This document summarizes an online platform that connects over 123,000 verified Russian physicians. It allows doctors to share experiences, browse job listings, and access mobile apps with over 7,000 installs. The platform offers services like e-detailing, surveys, e-rep, and webinars to pharmaceutical companies. It claims to provide fully legal, quick, targeted, and secure communications with physicians. In addition, it operates similar social networks for over 3,000 Russian pharmacists and 50,000 medical students.

1. Connecting doctors online

2. | About
123 000 5% 7 000
verified Russian physicians monthly iPhone & Android
share experience audience mobile apps
and browse job list growth apr ’12 oct ’12 apr ’13
installs
every every every every every
7 seconds 35 seconds 7 minutes 15 minutes 1 hour
new login new comment new member new post new job
for a doctor
Moscow, Russia: +7 (495) 744-04-91 | Kiev, Ukraine: +380 (44) 221-17-22 | sales@doktornarabote.ru

3. | Russian Physicians in the Internet
Social networks % Reach
of Physicians Online in Russia (April 2012)
11%
7,7%
5%
2,6%
Less
Source: Synovate Comcon Healthcare
“Digital Sources and Alternative Channels” Report
Less MEDI-Q “General practitioners’ opinions”
April 2012
http://www.comcon-2.ru/download.asp?462
Moscow, Russia: +7 (495) 744-04-91 | Kiev, Ukraine: +380 (44) 221-17-22 | sales@doktornarabote.ru

4. | Competitive Advantages
Social networks Self-declared Posts & Products
for physicians amount of users comments (monthly)
E-rep, E-detailing,
Surveys, Webinars
Medcampus
123 000 verified 47 000 Smartpharma
39 000 150 Webinars
33 000 300 Ads, Surveys
75 000 5 400 Ads
N/a 500 E-detailing
61 000 2 900 N/a
Moscow, Russia: +7 (495) 744-04-91 | Kiev, Ukraine: +380 (44) 221-17-22 | sales@doktornarabote.ru

5. | Key Value Proposition
We provide full range of:
legal quick deeply secured cheap
targeted
communications with verified physicians
Medcampus.ru Smartpharma.ru
E-detailing Surveys E-rep
Moscow, Russia: +7 (495) 744-04-91 | Kiev, Ukraine: +380 (44) 221-17-22 | sales@doktornarabote.ru

6. | E-detailing
Build Rapid Awareness
- Targeted Media (Banners, Branded Pages, Online Leads)
- Custom Emails & SMS
- Notifications via Mobile Apps
Engage & Educate
- Surveys and Online Panels
- Contests & Quizzes
- Webinars, Educational Videos
Drive Adoption
- Closed Groups of Physicians (Editorial & Brand Content)
Feel free to apply for complimentary trial access.
Moscow, Russia: +7 (495) 744-04-91 | Kiev, Ukraine: +380 (44) 221-17-22 | sales@doktornarabote.ru

7. | Surveys
We are #1 online panel of
physicians in Russia
Every day we conduct 2-3 surveys for world's top
research agencies.
- Only verified physicians - Significantly faster than
- Flexible, deep and easily traditional offline surveys
tuned targeting - Launch within
- Unprecedentedly broad one business hour
coverage of the whole Russia - Reduction of costs
Feel free to apply for complimentary trial access.
Moscow, Russia: +7 (495) 744-04-91 | Kiev, Ukraine: +380 (44) 221-17-22 | sales@doktornarabote.ru

8. | E-rep
Broaden coverage of physicians
Peer-to-peer connections with selected physicians
via secured chat.
Affect the opinions of doctors in the regions where you lack
of medical representatives.
Feel free to apply for complimentary trial access.
Moscow, Russia: +7 (495) 744-04-91 | Kiev, Ukraine: +380 (44) 221-17-22 | sales@doktornarabote.ru

9. | Pharmacists & Medical Students
Smartpharma.ru Medcampus.ru
Professional network of Russian pharmacists Social network of Russian-speaking medical students
Over 3 000 verified pharmacists from Russia Over 50 000 verified medical students from Russia
share experience and discuss professional issues. share knowledge and socialize.
Feel free to apply for complimentary trial access.
Moscow, Russia: +7 (495) 744-04-91 | Kiev, Ukraine: +380 (44) 221-17-22 | sales@doktornarabote.ru

10. | Legal Issues
System of payments
E-rep E-detailing Surveys Webinars
to physicians
Federal Law on Advertising Fully compliant Fully compliant Fully compliant Fully compliant Fully compliant
Federal Law on Circulation of
Fully compliant Fully compliant Fully compliant Fully compliant Fully compliant
Medicines
Federal Law on the Basis of
Healthcare Protection of the Citizens Fully compliant Fully compliant Fully compliant Fully compliant Fully compliant
of the Russian Federation
Federal Law on Protection of
Fully compliant Fully compliant Fully compliant Fully compliant Fully compliant
Personal Information
Tax Code of the Russian Federation Fully compliant Fully compliant Fully compliant Fully compliant Fully compliant
Moscow, Russia: +7 (495) 744-04-91 | Kiev, Ukraine: +380 (44) 221-17-22 | sales@doktornarabote.ru