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Faculty of International Relations
Fakulta mezindrodnich vztahfi
DIPLOMA SUPPLEMENT / DODATEK K DIPLOMU
Diploma No./ Diplom E.:FMV-l2-N 62 10-45254
1. Information identifying the holder of qualification / Informace o drZiteli diplomu
1.1 Family Name / Pffjmenf: Bdrtovd
I.2 Given Name / Jm6no: Tereza
1.3 Date of birth / Datum narozeni: 10. 4. 1987
1.4 Studentidentification code/ Identifikadn(k6d studenta: 45254
2. Information identifying the qualificatio'n Alnformace o kvalifikaci
2.1 Name of qualification and title conferred 7N6zev kvalifikace a uddlenj titil: in1en:ir (InS.)
2.2 Main field(s) of study for qualification / Hlavnf obor(y) studiav r6mci kvalifikace:
Business and Law / Podnikdni a prdvo -
Minor specialization/ VedlejSfspecializage.:
Marketing /Marketing
2.3 Name and statusof the awarding institute/ Ndzev a statusinstituceuddlujici titul:
Vysokdikola ekonomichrt v Praze, Public higher education institution I veiejnd vysokd.ikola
2.4 Name and statusof institution administeringstudies/ Ndzev a statusinstituceprovrlddjfcfvfuku: See2.3 / viz 2.3
2.5 Language of instruction and examination I lazyk vjuky a zkou5ek: Czech I deitina
3. Information on the level of the qualification / Informace o firovni kvalifikace
3.1 Level of qualification / Uroveil kvalifik ace Master study programme I magisterskf studijni program
3.2 Official length of programme(in years)/ Standardnid6lka programu (v letech):2
3.3 Access requirements/ PoZadavkypro piijeti ke studiu: Bachelor's level / bakaldisk! typ studia
4. Information on the contents and results gained / Informace o obsahu a dosaZenfch vfsledcfch
4.1 Mode of study / Forma studia: Daily attendance I prezendni
4.2 Programmerequirements/ PoZadavkyna absolvovdniprogramu:
Accumulation of 120 credits in the prescribed structure of courses and Final state examination (including Diploma
thesis defence and State exams) I Ziskdnf 120 kreditrt z piedepsand struktury piedrndfi e stdtni zdvdredndzkou{ky
(sloiend z obhajoby diplomovi pnice a oborovych stdtntch zkouiek)
.r*o "
^ ct
Universityof Economics,Prague
Vysokd{kola ekonomickdv Praze
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This Diploma Supplement model was developed by the European Commis-
sion, Council of Europe and UNESCO/CEPES. The purpose of the supple-
ment is to provide sfficient independent data to improve the international
'transpdrency'
and fair academic and professional recognition of quali-
fications (diplomas, degrees, certificates etc.). It is designed to provide a
description of the nature, level, context, content and status of the studies
that were pursued and successfuIly completed by the individual named on
the original qualification to which this supplement is appended. It should
befree from any value judgements, equivalence statements or suggestions
about recognition. Information in all eight sections should be provided.
Where information is not provided, an explanation should give the reason
why.
Dodatek k diplomu odpovidd vzoru vytvoienimu Evropskou komisf, Radou
Evropy a organizacf UNESCO/CEPES. Jeho fiielem je poslcytnout dosta-
teind nestrannd rtdaje, kterd plispdjf ke spravedlivdmu uzndvdnt akademic-
lcych a odbornfch kvaliJikaci (diplomfi, titulfi, osvidteni atd.) a jeho lepii
mezindrodni ,,prfihlednosti". Je vytvolen tak, aby popsal povahu, ilrovert,
souvislosti, obsah a postavenf studif, kterd ten, na jehoi jmino byl vysta-
ven diplom, k ndmui".ie tento dodatek piipojen, rtspdind dokoniil. Dodatek
nemd obsahovat iddrui hodnotfci soudy, prohldienf o rovnocennosti nebo
doporuieni k uzruini. Viech jeho osm ddsti by mdlo bjt typlnino. Pokud
ndkterd informace chybdji, musi bft uvedeno vysvdtlenf, proi je neni moind
poskytnout.
3. DIPLOMA SUPPLEMENT Name: Tereza Bdrtovd DiplomaNo.: FMV-l2-N 62 10-45254
4.3 Programmedetailsand the individual grades/creditsobtained/ Podrobn6ridajeo studiu ajeho vfsledcfch:
Final stateexamination / Stdtnf zdvdredndzkouSka
4.4 Grading scheme/ Klasifikadni stupnice:
1 | Excellent(at least90%of points)i vlibomE(minimdlnE90 % bodri)
2 | Verggood1atleast757oof points)/ velmi dobie (minim6lnE75 Vobodtt)
3 ..1G-ood(at least60%of points)/ dobie (minimdlnE60 Zobodt)
C/Z I Credited/zapodteno
AP/U I Agreedpass/uzn|no
4.5 Overall classificationof the qualificationI Celkov6 klasifikace studia:Passedwith honours I prospdl s vyznamendnim
5. Information on the function of tfre qualification / Informace o funkci kvalifikace
5.1 Accessto further study/ Pffstupk dal5fmustudiu:Doctoral study / doktorsk| studium
5.2 Professionalstatusconferred/ Profesnipostaveni:Master's degreeI inienyr
Code
lK6.l
Subject/ N6zevpiedmEtu Grade
7n4mLq
Date
f)efrrm
Credits
Kreditv
2PR402 Intellectual Property and Information Technology Law / Pr6vo duievniho vlastnictvi a informadnich technoloeii I 20.t.20 0 5
2PR404 SecuritiesLaw / Prdvocennfch papiru I 8.1.2010 6
2PR406 ConsumerLaw / Spotiebitelsk6pr6vo I 29.12.2009 6
2RO340 Italian Grammar / Italsk6 gramatika
2 5.1.2010 J
2S8405 InternationalEconomicsII / Mezin6rodniekonomieII 2 20.1.20t0 3
3M1402 Intermediate Economics / Ekonomie 2 1 29.12.2009 7
UPOI Communication and Event Management AP/U 17.9.2010 l2
UPO2 Intemational Marketing AP/U r7.9.2010 6
UPO3 Legal Issuesin Marketing A P / U 17.9.20t0 6
2PR407 Law of Criminal andAdministrativeWronss/ Deliktni ordvo I 30.t2.2010 5
2RO161 BasicSpanishfor EconomistsI / SpanEl5tinapro ekonomy- zdkladnirirovefiI c / z t 3 . 1 . 2 0 3
3MG52l Product/BrandMarketing/ Product/brandmarketing z 2 4 . 1 . 2 0 6
3MGs22 MarketingResearch/ Marketingovyv1izkum I 1 8 .1 . 2 0 6
3MG523 Market Segmentation / Segmentace trhu I 25.r.20 6
3MG524 Communication Planning / Komunikadnf pl4novdni I 14.l. 20 I 6
3MG525 StrategicMarketingandInovations/ Strategickjmarketinga inovace I 1 8 .1 . 2 0 I 6
2PR401 Comparative and European Business Law / Srovniivacf a evropsk6 obchodni pr6vo 3 r . 5 . 2 0 8
zPR403 Competition and Advertisement Law / Sout6Zni a reklamni prdvo 3 1 . 5 . 2 0 6
2PR405 Securities Market Law / Prdvo kapitdlov6ho trhu 2 5.6.20tl 5
2RO163 Lower Intermediate Spanish for Economists II / Spandl5tina pro ekonomy - mirnE pokrcdil6 ,1ro"eri I c t z 22.5.2011 3
Code
K6d
Subject/ N6zevpFedmEtu Grade
Znflmka
Date
flqfrrm
Credits
Kreditv
3MK Minor Field State Exam / St6tni zkou5ka z vedlejif specializace 25.t.20tr 3
P P l - I Business and Law and International Economics / Podnikdni a prdvo a mezindrodni ekonomie 2.2.2012 6
DIP-D
Diploma thesis defence / Obhajoba diplomovd prdce
Event marketing as a marketing communication tool and its use in B2B practice / Event marketing jako ndstroj
marketingovd komunikace a jeho vyuZiti v B2B praxi
t0.1.2012 6
4. DIPLOMA SUPPLEMENT Name:TerezaBrflrtovd
6. Additional information / Doplikov6 informace
- i
6.1' Additional information / Doplilkov6 informace:
Stadies at the University of Econdmics, Prague are administered in accordance with the principles of the European
Credit Transfer and Accumalation System/ studium na Vysoki ikole ekonomicki v Praze je uskuteiilovdno podle
zdsad Evropskiho systdmu pievodu a akurnulace kreditri
6.2 Source of further information / Dal5f informadnf zdroie: http:l/fir.vse.cz/
7. Certification of the supplement/ potvrzeni dodatku
7.1 DatelDatum:2.2.2012
7.2 Signature/ Podpis:doc.Ing. StdpdnMiitler, CSc.,MBA
7.3 Capacity/ Funkce:Deanof theFaculty/ ddkanfakulty
7.4 OfficialstampI lJiedni razitko:
Vt'/h4/
ffi
5. 8. Information on the national higher educationalsystemin the year 20ll
Informace o nfrodnim vysoko5kolsk6msyst6muv roce 20ll
HighOr Education System in the Czech Republic
Higher edq.cationinstitutionscome underthe Higher EducationAct (No. I I 1/l 998) and
its amendments.Their activities are also subjectto the internal regulationsrelatedto the
Act. The Ministry of Education,Youth and Sportsmaint4insa registerof intemal regu-
lationsof higher educationinstitutions.
Higher Education lnstitutions
By law higher education institutions are of two types - university type providing all
levels of study programmes,and non-university type usually offering only Bachelor's
degree programmes. Due to the historical development all existing higher education
institutions establishedbefore the Higher EducationAct came into fbrce are university
type institutions. Recently establishedhigher education institutions have been accred-
ited asnon-universitytypes.This refersto all private institutions.
All accreditedBachelor's degree study programmesprovide education of ISCED 5A
level, i.e. education r,vhichenablesstudentsto continue in follow-up Master's desree
studyprogrammes.
Study Programmes
Higher educationinstitutionsorganiseaccreditedstudy programmesand programmesof
lifelong educationand in addition carry out other activities such as research,develop-
ment, artistic work, possiblyother creativeactivities.
Bachelor's study programmes are focusedon professionaltraining and provide a basis
for studiesin Master's study programmes.The study lasts3-4 years.Bachelor's degree
study programmesprevail at privateinstitutions.
Master's study programmes areaimedat providingtheoreticalknowledgebasedon latest
scientific findings, researchand development,at masteringtheir applications and on devel-
oping creativeskills.Thesestudyprogrammesarefollow-upsof the Bachelor'sones.Their
standard length is l-3 years. If the characterof the study
programme requires so, accreditation can be granted to
a Master'sdegreeprogramme(4 6 year long),which is not
a follow-up of a Bachelor's one. The standardstudy pro-
gramme lastsat leastthree and at most sevenyears.
A Doctoral study programme can follow after the
completion of a Master'sprogramme. It is aimed at sci-
entific work, independentcreative activity in the area of
researchand development or at independenttheoretical
and creativeskills in art. It is offered solely in the univer-
sity type ofstudy. It lasts3-4 years.
The three-cycle structure of the study has been fully
introduced at most university type higher education
institutions.
Study programmeshave to be accredited.The accreditationis
grantedby the Ministry of Education,Youth and Sportsbased
on a statementissuedby the Accreditation Commission. The
Commission was establishedby the govemment and its mem-
bers are prominent professors and scientists.Within the ac-
creditation processdecisionsare also taken on authorisationto
award academic titles. The Accreditation commission also
carriesout evaluationof facultiesin ttreindividu,alspecialisation.
Admission to Higher Education Institution
The minimum requirement for admissionto higher edu-
cation institution is secondaryeducationcompleted with
the maturitni zkouika examination (previously "full
secondary"or "full secondarytechnical" education).The
requirement for admission to a Master's programme
following on a Bachelor's programme is successfulcom-
pletion of the Bachelor's programme. The requirements
for admission to a Doctoral programme is successful
completion of a Master's programme.
Assessing Students' Achievements and Academic
Titles
Programmes for pupits wilh speial need6 are not included.
Nejsou ahmuly studijnl progmmy pro i6ky se sp€cielnimi wd6lavaclmi pottubami.
VysokoSkolsk6vzd6liv6ni v iesk6 republice
Vysoke Skoly se iidi z6konem o vysokfch Skolich (d. I I l/1998 Sb.) ve zndni pozddj-
5ich piedpisri. Cinnost vysokych Skol drile upravuji i jejich vnitini piedpisy, kter6 na
z6konnavazujia podl6hajiregistraciMinisterstvemSkolstvi,mkideZea tElovlichovy.
Vysok6 5koly
Z6kon dlenf vysokd Skoly na dva typy - instituce univerzitni, ktere poskyuji vsechny
studijni programy, a neuniverzitni, ktere poskyuji piev6Znd programy bakaldiske.
vzhledern k historickdmu vyvoji jsou vsechny vysokd Skoly existujici pied platnosti
novdho zttkonauniverzitni. Novd vznikajici vysok6 Skolyjsou akreditovdnyjako neuni-
verzitni. Jsouto v5echnysoukromdvysokd Skoly.
viechny akreditovandbakal6iskdprogramy poskytuji vzddlfni irrovn6 ISCED 5A, tzn.
takovd,kteri umoZiuje pokradovatve studiu magistersklimprogramem.
Studijnf programy
Vysokri Skola uskutediuje akreditovand studijni programy a programy celoZivotniho
vzddlil6ni a vedle toho i dinnosti vlzkumn6, vyvojovd, umdleckd, popi. dal5i tvtrdi
dinnosti.
Bakal6iskf studijnf program je zamdien na piipravu k vykonu povolilni a ke studiu
v magisterskdrnstudijnim progralnu.Bakal6iskdstudium trv634pky. Na soukromlich
Skol6chtentotyp programupievaZuje. t
Magisterskf studijni program je zamdien na zisk6ni teoretickjch pomatkt zalolenych na
soudob6mstavu vddeckdhopoznrini, vyzkumu a r,1voje, na zvlddnuti jejich aplikace a na
rozvinuti schopnostiv tvrirdi dinnosti.Magistersky studijni program navazujena bakaliiskj;
standardni doba studia je 1-3 roky. V piipadech, kdy to vyzaduje charakter studijniho
programu, mfiZe bjt uddlenaakeditace magistersk6muprogramu, kterli nenavazujena ba-
kalaiskf. V tomto piipadd tw| 44 let. Standardnivysoko-
Skolskestudium mfrZetedy trvat nejmdnEtii a nejvice sedm
let.
Doktorskf studijni program mtZe n6sledovatpo ukon-
deni magistersk6ho.Je zamEien na vEdeck6 brid6ni a sa-
mostatnoutvrirdi dinnost v oblasti vfzkumu a vjvoje nebo
na samostatnou teoretickou a tvrirdi dinnost v oblasti
urndni.Uskutediuje sepouzena univerzitnivysokd Skole.
Standardnidobastudiaje 3-4 roky.
Na vEt5induniverzitnich vysoklich Skolje jiZ plnE zave-
denotiistupnovestudium
Studijni program zpracov6v6a piedkl6d6 k akreditaci vy-
sok6 Skola, popi. instituce, kter6 ho chce ve spoluprilci
s vysokou Skolouuskutediiovat.
Studijni program podldhri akeditaci, klerou uddluje minis-
terstvo na zikladd. stanoviska Akreditadni komise zffzend
vl6dou. Jejimi dleny jsou rfmamni profesoii a v6dci.
V riimci akeditace se rozhoduje i o opr6vn6ni piimtlat
akademickdtituly. Akeditadni komise prov6d( i srovn6vaci
hodnocenifakult v jednotliv.jch oborech.
Piijimrinf ke studiu
Minim6lni podminkou pro piijeti na vysokou Skolu je
ukonden6 stiedni vzddl6ni s maturitni zkouikou (diive
fplnd stiedni nebo rlpln€ stiedni odborne vzd4l6ni).
Pirjeti k magistersk6mustudiu navazujicimu na bakal6i-
sk6 je podmindno i6dnym ukondenim bakal6iskdho
studijniho programu, piijeti k doktorskdmu studiu je
podmindno ukondenim magisterskeho studijniho pro-
gramu.
Hodnoceni a kvalifikace
iasov6 rozloLeniajednotlivd zprisobykontroly studijni
uspd5nostijsou u niznlich studijnich obdrri nizn6. Ndkde
je zaveden syst6m dildich zkouiek skkidanlich po kaL-
d6m semestru, jinde je piedepsrlnajedin6 soubom6
age vdk
29
28
27
26
25
24
23
u
21
2A
t9
18
1 7
iri
19
1E
'17
l6
15
14
13
12
11
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4
3
The frequency and methods of assessing students'
achievements differ according to the field of study. In some cases a system of partial
examinations taken after each semester has been introduced, in other cases one
comprehensiveexamination after each completed part of studies is prescribed, mostly at
the end of a certain module. Performancein examinationsand in the defenceof the thesisis
graded (normally on a three-point scale), the fourth level representing failure. In some
institutions studentsareassessedby meansofcredits.
Bachelor's degree studies end with a final stateexamination and the defence of a thesis.
The academictitle obtainedis bakaldi (Bc.) or bakalai umdni (BcA. - in the field of arts).
Master's degreestudiesend with a stateexamination and the defenceof a thesis.The
academictitle awarded is magistr (Mgr.), magistr umdn[ (MgA. - in the field of arts),
inienyr (Ing. - in the field of economics,technical sciencesand technologies,agricul-
ture, forestry and in military fields ofstudy), inienyr architekt (lng. arch. - in the field
of architecture). students of medicine and veterinary medicine and hygiene are the
exception. They finish their studies with rigorous stateexamination - rigordzni zkouika
- andthey are awardedthe title doctor of medicine (MUDr.), dentist(MDDI.), or doctor
of veterinarymedicine(MVDr.). All titles are usedin front of the name.
Having been awarded the academic trtle magistr students can sit for rigorous state ex-
amination rigor1zni zkouika which includesthe defenceof a thesis rigordzni prdce.
Those who have passedthe exam and successfullydefendedthe thesisare awardedthe
titfe of doktor; the abbreviationdiffering according to the field of study (JUDr. in the
field of law, PhDr. in the field of humanities,teacher education and social sciences,
RNDr. in the field of science,PharmDr. in the field of pharmacy,ThDr. in the field of
theology except catholic theology, for catholic theology the title - licentiate- Thlic.)
and is put in front ofthe person'sname.
Doctoral studiesfinish with a statedoctoral examination and defence of a thesis.The
title for all fields of study is doktor (Ph.D.) with the exception of theology, where the
title doktor teologie(Th.D.) is awarded.Both titles areusedafter the name.
Fufther information at
h ttp : / / eacea. ec. europa. eu/education/eurydice/documents/
e u r y b a s e / s t r u c t u r e s / 04 I C Z E N . p d f
zkou5kapo ucelened6stistudia,vdtiinou na konci urditdhomodulu. Vj'kon u zkouiek a
obhajob se klasifikuje pomoci zn6rnek, zpravidla tiemi stupni, dtvrtf stupei, kteryi
piedstavuje nevykondni zkousky di obhajoby, se nezn6mkuje. studijni rispEsnostse
v ndktery;chSkokichhodnoti syst6memkreditrj.
Studium v bakal6isk6mprogramu se ukondujest6tni ziivdrednouzkou5koua obhajobou
bakakiiskdpriice.Absolventrim se uddluje titul bakal6i (Bc.) nebo bakalii umdni (BcA.
- v umdleckychoborech).
studium v magisterskdmprogramu se ukonduje st6tni ziivdreanouzkouskou a obhajo-
bou diplomovd pr6ce. Absolventi magistersklich studijnich programri zisk6vaji titul
rnagistr(Mgr.), magistr umdni (MgA. - v umdleckfch oborech),inZenjr (lng. v obo-
rech ekonomie, technicklich vdd, zemdddlstvi, lesnictvi a ve vojenskfch oborech),
inZenfr architekt (Ing. arch. v oboru architektury). Vfjimku tvoii studenti l6kaistvi
a veterindrniho l6kaistvi a hygieny, kteri studium ukonduji st6tni rigor6zni zkouskou
aziskavaji titul doktor mediciny (MUDr.), zubni ldkai (MDDr.) a doktor vererindmi
mediciny (MVDr.). Viechny uveden6tituly stoji pied jmdnem.
Po ziskrinftitulu magistr lze sloZit v tdZeoblasti st6tni rigor6zni zkou5ku,jejiZ soud6sti
je obhajoba rigor6zni pr6ce; po jejim vykon6ni se uddluje titul doktor v piisluSndm
oboru (JUDr. v oboru pr6va, PhDr. v oborech humanitnich, uditelstvi a spoledensklich
vdd, RNDr. v oborech piirodnich vEd, PharmDr. v oboru farmakologie, ThDr. v oboru
teologie s vyjimkou katolickd teologie, v oboru katolick6 teologie titul licencirit -
ThLic.). Tento titul stoji vZdy pied jm6nem.
studium v doktorskdm programu se ukonduje stetni doktorskou zkoudkou a obhajobou
disertadniprdce. Po rispdSndmvykon6ni zkouSky se uddluje titul doktor (Ph.D.). V)t-
jimku tvoii oblastteologie,kde setitul oznadujeTh.D. Oba tituly stoji zajmenem.
Dal5i informacena
http : / / eacea. ec . eur opa . eu/educati on / eur ydi ce /docum e nts /
e u r y b a s e / s L r u c r u r e s / 0 4 T C Z C S . p d f
Iertbry Prqiss-
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