Hannah Burke, Megan Hays, Colin O’Neill, Alan Thau propose an entirely online television network with an on-demand catalog and live primetime broadcasts available through their website or mobile app. Users can choose between a free, ad-supported option or a subscription option without ads. The social media-integrated website aims to be user-friendly and include transmedia features while advertising online through various techniques with 5 minutes of commercials per 55 minutes of content. They are interested in an ethnically diverse show to appeal to their minority-friendly network which currently lacks representation.