29. “One of the world’s best sites which uses creativity to inspire
green actions. Well done!”
“Your site is soooo coool. LOVE IT. The monster is terribly funny ;-)”
“This is an amazing example of how interactive media makes boring
things fun…Much more fun than a carbon calculator.”
“Do the Green Thing (and absolutely love it). This is lovely, funny,
creative and even green!”
“We love this online initative that aims to inspire people to
'do the green thing'.“
“Do The Green Thing is a fantastic initiative…”
“Our Favourite Greens Of The Week… check out Green Thing's
Walkcasts.”
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37. On average Green Thing is helping to inspire or
remind members to save 76% more CO2 that
they otherwise would (equivalent to
390 kg per member per month).
Subscribers tell an average of 12 other people
about Green Thing (Readers tell 8)
91% of people have positive things to say about
Green Thing and/or their experience of
interacting with the online content.
Source: Hall & Partners research, July 200939
38. 55% of respondents said “Yes” they
had been doing the Green Thing
since the campaign, 18.7% of
them submitted stories, 62% are
still doing it after 90 days.
Source: Blyk post-campaign analysis, H1 ‘09
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39. Mobile user stories
I was baby sitting my little neice and
nephew one night, so i turned all of
the heating off and got a blanket. We
snuggled up together on the couch,
we fell asleep and it was a cold night
but when i woke up i was boiling hot.
Ive been recycl??n n have been
switchin off all lights n keepin
them off until ive really needed
2 switch them on even my
children aged 2 and 4 know to
switch off the lights when there
not needed
I've just been doing the little things such
as more recying
I've been boiling the kettle and
filling a flask so i don't have to
keep boiling the kettle one
flask can make around 6 cups
I've been doing the green thing
by switching my phone
charger off when i'm not using
it.. I used to leave it on, but we
have to save our earth!
I whent to my antis
house and offed the heat
and told eveyone to put a
jumper on and i cuddled
me mum
I hv bought a
composting bin in
which i hv startd 2
compost kitchen
waste such as potato
peelings nd used
teabags etc...
In stead of waitin 4 de
water 2 get cold put sum
water in a jug an put in de
freze
Ive been wearing double jumpers and
double socks. Plus, the fact that i have
had a cold has pushed me to being green
as well!
I recycle all my bottles and
cans so even if i don't feel too
good the morning after, at least
i know i'm doing my bit, I just
wish everyone would
contribute to ensure a brighter
future for the youth of today. :)
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