Digital Marketing also called as Online Marketing, Internet Marketing, Digital Advertising or Web Marketing Digital Marketing means marketing or promoting that makes use of electronic devices such as personal computers, smartphones, cellphones, tablets and game consoles to engage with search users as well as social media users. It helps to engage particular product, company, information or an brand on various digital media services like tv, internet, mobile etc

2. Digital Marketing
 Digital Marketing also called as Online Marketing, Internet Marketing, DigitalAdvertising orWeb Marketing
 Digital Marketing means marketing or promoting that makes use of electronic devices such as personal computers,
Smartphone's, cell phones, tablets and game consoles to engage with search users as well as social media users.
 Digital Marketing Institute particular product, company, information or an brand on various digital media
services likeTV, Internet, mobile etc.
 Our Digital MarketingTraining Program divided into many sessions depending on latest algorithm and latest
techniques by professionals in the Digital Marketing Industry that gives you an overview of total marketing channels
in Digital Media.
Advanced Digital Marketing Course Consists of 11 Modules as follows Search Engine Optimization, Social media
optimization, Search Engine marketing, Google Analytics, Social Media Analytics, Mobile Marketing, E-Mail
Marketing, Online Reputation Management /Online Advertising, Content Marketing, Website Design and
Online PR.

3. Digital Marketing Introduction
1. What Is Digital Marketing?
2. Building a Digital Foundation
3. Planning a Web Site for Online Marketing
Site map
Site components
Meta tags
Header tags
Images
Tools
Home page best practices

4. 4.Building or Optimizing a Web Site for Online Marketing
All about Domain names
Choosing a right hosting company
Analyzing theWebsite
5. Content Marketing
Article marketing
Social media content
Online PR
Web site and email content
6. Search Engine Marketing
Overview of search engine marketing (SEM)s
Search engine optimization (SEO)
Paid search
Local search
Link building In-depth

5. 7. Social Media Marketing
Social media, social networking, and social media marketing defined
Blogging and micro blogging
Social MediaTraining
Social networking
Video sharing
Social bookmarking
Social events
Wikis
Social media strategy

7. What Is Social Media Optimization (SMO)?
 What Is Social Media Optimization (SMO)?
 With the help of the world wide web, we have been telling
 stories through video, audio and, now, we are doing it with
 the help of interactivity. Discovering content has passed
 beyond the old way we used to broadcast information. Our
 ability of steering all the influential conversations is now
 enhanced by social networks, these living media through
 which people exchange information, experience and
 expectations.
 uberVUWhite Paper May 2010
 Page

8. But how does it work?The ‘keyword’ is Social Media Optimization, which is a method of
search optimization that promotes content through social features, allowing it to be streamed across
third-party communities and networks. Optimizing for social media makes your website more easy to
link to and more visible in social media searches.
Basically, this happens when you put an RSS feed on your blog, a Retweet or Facebook
sharing button, and other such usability improvements that will make your site more compelling for
users. It also includes designating specific tags, titles and descriptions to your content so that it
becomes ‘discoverable’. For example, using Facebook Connect andTwitter login means being present
where the talk is already happening and arrive just in the middle of the conversation.
‘SMO is defined by the distribution of social objects and their ability to rise
to the top of any related search query, where and when its performed.’
(Brian Solis)

9. Rules of Social Media Optimization
 IncreaseYour Linkability
 MakeTagging and Bookmarking Easy
 Reward Inbound Links
 HelpYour Content Travel
 Encourage the Mashup
 Be a User Resource, Even if it Doesn’t HelpYou
 Reward Helpful and Valuable Users
 Participate
 Know How toTargetYour Audience
 Create Content
 Be Real
 Don’t ForgetYour Roots, Be Humble
 Don’t Be Afraid toTry NewThings, Stay Fresh
 Develop an SMO Strategy
 ChooseYour SMOTactics Wisely
 Make SMO part of your process and best practices.

10. THANK YOU