The financial world is evolving fast. In this talk, Jon explores how fintechs can embrace decentralised finance (DeFi) to reimagine traditional finance (TradFi) models and create more open, efficient, and inclusive systems. Drawing on his experience in scaling tech start-ups and advising fintech leaders, Jon breaks down what meaningful DeFi integration looks like in practice, the opportunities it unlocks, and the cultural shifts required to make it work. Attendees will walk away with a clearer understanding of how to navigate this transformation and build the financial infrastructure of tomorrow.