Digital Advertising Insights: A Treasure Chest for CMOs to Open
•
1 like•635 views
A CMO Solution Guide from The CMO Club and SocialCode
Report
Share
Report
Share
Download to read offline
Recommended
proiect engleza
This document describes the activities of students in a class during breaks. It notes that Cosmin and Andrei fight during breaks, Andrei C. and Andrei M. sometimes block the door for their classmates, and various other students engage in different regular activities like eating, climbing desks, writing diaries, drawing, playing on phones, eating snacks, and doing exercises.
Ensayon3ciencias 131009131046-phpapp01
Este documento presenta un examen de ciencias naturales de 8o grado que contiene 10 preguntas sobre el cuidado del medio ambiente. La mayoría de las preguntas tratan sobre temas como la responsabilidad compartida de cuidar el medio ambiente, los efectos del calentamiento global y la capa de ozono, formas de reducir la contaminación como desconectar electrodomésticos y reciclar, y la importancia de proteger el medio ambiente para las generaciones futuras. El estudiante debe marcar la respuesta correcta y justificarla para cada pregunta
Flinch Print Collateral - Sell Sheets
This document provides descriptions of various print collateral materials from WD-40 including sell sheets for different WD-40 products like the Help Hire a Hero promotion and 9.6oz bonus can. It also includes sell sheets for other products like 3-IN-ONE Garage Door Lube and rebate forms. The document is from Flinch, a company that develops strategic solutions across media platforms.
Curso de Design Gráfico
Este documento lista vários temas de arte e design, incluindo caixa sombreada, pôster vetor, matte painting, fantasia medieval, escrita na grama e pôster retro no Photoshop.
Jenifer dipositias shisdrae
SlideShare es un sitio web que permite a los usuarios subir y compartir presentaciones, documentos PDF e infografías. Originalmente estaba destinado a empleados para compartir diapositivas de forma privada o pública, pero luego se amplió a un público más amplio. Fue lanzado en 2006 y adquirido por LinkedIn en 2012, pasando a llamarse LinkedIn SlideShare. Actualmente tiene 70 millones de usuarios mensuales activos que comparten 400 mil presentaciones al mes.
Céspedes esquive-maciel-lópez
Franco and Daiana meet on the beach on a sunny day. Franco offers to share some hot dogs he is making with Daiana. After eating, Franco suggests going for a jog or playing volleyball, but Daiana insists she is not very athletic and would prefer relaxing on the beach to work on her tan. Franco agrees to relax on the beach as well.
Ministry teams minutes Oct. 2015
The Communications Ministry Team discussed several upcoming events requiring publicity efforts through various channels. They will provide communications support for a multi-church Habitat for Humanity project in February by creating posters, web content and Facebook posts. The Buildings and Grounds Team reviewed tasks for an upcoming work day including landscaping, cleaning, and maintenance projects. They also discussed ongoing issues like fire ant treatment and security cameras. The Outreach Team reviewed budget guidelines focusing on hands-on parishioner participation in hunger and poverty efforts. They discussed a proposed 2016 budget that allocates most funds to a new Habitat House project involving multiple churches.
Recommended
proiect engleza
This document describes the activities of students in a class during breaks. It notes that Cosmin and Andrei fight during breaks, Andrei C. and Andrei M. sometimes block the door for their classmates, and various other students engage in different regular activities like eating, climbing desks, writing diaries, drawing, playing on phones, eating snacks, and doing exercises.
Ensayon3ciencias 131009131046-phpapp01
Este documento presenta un examen de ciencias naturales de 8o grado que contiene 10 preguntas sobre el cuidado del medio ambiente. La mayoría de las preguntas tratan sobre temas como la responsabilidad compartida de cuidar el medio ambiente, los efectos del calentamiento global y la capa de ozono, formas de reducir la contaminación como desconectar electrodomésticos y reciclar, y la importancia de proteger el medio ambiente para las generaciones futuras. El estudiante debe marcar la respuesta correcta y justificarla para cada pregunta
Flinch Print Collateral - Sell Sheets
This document provides descriptions of various print collateral materials from WD-40 including sell sheets for different WD-40 products like the Help Hire a Hero promotion and 9.6oz bonus can. It also includes sell sheets for other products like 3-IN-ONE Garage Door Lube and rebate forms. The document is from Flinch, a company that develops strategic solutions across media platforms.
Curso de Design Gráfico
Este documento lista vários temas de arte e design, incluindo caixa sombreada, pôster vetor, matte painting, fantasia medieval, escrita na grama e pôster retro no Photoshop.
Jenifer dipositias shisdrae
SlideShare es un sitio web que permite a los usuarios subir y compartir presentaciones, documentos PDF e infografías. Originalmente estaba destinado a empleados para compartir diapositivas de forma privada o pública, pero luego se amplió a un público más amplio. Fue lanzado en 2006 y adquirido por LinkedIn en 2012, pasando a llamarse LinkedIn SlideShare. Actualmente tiene 70 millones de usuarios mensuales activos que comparten 400 mil presentaciones al mes.
Céspedes esquive-maciel-lópez
Franco and Daiana meet on the beach on a sunny day. Franco offers to share some hot dogs he is making with Daiana. After eating, Franco suggests going for a jog or playing volleyball, but Daiana insists she is not very athletic and would prefer relaxing on the beach to work on her tan. Franco agrees to relax on the beach as well.
Ministry teams minutes Oct. 2015
The Communications Ministry Team discussed several upcoming events requiring publicity efforts through various channels. They will provide communications support for a multi-church Habitat for Humanity project in February by creating posters, web content and Facebook posts. The Buildings and Grounds Team reviewed tasks for an upcoming work day including landscaping, cleaning, and maintenance projects. They also discussed ongoing issues like fire ant treatment and security cameras. The Outreach Team reviewed budget guidelines focusing on hands-on parishioner participation in hunger and poverty efforts. They discussed a proposed 2016 budget that allocates most funds to a new Habitat House project involving multiple churches.
2simce8c 130930130452-phpapp02 (1)
Este documento contiene las preguntas y respuestas correctas de un examen SIMCE de Ciencias Naturales para el 8o año básico. El examen consta de 15 preguntas múltiple choice sobre diversos temas de biología como la clasificación de vertebrados, características de peces y mamíferos, tipos de dentadura en mamíferos, alimentos que contienen proteínas, y factores que afectan la salud. Cada pregunta viene acompañada de una justificación breve de la respuesta correcta.
Sistema de nivelación y admición
Este documento presenta la organización del curso "Desarrollo del Pensamiento Tomo 1: Organización del Pensamiento". El curso se compone de tres unidades que cubren la expansión y contracción de ideas y los procesos integradores de pensamiento. Cada unidad contiene lecciones con introducción, cuerpo y cierre. El enfoque del curso es desarrollar habilidades de pensamiento a través de un aprendizaje significativo y constructivista. La estrategia incluye monitorear el aprendizaje de los estudiantes para estimular el
Ensayo3 131012215851-phpapp01
Este documento presenta un ensayo de ciencias naturales sobre el cuidado del medio ambiente. Consiste en 10 preguntas de selección múltiple sobre temas como la responsabilidad de cuidar el ambiente, formas de protegerlo como evitar aerosoles y sembrar árboles, causas del calentamiento global como el deterioro de la capa de ozono, y cómo comportamientos como desconectar electrodomésticos innecesarios y reciclar correctamente pueden ayudar a reducir la contaminación.
Betzabeth cedeño
Este documento contiene información sobre varios casos relacionados con el VIH y el SIDA. Incluye resúmenes de videos sobre una madre que tuvo mellizos de padres diferentes, los síntomas y efectos del VIH, la historia de una paciente llamada Toño que murió de SIDA, y la biografía de una activista llamada María Mejía que fue diagnosticada con VIH a los 17 años. El documento también incluye preguntas y respuestas sobre estas historias, así como opiniones personales de los estudiantes sobre los temas.
2simce8c 130930130452-phpapp02-131007125155-phpapp02
Este documento contiene un examen de Ciencias Naturales para estudiantes de 8o año básico. El examen contiene 15 preguntas de opción múltiple sobre temas de biología como la clasificación de vertebrados, características de peces y mamíferos, tipos de alimentos, reino biológico, cambios químicos, enfermedades contagiosas, asepsia quirúrgica y factores que afectan la salud. Cada pregunta viene acompañada de una justificación de la respuesta correct
A trip to dhaka
The document provides recommendations for things to see and do in Dhaka, Bangladesh. It suggests visiting Jamuna Future Park, a large shopping mall, as well as exploring the Old City's markets. Several religious and historic sites are highlighted, including the Baitul Mukarram Mosque, Star Mosque, and Dhakeshwari Temple. It also recommends visiting parks like Ramna Park and Suhrawardy Udyan to experience Dhaka's nature and history. Whether exploring markets, mosques, temples, or parks, the document asserts that Dhaka offers a unique travel experience.
Of innovation and impatience - Future Decoded 2015
It is easy to think what we have as developers is what people use and that lead us to make the web bloated.
Muestra gastronómica NM1
Este documento presenta información estadística sobre varios países asiáticos en tres tablas. La Tabla 1 incluye datos de superficie, población y capitales de países de Asia Central, Oriental y Meridional. La Tabla 2 presenta tasas de natalidad bruta y porcentajes de población urbana y rural para diferentes regiones de Asia. La Tabla 3 muestra las perspectivas de envejecimiento demográfico en Asia desde 1975 hasta 2050. El documento pide realizar gráficos, cálculos, identificar relaciones entre variables y anal
Ampeg SVT-810E 8x10 Bas Kabin
The Ampeg SVT-810E/AV is a dual 4x10/8x10 bass cabinet that can be used for venues of all sizes. It can be split into two isolated 4x10 cabinets or used as a single 8x10 cabinet. It has wheels, a grip bar, and skid rails for easy transport. The Speakon and 1/4" jacks allow for daisy chaining of cabinets and can be used as inputs or outputs. The cabinet has 8 custom 10" speakers and can handle up to 800 watts in dual mode or 1600 watts in mono mode.
INFORMATICA GRUPO 6
El documento trata sobre los microprocesadores. Explica que son circuitos integrados constituidos por millones de transistores que funcionan como la unidad central de procesamiento de una computadora. También describe algunos de los primeros microprocesadores comercializados como el Intel 4004 de 1971 y menciona algunas características clave de los microprocesadores Intel Core i3, i5 e i7.
Hashtago Startup Presentation
Hashtags are new URL! They group UCG content around specific worlds and concepts. Hashtag is cross-platform index of the content. Hashtag-marketing means including branded content in UCG data massive.
We're developing a solution to launch and manage hashtag marketing campaign.
Sign up to get notified - www.hashtago.com
angel.co/hashtago
www.facebook.com/hashtag0
twitter.com/hashtago_com
Clare - Design Enterprise week presentation 2013 final -
This document outlines the development of an experimental enterprise called FoodLoop that tackles the urban food waste problem. The enterprise aims to get every housing estate in Britain composting food waste on site and using the compost to grow fruits and vegetables. It discusses the food waste problem, stakeholders involved, the service and system designed including food waste collection, composting, and growing food. It provides examples of other social enterprises and encourages participants to create their own enterprise idea that connects issues and fits their skills. The document promotes an approach of zooming in and out between specific problems and the bigger picture to develop solutions.
How to write a thesis statement
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive function. Exercise causes chemical changes in the brain that may help protect against mental illness and improve symptoms.
Trabajo practico "Recursos Humanos"
Trabajo practico "Recursos Humanos"
Alumno: Germán Ginteris
Profesora: Alicia Barba
Materia: Teoria de las organizaciones
Curso: 4º B
Effects of noise
The document discusses the effects of noise on human health and the environment. It notes that noise can cause hearing loss, cardiovascular issues, stress, and other health problems. It also disrupts wildlife habitats. The document then provides recommendations for mitigating noise through administrative controls, engineering controls, personal protective equipment, and noise control methods that reduce noise at the source, interrupt transmission, or protect receivers.
From Hope to Despair The Top 10 Reasons Businesses Ditch SEO Tactics.pptx
From Hope to Despair: The Top 10 Reasons Businesses Ditch SEO Tactics
Are you tired of seeing your business's online visibility plummet from hope to despair? When it comes to SEO tactics, many businesses find themselves grappling with challenges that lead them to abandon their strategies altogether. In a digital landscape that's constantly evolving, staying on top of SEO best practices is crucial to maintaining a competitive edge.
In this blog, we delve deep into the top 10 reasons why businesses ditch SEO tactics, uncovering the pain points that may resonate with you:
1. Algorithm Changes: The ever-changing algorithms can leave businesses feeling like they're chasing a moving target. Search engines like Google frequently update their algorithms to improve user experience and provide more relevant search results. However, these updates can significantly impact your website's visibility and ranking if you're not prepared.
2. Lack of Results: Investing time and resources without seeing tangible results can be disheartening. The absence of immediate results often leads businesses to lose faith in their SEO strategies. It's important to remember that SEO is a long-term game that requires patience and consistent effort.
3. Technical Challenges: From site speed issues to complex metadata implementation, technical hurdles can be daunting. Overcoming these challenges is crucial for SEO success, as technical issues can hinder your website's performance and user experience.
4. Keyword Competition: Fierce competition for top keywords can make it hard to rank effectively. Businesses often struggle to find the right balance between targeting high-traffic keywords and finding less competitive, niche keywords that can still drive significant traffic.
5. Lack of Understanding of SEO Basics: Many businesses dive into the complex world of SEO without fully grasping the fundamental principles. This lack of understanding can lead to several issues:
Keyword Awareness: Failing to recognize the importance of keyword research and targeting the right keywords in content.
On-Page Optimization: Ignorance regarding crucial on-page elements such as meta tags, headers, and content structure.
Technical SEO Best Practices: Overlooking essential aspects like site speed, mobile responsiveness, and crawlability.
Backlinks: Not understanding the value of high-quality backlinks from reputable sources.
Analytics: Failing to track and analyze data prevents businesses from optimizing their SEO efforts effectively.
6. Unrealistic Expectations and Timeframe: Entrepreneurs often fall prey to the allure of quick fixes and overnight success. Unrealistic expectations can overshadow the reality of the time and effort needed to see tangible results in the highly competitive digital landscape. SEO is a long-term strategy, and setting realistic goals is crucial for success.
#SEO #DigitalMarketing #BusinessGrowth #OnlineVisibility #SEOChallenges #BostonSEO
Breaking Silos To Break Bank: Shattering The Divide Between Search And Social
At Mozcon 2024 I shared this deck on bridging the divide between search and social. We began by acknowledging that search-first marketers are used to different rules of engagement than social marketers. We also looked at how both channels treat creative, audiences, bidding/budgeting, and AI. We finished by going through how they can win together including UTM audits, harvesting comments from both to inform creative, and allowing for non-login forums to be part of your marketing strategy.
I themed this deck using Baldur's Gate 3 characters: Gale as Search and Astarion as Social
Mastering SEO for Google in the AI Era - Dennis Yu
Mastering SEO for Google in the AI Era - Dennis YuDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.More Related Content
Viewers also liked
2simce8c 130930130452-phpapp02 (1)
Este documento contiene las preguntas y respuestas correctas de un examen SIMCE de Ciencias Naturales para el 8o año básico. El examen consta de 15 preguntas múltiple choice sobre diversos temas de biología como la clasificación de vertebrados, características de peces y mamíferos, tipos de dentadura en mamíferos, alimentos que contienen proteínas, y factores que afectan la salud. Cada pregunta viene acompañada de una justificación breve de la respuesta correcta.
Sistema de nivelación y admición
Este documento presenta la organización del curso "Desarrollo del Pensamiento Tomo 1: Organización del Pensamiento". El curso se compone de tres unidades que cubren la expansión y contracción de ideas y los procesos integradores de pensamiento. Cada unidad contiene lecciones con introducción, cuerpo y cierre. El enfoque del curso es desarrollar habilidades de pensamiento a través de un aprendizaje significativo y constructivista. La estrategia incluye monitorear el aprendizaje de los estudiantes para estimular el
Ensayo3 131012215851-phpapp01
Este documento presenta un ensayo de ciencias naturales sobre el cuidado del medio ambiente. Consiste en 10 preguntas de selección múltiple sobre temas como la responsabilidad de cuidar el ambiente, formas de protegerlo como evitar aerosoles y sembrar árboles, causas del calentamiento global como el deterioro de la capa de ozono, y cómo comportamientos como desconectar electrodomésticos innecesarios y reciclar correctamente pueden ayudar a reducir la contaminación.
Betzabeth cedeño
Este documento contiene información sobre varios casos relacionados con el VIH y el SIDA. Incluye resúmenes de videos sobre una madre que tuvo mellizos de padres diferentes, los síntomas y efectos del VIH, la historia de una paciente llamada Toño que murió de SIDA, y la biografía de una activista llamada María Mejía que fue diagnosticada con VIH a los 17 años. El documento también incluye preguntas y respuestas sobre estas historias, así como opiniones personales de los estudiantes sobre los temas.
2simce8c 130930130452-phpapp02-131007125155-phpapp02
Este documento contiene un examen de Ciencias Naturales para estudiantes de 8o año básico. El examen contiene 15 preguntas de opción múltiple sobre temas de biología como la clasificación de vertebrados, características de peces y mamíferos, tipos de alimentos, reino biológico, cambios químicos, enfermedades contagiosas, asepsia quirúrgica y factores que afectan la salud. Cada pregunta viene acompañada de una justificación de la respuesta correct
A trip to dhaka
The document provides recommendations for things to see and do in Dhaka, Bangladesh. It suggests visiting Jamuna Future Park, a large shopping mall, as well as exploring the Old City's markets. Several religious and historic sites are highlighted, including the Baitul Mukarram Mosque, Star Mosque, and Dhakeshwari Temple. It also recommends visiting parks like Ramna Park and Suhrawardy Udyan to experience Dhaka's nature and history. Whether exploring markets, mosques, temples, or parks, the document asserts that Dhaka offers a unique travel experience.
Of innovation and impatience - Future Decoded 2015
It is easy to think what we have as developers is what people use and that lead us to make the web bloated.
Muestra gastronómica NM1
Este documento presenta información estadística sobre varios países asiáticos en tres tablas. La Tabla 1 incluye datos de superficie, población y capitales de países de Asia Central, Oriental y Meridional. La Tabla 2 presenta tasas de natalidad bruta y porcentajes de población urbana y rural para diferentes regiones de Asia. La Tabla 3 muestra las perspectivas de envejecimiento demográfico en Asia desde 1975 hasta 2050. El documento pide realizar gráficos, cálculos, identificar relaciones entre variables y anal
Ampeg SVT-810E 8x10 Bas Kabin
The Ampeg SVT-810E/AV is a dual 4x10/8x10 bass cabinet that can be used for venues of all sizes. It can be split into two isolated 4x10 cabinets or used as a single 8x10 cabinet. It has wheels, a grip bar, and skid rails for easy transport. The Speakon and 1/4" jacks allow for daisy chaining of cabinets and can be used as inputs or outputs. The cabinet has 8 custom 10" speakers and can handle up to 800 watts in dual mode or 1600 watts in mono mode.
INFORMATICA GRUPO 6
El documento trata sobre los microprocesadores. Explica que son circuitos integrados constituidos por millones de transistores que funcionan como la unidad central de procesamiento de una computadora. También describe algunos de los primeros microprocesadores comercializados como el Intel 4004 de 1971 y menciona algunas características clave de los microprocesadores Intel Core i3, i5 e i7.
Hashtago Startup Presentation
Hashtags are new URL! They group UCG content around specific worlds and concepts. Hashtag is cross-platform index of the content. Hashtag-marketing means including branded content in UCG data massive.
We're developing a solution to launch and manage hashtag marketing campaign.
Sign up to get notified - www.hashtago.com
angel.co/hashtago
www.facebook.com/hashtag0
twitter.com/hashtago_com
Clare - Design Enterprise week presentation 2013 final -
This document outlines the development of an experimental enterprise called FoodLoop that tackles the urban food waste problem. The enterprise aims to get every housing estate in Britain composting food waste on site and using the compost to grow fruits and vegetables. It discusses the food waste problem, stakeholders involved, the service and system designed including food waste collection, composting, and growing food. It provides examples of other social enterprises and encourages participants to create their own enterprise idea that connects issues and fits their skills. The document promotes an approach of zooming in and out between specific problems and the bigger picture to develop solutions.
How to write a thesis statement
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive function. Exercise causes chemical changes in the brain that may help protect against mental illness and improve symptoms.
Trabajo practico "Recursos Humanos"
Trabajo practico "Recursos Humanos"
Alumno: Germán Ginteris
Profesora: Alicia Barba
Materia: Teoria de las organizaciones
Curso: 4º B
Effects of noise
The document discusses the effects of noise on human health and the environment. It notes that noise can cause hearing loss, cardiovascular issues, stress, and other health problems. It also disrupts wildlife habitats. The document then provides recommendations for mitigating noise through administrative controls, engineering controls, personal protective equipment, and noise control methods that reduce noise at the source, interrupt transmission, or protect receivers.
Viewers also liked (19)
2simce8c 130930130452-phpapp02-131007125155-phpapp02
2simce8c 130930130452-phpapp02-131007125155-phpapp02
Of innovation and impatience - Future Decoded 2015
Of innovation and impatience - Future Decoded 2015
Clare - Design Enterprise week presentation 2013 final -
Clare - Design Enterprise week presentation 2013 final -
Recently uploaded
From Hope to Despair The Top 10 Reasons Businesses Ditch SEO Tactics.pptx
From Hope to Despair: The Top 10 Reasons Businesses Ditch SEO Tactics
Are you tired of seeing your business's online visibility plummet from hope to despair? When it comes to SEO tactics, many businesses find themselves grappling with challenges that lead them to abandon their strategies altogether. In a digital landscape that's constantly evolving, staying on top of SEO best practices is crucial to maintaining a competitive edge.
In this blog, we delve deep into the top 10 reasons why businesses ditch SEO tactics, uncovering the pain points that may resonate with you:
1. Algorithm Changes: The ever-changing algorithms can leave businesses feeling like they're chasing a moving target. Search engines like Google frequently update their algorithms to improve user experience and provide more relevant search results. However, these updates can significantly impact your website's visibility and ranking if you're not prepared.
2. Lack of Results: Investing time and resources without seeing tangible results can be disheartening. The absence of immediate results often leads businesses to lose faith in their SEO strategies. It's important to remember that SEO is a long-term game that requires patience and consistent effort.
3. Technical Challenges: From site speed issues to complex metadata implementation, technical hurdles can be daunting. Overcoming these challenges is crucial for SEO success, as technical issues can hinder your website's performance and user experience.
4. Keyword Competition: Fierce competition for top keywords can make it hard to rank effectively. Businesses often struggle to find the right balance between targeting high-traffic keywords and finding less competitive, niche keywords that can still drive significant traffic.
5. Lack of Understanding of SEO Basics: Many businesses dive into the complex world of SEO without fully grasping the fundamental principles. This lack of understanding can lead to several issues:
Keyword Awareness: Failing to recognize the importance of keyword research and targeting the right keywords in content.
On-Page Optimization: Ignorance regarding crucial on-page elements such as meta tags, headers, and content structure.
Technical SEO Best Practices: Overlooking essential aspects like site speed, mobile responsiveness, and crawlability.
Backlinks: Not understanding the value of high-quality backlinks from reputable sources.
Analytics: Failing to track and analyze data prevents businesses from optimizing their SEO efforts effectively.
6. Unrealistic Expectations and Timeframe: Entrepreneurs often fall prey to the allure of quick fixes and overnight success. Unrealistic expectations can overshadow the reality of the time and effort needed to see tangible results in the highly competitive digital landscape. SEO is a long-term strategy, and setting realistic goals is crucial for success.
#SEO #DigitalMarketing #BusinessGrowth #OnlineVisibility #SEOChallenges #BostonSEO
Breaking Silos To Break Bank: Shattering The Divide Between Search And Social
At Mozcon 2024 I shared this deck on bridging the divide between search and social. We began by acknowledging that search-first marketers are used to different rules of engagement than social marketers. We also looked at how both channels treat creative, audiences, bidding/budgeting, and AI. We finished by going through how they can win together including UTM audits, harvesting comments from both to inform creative, and allowing for non-login forums to be part of your marketing strategy.
I themed this deck using Baldur's Gate 3 characters: Gale as Search and Astarion as Social
Mastering SEO for Google in the AI Era - Dennis Yu
Mastering SEO for Google in the AI Era - Dennis YuDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.Amazing and On Point - Ramon Ray, USA TODAY
Amazing and On Point - Ramon Ray, USA TODAYDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Pillar-Based Marketing Master Class - Ryan Brock
Pillar-Based Marketing Master Class - Ryan BrockDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
In this humorous and data-heavy Master Class, join us in a joyous celebration of life honoring the long list of SEO tactics and concepts we lost this year. Remember fondly the beautiful time you shared with defunct ideas like link building, keyword cannibalization, search volume as a value indicator, and even our most cherished of friends: the funnel. Make peace with their loss as you embrace a new paradigm for organic content: Pillar-Based Marketing. Along the way, discover that the results that old SEO and all its trappings brought you weren’t really very good at all, actually.
In this respectful and life-affirming service—erm, session—join Ryan Brock (Chief Solution Officer at DemandJump and author of Pillar-Based Marketing: A Data-Driven Methodology for SEO and Content that Actually Works) and leave with:
• Clear and compelling evidence that most legacy SEO metrics and tactics have slim to no impact on SEO outcomes
• A major mindset shift that eliminates most of the metrics and tactics associated with SEO in favor of a single metric that defines and drives organic ranking success
• Practical, step-by-step methodology for choosing SEO pillar topics and publishing content quickly that ranks fastMastering SEO for Google in the AI Era - Dennis Yu
Mastering SEO for Google in the AI Era - Dennis YuDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Mastering Local SEO for Service Businesses in the AI Era"" is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.AI Driven Emotional Recognition in Digital Ads - Tarun Gupta
AI Driven Emotional Recognition in Digital Ads - Tarun GuptaDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
This session will aim to comprehensively review the current state of artificial intelligence techniques for emotional recognition and their potential applications in optimizing digital advertising strategies. Key studies developing AI models for multimodal emotion recognition from videos, images, and neurophysiological signals were analyzed to build content for this session. The session delves deeper into the current challenges, opportunities to help realize the full benefits of emotion AI for personalized digital marketing.How to Use a Free Book Funnel to Drive Highly Qualified Buyers Into Your Busi...
How to Use a Free Book Funnel to Drive Highly Qualified Buyers Into Your Busi...DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Are you struggling to differentiate yourself in a saturated market? Do you find it challenging to attract and retain buyers? Learn how to effectively communicate your expertise using a Free Book Funnel designed to address these challenges and attract premium clients. This session will explore how a well-crafted book can be your most effective marketing tool, enhancing your credibility while significantly increasing your leads and sales while decreasing overall lead cost. Unpacking practical steps to create a magnetic book funnel that not only draws in your ideal customers, but also keeps them engaged. Break through the noise in the marketing world and leave with a blueprint that will transform your sales strategy.Get Off the Bandwagon - Separating Digital Marketing Myths from Truth - Scott...
Get Off the Bandwagon - Separating Digital Marketing Myths from Truth - Scott...DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Conferences like DigiMarCon provide ample opportunities to improve our own marketing programs by learning from others. But just because everyone is jumping on board with the latest idea/tool/metric doesn’t mean it works – or does it? This session will examine the value of today’s hottest digital marketing topics – including AI, paid ads, and social metrics – and the truth about what these shiny objects might be distracting you from.
Key Takeaways:
- How NOT to shoot your digital program in the foot by using flashy but ineffective resources
- The best ways to think about AI in connection with digital marketing
- How to cut through self-serving marketing advice and engage in channels that truly grow your businessWhat’s “In” and “Out” for ABM in 2024: Plays That Help You Grow and Ones to L...
Delve into essential ABM ‘plays' that propel success while identifying and leaving behind tactics that no longer yield results. Led by ABM Experts, Jon Barcellos, Head of Solutions at Postal and Tom Keefe, Principal GTM Expert at Demandbase.
Podcast, The New Marketing Currency - Ozeal Debastos
Podcast, The New Marketing Currency - Ozeal DebastosDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Journey of amplification and buzz creation through podcast marketing, appealing to brands and marketers looking to expand their reach.How to Use AI to Write a High-Quality Article that Ranks
In the world of content creation, many AI bloggers have drifted away from their original vision, resulting in low-quality articles that search engines overlook. Don't let that happen to you! Join us to discover how to leverage AI tools effectively to craft high-quality content that not only captures your audience's attention but also ranks well on search engines.
Disclaimer: Some of the prompts mentioned here are the examples of Matt Diggity. Please use it as reference and make your own custom prompts.
Unleash the Power of Storytelling - Win Hearts, Change Minds, Get Results - R...
Unleash the Power of Storytelling - Win Hearts, Change Minds, Get Results - R...DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Grow Your Business Online: Introduction to Digital Marketing
In today's digital world, customers are just a click away. "Grow Your Business Online: Introduction to Digital Marketing" dives into the exciting world of digital marketing, equipping you with the tools and strategies to reach new audiences, expand your reach, and ultimately grow your business.
website = https://digitaldiscovery.institute/
address = C 210 A Industrial Area, Phase 8B, Sahibzada Ajit Singh Nagar, Punjab 140308
Yes, It's Your Fault Book Launch Webinar
From Blame to Gain: Achieving Sales and Marketing Alignment to Drive B2B Growth.
Tired of the perpetual tug-of-war between your sales and marketing teams? Come hear Demandbase Chief Marketing Officer, Kelly Hopping and Chief Sales Officer, John Eitel discuss key insights from their new book, “Yes, It’s Your Fault! From Blame to Gain: Achieving Sales and Marketing Alignment to Drive B2B Growth.”
They’ll share their no-nonsense approach to bridging the sales and marketing divide to drive true collaboration — once and for all.
In this webinar, you’ll discover:
The underlying dynamics fueling sales and marketing misalignment
How to implement practical solutions without disrupting day-to-day operations
How to cultivate a culture of collaboration and unity for long-term success
How to align on metrics that matter
Why it’s essential to break down technology and data silos
How ABM can be a powerful unifier
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.Unlocking Everyday Narratives: The Power of Storytelling in Marketing - Chad...
Unlocking Everyday Narratives: The Power of Storytelling in Marketing - Chad...DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Everyone knows the power of stories, but when asked to come up with them, we struggle. Either we second guess ourselves as to the story's relevance, or we just come up blank and can't think of any. Unlocking Everyday Narratives: The Power of Storytelling in Marketing will teach you how to recognize stories in the moment and to recall forgotten moments that your audience needs to hear.
Key Takeaways:
Understand Why Personal Stories Connect Better
How To Remember Forgotten Stories
How To Use Customer Experiences As Stories For Your BrandPillar-Based Marketing - Ryan Brock, DemandJump
Pillar-Based Marketing - Ryan Brock, DemandJumpDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
In this humorous and data-heavy session, join us in a joyous celebration of life honoring the long list of SEO tactics and concepts we lost this year. Remember fondly the beautiful time you shared with defunct ideas like link building, keyword cannibalization, search volume as a value indicator, and even our most cherished of friends: the funnel. Make peace with their loss as you embrace a new paradigm for organic content: Pillar-Based Marketing. Along the way, discover that the results that old SEO and all its trappings brought you weren’t really very good at all, actually.
In this respectful and life-affirming service—erm, session—join Ryan Brock (Chief Solution Officer at DemandJump and author of Pillar-Based Marketing: A Data-Driven Methodology for SEO and Content that Actually Works) and leave with:
• Clear and compelling evidence that most legacy SEO metrics and tactics have slim to no impact on SEO outcomes
• A major mindset shift that eliminates most of the metrics and tactics associated with SEO in favor of a single metric that defines and drives organic ranking success
• Practical, step-by-step methodology for choosing SEO pillar topics and publishing content quickly that ranks fastMastering The Best Restaurant Advertising Campaigns Detailed Guide
A guide for making the Best Restaurant Advertising Campaigns with demographics, data analytics, and digital advertising for measurable results.
Data-Driven Personalization - Build a Competitive Advantage by Knowing Your C...
Data-Driven Personalization - Build a Competitive Advantage by Knowing Your C...DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Data-Driven Personalization: Build a Competitive Advantage by Knowing Your Customers Better Than Your CompetitionRecently uploaded (20)
From Hope to Despair The Top 10 Reasons Businesses Ditch SEO Tactics.pptx
From Hope to Despair The Top 10 Reasons Businesses Ditch SEO Tactics.pptx
Breaking Silos To Break Bank: Shattering The Divide Between Search And Social
Breaking Silos To Break Bank: Shattering The Divide Between Search And Social
Mastering SEO for Google in the AI Era - Dennis Yu
Mastering SEO for Google in the AI Era - Dennis Yu
Mastering SEO for Google in the AI Era - Dennis Yu
Mastering SEO for Google in the AI Era - Dennis Yu
AI Driven Emotional Recognition in Digital Ads - Tarun Gupta
AI Driven Emotional Recognition in Digital Ads - Tarun Gupta
How to Use a Free Book Funnel to Drive Highly Qualified Buyers Into Your Busi...
How to Use a Free Book Funnel to Drive Highly Qualified Buyers Into Your Busi...
Get Off the Bandwagon - Separating Digital Marketing Myths from Truth - Scott...
Get Off the Bandwagon - Separating Digital Marketing Myths from Truth - Scott...
What’s “In” and “Out” for ABM in 2024: Plays That Help You Grow and Ones to L...
What’s “In” and “Out” for ABM in 2024: Plays That Help You Grow and Ones to L...
Podcast, The New Marketing Currency - Ozeal Debastos
Podcast, The New Marketing Currency - Ozeal Debastos
How to Use AI to Write a High-Quality Article that Ranks
How to Use AI to Write a High-Quality Article that Ranks
Unleash the Power of Storytelling - Win Hearts, Change Minds, Get Results - R...
Unleash the Power of Storytelling - Win Hearts, Change Minds, Get Results - R...
Grow Your Business Online: Introduction to Digital Marketing
Grow Your Business Online: Introduction to Digital Marketing
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
Unlocking Everyday Narratives: The Power of Storytelling in Marketing - Chad...
Unlocking Everyday Narratives: The Power of Storytelling in Marketing - Chad...
Mastering The Best Restaurant Advertising Campaigns Detailed Guide
Mastering The Best Restaurant Advertising Campaigns Detailed Guide
Data-Driven Personalization - Build a Competitive Advantage by Knowing Your C...
Data-Driven Personalization - Build a Competitive Advantage by Knowing Your C...