New retail stores in the SoHo and NoHo neighborhoods of New York City are featuring unique design elements that blend hard and soft materials. Rachel Comey's store includes a concrete shoe display made of stones from Long Island beaches and reclaimed wood walls. Filson's store has relics and reclaimed materials like a wall from the old Williamsburg Domino Sugar factory. Trademark's minimalist space was designed by Andreas Bozarth Fornell and features surprises like a Donald Judd-inspired desk and blue concrete floors.

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NOVEMBER/DECEMBER 2014 DESIGNRETAILONLINE.COM
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UXTAPOSING THE SOHO and NoHo neighborhoods’ sleek
mega-retail establishments from Zara to Prada, new brands are
opening their first New York retail outposts with a decidedly
bricks-and-mortar attitude.
These retail hotspots feature exciting elements like green
living walls, concrete shoe displays made with stones from a Long Island
beach, and Instagram galleries blended with whitewashed exposed brick
and reclaimed-wood walls from Brooklyn.
- Zoë Zellers
NewtoNewYork
SOHOAND
NOHO
Rachel Comey
After a 14-year wait, designer Rachel Comey opened her
first store last summer, much to the delight of downtown
Manhattan’s style-savvy men and women. She enlisted
architect Elizabeth Roberts and decorator Charles de Lisle
to create a quirky, texturally rich space that takes hints
from Comey’s own apartment. Beneath a skylight stands
a concrete shoe display fixture made in part from stones
collected from both Comey’s favorite Long Island beach
and her denim-washing site. Custom burgundy leather
sofas, plush chartreuse velvet curtains, hand-molded brass
racks, exposed wood beams and cream-colored stucco
walls balance the hard-meets-soft Rachel Comey vibe.
Photo by GUS POWELL
Filson
This new store’s Old World relics and reclaimed décor add
a lot of personality to the Northwest heritage brand’s first
East Coast outpost, a 1,800-sq.-ft. shop nestled next to a
Beaux Arts firehouse building. Cult fans of Filson, which
kicked off during the Gold Rush years (yes, 1897), trickle
in for signature luggage, duffle bags and outerwear. But
unsuspecting customers also will be drawn in to discover
a wall reclaimed from the Williamsburg Domino Sugar
factory. An additional wall will transform seasonally—
Satoshi Kawamoto (aptly known as “Greenfingers”)
designed it as a green living wall.
Photo by TRAVIS GILLETT
Trademark
American-sportswearlineTrademarkisrelativelynewtothe
fashionscene,debutinglastFebruary,butstyleisnothing
newtoitscreators,sistersPookieandLouisaBurch(their
stepmotherisdesignerToryBurchandtheirfatheris
C.WonderfounderChrisBurch).Withmuchbuzzaboutthe
no-fuss,cool-kidTrademark,thegirlsexpandedthelineto
includeamen’scollectionandopeneddoorstoa2,600-sq.-ft.
SoHominimalistmecca.Stockholm’sAndreasBozarth
Fornelldesignedthemodernspace,whichrevealssubtle
surpriseslikeaDonaldJudd-inspiredsheetmetaldesk,blue
concretefloorsandwallspaneledinbird’s-eyemaple.
Photo courtesy of TRADEMARK