Do Ut Do is a initiative for Hospice Seragnoli Foundation, created in the occasion of the tenth anniversary of the opening of the Hospice in Bentivoglio (province of Bologna) and it is dedicated to art, music, fashion, design, cooking art, with big events involving institutions, companies and collectors. Do ut do was created by the Associations of Friends of Hospice Seragnoli, and it is organized by an ad hoc committee, presented in Artefiera this past January and will be held every two years. The main character of the 2012 edition is contemporary art. Famous artists and the galleries representing them donated 39 works of art to the Foundation. These masterpieces will be raffled out during a dinner event to the Foundation donors. The aim of the project, explains Alessandro Bergonzoni (Italian artist & theatre comedian) who also named it, is to donate just for donating: give for giving. In terms of Project management, the project Do Ut Do consists in the gathering of the works of art, the organization of the exhibition and the dinner event with the related raffle.

1. spice
Ar t for Ho
Nour Abdallah | Chiara Badini

2. Who are we?
dation:
T he Ho spice Foun
Nour Abdallah | Chiara Badini

3. Pur pose of project
• Fundraising for enlargement of
the Bentivoglio Structure
(>30 people)
• Enhancement of services
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4. May 18-27 | Palazzo Zambeccari, Bologna
exhibition
39 donated artworks of famous artists
Yoko Ono Wish Tree
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5. Nour Abdallah | Chiara Badini

6. event
June 7 | Villa Zarri, Castel Maggiore
Dinner ticket: 150 euros
Dinner
Raffle Ticket: 5,000 euros
Nour Abdallah | Chiara Badini

7. Nour Abdallah | Chiara Badini

8. Important dates
• Project creation: 13th March 2011
• Presentation of the project in Artefiera:
26th January 2012
• Exhibition opening: 18th May 2012
• Dinner & Raffle event: 7th June 2012
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9. Main partner
Stakeholders
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10. Promotion & Marketing
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11. SWOT Analysis
Consolidated well organized
event;
High competition among non-for-
profit
Bologna as a “town” produces few people belonging to the desired
positive peer pressure due to the target;
known names in the commitee Economic crisis: average economic
and for selling tickets;
capabilities,
“red-ocean” effect.
Works of art that were donated of
clear greater value than the raffle Death taboo.
Fundraising is new in
ticket;
The involvement of art and
Italy
artists for good purposes is not
new
Bologna likes to get
together
There are some works of art of
lower quality
“Showing-off”effect
Biennality of Do Ut Do: risk to
not replicate the success
Nour Abdallah | Chiara Badini

12. Budget
Cash Outflow
Organization
Installment
Promotion
Artists
Grant Hospice
18,540
19,228
11,550
13,266
195,000
Total € 267,584
Cash Inflow
June 7 tickets
Raffle tickets
Sponsorships
Catalog sale
21,000
195,000
46,200
1,000
Total € 263,200
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13. Gantt
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14. Evaluation
• The number of tickets sold is the main
criteria., 300 people are going to
participate to the dinner even, whose
39 paid the raffle ticket ( 5,000 euro)
and the rest paid 150 euro for “only”
dinner & concert.
• Involvement of suppliers sponsoring
the project that are not only from
Bologna, demonstrating the reach to a
wider area of the Hospice activities.
• New Media
Nour Abdallah | Chiara Badini

15. Nour Abdallah | Chiara Badini

16. Thank you..
Nour Abdallah | Chiara Badini