Cloud computing allows applications and services to be delivered over the internet through virtualized infrastructure. It provides scalable resources, self-service access, and pay-as-you-go pricing. While cloud computing offers potential benefits, there is still confusion around its definition. Oracle's strategy is to provide enabling technologies for both private and public cloud deployments, giving customers choice while ensuring security and enterprise-grade capabilities. Architects should assess existing systems to identify good candidates for cloud and plan a gradual evolution that partitions workloads and shifts resources to shared services.

1. Cloud ComputingMarc CaltabianoDirector, Enterprise Architecture

2. © 2009 Oracle Corporation – Proprietary and ConfidentialThe following is intended to outline our general product direction. It is intended for information purposes only, and may not be incorporated into any contract. It is not a commitment to deliver any material, code, or functionality, and should not be relied upon in making purchasing decisions.The development, release, and timing of any features or functionality described for Oracle’s products remains at the sole discretion of Oracle.

3. Cloud ComputingAgendaCurrent Business ChallengeWhat is Cloud Computing?Types of Clouds?Oracle’s Cloud Computing StrategyEvolution to cloud computingImplications and Guidance© 2009 Oracle Corporation – Proprietary and Confidential

4. Cloud ComputingCurrent Business Challenge© 2009 Oracle Corporation – Proprietary and ConfidentialHuman CapitalMergers and AcquisitionsGlobal Societal MarketsGlobal Risk ComplianceBusiness Executive AgendaEfficiency & Cost ReductionCompetition & Alternate ChannelsGlobal Economic FactorsNew & Core Systems Modernisation

5. Cloud ComputingA New Generation of IT Challenges© 2009 Oracle Corporation – Proprietary and Confidential

6. Current ChallengeMore Infrastructure ≠ Better Information!© 2009 Oracle Corporation – Proprietary and ConfidentialYou need to have actionable information?

7. Business Systems may not come from one vendor, but must work together as if they doCurrent Challenge Disparate Systems & Missing Information© 2009 Oracle Corporation – Proprietary and Confidential

8. Current Challenge Disconnected Processes© 2009 Oracle Corporation – Proprietary and ConfidentialBusiness Processes are unique to individual Business Units, but must work together to orchestrate your enterprise

9. Current Challenge Rigid Data Centre - limit innovation© 2009 Oracle Corporation – Proprietary and ConfidentialIT Infrastructure silos are expensive, under-utilizedand difficult to secure

10. Current Challenge Today's data center – expensive to run© 2009 Oracle Corporation – Proprietary and ConfidentialServer utilisation remains very low. . .1009080A small number of organizations are starting to monitor server utilisation, however very few organisations monitor facilities energy efficiency or utilisation70605040Peak daily utilization (percent)30 Up to 30% servers are dead201000102030405090100Average daily utilization (percent)* Sample size – 45 data centers Source: Uptime Institute

11. Moving to the Cloud…What is driving all the Hype?

12. Who is developing the business case?© 2009 Oracle – Proprietary and Confidential 11

13. Cloud ComputingHype Cycle: More than IT© 2009 Oracle Corporation – Proprietary and Confidential

14. Cloud ComputingRate of Interest is rising© 2009 Oracle Corporation – Proprietary and Confidential

15. © 2009 Oracle Corporation – Proprietary and ConfidentialWhat the hell is cloud computing? The interesting thing about cloud computing is that [people] have redefined cloud computing to include everything that [they] already do. I can’t think of anything that isn’t cloud computing with all of these announcements. The computer industry is the only industry that is more fashion-driven than women's fashion. Maybe I’m an idiot, but I have no idea what anyone is talking about. What is it? It’s complete gibberish. It’s insane. We’ll make cloud computing announcements. I’m not going to fight this thing. But I don’t understand what we would do differently in the light of cloud other than change the wording on some of our ads.YouTube: Search “cloud ellison”Excerpted from: Oracle Open World, September 28, 2008

16. Cloud ComputingIs it old technology rebranded?© 2009 Oracle Corporation – Proprietary and ConfidentialEAISOAWorkflowBPMWebCloudWeb 2.0ASPSaaSOutsourceIaaS

17. Cloud ComputingGeneral Understanding and Use of Cloud© 2009 Oracle Corporation – Proprietary and Confidential1- 3<1Yrs<11 - 3No planImplementingPlanning to ImplementGeneral Awareness of Cloud Computing is HIGH, but ~85% have responded that the definition of Cloud Computing is not well understoodSource: Oracle – Private Cloud Computing for Executives Survey, 2009

18. Cloud ComputingWhat is it?© 2009 Oracle Corporation – Proprietary and Confidential*Often characterized by:Virtualized computing resources

19. Seemingly limitless capacity/scalability

20. Dynamic provisioning

21. Multi-tenancy

22. Self-service

23. Pay-for-use pricing* Source: Wikipedia.org

24. Cloud SaaS, PaaS, IaaSApplications delivered as a service to end-users over the InternetSoftware as a ServiceApp development & deployment platform delivered as a servicePlatform as a ServiceServer, storage and network hardware and associated software delivered as a serviceInfrastructure as a Service© 2009 Oracle – Proprietary and Confidential 18

25. Cloud Computing15 Ways to Tell Its Not Cloud Computing© 2009 Oracle Corporation – Proprietary and ConfidentialIf you peel back the label and its says “Grid” or “OGSA” underneath… it is not a cloud.

26. If you need to send a 40 page requirements document to the vendor … it is not cloud.

27. If you can’t buy it on your personal credit card… it is not a cloud

28. If they are trying to sell you hardware… it is not a cloud.

29. If there is no API… it is not a cloud.

30. If you need to re-architect your systems for it… It is not a cloud.

31. If it takes more than ten minutes to provision… it is not a cloud.

32. If you can’t de-provision in less than ten minutes… it is not a cloud.

33. If you know where the machines are… it is not a cloud.

34. If there is a consultant in the room… it is not a cloud.

35. If you need to specify the number of machines you want upfront… it is not a cloud.

36. If it only runs one operating system… it is not a cloud.

37. If you can’t connect to it from your own machine… it is not a cloud.

38. If you need to install software to use it… it is not a cloud.

39. If you own all the hardware… it is not a cloud.

40. If it takes 20 slides to explain…. It is not a cloudCourtesy James Governor’s Monkchips Blog: http://www.redmonk.com/jgovernor/

41. Cloud Computing15 Ways to Tell Its Not Cloud Computing© 2009 Oracle Corporation – Proprietary and ConfidentialIf you peel back the label and its says “Grid” or “OGSA” underneath… it is not a cloud.

42. If you need to send a 40 page requirements document to the vendor … it is not cloud.

43. If you can’t buy it on your personal credit card… it is not a cloud

44. If they are trying to sell you hardware… it is not a cloud.

45. If there is no API… it is not a cloud.

46. If you need to re-architect your systems for it… It is not a cloud.

47. If it takes more than ten minutes to provision… it is not a cloud.

48. If you can’t de-provision in less than ten minutes… it is not a cloud.

49. If you know where the machines are… it is not a cloud.

50. If there is a consultant in the room… it is not a cloud.

51. If you need to specify the number of machines you want upfront… it is not a cloud.

52. If it only runs one operating system… it is not a cloud.

53. If you can’t connect to it from your own machine… it is not a cloud.

54. If you need to install software to use it… it is not a cloud.

55. If you own all the hardware… it is not a cloud.

56. If it takes 20 slides to explain…. It is not a cloudCourtesy James Governor’s Monkchips Blog: http://www.redmonk.com/jgovernor/

57. Cloud ComputingWhy Change?© 2009 Oracle Corporation – Proprietary and ConfidentialBenefitsChallenges/IssuesSpeedSecurityQoSCostFit

58. Cloud ComputingSet up & run software over a network© 2009 Oracle Corporation – Proprietary and ConfidentialCloud Computing DeploymentTraditional Software DeploymentDeployment PortalSpecify and procure hardwareApplicationConfigure hardwareSet up software through Web interfaceMiddlewareProvision hardwareServiceEnabled by:SOA/Shared ServicesGrid/Dynamic ResourcingVirtualizationManagement AutomationOSConfigure and deploy supporting softwareCapacity adjusts as demand changesConfigure and deploy applicationAdd hardware and reconfigure stack as demand grows

59. Cloud ComputingProvided at Different Levels© 2009 Oracle Corporation – Proprietary and ConfidentialThe more cloud provides, the less to build per app (also less flexibility!)Application(SaaS) e.g. Oracle On DemandBuilt by Cloud CustomerPlatform(PaaS) e.g. Google App EngineProvided by CloudInfrastructure(IaaS) e.g. Amazon EC2

60. Cloud ComputingPublic or Private?© 2009 Oracle Corporation – Proprietary and ConfidentialPublic CloudsPrivate CloudINTRANETSaaSSaaSINTERNETPaaSPaaSIaaSIaaSUsersPublic cloud providers offer services to multiple customersEnterprises create private clouds for internal use

61. Cloud ComputingPublic or Private?© 2009 Oracle Corporation – Proprietary and ConfidentialOracle On-DemandSalesforce.comGoogle App Engine Amazon EC2Corporate Cloud ServicesCorporate NetworkInternetPublic Cloud:No infrastructure setup

62. Minimal management

63. Lower upfront costsPrivate Cloud:Greater control

64. Easier to integrate

65. Lower total costs

66. None of the disadvantages of public cloudBoth offer:High efficiency

67. High performance

68. High availability

69. Elastic capacityCloud ComputingOracle’s Strategy© 2009 Oracle Corporation – Proprietary and ConfidentialProvide enabling technology to other cloud providersOffer customers a growing number of applications as SaaS services12Give customers the choice to deploy Oracle technologies in either private clouds or public IaaS clouds3Public CloudsPrivate CloudINTRANETSaaSSaaSINTERNETPaaSPaaSIaaSIaaSUsersOracle is a PaaS/IaaS enabler not providerOur objectives:Ensure that cloud computing is fully enterprise grade

70. Support both public and private cloud computing – give customers choiceCloud ComputingPart of the Oracle Technology Continuum© 2009 Oracle Corporation – Proprietary and ConfidentialCloud Policies

71. Self-Service Provisioning

72. Appliance Builder

73. Cloud infrastructure

74. Oracle VM

75. Weblogic Suite

76. Database Machine

77. Oracle Enterprise Linux

78. Oracle SOA and BPM Suite

79. Oracle Identity Management

80. Oracle In-memory Grid

81. Enterprise Manager Grid Control

82. Oracle Cluster File Systems

83. Automatic Storage Management

84. Application Server Clusters

85. Real Application ClustersCloud ComputingEvolution to Cloud© 2009 Oracle Corporation – Proprietary and ConfidentialPublic CloudsHybridIaaSIaaSPaaSPublic Cloud EvolutionSaaSPaaSSaaSVirtual Private CloudApp2App3App1App1App2App3Private PaaSPrivate PaaSPrivate IaaSPrivate IaaSHybridPrivate CloudFederation with public clouds

86. Interoperability

87. Cloud bursting

88. Self-service

89. Policy-based resource mgmt

90. MeteredPrivate Cloud EvolutionApp1App2App3App1App2App3Private PaaSPrivate IaaSSilo’dGridVirtual

91. Shared services

92. Dynamic

93. Standardized appliances

94. Physical

95. Dedicated

96. Static

97. HeterogeneousCloud ComputingImplications for ArchitectsHow to add desirable qualities to architectures that weren’t initially designed for them?Virtualization and Incremental Scaling

98. Abstraction

99. Chargeback

100. Can this be done as part of normal operations? Or as the foundation of a next generation architecture?

101. Which applications and systems are a good fit?

102. How to incent business stakeholders to trust shared environments?

103. To what extent of your infrastructure does this apply?© 2009 Oracle Corporation – Proprietary and Confidential

104. Cloud ComputingGuidance – Plan the JourneyAssess your portfolioGet executive/business sponsorshipPrepare to partitionDon’t externalize your coreShift resources from context to coreFuture-proof your IT organisation© 2009 Oracle Corporation – Proprietary and Confidential

106. For more informationContact your Oracle representative or partnerMake use of best practiceOracle Cloud Computing Centerhttp://www.oracle.com/goto/cloudOracle Grid Computinghttp://www.oracle.com/technologies/grid Next Generation Data Centerhttp://www.oracle.com/technologies/next-generation-data-centerContact us directlyMarc Caltabiano: marc.caltabiano@oracle.com© 2009 Oracle Corporation – Proprietary and Confidential

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