An infographic based on the findings from the 2015 survey conducted on digital marketing at asset management firms.
Read the post: http://blog.kurtosys.com/digital-marketing-at-asset-management-firms-infographic/
Optimize Your Asset Management Marketing Performance and Increase Client Acqu...Marketo
The “Battle for the Investor” has increased in complexity and investments organizations are trying harder than ever to differentiate themselves. The “winners” right now are defining strategies that address the current trends, but maintain the standards and philosophies that they are based on. The investor is becoming more sophisticated due to increased financial press coverage and easy access to less expensive investment information.
Is your organization attracting the right clients and meeting those expectations? Join this webinar to hear Joe Paone, Sr. Marketing Manager at Marketo and John Kariotis, President, AmberLeaf Partners, discuss the landscape and strategies for asset managers to succeed.
https://www.realstorygroup.com/Reports/DAM/
The 2016 Digital & Media Asset Management Logo Landscape market view features vendor/product tiers and categories.
It shows how the 34 Digital & Marketing Asset Management options we evaluate in the Digital & Marketing Asset Management Report fall into 5 groupings:
- Large Enterprise Suite Vendors
- Broadcast Media Management
- Pure-play Digital Asset Management: Primarily On-Premise
- Pure-play Digital Asset Management: Primarily Cloud-Based
- Open Source Digital Asset Management Projects
The Road to Digital Maturity for Investment ManagersKurtosys Systems
Digital maturity is one way of gauging a company's level of success on their road to digital transformation; and there are many factors involved in assessing this. In this white paper we focus on five areas that, from our experience, play a vital role in theroad to digital maturity with investment managers in mind.
We’ve displayed the 8 of the 10 Rich List entries that hail from the US in this handy infographic; give it a peruse!
Data source: What the world’s richest hedge fund managers made in 2018 — and how they made it. – Institutional Investor
Read the blog at:
https://blog.kurtosys.com/highest-earning-us-hedge-fund-managers-2019-infographic/
Financial News recently listed the top 10 hedge fund managers taken from the overall 2019 Rich List in The Sunday Times. In true Kurtosys fashion, we’ve created an infographic to show the FN’s statistics, demonstrating the continued financial success for the hedge fund industry in Britain.
Read more in the blog post: https://blog.kurtosys.com/highest-earning-uk-hedge-fund-managers-2019-infographic/
The Asset Management Digital Marketing Survey 2018Kurtosys Systems
In this fifth annual survey conducted by Kurtosys, we have again asked our expansive audience to help us give some insights into digital marketing trends and perspectives in asset management marketing. The results come from nearly 200 respondents working across a range of global asset management firms, with 72% in a marketing role.
With asset management a known laggard in the realms of ‘digital’, we are now seeing a tectonic shift in the race to catch up with other industries. Eight in every ten firms are now prioritising their digital transformation and pushing to avoid being disrupted by leaner and more agile competitors.
As an update to a popular guide we created back in 2013, we invited some of our industry friends and colleagues to contribute a term that they could relate to in marketing for asset management.
Optimize Your Asset Management Marketing Performance and Increase Client Acqu...Marketo
The “Battle for the Investor” has increased in complexity and investments organizations are trying harder than ever to differentiate themselves. The “winners” right now are defining strategies that address the current trends, but maintain the standards and philosophies that they are based on. The investor is becoming more sophisticated due to increased financial press coverage and easy access to less expensive investment information.
Is your organization attracting the right clients and meeting those expectations? Join this webinar to hear Joe Paone, Sr. Marketing Manager at Marketo and John Kariotis, President, AmberLeaf Partners, discuss the landscape and strategies for asset managers to succeed.
https://www.realstorygroup.com/Reports/DAM/
The 2016 Digital & Media Asset Management Logo Landscape market view features vendor/product tiers and categories.
It shows how the 34 Digital & Marketing Asset Management options we evaluate in the Digital & Marketing Asset Management Report fall into 5 groupings:
- Large Enterprise Suite Vendors
- Broadcast Media Management
- Pure-play Digital Asset Management: Primarily On-Premise
- Pure-play Digital Asset Management: Primarily Cloud-Based
- Open Source Digital Asset Management Projects
The Road to Digital Maturity for Investment ManagersKurtosys Systems
Digital maturity is one way of gauging a company's level of success on their road to digital transformation; and there are many factors involved in assessing this. In this white paper we focus on five areas that, from our experience, play a vital role in theroad to digital maturity with investment managers in mind.
We’ve displayed the 8 of the 10 Rich List entries that hail from the US in this handy infographic; give it a peruse!
Data source: What the world’s richest hedge fund managers made in 2018 — and how they made it. – Institutional Investor
Read the blog at:
https://blog.kurtosys.com/highest-earning-us-hedge-fund-managers-2019-infographic/
Financial News recently listed the top 10 hedge fund managers taken from the overall 2019 Rich List in The Sunday Times. In true Kurtosys fashion, we’ve created an infographic to show the FN’s statistics, demonstrating the continued financial success for the hedge fund industry in Britain.
Read more in the blog post: https://blog.kurtosys.com/highest-earning-uk-hedge-fund-managers-2019-infographic/
The Asset Management Digital Marketing Survey 2018Kurtosys Systems
In this fifth annual survey conducted by Kurtosys, we have again asked our expansive audience to help us give some insights into digital marketing trends and perspectives in asset management marketing. The results come from nearly 200 respondents working across a range of global asset management firms, with 72% in a marketing role.
With asset management a known laggard in the realms of ‘digital’, we are now seeing a tectonic shift in the race to catch up with other industries. Eight in every ten firms are now prioritising their digital transformation and pushing to avoid being disrupted by leaner and more agile competitors.
As an update to a popular guide we created back in 2013, we invited some of our industry friends and colleagues to contribute a term that they could relate to in marketing for asset management.
Patrick McKenna, Head of Product at Kurtosys takes a look at the importance of Search Engine Optimization in fund marketing. With many Asset Managers creating content marketing strategies and producing high quality, original content, SEO is more important than ever to ensure that material is optimized for search.
Watch the original webinar recording here:
http://www2.kurtosys.com/seo-webinar-recording
As investment managers continue their journey of digital transformation, the array of technology and digital touch points is increasing as marketers are pressured to increase sales and efficiency.
http://www2.kurtosys.com/dig-mkting-survey-2016
The history of funds is full of industry defining moments. We've made an infographic of some of the most historic events moving from C20th - C21st.
Read the blog post: https://blog.kurtosys.com/recent-events-in-fund-history-infographic/
If you are an advisor, every day you’re not active on LinkedIn is a missed opportunity to connect with prospects, reinforce your value to clients, and build your credibility as a forward-looking investment expert.
An infographic based on PwC's report "ETF 2020: Preparing for a new Horizon" looking at the future of ETFs.
Read the blog post here: https://blog.kurtosys.com/future-etfs-infographic/
Why would I store my data in more than one database?Kurtosys Systems
Moving away from a single system solution
When you think of data, the chances are that you will think of documents and spreadsheets or images and emails. From time to time there are which have come along and increased the amount of data that an individual stores, but historically if you owned a file you also had physical possession of the bits and bytes that formed it.
Does your data tell a story and can you visualize it? We look at the history and thought processes behind data visualization and successful infographics.
Read the blog post at: http://blog.kurtosys.com/storytelling-data-visualization/
How to be a Marketing Superhero in Financial ServicesKurtosys Systems
It was Uncle Ben in Spiderman that said, “With great power comes great responsibility.” Stan Lee’s classic comic book character could very well be addressing today’s marketers. Marketing directors are becoming more responsible for measuring their efforts and their value to the firm. Fund marketers need special powers to succeed and convert more prospects into investors. After all, it’s not the free-flowing cape or the shiny spandex suit that makes a superhero, it’s cleverness, courage and the right tools that help them carry out their mission successfully.
Here are seven ways to become a marketing superhero in financial services.
An infographic on the journey of marketing automation for FinServ marketers - from interested prospect to new opportunity.
Learn more and get the white paper at: http://blog.kurtosys.com/big-picture-marketing-automation-finserv-marketers-infographic/
Fund Components - the building blocks of your fund fact sheetsKurtosys Systems
There’s a science to creating the perfect fund fact sheet. Elements like charts, tables, ratings, and text work together to produce a well designed and informative fact sheet. View a gallery of fund components that Kurtosys has standardized with our fact sheet automation platform.
Download the PDF and view the Gallery at http://www2.kurtosys.com/fund-component-gallery
Know the history of ETFs? Once an itsy-bitsy SPDR, index-based equity ETFs now draw huge inflows. A new infographic offers insight on $1.7 trillion in ETF assets.
Read more at: http://blog.kurtosys.com/growth-and-history-of-etfs-infographic/
We noticed a handful of asset managers on Twitter that are particularly good at engaging followers with authentic, valuable and visual content. They all do more than just tweet often — they use the platform effectively.
Read more at:
http://blog.kurtosys.com/asset-managers-on-twitter/
Recent Mutual Fund Trends [INFOGRAPHIC] - part 1Kurtosys Systems
Recent Mutual Fund Trends based on the ICI 2013 Investment Company Fact Book – A Review of Trends and Activities in the U.S. Investment Company Industry.
Top 50 UK Companies by Total Retail and Institutional Funds under Management, including unit trusts, OEICs and ISAs. Based on the IMA Monthly Company Rankings (May 2013).
The Forgotten Secret Weapon of Digital Marketing: Email
Digital marketing is a rapidly changing, ever evolving industry--Influencers, Threads, X, AI, etc. But one of the most effective digital marketing tools is also one of the oldest: Email. Find out from two Houston-based digital experts how to maximize your results from email.
Key Takeaways:
Email has the best ROI of any digital tactic
It can be used at any stage of the customer journey
It is increasingly important as the cookie-less future gets closer and closer
Patrick McKenna, Head of Product at Kurtosys takes a look at the importance of Search Engine Optimization in fund marketing. With many Asset Managers creating content marketing strategies and producing high quality, original content, SEO is more important than ever to ensure that material is optimized for search.
Watch the original webinar recording here:
http://www2.kurtosys.com/seo-webinar-recording
As investment managers continue their journey of digital transformation, the array of technology and digital touch points is increasing as marketers are pressured to increase sales and efficiency.
http://www2.kurtosys.com/dig-mkting-survey-2016
The history of funds is full of industry defining moments. We've made an infographic of some of the most historic events moving from C20th - C21st.
Read the blog post: https://blog.kurtosys.com/recent-events-in-fund-history-infographic/
If you are an advisor, every day you’re not active on LinkedIn is a missed opportunity to connect with prospects, reinforce your value to clients, and build your credibility as a forward-looking investment expert.
An infographic based on PwC's report "ETF 2020: Preparing for a new Horizon" looking at the future of ETFs.
Read the blog post here: https://blog.kurtosys.com/future-etfs-infographic/
Why would I store my data in more than one database?Kurtosys Systems
Moving away from a single system solution
When you think of data, the chances are that you will think of documents and spreadsheets or images and emails. From time to time there are which have come along and increased the amount of data that an individual stores, but historically if you owned a file you also had physical possession of the bits and bytes that formed it.
Does your data tell a story and can you visualize it? We look at the history and thought processes behind data visualization and successful infographics.
Read the blog post at: http://blog.kurtosys.com/storytelling-data-visualization/
How to be a Marketing Superhero in Financial ServicesKurtosys Systems
It was Uncle Ben in Spiderman that said, “With great power comes great responsibility.” Stan Lee’s classic comic book character could very well be addressing today’s marketers. Marketing directors are becoming more responsible for measuring their efforts and their value to the firm. Fund marketers need special powers to succeed and convert more prospects into investors. After all, it’s not the free-flowing cape or the shiny spandex suit that makes a superhero, it’s cleverness, courage and the right tools that help them carry out their mission successfully.
Here are seven ways to become a marketing superhero in financial services.
An infographic on the journey of marketing automation for FinServ marketers - from interested prospect to new opportunity.
Learn more and get the white paper at: http://blog.kurtosys.com/big-picture-marketing-automation-finserv-marketers-infographic/
Fund Components - the building blocks of your fund fact sheetsKurtosys Systems
There’s a science to creating the perfect fund fact sheet. Elements like charts, tables, ratings, and text work together to produce a well designed and informative fact sheet. View a gallery of fund components that Kurtosys has standardized with our fact sheet automation platform.
Download the PDF and view the Gallery at http://www2.kurtosys.com/fund-component-gallery
Know the history of ETFs? Once an itsy-bitsy SPDR, index-based equity ETFs now draw huge inflows. A new infographic offers insight on $1.7 trillion in ETF assets.
Read more at: http://blog.kurtosys.com/growth-and-history-of-etfs-infographic/
We noticed a handful of asset managers on Twitter that are particularly good at engaging followers with authentic, valuable and visual content. They all do more than just tweet often — they use the platform effectively.
Read more at:
http://blog.kurtosys.com/asset-managers-on-twitter/
Recent Mutual Fund Trends [INFOGRAPHIC] - part 1Kurtosys Systems
Recent Mutual Fund Trends based on the ICI 2013 Investment Company Fact Book – A Review of Trends and Activities in the U.S. Investment Company Industry.
Top 50 UK Companies by Total Retail and Institutional Funds under Management, including unit trusts, OEICs and ISAs. Based on the IMA Monthly Company Rankings (May 2013).
The Forgotten Secret Weapon of Digital Marketing: Email
Digital marketing is a rapidly changing, ever evolving industry--Influencers, Threads, X, AI, etc. But one of the most effective digital marketing tools is also one of the oldest: Email. Find out from two Houston-based digital experts how to maximize your results from email.
Key Takeaways:
Email has the best ROI of any digital tactic
It can be used at any stage of the customer journey
It is increasingly important as the cookie-less future gets closer and closer
AI-Powered Personalization: Principles, Use Cases, and Its Impact on CROVWO
In today’s era of AI, personalization is more than just a trend—it’s a fundamental strategy that unlocks numerous opportunities.
When done effectively, personalization builds trust, loyalty, and satisfaction among your users—key factors for business success. However, relying solely on AI capabilities isn’t enough. You need to anchor your approach in solid principles, understand your users’ context, and master the art of persuasion.
Join us as Sarjak Patel and Naitry Saggu from 3rd Eye Consulting unveil a transformative framework. This approach seamlessly integrates your unique context, consumer insights, and conversion goals, paving the way for unparalleled success in personalization.
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...Valters Lauzums
E-commerce in 2024 is characterized by a dynamic blend of opportunities and significant challenges. Supply chain disruptions and inventory shortages are critical issues, leading to increased shipping delays and rising costs, which impact timely delivery and squeeze profit margins. Efficient logistics management is essential, yet it is often hampered by these external factors. Payment processing, while needing to ensure security and user convenience, grapples with preventing fraud and integrating diverse payment methods, adding another layer of complexity. Furthermore, fulfillment operations require a streamlined approach to handle volume spikes and maintain accuracy in order picking, packing, and shipping, all while meeting customers' heightened expectations for faster delivery times.
Amid these operational challenges, customer data has emerged as an important strategy. By focusing on personalization and enhancing customer experience from historical behavior, businesses can deliver improved website and brand experienced, better product recommendations, optimal promotions, and content to meet individual preferences. Better data analytics can also help in effectively creating marketing campaigns, improving customer retention, and driving product development and inventory management.
Innovative formats such as social commerce and live shopping are beginning to impact the digital commerce landscape, offering new ways to engage with customers and drive sales, and may provide opportunity for brands that have been priced out or seen a downturn with post-pandemic shopping behavior. Social commerce integrates shopping experiences directly into social media platforms, tapping into the massive user bases of these networks to increase reach and engagement. Live shopping, on the other hand, combines entertainment and real-time interaction, providing a dynamic platform for showcasing products and encouraging immediate purchases. These innovations not only enhance customer engagement but also provide valuable data for businesses to refine their strategies and deliver superior shopping experiences.
The e-commerce sector is evolving rapidly, and businesses that effectively manage operational challenges and implement innovative strategies are best positioned for long-term success.
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.