Business Transformation In
The Age Of Big Data
Shahbaz Ali
2013




Store. Control. Understand.
Agenda




                     Unstructured   Big Data in      Big Data
   “Big Data”?                                                  Questions
                     Data Growth      Action        Use Cases




© 2013 Tarmin Inc.                   CONFIDENTIAL
                                                                            2
Big Data Buzz


                                                              “Ten reasons why
                                   “The challenge–             Big Data will
    “Why big data                   and opportunity–           change the
     is a big deal”                 of big data”               industry”
      InfoWorld – 9/1/11            McKinsey Quarterly—5/11   Tnooz -8/15/11




    “Keeping Afloat
     in a Sea of 'Big                “Getting a Handle         “The promise of
     Data”                            on Big Data”              Big Data”
      ITBusinessEdge – 9/6/11         Businessweek-9/7/11       Intelligent Utility-8/28/11




© 2013 Tarmin Inc.                           CONFIDENTIAL
                                                                                              3
Big Data – Dead or Alive?

                                                Smart Data




                             Predictive
                                                                  Data Science
                             Analytics




                                                Metadata –
                                                Data about
                                                  Data

           Big Hype Cycle “Big Data”

           • Every vendor selling Big Data but none of them agrees on the definition



© 2013 Tarmin Inc.                                 CONFIDENTIAL
                                                                                       4
Our Definition


           Big Data Definition

           • Big Data refers to datasets that grow so large that it is difficult to
             capture, store, manage, share, analyze and visualize with the typical database software tools




Store & Capture                                Manage &                             Analyze &
     Data                                     Control Data                        Understand Data
      Wide range of Big                           Big Data is                           Opportunity in
        Data types &                          aggregated across                        patterns & trends
          formats                            dispersed data pools                         within data


                                              Big Data is cross-                       Requires analytic
    Simultaneous use of
                                             business unit, cross-                      toolkit to yield
       multiple tools
                                                  company                                  benefits


© 2013 Tarmin Inc.                                    CONFIDENTIAL
                                                                                                             5
Unstructured Data Growth…

The digitalization of the world has                                           Financial Transactions
created an explosion of volumes of
unstructured data                                                               E-Medical Records

                                                                                    Seismic Images
       40,000 BCE




                                                                                                                 Zettabytes
    Cave Paintings                                               Compliance Driven Retention
       Bone Tools

                      3500 BCE                                           Machine-Generated Data
                        Writing
                                    00 C.E.
                                  Paper 105
                                                    1450
                                                 Printing
                                                                1870
                                              Electricity, Telephone
                                                               Transistor 1947
                                                               Computing 1950
                                                                           Late 1960s
                                                                              Internet      1993
                                                                                         The Web
                                                                                                   1999
     Source: IDC 2011                                                                                     2010
 © 2013 Tarmin Inc.                                            CONFIDENTIAL
                                                                                                                     6
What Makes it Big Data?



                                                      SOCIAL




                                               BLOG
                                                               101100101001
                                                               001001101010
                                                               101011100101
                                                 SMART         010100100101
                                                 METER




  VOLUME             VELOCITY                  VARIETY            VALUE


© 2013 Tarmin Inc.              CONFIDENTIAL
                                                                              7
Big Data Is About…


  Tapping into Diverse
  Data Sets

               Finding & Monetizing
               Unknown Relationships

                     Data Driven Business
                     Decisions
© 2013 Tarmin Inc.               CONFIDENTIAL
                                                8
Big Data in Action



• Actionable                                      • Acquire
  Insights                                          the Data
                                                               Make
                      Decide      Store
                                                               Better
                                                               Decisions
                                                               Using
                     Understand   Control
                                                               Big Data
• Analyze                                         • Manage
  the Data                                          the Data




© 2013 Tarmin Inc.                          CONFIDENTIAL
                                                                           9
Big Data in Action


                                                           Opportunities
                                                           • Answer the unanswerables
                                                           • Formulate new questions
                                                           • Evidence based decisions
                                                           • Democratize your data
                                                           • Visualize invisible knowledge




                     Threats
                     • Big data is here – now
                     • Data breaches
                     • Intrusion of privacy
                     • Unfair use of Data




© 2013 Tarmin Inc.                              CONFIDENTIAL
                                                                                             10
Big Data Use Cases

 Today’s Challenge                     New Data                 What’s Possible
        Healthcare                                             Preventive care, reduced
                                 Remote patient monitoring
    Expensive office visits                                         hospitalization
          Manufacturing
                                      Product sensors        Automated diagnosis, support
        In-person support

Location-Based Services                                      Geo-advertising, traffic, local
                                   Real time location data
Based on home post code                                               search

        Public Sector                                              Tailored services,
                                      Citizen surveys
    Standardized services                                           cost reductions
           Retail                                                 Sentiment analysis
                                        Social media
 One size fits all marketing                                        segmentation

      Investment Banking         Trading System and Market
                                                               Better Risk Management
       Understand trades                    Data


© 2013 Tarmin Inc.                        CONFIDENTIAL
                                                                                           11
GridBank Data Management Platform
                     Feature Set




© 2013 Tarmin Inc.           CONFIDENTIAL
                                                         12
Thank You!

Questions & Answers




                      Store. Control. Understand.

Dr. Shahbaz Ali, CEO at Tarmin - Business Transformation in the Age of Big Data

  • 1.
    Business Transformation In TheAge Of Big Data Shahbaz Ali 2013 Store. Control. Understand.
  • 2.
    Agenda Unstructured Big Data in Big Data “Big Data”? Questions Data Growth Action Use Cases © 2013 Tarmin Inc. CONFIDENTIAL 2
  • 3.
    Big Data Buzz “Ten reasons why “The challenge– Big Data will “Why big data and opportunity– change the is a big deal” of big data” industry” InfoWorld – 9/1/11 McKinsey Quarterly—5/11 Tnooz -8/15/11 “Keeping Afloat in a Sea of 'Big “Getting a Handle “The promise of Data” on Big Data” Big Data” ITBusinessEdge – 9/6/11 Businessweek-9/7/11 Intelligent Utility-8/28/11 © 2013 Tarmin Inc. CONFIDENTIAL 3
  • 4.
    Big Data –Dead or Alive? Smart Data Predictive Data Science Analytics Metadata – Data about Data Big Hype Cycle “Big Data” • Every vendor selling Big Data but none of them agrees on the definition © 2013 Tarmin Inc. CONFIDENTIAL 4
  • 5.
    Our Definition Big Data Definition • Big Data refers to datasets that grow so large that it is difficult to capture, store, manage, share, analyze and visualize with the typical database software tools Store & Capture Manage & Analyze & Data Control Data Understand Data Wide range of Big Big Data is Opportunity in Data types & aggregated across patterns & trends formats dispersed data pools within data Big Data is cross- Requires analytic Simultaneous use of business unit, cross- toolkit to yield multiple tools company benefits © 2013 Tarmin Inc. CONFIDENTIAL 5
  • 6.
    Unstructured Data Growth… Thedigitalization of the world has Financial Transactions created an explosion of volumes of unstructured data E-Medical Records Seismic Images 40,000 BCE Zettabytes Cave Paintings Compliance Driven Retention Bone Tools 3500 BCE Machine-Generated Data Writing 00 C.E. Paper 105 1450 Printing 1870 Electricity, Telephone Transistor 1947 Computing 1950 Late 1960s Internet 1993 The Web 1999 Source: IDC 2011 2010 © 2013 Tarmin Inc. CONFIDENTIAL 6
  • 7.
    What Makes itBig Data? SOCIAL BLOG 101100101001 001001101010 101011100101 SMART 010100100101 METER VOLUME VELOCITY VARIETY VALUE © 2013 Tarmin Inc. CONFIDENTIAL 7
  • 8.
    Big Data IsAbout… Tapping into Diverse Data Sets Finding & Monetizing Unknown Relationships Data Driven Business Decisions © 2013 Tarmin Inc. CONFIDENTIAL 8
  • 9.
    Big Data inAction • Actionable • Acquire Insights the Data Make Decide Store Better Decisions Using Understand Control Big Data • Analyze • Manage the Data the Data © 2013 Tarmin Inc. CONFIDENTIAL 9
  • 10.
    Big Data inAction Opportunities • Answer the unanswerables • Formulate new questions • Evidence based decisions • Democratize your data • Visualize invisible knowledge Threats • Big data is here – now • Data breaches • Intrusion of privacy • Unfair use of Data © 2013 Tarmin Inc. CONFIDENTIAL 10
  • 11.
    Big Data UseCases Today’s Challenge New Data What’s Possible Healthcare Preventive care, reduced Remote patient monitoring Expensive office visits hospitalization Manufacturing Product sensors Automated diagnosis, support In-person support Location-Based Services Geo-advertising, traffic, local Real time location data Based on home post code search Public Sector Tailored services, Citizen surveys Standardized services cost reductions Retail Sentiment analysis Social media One size fits all marketing segmentation Investment Banking Trading System and Market Better Risk Management Understand trades Data © 2013 Tarmin Inc. CONFIDENTIAL 11
  • 12.
    GridBank Data ManagementPlatform Feature Set © 2013 Tarmin Inc. CONFIDENTIAL 12
  • 13.
    Thank You! Questions &Answers Store. Control. Understand.