SlideShare a Scribd company logo
1 of 14
@ utoDirect Program @utoRevenue Communicate with 100% of your database and actively seek  e-mail addresses while you do it!
Why use our direct mail program? ,[object Object],[object Object],[object Object],[object Object],[object Object]
Recurring Service Postcards: Service Reminder 2 nd  Reminder We Miss You State Inspection Declined Service 1 st  Service Due Multi-Point Inspection Unsold Warranty Lost Soul Service Reminder Letters: Service Introduction Unsold Warranty Happy Birthday Service Reminder  Declined Service Thank You for Your Recent Visit Sales Postcards: Trade-in Reminder Letters: Thank You for Purchasing Happy Birthday Used Car Thank You 36k Trade-In Reminder First Vehicle Anniversary Second Year Vehicle Anniversary Third Year Vehicle Anniversary
Recurring Examples
Example Recurring Flow Recurring Setup Thank You For Purchasing (5-7 days) Service Intro (15-30 days) Unsold Warranty (9 days) 1 st  Service  Reminder (Mileage based  Or 3mo.) We Miss You (12mo.) 2 nd  Reminder Notice (15-20 days no Response) On-going service Reminder (Mileage based) Service Thank You (5 days  after service) Birthday/  Vehicle Ann. Declined Service State Insp. Reminder (Op code or  time based) 36k Trade-In (Mileage or  Time based) Retention Recapture
One Time Ideas. Endless Possibilities! Service: (Here is just a few of the many mailers we have to offer) Car Care Clinic Event eVIP Mailer Recall Notices Service Coupon Mailer MPG Mailer We’ve Missed You Coupon Booklets Variable Print Mailer Customer Appreciation Program  Dealership Personnel Change Scratch Off Mailer Prospect Mailer New Service Department Grand Opening Sales: (Here is just a few of the many mailers we have to offer) New Model Reveal Mailer Sales Event Mailer Sales Event by Invitation Only Prospect Mailer Customer Appreciation Program Mailer Buy Back Corporate Notice Grand Opening Event Scratch Off Mailer Variable Print Mailer Holiday or Birthday Card Dealership Personnel Change New Sales Building Grand Opening
1X Samples
AutoEvip The autoeVIP site was developed as a way to collect and convert those “non-email” customers over to our e-mail program. This method will ultimately save your dealership marketing dollars.
AutoEvip Mailer Specialty mailer created around the eVIP site, which promotes the email program and directs YOUR customers to go online and make the switch from direct mail to email. The more customers who change over = the less money spent on direct mail! After the mailer runs, AR can pull a report to show customers who signed up for AutoEvip online!
CO-OP Which manufactures accept our direct mail for co-op? Mitsubishi KIA BMW- service only Hyundai Ford- sales only GM- service only Subaru- sales only Yes- pre-approval at dealer level only. Saab Sales Only Subaru Yes Land Rover Yes-Service Only Suzuki Yes MINI Yes-Service Only Volkswagen Yes-Service Only Toyota Yes Porsche Yes Mitsubishi Yes-Service Only Mazda Yes-Service Only Kia Yes Hyundai Yes-Sales Only Honda Yes-Service Only. Pre-approval at dealer level. General Motors Yes-Only New Vehicle Sales Ford Yes-Service Only BMW Sales Only-pre-approval at dealer level only. Audi Available? MFR
CO-OP What is the process? ,[object Object],[object Object],[object Object],[object Object],[object Object]
CO-OP ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Key Points ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Pricing ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],All 1X pricing is based on quantity, if interested we will assign a Direct Mail Representative to your account to discuss all available options.

More Related Content

Viewers also liked

Heather kudrak Management Professional
Heather kudrak Management ProfessionalHeather kudrak Management Professional
Heather kudrak Management Professionalhkudrak
 
ルイ·ヴィトンとそのデザイナー
ルイ·ヴィトンとそのデザイナールイ·ヴィトンとそのデザイナー
ルイ·ヴィトンとそのデザイナーluhan511
 
ENJ-100 Presentacion Coaches Suplencia Ajp 1 2008
ENJ-100 Presentacion Coaches Suplencia Ajp 1 2008ENJ-100 Presentacion Coaches Suplencia Ajp 1 2008
ENJ-100 Presentacion Coaches Suplencia Ajp 1 2008ENJ
 
Zentralschweiz September 2010
Zentralschweiz September 2010Zentralschweiz September 2010
Zentralschweiz September 2010Reinhard_Loeven
 
Generosity Creates Influence
Generosity Creates InfluenceGenerosity Creates Influence
Generosity Creates InfluenceAdrian Ciubotaru
 

Viewers also liked (7)

Marketing
MarketingMarketing
Marketing
 
Heather kudrak Management Professional
Heather kudrak Management ProfessionalHeather kudrak Management Professional
Heather kudrak Management Professional
 
ルイ·ヴィトンとそのデザイナー
ルイ·ヴィトンとそのデザイナールイ·ヴィトンとそのデザイナー
ルイ·ヴィトンとそのデザイナー
 
Earn more !
Earn more !Earn more !
Earn more !
 
ENJ-100 Presentacion Coaches Suplencia Ajp 1 2008
ENJ-100 Presentacion Coaches Suplencia Ajp 1 2008ENJ-100 Presentacion Coaches Suplencia Ajp 1 2008
ENJ-100 Presentacion Coaches Suplencia Ajp 1 2008
 
Zentralschweiz September 2010
Zentralschweiz September 2010Zentralschweiz September 2010
Zentralschweiz September 2010
 
Generosity Creates Influence
Generosity Creates InfluenceGenerosity Creates Influence
Generosity Creates Influence
 

Similar to Direct Mail Presentation 7.15.09

Keynote Email In A Downturn
Keynote Email In A DownturnKeynote Email In A Downturn
Keynote Email In A DownturnHP2009
 
AMG -Meet your direct mail partner
AMG -Meet your direct mail partnerAMG -Meet your direct mail partner
AMG -Meet your direct mail partnerEric Weisgarber
 
AMG -Meet your direct mail partner
AMG -Meet your direct mail partnerAMG -Meet your direct mail partner
AMG -Meet your direct mail partnerAutumn Davenport
 
AMG -Meet your direct mail partner
AMG -Meet your direct mail partnerAMG -Meet your direct mail partner
AMG -Meet your direct mail partnerCal Andrews
 
AMG -Meet your direct mail partner
AMG -Meet your direct mail partnerAMG -Meet your direct mail partner
AMG -Meet your direct mail partnerAlex Deir
 
Customer Lifestage
Customer LifestageCustomer Lifestage
Customer LifestageJoe Hage
 
Email Marketing Proposal
Email Marketing  ProposalEmail Marketing  Proposal
Email Marketing ProposalRahul Sutraj
 
Email & Direct Mail Remarketing Solutions
Email & Direct Mail Remarketing SolutionsEmail & Direct Mail Remarketing Solutions
Email & Direct Mail Remarketing SolutionsReachDynamics
 
How To Use Texting To Drive More E-Commerce Conversions
How To Use Texting To Drive More E-Commerce ConversionsHow To Use Texting To Drive More E-Commerce Conversions
How To Use Texting To Drive More E-Commerce ConversionsPayKickstart
 
Are You Ready to Take Your Dealership's Digital Marketing to the Next Level? ...
Are You Ready to Take Your Dealership's Digital Marketing to the Next Level? ...Are You Ready to Take Your Dealership's Digital Marketing to the Next Level? ...
Are You Ready to Take Your Dealership's Digital Marketing to the Next Level? ...3 Birds Marketing LLC
 
Drip Email Marketing - A Way to Recover Abandoned Carts
Drip Email Marketing - A Way to Recover Abandoned CartsDrip Email Marketing - A Way to Recover Abandoned Carts
Drip Email Marketing - A Way to Recover Abandoned CartsHimanshu Rauthan
 
Is There a BIG Hole in Your Marketing Strategy?
Is There a BIG Hole in Your Marketing Strategy?Is There a BIG Hole in Your Marketing Strategy?
Is There a BIG Hole in Your Marketing Strategy?3 Birds Marketing LLC
 
Text Message Marketing for Auto repair shops
Text Message Marketing for Auto repair shopsText Message Marketing for Auto repair shops
Text Message Marketing for Auto repair shopsKeith Carberry
 
Ryan Phelan - First Person Marketing: Using Data to Drive Higher Email Results
Ryan Phelan - First Person Marketing: Using Data to Drive Higher Email ResultsRyan Phelan - First Person Marketing: Using Data to Drive Higher Email Results
Ryan Phelan - First Person Marketing: Using Data to Drive Higher Email ResultsJulia Grosman
 
Sendin blue vs. constant contact.
Sendin blue vs. constant contact.Sendin blue vs. constant contact.
Sendin blue vs. constant contact.High Quality Lead
 
Leeds Online Seller Meetup
Leeds Online Seller MeetupLeeds Online Seller Meetup
Leeds Online Seller MeetupDaytodayebay
 
Constant Contact v. MailChimp
Constant Contact v. MailChimpConstant Contact v. MailChimp
Constant Contact v. MailChimpAnna Marie Hanna
 

Similar to Direct Mail Presentation 7.15.09 (20)

Keynote Email In A Downturn
Keynote Email In A DownturnKeynote Email In A Downturn
Keynote Email In A Downturn
 
AMG -Meet your direct mail partner
AMG -Meet your direct mail partnerAMG -Meet your direct mail partner
AMG -Meet your direct mail partner
 
AMG -Meet your direct mail partner
AMG -Meet your direct mail partnerAMG -Meet your direct mail partner
AMG -Meet your direct mail partner
 
AMG -Meet your direct mail partner
AMG -Meet your direct mail partnerAMG -Meet your direct mail partner
AMG -Meet your direct mail partner
 
AMG -Meet your direct mail partner
AMG -Meet your direct mail partnerAMG -Meet your direct mail partner
AMG -Meet your direct mail partner
 
Customer Lifestage
Customer LifestageCustomer Lifestage
Customer Lifestage
 
Sendprimo live review
Sendprimo live reviewSendprimo live review
Sendprimo live review
 
2017 state of_email_report
2017 state of_email_report2017 state of_email_report
2017 state of_email_report
 
Email Marketing Proposal
Email Marketing  ProposalEmail Marketing  Proposal
Email Marketing Proposal
 
Email & Direct Mail Remarketing Solutions
Email & Direct Mail Remarketing SolutionsEmail & Direct Mail Remarketing Solutions
Email & Direct Mail Remarketing Solutions
 
How To Use Texting To Drive More E-Commerce Conversions
How To Use Texting To Drive More E-Commerce ConversionsHow To Use Texting To Drive More E-Commerce Conversions
How To Use Texting To Drive More E-Commerce Conversions
 
Are You Ready to Take Your Dealership's Digital Marketing to the Next Level? ...
Are You Ready to Take Your Dealership's Digital Marketing to the Next Level? ...Are You Ready to Take Your Dealership's Digital Marketing to the Next Level? ...
Are You Ready to Take Your Dealership's Digital Marketing to the Next Level? ...
 
Drip Email Marketing - A Way to Recover Abandoned Carts
Drip Email Marketing - A Way to Recover Abandoned CartsDrip Email Marketing - A Way to Recover Abandoned Carts
Drip Email Marketing - A Way to Recover Abandoned Carts
 
Is There a BIG Hole in Your Marketing Strategy?
Is There a BIG Hole in Your Marketing Strategy?Is There a BIG Hole in Your Marketing Strategy?
Is There a BIG Hole in Your Marketing Strategy?
 
How to use analytics to grow your eCommerce business
How to use analytics to grow your eCommerce businessHow to use analytics to grow your eCommerce business
How to use analytics to grow your eCommerce business
 
Text Message Marketing for Auto repair shops
Text Message Marketing for Auto repair shopsText Message Marketing for Auto repair shops
Text Message Marketing for Auto repair shops
 
Ryan Phelan - First Person Marketing: Using Data to Drive Higher Email Results
Ryan Phelan - First Person Marketing: Using Data to Drive Higher Email ResultsRyan Phelan - First Person Marketing: Using Data to Drive Higher Email Results
Ryan Phelan - First Person Marketing: Using Data to Drive Higher Email Results
 
Sendin blue vs. constant contact.
Sendin blue vs. constant contact.Sendin blue vs. constant contact.
Sendin blue vs. constant contact.
 
Leeds Online Seller Meetup
Leeds Online Seller MeetupLeeds Online Seller Meetup
Leeds Online Seller Meetup
 
Constant Contact v. MailChimp
Constant Contact v. MailChimpConstant Contact v. MailChimp
Constant Contact v. MailChimp
 

Direct Mail Presentation 7.15.09

  • 1. @ utoDirect Program @utoRevenue Communicate with 100% of your database and actively seek e-mail addresses while you do it!
  • 2.
  • 3. Recurring Service Postcards: Service Reminder 2 nd Reminder We Miss You State Inspection Declined Service 1 st Service Due Multi-Point Inspection Unsold Warranty Lost Soul Service Reminder Letters: Service Introduction Unsold Warranty Happy Birthday Service Reminder Declined Service Thank You for Your Recent Visit Sales Postcards: Trade-in Reminder Letters: Thank You for Purchasing Happy Birthday Used Car Thank You 36k Trade-In Reminder First Vehicle Anniversary Second Year Vehicle Anniversary Third Year Vehicle Anniversary
  • 5. Example Recurring Flow Recurring Setup Thank You For Purchasing (5-7 days) Service Intro (15-30 days) Unsold Warranty (9 days) 1 st Service Reminder (Mileage based Or 3mo.) We Miss You (12mo.) 2 nd Reminder Notice (15-20 days no Response) On-going service Reminder (Mileage based) Service Thank You (5 days after service) Birthday/ Vehicle Ann. Declined Service State Insp. Reminder (Op code or time based) 36k Trade-In (Mileage or Time based) Retention Recapture
  • 6. One Time Ideas. Endless Possibilities! Service: (Here is just a few of the many mailers we have to offer) Car Care Clinic Event eVIP Mailer Recall Notices Service Coupon Mailer MPG Mailer We’ve Missed You Coupon Booklets Variable Print Mailer Customer Appreciation Program Dealership Personnel Change Scratch Off Mailer Prospect Mailer New Service Department Grand Opening Sales: (Here is just a few of the many mailers we have to offer) New Model Reveal Mailer Sales Event Mailer Sales Event by Invitation Only Prospect Mailer Customer Appreciation Program Mailer Buy Back Corporate Notice Grand Opening Event Scratch Off Mailer Variable Print Mailer Holiday or Birthday Card Dealership Personnel Change New Sales Building Grand Opening
  • 8. AutoEvip The autoeVIP site was developed as a way to collect and convert those “non-email” customers over to our e-mail program. This method will ultimately save your dealership marketing dollars.
  • 9. AutoEvip Mailer Specialty mailer created around the eVIP site, which promotes the email program and directs YOUR customers to go online and make the switch from direct mail to email. The more customers who change over = the less money spent on direct mail! After the mailer runs, AR can pull a report to show customers who signed up for AutoEvip online!
  • 10. CO-OP Which manufactures accept our direct mail for co-op? Mitsubishi KIA BMW- service only Hyundai Ford- sales only GM- service only Subaru- sales only Yes- pre-approval at dealer level only. Saab Sales Only Subaru Yes Land Rover Yes-Service Only Suzuki Yes MINI Yes-Service Only Volkswagen Yes-Service Only Toyota Yes Porsche Yes Mitsubishi Yes-Service Only Mazda Yes-Service Only Kia Yes Hyundai Yes-Sales Only Honda Yes-Service Only. Pre-approval at dealer level. General Motors Yes-Only New Vehicle Sales Ford Yes-Service Only BMW Sales Only-pre-approval at dealer level only. Audi Available? MFR
  • 11.
  • 12.
  • 13.
  • 14.