1. MOTIVATION
Why does your business/brand exist?
(Purpose, Mission, Vision, Values)
What SMART outcomes do you want to achieve?
(specific, measurable, achievable, realistic and timely)
METHOD
MESSAGE
Methods of communication for:
1. acquisition 2. retention
3. growth 4. win-back
Demystifying vulnerabilities (internal blockages, external
challenges) to avoid the misery of missing out
MONEY
1.Why is your product/service different? 2. What difference does your product/service
make in the lives of your customers? 3. Prove it
MOMENTUMMETRICS
MYSTERY
Measures of success, based on
buying journey
Investment to achieve outcomes Milestones and people responsible
MARKET
Client: ___________________________
Date: _____________________________
1. Who cares?
(Who buys what you sell? Describe
them as people in a personal life OR
people in a business life)
3. What’s the movement in
the market?
(What is moving them to you, to others
or not at all)
2. Why do they care?
(Why do they want what you sell)
Describe the product or service you offer?_____________________________________________________________________________
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MARKETING METHODOLOGY
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