of these fonts link perfectly to the narrative of our slasher. The letters have a sinister approach to them,
through the use of the smeared effect; this could connote blood and gore which will be shed in our film. They also
have a worn away effect, this could link to the forest setting as they mirror the rooked and rotten trees.

4. Magazine: Image
We have several ideas for our magazine image. Firstly, we thought about a
long shot of our antagonist on a plane black background. Using direct
address in a low angle shot will make him appear fearful and
threatening towards the audience. His weapon will also feature in the
image.
Another idea was to include both the antagonist and protagonist. It will
again feature a plain background, with a medium close up of the final
girl appearing scared towards the camera, with the killer lurking over
her right shoulder holding his axe above his head ready to strike. Or
simply just lurking over her watching, creating a sinister tone for the
magazine; again mirroring the idea of a cat and mouse chase throughout
the film.

5. Magazine: Text
We have brainstormed many different names for the masthead of our magazine. We are yet to come to a
conclusion of what this will be, but the name will be chosen from the brainstorm below.
The main sell-line will be regarding ‘Deadwood Grove’ as this would then help to anchor the main image.
The sell-lines will not be relative to our movie of ‘Deadwood Grove’ in particular, but will be a further initiative
in order to convince the target audience to purchase the magazine.
Magazine Masthead Names:
Brainstorm
Deviation Delirium
Delusion
Phantasm
Ripper
Entity
Darranger
Hysteria

6. Solution
As a group we were able to deliberate several ideas for our poster and magazine. Through our
practical production we will be trying out the several different ideas to see which best suits the
frame, this will also allow us to experiment with different ideas rather than sticking to one.