Everything you need to know about mobile, internet, social media, and e-commerce use in Pakistan in 2011. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit http://datareportal.com

1. PAKISTAN
SOCIAL, DIGITAL
AND MOBILE IN
DECEMBER 2011
we are social

2. we are social
PAKISTAN
5,506,740
107,900,000
MOBILE SUBSCRIBERS
20,431,000
INTERNET USERS
177,671,000
TOTAL POPULATION
INTERNET PENETRATION
MOBILE PENETRATION
61 %
USERS ON TOP SOCIAL NETWORK SOCIAL NETWORK PENETRATION
12 %
3 %
URBAN
35% 65%
RURAL
SOURCES: UN DATA ACCESSED NOV 2011; INTERNET WORLD STATS ACCESSED NOV 2011;
LATEST SITE-REPORTED FIGURES AS AT NOV 2011; OPERATOR-REPORTED FIGURES AS CITED ON WIKIPEDIA, ACCESSED NOV 2011

3. we are social
1,400,000
BROADBAND INTERNET
SUBSCRIBERS IN PAKISTAN
THERE ARE AROUND
SOURCE: PAKISTAN TELECOMMUNICATION AUTHORITY

4. we are social
4,000,000
PEOPLE IN PAKISTAN HAVE ACCESS
TO THE INTERNET VIA MOBILE PHONE
SOURCE: PROPAKISTANI.PK

5. we are social SOURCE: FACEBOOK, AS CITED IN SOCIALBAKERS, NOVEMBER 2011
FACEBOOK DEMOGRAPHICS IN PAKISTAN
18-24:
50%
13-17:
15%
25-34:
26%
35--44:
6%
45-54:
2%
65+:
1%
55-64:
1%
MALE:
68%
FEMALE:
32%

6. SOURCE: FACEBOOK, AS CITED IN SOCIALBAKERS, NOVEMBER 2011we are social
# BRAND PAGE LIKES GROWTH
1 COKE STUDIO 966,820 6.87%
2 UFONE 387,409 3.20%
3 DJUICE PAKISTAN 203,135 5.76%
4 DELL PAKISTAN 158,689 13.94%
5 SAMSUNG PAKISTAN 138,681 14.51%
6 NANDO'S PAKISTAN 133,429 3.58%
7 EDUCATION EMERGENCY 130,214 1.18%
8 VASELINE PAKISTAN 109,989 2.61%
9 HEAD & SHOULDERS PAKISTAN 109,179 0.00%
10 INTEL PAKISTAN 101,467 8.46%
TOP FACEBOOK PAGES IN PAKISTAN

7. we are social
1,900,000
NUMBER OF TWITTER USERS IN PAKISTAN:
SOURCE: DAWN.COM

8. we are social
3,400,000
NUMBER OF BLOGGERS IN PAKISTAN:
SOURCE: TECHINFO.PK

9. we are social
948,000
NUMBER OF LINKEDIN USERS IN PAKISTAN:
SOURCE: SOCIALBAKERS, ACCESSED NOVEMBER 2011

11. This report has been compiled by We
Are Social Ltd (“We Are Social”) for
informational purposes only, and relies
on data from a wide variety of sources,
including but not limited to public and
private companies, market research
firms, government agencies, NGOs,
and private individuals. While We Are
Social strives to ensure that all data
and charts contained in this report are,
as at the time of publishing, accurate
and up-to-date, We Are Social shall
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