The document discusses the importance of digital listening for understanding audience needs and preferences. It highlights tools like Google Alerts and social media platforms for tracking brand mentions and customer sentiment. The emphasis is on rewarding customer loyalty and engaging with the audience to develop ideas.

1. Digital
Listening
Wade Kwon
@WadeOnTweets
© 2012 Birmingham
Blogging Academy
Photo: Daniel Zedda (CC)!

2. This is what your audience wants …

3. What’s the solution?
Photo: James Lumb (CC)!

4. Why listen

5. Brand mentions

6. Sentiment
Photo: Kate Ter Haar (CC)!

7. Customer service
Photo: Vitor Lima (CC)!

8. Tools

9. Google alerts

10. Facebook lists

11. Twitter lists

12. Twitter search terms

13. Other tools
! Retweets ! Shares
! Likes ! +1s
! Comments
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14. How to use it
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15. Track mentions

16. Send thank yous
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17. Reward loyalty
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18. Flaunt it!

19. Idea development

20. Focus is
the next wave.

21. Focus intensely
on your audience.

22. Contact me.
• wade@wadekwon.com
• BirminghamBlogging.com
• @WadeOnTweets
• http://itswa.de/pram2012

23. Thank you
Photo: geraldbrazell (CC)!