How to Share the Right Ideas through the Right MediaJason Cruz
My presentation slides at the Philippine Junior Marketing Association's "Juan Big Idea 2014" marketing conference. This topic is on storytelling through the social media channels that better amplify your messages.
Please share on Twitter, Facebook, and/or LinkedIn if you found it useful!
1) The document discusses how the author created three media products - a music video, album design, and promotional poster - to effectively promote a fictional band.
2) The key was to use consistent "media language" across all three products, including similar clothing, locations, instruments, shots, lighting, and logos to represent the band and connect the products.
3) Elements like smoking, indie clothing, city locations, and close-up shots of band members were chosen to match the genre and appeal to the target audience. Maintaining visual continuity across the music video, album, and poster unified the band's representation.
O vereador Waguinho atendeu pedido dos moradores de Pimenteiras para reparos na pavimentação, capina, desobstrução de galerias pluviais e pavimentação de uma via de acesso ao ônibus. Ele também solicitou melhorias no bairro das Paineiras, como recapeamento, sinalização, limpeza das margens do rio e desobstrução de bueiros.
The Teigwaren Riesa GmbH noodle factory in Riesa, Germany was originally founded to support workers in other factories in the region. It has since grown into a large producer of noodles that uses modern machinery but still employs some workers. The factory produces both traditional and exotic noodle varieties and cooperates with international partners for production and sales. It focuses on quality products and marketing through the internet, brochures, and word of mouth rather than television advertising. The tour group found the visit educational and interesting.
GM_Events & Presentations_General Motors at the Automotive Securities Analyst...Manya Mohan
General Motors provided an update on its restructuring efforts at an auto analyst event, stating it was on track to meet the targets of its viability plan submitted to the government. However, GM adopted more conservative assumptions for vehicle sales in light of economic uncertainty, now planning for 2009 U.S. sales of 10.5 million units versus its initial forecast of 10.5-12 million units. GM also revised down its global sales assumptions for 2010-2012. Lowering the sales forecasts will lead to tougher operational decisions but better position GM for long-term viability as markets recover.
The Internet - social in particular - is full of ways to put ourselves in danger. Check this out and learn how to stay safe on social media.
This is the slideshow of my talk during the Manila Social Media Day 2013.
How to Share the Right Ideas through the Right MediaJason Cruz
My presentation slides at the Philippine Junior Marketing Association's "Juan Big Idea 2014" marketing conference. This topic is on storytelling through the social media channels that better amplify your messages.
Please share on Twitter, Facebook, and/or LinkedIn if you found it useful!
1) The document discusses how the author created three media products - a music video, album design, and promotional poster - to effectively promote a fictional band.
2) The key was to use consistent "media language" across all three products, including similar clothing, locations, instruments, shots, lighting, and logos to represent the band and connect the products.
3) Elements like smoking, indie clothing, city locations, and close-up shots of band members were chosen to match the genre and appeal to the target audience. Maintaining visual continuity across the music video, album, and poster unified the band's representation.
O vereador Waguinho atendeu pedido dos moradores de Pimenteiras para reparos na pavimentação, capina, desobstrução de galerias pluviais e pavimentação de uma via de acesso ao ônibus. Ele também solicitou melhorias no bairro das Paineiras, como recapeamento, sinalização, limpeza das margens do rio e desobstrução de bueiros.
The Teigwaren Riesa GmbH noodle factory in Riesa, Germany was originally founded to support workers in other factories in the region. It has since grown into a large producer of noodles that uses modern machinery but still employs some workers. The factory produces both traditional and exotic noodle varieties and cooperates with international partners for production and sales. It focuses on quality products and marketing through the internet, brochures, and word of mouth rather than television advertising. The tour group found the visit educational and interesting.
GM_Events & Presentations_General Motors at the Automotive Securities Analyst...Manya Mohan
General Motors provided an update on its restructuring efforts at an auto analyst event, stating it was on track to meet the targets of its viability plan submitted to the government. However, GM adopted more conservative assumptions for vehicle sales in light of economic uncertainty, now planning for 2009 U.S. sales of 10.5 million units versus its initial forecast of 10.5-12 million units. GM also revised down its global sales assumptions for 2010-2012. Lowering the sales forecasts will lead to tougher operational decisions but better position GM for long-term viability as markets recover.
The Internet - social in particular - is full of ways to put ourselves in danger. Check this out and learn how to stay safe on social media.
This is the slideshow of my talk during the Manila Social Media Day 2013.
Este documento describe las orientaciones generales y los criterios de evaluación para proyectos deportivos. Define seis subsectores de inversión deportiva, incluyendo deporte recreativo, formativo, competitivo y de alto rendimiento. También describe siete tipos de proyectos deportivos, como instalaciones básicas, proyectos territoriales y funcionales, y centros para eventos deportivos y alto rendimiento. Explica los procesos y criterios de evaluación requeridos para cada tipo de proyecto deportivo.
This document provides guidance on several cinematography techniques: 180 degree shots require staying on one side of the line to maintain audience orientation, and any crossing must be shown; shot reverse shots cut between two cameras filming a conversation to capture reactions; match on action ensures continuity and fluidity between two shots; and cut-aways provide clues to the narrative by cutting from a general sequence to an object or character.
The document provides instructions for students to login to the SideVibe website and complete a winter holiday assignment. It outlines having students return books, sit at their assigned seats, login to their netbooks and SideVibe accounts, explore the Nat Geo website, and learn proper checkout procedures. The steps include logging into SideVibe using a provided username and password, viewing the topic and directions for the winter celebrations assignment, and finding the names of books they have checked out by signing up for a SideVibe account and completing a tutorial.
The Comenius Project was a 2011-2013 exchange program between secondary schools in five European countries: Finland, Denmark, Lithuania, Greece, and Germany. Students formed companies and designed merchandise as part of an entrepreneurship project. They traveled to partner schools to produce, market, advertise, and sell their products. The document outlines trips taken by each school group as part of the exchange, including visits to local companies and landmarks. It concludes with details of a final fair where students presented and sold their merchandise.
The document describes a Vorsteiner GTS-V Boot Lid for the BMW 1M. Weighing only 11 pounds, the boot lid accentuates the lines and curves of the 1M. It was designed using Autoclave Pre-Preg Carbon Fiber technology to be stiff, strong as aerospace materials yet lightweight, and adds downforce at high speeds. The boot lid improves the style of the 1M in a subtle yet aggressive manner.
This document outlines common conventions used in music videos including performance, narrative, and mixture styles. It also discusses camera conventions like close-ups of the artist and long shots of crowds. Editing conventions are mentioned like footage fitting the beat of the music through lip syncing and using split screens to show multiple narratives. The overall conventions discussed are aimed at visually representing the music and artist.
Social Media Management - The Coolest CareerJason Cruz
As the Philippines move even faster into a digitized state, social media management is fast becoming a popular but also misunderstood work description. Here is an attempt to present the basics of what social media managers actually do - and their relevance in a world modernizing yet again.
This was my talk given on Feb 9, 2013 at Colegio de San Juan de Letran, Manila, for the Young Marketing Executives' "UPBEAT: A Jumpstart for Marketing Profession".
Lithuania, 3rd part of portfolio – Marketingeyecomenius5
The document discusses a marketing survey conducted about producing and selling eco cards. The survey found that most respondents would be willing to pay between 0.87-1.45 euros for handmade cards, and would buy 1-10 cards per year. Most interest was in cards for Christmas, New Year, and birthdays. The best places to sell cards according to respondents would be in schools and shops. The document also provides a cost analysis of producing small and large eco cards and estimates the potential profits from selling 100 cards.
O boletim informativo apresenta as primeiras realizações do vereador WAGUINHO, como obras de infraestrutura, paisagismo e asfaltamento no Loteamento Espanhol, menos de dois meses após assumir o mandato, atendendo às necessidades da comunidade. O vereador também planeja transformar a rua em área de lazer aos finais de semana.
The document discusses communicating an important message to someone. It says to convey the message clearly and ensure the person understands by having them repeat back the key points. It also stresses delivering the message respectfully and avoiding conflict or arguments.
Claudia Porchietto, candidata del centrodestra alla presidenza della provincia di Torino, si è fatta promotrice di due inchieste riguardanti la distanza tra politica e cittadini e la creatività di Torino; la testimonianze del web sono state raccolte in un e-book scaricabile dal suo sito
Este documento describe las orientaciones generales y los criterios de evaluación para proyectos deportivos. Define seis subsectores de inversión deportiva, incluyendo deporte recreativo, formativo, competitivo y de alto rendimiento. También describe siete tipos de proyectos deportivos, como instalaciones básicas, proyectos territoriales y funcionales, y centros para eventos deportivos y alto rendimiento. Explica los procesos y criterios de evaluación requeridos para cada tipo de proyecto deportivo.
This document provides guidance on several cinematography techniques: 180 degree shots require staying on one side of the line to maintain audience orientation, and any crossing must be shown; shot reverse shots cut between two cameras filming a conversation to capture reactions; match on action ensures continuity and fluidity between two shots; and cut-aways provide clues to the narrative by cutting from a general sequence to an object or character.
The document provides instructions for students to login to the SideVibe website and complete a winter holiday assignment. It outlines having students return books, sit at their assigned seats, login to their netbooks and SideVibe accounts, explore the Nat Geo website, and learn proper checkout procedures. The steps include logging into SideVibe using a provided username and password, viewing the topic and directions for the winter celebrations assignment, and finding the names of books they have checked out by signing up for a SideVibe account and completing a tutorial.
The Comenius Project was a 2011-2013 exchange program between secondary schools in five European countries: Finland, Denmark, Lithuania, Greece, and Germany. Students formed companies and designed merchandise as part of an entrepreneurship project. They traveled to partner schools to produce, market, advertise, and sell their products. The document outlines trips taken by each school group as part of the exchange, including visits to local companies and landmarks. It concludes with details of a final fair where students presented and sold their merchandise.
The document describes a Vorsteiner GTS-V Boot Lid for the BMW 1M. Weighing only 11 pounds, the boot lid accentuates the lines and curves of the 1M. It was designed using Autoclave Pre-Preg Carbon Fiber technology to be stiff, strong as aerospace materials yet lightweight, and adds downforce at high speeds. The boot lid improves the style of the 1M in a subtle yet aggressive manner.
This document outlines common conventions used in music videos including performance, narrative, and mixture styles. It also discusses camera conventions like close-ups of the artist and long shots of crowds. Editing conventions are mentioned like footage fitting the beat of the music through lip syncing and using split screens to show multiple narratives. The overall conventions discussed are aimed at visually representing the music and artist.
Social Media Management - The Coolest CareerJason Cruz
As the Philippines move even faster into a digitized state, social media management is fast becoming a popular but also misunderstood work description. Here is an attempt to present the basics of what social media managers actually do - and their relevance in a world modernizing yet again.
This was my talk given on Feb 9, 2013 at Colegio de San Juan de Letran, Manila, for the Young Marketing Executives' "UPBEAT: A Jumpstart for Marketing Profession".
Lithuania, 3rd part of portfolio – Marketingeyecomenius5
The document discusses a marketing survey conducted about producing and selling eco cards. The survey found that most respondents would be willing to pay between 0.87-1.45 euros for handmade cards, and would buy 1-10 cards per year. Most interest was in cards for Christmas, New Year, and birthdays. The best places to sell cards according to respondents would be in schools and shops. The document also provides a cost analysis of producing small and large eco cards and estimates the potential profits from selling 100 cards.
O boletim informativo apresenta as primeiras realizações do vereador WAGUINHO, como obras de infraestrutura, paisagismo e asfaltamento no Loteamento Espanhol, menos de dois meses após assumir o mandato, atendendo às necessidades da comunidade. O vereador também planeja transformar a rua em área de lazer aos finais de semana.
The document discusses communicating an important message to someone. It says to convey the message clearly and ensure the person understands by having them repeat back the key points. It also stresses delivering the message respectfully and avoiding conflict or arguments.
Claudia Porchietto, candidata del centrodestra alla presidenza della provincia di Torino, si è fatta promotrice di due inchieste riguardanti la distanza tra politica e cittadini e la creatività di Torino; la testimonianze del web sono state raccolte in un e-book scaricabile dal suo sito
Il Governo decide di investire un miliardo e mezzo per la fibra ottica e Claudia Porchietto dichiara “Necessità di banda larga per tutta la provincia torinese”