The Current Status and Future Development of Digital Publishing Industry in K...
E Book Business Of Besta
1.
2.
3.
4. eBook Operation for 20 Years
Our First eBook -
The Electronic Dictionary
Different formats and types of
standard and specialized Dictionaries
COMPACT LIGHT WEIGHT
EFFICIENT SCALABLE
Source: Besta Website
5. Current Customer Segmentation
< Aged 22 > Aged 31
Forced Reading Casual Reading
+ +
Studying Buying Power
= Aged 23~30
FUN FUN FUN
6. Enhancements
T
EN
LIVE VOICE PRONUNCIATION M
IN G
A RY IN
ENCYCLOPEDIA E RT A AD
T ET RE
EN ECR AL
WORD USAGE eS SU IES
A
C ILIT
TESTS U T
(TOEFL, TOIEC, GEPT, SAT, GMAT, GRE)
7. Evolution
ENGLISH LEARNING MULTIPLE LANGUAGES
VOCABULARY CHINESE LEARNING
GRAMMAR CASUAL READING
WIRELESS CONNECTIVITY
PLATFORM OPERATIONS
So What Have We
Been Waiting For?
Source: Besta Website
9. Color Panels
Smart Phones: 3.0”~4.0”
THE DREAM Short Reading: OK
Emergency Web Browsing: OK
PRODUCT eMail App: Great
Other Apps: Great
Battery Life: NO OK!
Net Book: 7”~11.6” Colour ePaper
Reading: OK but still heavy PRICY
Web: OK but heavy
Dull Colors
Apps: OK but heavy
Price: High Slow Page Turn
Battery Life: NO OK!!! Time to Market
14. Target Audience
All Ages
Is it a Phone? Is it a PC?
Is it a Web Device?
No, It’s a Besta OOO Device!
15. Main Boosters (Taiwan)
Internet Usage Rates Across Age Groups
Internet Penetration Rate: 68%
M. Phone Penetration Rate: 105.9%
Broadband Penetration Rate: 30.4%
3G Web Penetration Rate: 6.6%
WiFi Penetration Rage: 25.1%