The document emphasizes the importance of transitioning to virtual events rather than canceling them, highlighting the effort that goes into planning these experiences. Morgan Laskey, a community marketing events manager, encourages embracing online events as an opportunity for creativity and adaptability. It reinforces the need for perseverance in the current challenging environment.

1. PIVOT
TO
VIRTUAL
DON'T POSTPONE.

2. “Canceling something that is
intended to be fun, social, and
educational is a huge upset.
You work incredibly hard to
make your events perfect for
your guests, but it happens, and
all we can do is be prepared.”
Morgan Laskey
Community Marketing Events Manager

3. Pivoting to online-only
events is a chance to get
creative and show your
adaptability, flexibility,
and perseverance;
qualities the world needs
right now.