All the data, statistics, and trends you need to make sense of digital in the Dominican Republic in 2022. Includes the latest reported numbers for internet users, social media users, and mobile connections in the Dominican Republic, as well as key indicators of ecommerce use. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit https://datareportal.com/
All the data, statistics, and trends you need to make sense of digital in Mali in 2022. Includes the latest reported numbers for internet users, social media users, and mobile connections in Mali, as well as key indicators of ecommerce use. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit https://datareportal.com/
Digital 2022 Niger (February 2022) v01DataReportal
All the data, statistics, and trends you need to make sense of digital in Niger in 2022. Includes the latest reported numbers for internet users, social media users, and mobile connections in Niger, as well as key indicators of ecommerce use. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit https://datareportal.com/
Digital 2022 Benin (February 2022) v01DataReportal
All the data, statistics, and trends you need to make sense of digital in Benin in 2022. Includes the latest reported numbers for internet users, social media users, and mobile connections in Benin, as well as key indicators of ecommerce use. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit https://datareportal.com/
Digital 2022 Venezuela (February 2022) v01DataReportal
All the data, statistics, and trends you need to make sense of digital in Venezuela in 2022. Includes the latest reported numbers for internet users, social media users, and mobile connections in Venezuela, as well as key indicators of ecommerce use. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit https://datareportal.com/
Digital 2022 Kuwait (February 2022) v01DataReportal
All the data, statistics, and trends you need to make sense of digital in Kuwait in 2022. Includes the latest reported numbers for internet users, social media users, and mobile connections in Kuwait, as well as key indicators of ecommerce use. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit https://datareportal.com/
Digital 2022 El Salvador (February 2022) v01DataReportal
All the data, statistics, and trends you need to make sense of digital in El Salvador in 2022. Includes the latest reported numbers for internet users, social media users, and mobile connections in El Salvador, as well as key indicators of ecommerce use. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit https://datareportal.com/
Digital 2022 Georgia (February 2022) v01DataReportal
All the data, statistics, and trends you need to make sense of digital in Georgia in 2022. Includes the latest reported numbers for internet users, social media users, and mobile connections in Georgia, as well as key indicators of ecommerce use. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit https://datareportal.com/
Digital 2022 Nicaragua (February 2022) v01DataReportal
The document provides an overview of digital adoption and connectivity in Nicaragua based on latest available data:
- Nicaragua has a total population of 6.74 million as of 2022, up 1.2% year-over-year. It has 8.21 million mobile connections, 2.98 million internet users, and 3.80 million active social media users.
- All measured metrics saw annual growth in the range of 4-9% for mobile connections, internet users, and social media users between 2021-2022.
- Nicaragua's urbanization rate of 59.6% is lower than its mobile and internet penetration rates of over 100% and 45% respectively, indicating connectivity extends beyond urban areas
All the data, statistics, and trends you need to make sense of digital in Mali in 2022. Includes the latest reported numbers for internet users, social media users, and mobile connections in Mali, as well as key indicators of ecommerce use. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit https://datareportal.com/
Digital 2022 Niger (February 2022) v01DataReportal
All the data, statistics, and trends you need to make sense of digital in Niger in 2022. Includes the latest reported numbers for internet users, social media users, and mobile connections in Niger, as well as key indicators of ecommerce use. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit https://datareportal.com/
Digital 2022 Benin (February 2022) v01DataReportal
All the data, statistics, and trends you need to make sense of digital in Benin in 2022. Includes the latest reported numbers for internet users, social media users, and mobile connections in Benin, as well as key indicators of ecommerce use. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit https://datareportal.com/
Digital 2022 Venezuela (February 2022) v01DataReportal
All the data, statistics, and trends you need to make sense of digital in Venezuela in 2022. Includes the latest reported numbers for internet users, social media users, and mobile connections in Venezuela, as well as key indicators of ecommerce use. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit https://datareportal.com/
Digital 2022 Kuwait (February 2022) v01DataReportal
All the data, statistics, and trends you need to make sense of digital in Kuwait in 2022. Includes the latest reported numbers for internet users, social media users, and mobile connections in Kuwait, as well as key indicators of ecommerce use. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit https://datareportal.com/
Digital 2022 El Salvador (February 2022) v01DataReportal
All the data, statistics, and trends you need to make sense of digital in El Salvador in 2022. Includes the latest reported numbers for internet users, social media users, and mobile connections in El Salvador, as well as key indicators of ecommerce use. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit https://datareportal.com/
Digital 2022 Georgia (February 2022) v01DataReportal
All the data, statistics, and trends you need to make sense of digital in Georgia in 2022. Includes the latest reported numbers for internet users, social media users, and mobile connections in Georgia, as well as key indicators of ecommerce use. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit https://datareportal.com/
Digital 2022 Nicaragua (February 2022) v01DataReportal
The document provides an overview of digital adoption and connectivity in Nicaragua based on latest available data:
- Nicaragua has a total population of 6.74 million as of 2022, up 1.2% year-over-year. It has 8.21 million mobile connections, 2.98 million internet users, and 3.80 million active social media users.
- All measured metrics saw annual growth in the range of 4-9% for mobile connections, internet users, and social media users between 2021-2022.
- Nicaragua's urbanization rate of 59.6% is lower than its mobile and internet penetration rates of over 100% and 45% respectively, indicating connectivity extends beyond urban areas
Digital 2022 Equatorial Guinea (February 2022) v01DataReportal
All the data, statistics, and trends you need to make sense of digital in Equatorial Guinea in 2022. Includes the latest reported numbers for internet users, social media users, and mobile connections in Equatorial Guinea, as well as key indicators of ecommerce use. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit https://datareportal.com/
Digital 2022 Tanzania (February 2022) v01DataReportal
All the data, statistics, and trends you need to make sense of digital in Tanzania in 2022. Includes the latest reported numbers for internet users, social media users, and mobile connections in Tanzania, as well as key indicators of ecommerce use. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit https://datareportal.com/
Digital 2022 Turkmenistan (February 2022) v01DataReportal
All the data, statistics, and trends you need to make sense of digital in Turkmenistan in 2022. Includes the latest reported numbers for internet users, social media users, and mobile connections in Turkmenistan, as well as key indicators of ecommerce use. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit https://datareportal.com/
All the data, statistics, and trends you need to make sense of digital in Oman in 2022. Includes the latest reported numbers for internet users, social media users, and mobile connections in Oman, as well as key indicators of ecommerce use. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit https://datareportal.com/
Digital 2022 Czechia (February 2022) v01DataReportal
All the data, statistics, and trends you need to make sense of digital in Czechia (the Czech Republic) in 2022. Includes the latest reported numbers for internet users, social media users, and mobile connections in Czechia, as well as key indicators of ecommerce use. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit https://datareportal.com/
Digital 2022 Cameroon (February 2022) v01DataReportal
All the data, statistics, and trends you need to make sense of digital in Cameroon in 2022. Includes the latest reported numbers for internet users, social media users, and mobile connections in Cameroon, as well as key indicators of ecommerce use. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit https://datareportal.com/
Digital 2022 Zimbabwe (February 2022) v01DataReportal
The document provides an overview of digital adoption and connectivity in Zimbabwe in 2022. Key metrics included:
- Total population of 15.21 million, up 1.6% year-over-year.
- 13.64 million mobile connections, up 3.4% year-over-year.
- 4.65 million internet users, up 6.0% year-over-year.
- 1.55 million active social media users, up 19.2% year-over-year.
The document contains statistics on digital trends in Zimbabwe and provides year-over-year changes in key metrics.
Digital 2022 Qatar (February 2022) v01DataReportal
All the data, statistics, and trends you need to make sense of digital in Qatar in 2022. Includes the latest reported numbers for internet users, social media users, and mobile connections in Qatar, as well as key indicators of ecommerce use. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit https://datareportal.com/
Digital 2022 Reunion (February 2022) v01DataReportal
The document provides an overview and analysis of global digital trends in 2022, including key metrics on population, internet users, mobile connections, and social media users. It features data on adoption rates and growth at the global, regional, and country level for Réunion. The data shows that while Réunion has near universal mobile connectivity and high urbanization, internet usage and active social media users have seen significant yearly growth but have not yet reached 70% of the population.
Digital 2022 United Kingdom (February 2022) v02DataReportal
All the data, statistics, and trends you need to make sense of digital in the United Kingdom in 2022. Includes the latest reported numbers for internet users, social media users, and mobile connections in the United Kingdom, as well as key indicators of ecommerce use. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit https://datareportal.com/
Digital 2022 Kazakhstan (February 2022) v01DataReportal
The document provides an overview of global digital trends in 2022, including key metrics on population, internet users, mobile connections, and social media users. It notes that data sources and calculations may change over time, so direct comparisons to past reports should be avoided. The document then presents global and regional data on these digital metrics, showing levels of adoption and growth rates in different parts of the world. Specific data is also shown for Kazakhstan.
Digital 2022 Zambia (February 2022) v01DataReportal
The document is an overview of digital adoption and connectivity in Zambia in 2022. It provides key statistics on Zambia's total population, mobile connections, internet users, and active social media users. The population grew 2.9% year-over-year to 19.19 million people in 2022. Mobile connections increased 1.6% to 17.54 million, internet users rose 5.4% to 5.47 million, and active social media users jumped 11.5% to 2.9 million. Urbanization levels were 45.8% of the total population in 2022.
Digital 2022 Mozambique (February 2022) v01DataReportal
All the data, statistics, and trends you need to make sense of digital in Mozambique in 2022. Includes the latest reported numbers for internet users, social media users, and mobile connections in Mozambique, as well as key indicators of ecommerce use. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit https://datareportal.com/
Digital 2022 Rwanda (February 2022) v01DataReportal
All the data, statistics, and trends you need to make sense of digital in Rwanda in 2022. Includes the latest reported numbers for internet users, social media users, and mobile connections in Rwanda, as well as key indicators of ecommerce use. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit https://datareportal.com/
Digital 2022 Mayotte (February 2022) v01DataReportal
All the data, statistics, and trends you need to make sense of digital in Mayotte in 2022. Includes the latest reported numbers for internet users, social media users, and mobile connections in Mayotte, as well as key indicators of ecommerce use. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit https://datareportal.com/
Digital 2022 Hong Kong (February 2022) v01DataReportal
All the data, statistics, and trends you need to make sense of digital in Hong Kong in 2022. Includes the latest reported numbers for internet users, social media users, and mobile connections in Hong Kong, as well as key indicators of ecommerce use. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit https://datareportal.com/
Digital 2022 Gabon (February 2022) v01DataReportal
All the data, statistics, and trends you need to make sense of digital in Gabon in 2022. Includes the latest reported numbers for internet users, social media users, and mobile connections in Gabon, as well as key indicators of ecommerce use. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit https://datareportal.com/
Digital 2022 Democratic Republic of the Congo (February 2022) v01DataReportal
All the data, statistics, and trends you need to make sense of digital in the Democratic Republic of the Congo in 2022. Includes the latest reported numbers for internet users, social media users, and mobile connections in the Democratic Republic of the Congo, as well as key indicators of ecommerce use. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit https://datareportal.com/
Digital 2022 Paraguay (February 2022) v01DataReportal
All the data, statistics, and trends you need to make sense of digital in Paraguay in 2022. Includes the latest reported numbers for internet users, social media users, and mobile connections in Paraguay, as well as key indicators of ecommerce use. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit https://datareportal.com/
Digital 2022 South Africa (February 2022) v01DataReportal
All the data, statistics, and trends you need to make sense of digital in South Africa in 2022. Includes the latest reported numbers for internet users, social media users, and mobile connections in South Africa, as well as key indicators of ecommerce use. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit https://datareportal.com/
Digital 2023 April Global Statshot Report v01 (April 2023)DataReportal
All the stats, data, and trends you need to understand how the world uses the internet, social media, mobile devices, and ecommerce in April 2023. For more reports in this series, and our in-depth analysis of the trends in this report, please visit https://datareportal.com/
Digital 2023 Global Overview Report (Summary Version) (January 2023) v02DataReportal
All the latest stats, insights, and trends you need to make sense of how the world uses the internet, mobile devices, social media, and ecommerce in January 2023. For more reports, including the latest global trends and in-depth local data for more than 240 countries and territories around the world, visit https://datareportal.com
Digital 2022 Equatorial Guinea (February 2022) v01DataReportal
All the data, statistics, and trends you need to make sense of digital in Equatorial Guinea in 2022. Includes the latest reported numbers for internet users, social media users, and mobile connections in Equatorial Guinea, as well as key indicators of ecommerce use. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit https://datareportal.com/
Digital 2022 Tanzania (February 2022) v01DataReportal
All the data, statistics, and trends you need to make sense of digital in Tanzania in 2022. Includes the latest reported numbers for internet users, social media users, and mobile connections in Tanzania, as well as key indicators of ecommerce use. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit https://datareportal.com/
Digital 2022 Turkmenistan (February 2022) v01DataReportal
All the data, statistics, and trends you need to make sense of digital in Turkmenistan in 2022. Includes the latest reported numbers for internet users, social media users, and mobile connections in Turkmenistan, as well as key indicators of ecommerce use. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit https://datareportal.com/
All the data, statistics, and trends you need to make sense of digital in Oman in 2022. Includes the latest reported numbers for internet users, social media users, and mobile connections in Oman, as well as key indicators of ecommerce use. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit https://datareportal.com/
Digital 2022 Czechia (February 2022) v01DataReportal
All the data, statistics, and trends you need to make sense of digital in Czechia (the Czech Republic) in 2022. Includes the latest reported numbers for internet users, social media users, and mobile connections in Czechia, as well as key indicators of ecommerce use. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit https://datareportal.com/
Digital 2022 Cameroon (February 2022) v01DataReportal
All the data, statistics, and trends you need to make sense of digital in Cameroon in 2022. Includes the latest reported numbers for internet users, social media users, and mobile connections in Cameroon, as well as key indicators of ecommerce use. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit https://datareportal.com/
Digital 2022 Zimbabwe (February 2022) v01DataReportal
The document provides an overview of digital adoption and connectivity in Zimbabwe in 2022. Key metrics included:
- Total population of 15.21 million, up 1.6% year-over-year.
- 13.64 million mobile connections, up 3.4% year-over-year.
- 4.65 million internet users, up 6.0% year-over-year.
- 1.55 million active social media users, up 19.2% year-over-year.
The document contains statistics on digital trends in Zimbabwe and provides year-over-year changes in key metrics.
Digital 2022 Qatar (February 2022) v01DataReportal
All the data, statistics, and trends you need to make sense of digital in Qatar in 2022. Includes the latest reported numbers for internet users, social media users, and mobile connections in Qatar, as well as key indicators of ecommerce use. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit https://datareportal.com/
Digital 2022 Reunion (February 2022) v01DataReportal
The document provides an overview and analysis of global digital trends in 2022, including key metrics on population, internet users, mobile connections, and social media users. It features data on adoption rates and growth at the global, regional, and country level for Réunion. The data shows that while Réunion has near universal mobile connectivity and high urbanization, internet usage and active social media users have seen significant yearly growth but have not yet reached 70% of the population.
Digital 2022 United Kingdom (February 2022) v02DataReportal
All the data, statistics, and trends you need to make sense of digital in the United Kingdom in 2022. Includes the latest reported numbers for internet users, social media users, and mobile connections in the United Kingdom, as well as key indicators of ecommerce use. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit https://datareportal.com/
Digital 2022 Kazakhstan (February 2022) v01DataReportal
The document provides an overview of global digital trends in 2022, including key metrics on population, internet users, mobile connections, and social media users. It notes that data sources and calculations may change over time, so direct comparisons to past reports should be avoided. The document then presents global and regional data on these digital metrics, showing levels of adoption and growth rates in different parts of the world. Specific data is also shown for Kazakhstan.
Digital 2022 Zambia (February 2022) v01DataReportal
The document is an overview of digital adoption and connectivity in Zambia in 2022. It provides key statistics on Zambia's total population, mobile connections, internet users, and active social media users. The population grew 2.9% year-over-year to 19.19 million people in 2022. Mobile connections increased 1.6% to 17.54 million, internet users rose 5.4% to 5.47 million, and active social media users jumped 11.5% to 2.9 million. Urbanization levels were 45.8% of the total population in 2022.
Digital 2022 Mozambique (February 2022) v01DataReportal
All the data, statistics, and trends you need to make sense of digital in Mozambique in 2022. Includes the latest reported numbers for internet users, social media users, and mobile connections in Mozambique, as well as key indicators of ecommerce use. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit https://datareportal.com/
Digital 2022 Rwanda (February 2022) v01DataReportal
All the data, statistics, and trends you need to make sense of digital in Rwanda in 2022. Includes the latest reported numbers for internet users, social media users, and mobile connections in Rwanda, as well as key indicators of ecommerce use. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit https://datareportal.com/
Digital 2022 Mayotte (February 2022) v01DataReportal
All the data, statistics, and trends you need to make sense of digital in Mayotte in 2022. Includes the latest reported numbers for internet users, social media users, and mobile connections in Mayotte, as well as key indicators of ecommerce use. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit https://datareportal.com/
Digital 2022 Hong Kong (February 2022) v01DataReportal
All the data, statistics, and trends you need to make sense of digital in Hong Kong in 2022. Includes the latest reported numbers for internet users, social media users, and mobile connections in Hong Kong, as well as key indicators of ecommerce use. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit https://datareportal.com/
Digital 2022 Gabon (February 2022) v01DataReportal
All the data, statistics, and trends you need to make sense of digital in Gabon in 2022. Includes the latest reported numbers for internet users, social media users, and mobile connections in Gabon, as well as key indicators of ecommerce use. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit https://datareportal.com/
Digital 2022 Democratic Republic of the Congo (February 2022) v01DataReportal
All the data, statistics, and trends you need to make sense of digital in the Democratic Republic of the Congo in 2022. Includes the latest reported numbers for internet users, social media users, and mobile connections in the Democratic Republic of the Congo, as well as key indicators of ecommerce use. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit https://datareportal.com/
Digital 2022 Paraguay (February 2022) v01DataReportal
All the data, statistics, and trends you need to make sense of digital in Paraguay in 2022. Includes the latest reported numbers for internet users, social media users, and mobile connections in Paraguay, as well as key indicators of ecommerce use. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit https://datareportal.com/
Digital 2022 South Africa (February 2022) v01DataReportal
All the data, statistics, and trends you need to make sense of digital in South Africa in 2022. Includes the latest reported numbers for internet users, social media users, and mobile connections in South Africa, as well as key indicators of ecommerce use. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit https://datareportal.com/
Digital 2023 April Global Statshot Report v01 (April 2023)DataReportal
All the stats, data, and trends you need to understand how the world uses the internet, social media, mobile devices, and ecommerce in April 2023. For more reports in this series, and our in-depth analysis of the trends in this report, please visit https://datareportal.com/
Digital 2023 Global Overview Report (Summary Version) (January 2023) v02DataReportal
All the latest stats, insights, and trends you need to make sense of how the world uses the internet, mobile devices, social media, and ecommerce in January 2023. For more reports, including the latest global trends and in-depth local data for more than 240 countries and territories around the world, visit https://datareportal.com
Digital 2023 Libya (February 2023) v01DataReportal
All the data, statistics, and trends you need to make sense of digital in Libya in 2023. Includes the latest reported numbers for internet users, social media users, and mobile connections in Libya, as well as key indicators of ecommerce use. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit https://datareportal.com/
Digital 2023 Zimbabwe (February 2023) v01DataReportal
All the data, statistics, and trends you need to make sense of digital in Zimbabwe in 2023. Includes the latest reported numbers for internet users, social media users, and mobile connections in Zimbabwe, as well as key indicators of ecommerce use. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit https://datareportal.com/
Digital 2023 Zambia (February 2023) v01DataReportal
All the data, statistics, and trends you need to make sense of digital in Zambia in 2023. Includes the latest reported numbers for internet users, social media users, and mobile connections in Zambia, as well as key indicators of ecommerce use. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit https://datareportal.com/
Digital 2023 Western Sahara (February 2023) v01DataReportal
All the data, statistics, and trends you need to make sense of digital in Western Sahara in 2023. Includes the latest reported numbers for internet users, social media users, and mobile connections in Western Sahara, as well as key indicators of ecommerce use. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit https://datareportal.com/
Digital 2023 Wallis and Futuna (February 2023) v01DataReportal
All the data, statistics, and trends you need to make sense of digital in Wallis and Futuna in 2023. Includes the latest reported numbers for internet users, social media users, and mobile connections in Wallis and Futuna, as well as key indicators of ecommerce use. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit https://datareportal.com/
Digital 2023 Vanuatu (February 2023) v01DataReportal
All the data, statistics, and trends you need to make sense of digital in Vanuatu in 2023. Includes the latest reported numbers for internet users, social media users, and mobile connections in Vanuatu, as well as key indicators of ecommerce use. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit https://datareportal.com/
Digital 2023 United States Virgin Islands (February 2023) v01DataReportal
All the data, statistics, and trends you need to make sense of digital in the United States Virgin Islands in 2023. Includes the latest reported numbers for internet users, social media users, and mobile connections in the United States Virgin Islands, as well as key indicators of ecommerce use. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit https://datareportal.com/
Digital 2023 Tuvalu (February 2023) v01DataReportal
All the data, statistics, and trends you need to make sense of digital in Tuvalu in 2023. Includes the latest reported numbers for internet users, social media users, and mobile connections in Tuvalu, as well as key indicators of ecommerce use. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit https://datareportal.com/
Digital 2023 Turks and Caicos Islands (February 2023) v01DataReportal
The document provides an overview of connected behaviors and digital adoption around the world in 2023. Some key highlights include:
- There are now over 8 billion cellular connections globally, with year-over-year growth of 0.8%. Internet users reached 4.76 billion, growing 3.0% year-over-year.
- Active social media use grew to 5.16 billion, an increase of 1.9% compared to the previous year. However, social media user figures may overestimate unique individuals.
- Internet penetration varies significantly between regions, from over 97% in Northern Europe to under 30% in Central Asia and Eastern Africa.
- China accounts for the largest share of global internet
Digital 2023 Turkmenistan (February 2023) v01DataReportal
All the data, statistics, and trends you need to make sense of digital in Turkmenistan in 2023. Includes the latest reported numbers for internet users, social media users, and mobile connections in Turkmenistan, as well as key indicators of ecommerce use. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit https://datareportal.com/
Digital 2023 Trinidad and Tobago (February 2023) v01DataReportal
All the data, statistics, and trends you need to make sense of digital in Trinidad and Tobago in 2023. Includes the latest reported numbers for internet users, social media users, and mobile connections in Trinidad and Tobago, as well as key indicators of ecommerce use. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit https://datareportal.com/
Digital 2023 Tonga (February 2023) v01DataReportal
All the data, statistics, and trends you need to make sense of digital in Tonga in 2023. Includes the latest reported numbers for internet users, social media users, and mobile connections in Tonga, as well as key indicators of ecommerce use. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit https://datareportal.com/
All the data, statistics, and trends you need to make sense of digital in Togo in 2023. Includes the latest reported numbers for internet users, social media users, and mobile connections in Togo, as well as key indicators of ecommerce use. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit https://datareportal.com/
Digital 2023 Timor-Leste (February 2023) v01DataReportal
All the data, statistics, and trends you need to make sense of digital in Timor-Leste in 2023. Includes the latest reported numbers for internet users, social media users, and mobile connections in Timor-Leste, as well as key indicators of ecommerce use. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit https://datareportal.com/
Digital 2023 Tajikistan (February 2023) v01DataReportal
All the data, statistics, and trends you need to make sense of digital in Tajikistan in 2023. Includes the latest reported numbers for internet users, social media users, and mobile connections in Tajikistan, as well as key indicators of ecommerce use. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit https://datareportal.com/
Digital 2023 Suriname (February 2023) v01DataReportal
All the data, statistics, and trends you need to make sense of digital in Suriname in 2023. Includes the latest reported numbers for internet users, social media users, and mobile connections in Suriname, as well as key indicators of ecommerce use. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit https://datareportal.com/
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All the data, statistics, and trends you need to make sense of digital in South Sudan in 2023. Includes the latest reported numbers for internet users, social media users, and mobile connections in South Sudan, as well as key indicators of ecommerce use. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit https://datareportal.com/
Digital 2023 Somalia (February 2023) v01DataReportal
All the data, statistics, and trends you need to make sense of digital in Somalia in 2023. Includes the latest reported numbers for internet users, social media users, and mobile connections in Somalia, as well as key indicators of ecommerce use. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit https://datareportal.com/
Italy Agriculture Equipment Market Outlook to 2027harveenkaur52
Agriculture and Animal Care
Ken Research has an expertise in Agriculture and Animal Care sector and offer vast collection of information related to all major aspects such as Agriculture equipment, Crop Protection, Seed, Agriculture Chemical, Fertilizers, Protected Cultivators, Palm Oil, Hybrid Seed, Animal Feed additives and many more.
Our continuous study and findings in agriculture sector provide better insights to companies dealing with related product and services, government and agriculture associations, researchers and students to well understand the present and expected scenario.
Our Animal care category provides solutions on Animal Healthcare and related products and services, including, animal feed additives, vaccination
Bridging the Digital Gap Brad Spiegel Macon, GA Initiative.pptxBrad Spiegel Macon GA
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APNIC Foundation, presented by Ellisha Heppner at the PNG DNS Forum 2024APNIC
Ellisha Heppner, Grant Management Lead, presented an update on APNIC Foundation to the PNG DNS Forum held from 6 to 10 May, 2024 in Port Moresby, Papua New Guinea.
Understanding User Behavior with Google Analytics.pdfSEO Article Boost
Unlocking the full potential of Google Analytics is crucial for understanding and optimizing your website’s performance. This guide dives deep into the essential aspects of Google Analytics, from analyzing traffic sources to understanding user demographics and tracking user engagement.
Traffic Sources Analysis:
Discover where your website traffic originates. By examining the Acquisition section, you can identify whether visitors come from organic search, paid campaigns, direct visits, social media, or referral links. This knowledge helps in refining marketing strategies and optimizing resource allocation.
User Demographics Insights:
Gain a comprehensive view of your audience by exploring demographic data in the Audience section. Understand age, gender, and interests to tailor your marketing strategies effectively. Leverage this information to create personalized content and improve user engagement and conversion rates.
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Learn how to measure user interaction with your site through key metrics like bounce rate, average session duration, and pages per session. Enhance user experience by analyzing engagement metrics and implementing strategies to keep visitors engaged.
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Understand the importance of conversion rates and how to track them using Google Analytics. Set up Goals, analyze conversion funnels, segment your audience, and employ A/B testing to optimize your website for higher conversions. Utilize ecommerce tracking and multi-channel funnels for a detailed view of your sales performance and marketing channel contributions.
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Create custom reports and dashboards to visualize and interpret data relevant to your business goals. Use advanced filters, segments, and visualization options to gain deeper insights. Incorporate custom dimensions and metrics for tailored data analysis. Integrate external data sources to enrich your analytics and make well-informed decisions.
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Instagram has become one of the most popular social media platforms, allowing people to share photos, videos, and stories with their followers. Sometimes, though, you might want to view someone's story without them knowing.
5. !
The findings published in this report use the latest data available at the time of production. This may include revised figures
for historical data points that were not available when we published previous reports in the Global Digital Reports series.
From time to time, we may also change the data sources that we use to inform specific data points, and we may also change
how we calculate certain values. Similarly, our data partners may change the ways in which they source, calculate, or report
the data that they share with us. As a result, findings published in this report may not correlate with findings published
in our previous reports, especially where such findings represent change over time (e.g. annual growth). Where we report
figures for change over time, such figures will use the latest available data, so we recommend using the values published
in this report, rather than trying to recalculate such values using data from previous reports. Wherever we’re aware of the
potential for historical mismatches, we’ve included a note on comparability in the footnotes of each relevant slide. Please
read these advisories carefully to understand how data sources or calculations have changed since previous reports, and
beware of making any comparisons with historical data. In addition to changes in data sources and calculations, please
note that social media user numbers may not represent unique individuals. This is because some people may manage
multiple social media accounts, and because some social media accounts may represent ‘non-human’ entities (e.g. businesses,
animals, bands, etc.). As a result, the figures we publish for social media users may exceed the figures we publish for total
population or for internet users. This may seem counter-intuitive, but such differences do not represent mistakes. For more
information, please read our notes on data variance, mismatches, and curiosities: https://datareportal.com/notes-on-data.
IMPORTANT NOTES ON COMPARING DATA
7. 7
7.91 8.28 4.95 4.62
BILLION BILLION BILLION BILLION
+1.0% +2.9% +4.0% +10.1%
57.0% 104.6% 62.5% 58.4%
TOTAL
POPULATION
MOBILE
CONNECTIONS
INTERNET
USERS
ACTIVE SOCIAL
MEDIA USERS
YEAR-ON-YEAR CHANGE YEAR-ON-YEAR CHANGE YEAR-ON-YEAR CHANGE YEAR-ON-YEAR CHANGE
URBANISATION TOTAL vs. POPULATION TOTAL vs. POPULATION TOTAL vs. POPULATION
SOURCES: UNITED NATIONS; U.S. CENSUS BUREAU; GOVERNMENT BODIES; GSMA INTELLIGENCE; ITU; GWI; EUROSTAT; CNNIC; APJII; CIA WORLD FACTBOOK; COMPANY ADVERTISING RESOURCES AND
EARNINGS REPORTS; OCDH; TECHRASA; KEPIOS ANALYSIS. ADVISORY: SOCIAL MEDIA USERS MAY NOT REPRESENT UNIQUE INDIVIDUALS. COMPARABILITY: SOURCE AND BASE CHANGES.
GLOBAL OVERVIEW
GLOBAL OVERVIEW
OVERVIEW OF THE ADOPTION AND USE OF CONNECTED DEVICES AND SERVICES AT A WORLDWIDE LEVEL
GLOBAL DIGITAL HEADLINES
FEB
2022
13. ESSENTIAL DATA FOR DIGITAL ADOPTION AND USE IN EVERY COUNTRY IN THE WORLD
DIGITAL 2022
LOCAL COUNTRY HEADLINES REPORT
THE ESSENTIAL GUIDE TO THE WORLD’S CONNECTED BEHAVIOURS
GLOBAL OVERVIEW REPORT
DIGITAL 2022
CLICK HERE TO READ OUR DIGITAL 2022
LOCAL COUNTRY HEADLINES REPORT, WITH
ESSENTIAL STATS FOR DIGITAL ADOPTION
IN EVERY COUNTRY AROUND THE WORLD
CLICK HERE TO READ OUR FLAGSHIP DIGITAL
2022 GLOBAL OVERVIEW REPORT, PACKED
WITH ALL THE NUMBERS YOU NEED TO MAKE
SENSE OF THE CURRENT STATE OF DIGITAL
EXPLORE OUR COMPLETE COLLECTION OF DIGITAL 2022 GLOBAL DATA
16. 16
11.00 9.09 8.78 7.60
MILLION MILLION MILLION MILLION
83.7% 82.6% 79.8% 69.1%
URBANISATION vs. POPULATION vs. POPULATION vs. POPULATION
TOTAL
POPULATION
CELLULAR MOBILE
CONNECTIONS
INTERNET
USERS
ACTIVE SOCIAL
MEDIA USERS
SOURCES: UNITED NATIONS; U.S. CENSUS BUREAU; GOVERNMENT BODIES; GSMA INTELLIGENCE; ITU; GWI; EUROSTAT; CNNIC; APJII; CIA WORLD FACTBOOK; COMPANY ADVERTISING RESOURCES AND
EARNINGS REPORTS; OCDH; TECHRASA; KEPIOS ANALYSIS. ADVISORY: SOCIAL MEDIA USERS MAY NOT REPRESENT UNIQUE INDIVIDUALS. COMPARABILITY: SOURCE AND BASE CHANGES.
REPUBLIC
THE DOMINICAN
OVERVIEW OF THE ADOPTION AND USE OF CONNECTED DEVICES AND SERVICES
ESSENTIAL DIGITAL HEADLINES
FEB
2022
17. 17
+1.0% +4.8% +6.3% +8.6%
+104 THOUSAND +413 THOUSAND +517 THOUSAND +600 THOUSAND
YEAR-ON-YEAR CHANGE YEAR-ON-YEAR CHANGE YEAR-ON-YEAR CHANGE YEAR-ON-YEAR CHANGE
TOTAL
POPULATION
CELLULAR MOBILE
CONNECTIONS
INTERNET
USERS
ACTIVE SOCIAL
MEDIA USERS
SOURCES: UNITED NATIONS; U.S. CENSUS BUREAU; GOVERNMENT BODIES; GSMA INTELLIGENCE; ITU; GWI; EUROSTAT; CNNIC; APJII; CIA WORLD FACTBOOK; COMPANY ADVERTISING RESOURCES AND
EARNINGS REPORTS; OCDH; TECHRASA; KEPIOS ANALYSIS. ADVISORY: DUE TO COVID-19-RELATED DELAYS IN RESEARCH AND REPORTING, FIGURES FOR INTERNET USER GROWTH MAY UNDER-REPRESENT
ACTUAL TRENDS. SEE NOTES ON DATA FOR MORE DETAILS. SOCIAL MEDIA USERS MAY NOT REPRESENT UNIQUE INDIVIDUALS. COMPARABILITY: SOURCE AND BASE CHANGES.
REPUBLIC
THE DOMINICAN
CHANGE IN THE USE OF CONNECTED DEVICES AND SERVICES OVER TIME
DIGITAL GROWTH
FEB
2022
18. 18
83.7% 227.8 93.8% 93.8% 93.8%
11.00 50.1% 49.9% +1.0% 28.6
MILLION +104 THOUSAND
URBAN
POPULATION
POPULATION DENSITY
(PEOPLE PER KM2
)
OVERALL LITERACY
(ADULTS AGED 15+)
FEMALE LITERACY
(ADULTS AGED 15+)
MALE LITERACY
(ADULTS AGED 15+)
TOTAL
POPULATION
FEMALE
POPULATION
MALE
POPULATION
YEAR-ON-YEAR CHANGE
IN TOTAL POPULATION
MEDIAN AGE OF
THE POPULATION
SOURCES: UNITED NATIONS; LOCAL GOVERNMENT AUTHORITIES; WORLD BANK; UNESCO; CIA WORLD FACTBOOK; OUR WORLD IN DATA; INDEXMUNDI; KNOEMA.
REPUBLIC
THE DOMINICAN
DEMOGRAPHICS AND OTHER KEY INDICATORS
POPULATION ESSENTIALS
FEB
2022
19. 19
9.87 M 9.99 M 10.1 M 10.2 M 10.3 M 10.5 M 10.6 M 10.7 M 10.8 M 10.9 M 11.0 M
+1.2% +1.2% +1.2% +1.1% +1.1% +1.1% +1.1% +1.0% +1.0% +1.0%
JAN JAN JAN JAN JAN JAN JAN JAN JAN JAN JAN
2012 2013 2014 2015 2016 2017 2018 2019 2020 2021 2022
SOURCES: UNITED NATIONS; U.S. CENSUS BUREAU; LOCAL GOVERNMENT AUTHORITIES; KEPIOS ANALYSIS. NOTE: WHERE LETTERS ARE SHOWN NEXT TO FIGURES ABOVE BARS, “K” DENOTES THOUSANDS
(E.G. “123 K” = 123,000), “M” DENOTES MILLIONS (E.G. “1.23 M” = 1,230,000), AND “B” DENOTES BILLIONS (E.G. “1.23 B” = 1,230,000,000). WHERE NO LETTER IS PRESENT, VALUES ARE SHOWN AS IS.
COMPARABILITY: SOURCE CHANGES AND BASE REVISIONS. FIGURES MAY NOT CORRELATE WITH VALUES PUBLISHED IN OUR PREVIOUS REPORTS.
REPUBLIC
THE DOMINICAN
TOTAL POPULATION AND YEAR-ON-YEAR CHANGE
POPULATION OVER TIME
FEB
2022
DATAREPORTAL
20. 20
16.0% 13.1% 10.7% 8.2% 8.0%
11.00 9.0% 14.4% 8.7% 11.9%
MILLION
65+
55-64
45-54
35-44
25-34
18-24
13-17
5-12
0-4
POPULATION
AGED 25-34
POPULATION
AGED 35-44
POPULATION
AGED 45-54
POPULATION
AGED 55-64
POPULATION
AGED 65+
TOTAL
POPULATION
POPULATION
AGED 0-4
POPULATION
AGED 5-12
POPULATION
AGED 13-17
POPULATION
AGED 18-24
SOURCES: UNITED NATIONS; U.S. CENSUS BUREAU; LOCAL GOVERNMENT AUTHORITIES.
REPUBLIC
THE DOMINICAN
SHARE OF THE TOTAL POPULATION BY AGE GROUP
POPULATION BY AGE
FEB
2022
22. 22
8.78 79.8% +6.3% 99.2%
MILLION +517 THOUSAND
TOTAL
INTERNET
USERS
INTERNET USERS AS
A PERCENTAGE OF
TOTAL POPULATION
YEAR-ON-YEAR CHANGE
IN THE NUMBER OF
INTERNET USERS
MOBILE INTERNET PROXY1
:
SHARE OF SOCIAL MEDIA USERS
ACCESSING VIA MOBILE DEVICES
SOURCES: KEPIOS ANALYSIS; ITU; GSMA INTELLIGENCE; EUROSTAT; GWI; CIA WORLD FACTBOOK; CNNIC; APJII; LOCAL GOVERNMENT AUTHORITIES; COMPANY ADVERTISING RESOURCES; UNITED NATIONS.
NOTE: (1) STANDALONE FIGURES FOR MOBILE INTERNET USE WERE UNAVAILABLE AT THE TIME OF REPORT PRODUCTION, BUT THE PERCENTAGE SHARE OF SOCIAL MEDIA USERS ACCESSING SOCIAL PLATFORMS
VIA MOBILE DEVICES MAY OFFER A REPRESENTATIVE BENCHMARK FOR MOBILE INTERNET USE. ADVISORY: DUE TO COVID-19-RELATED DELAYS IN RESEARCH AND REPORTING, FIGURES FOR INTERNET USER
GROWTH MAY UNDER-REPRESENT ACTUAL TRENDS. SEE NOTES ON DATA FOR MORE DETAILS. COMPARABILITY: SOURCE AND BASE CHANGES.
REPUBLIC
THE DOMINICAN
ESSENTIAL INDICATORS OF INTERNET ADOPTION AND USE
OVERVIEW OF INTERNET USE
FEB
2022
23. 23
3.75 M
4.23 M
4.64 M
5.07 M
5.61 M
6.68 M
7.14 M
7.99 M 8.18 M 8.26 M
8.78 M
+12.7% +9.7% +9.3% +10.6% +19.1% +7.0% +11.9% +2.4% +1.0% +6.3%
JAN JAN JAN JAN JAN JAN JAN JAN JAN JAN JAN
2012 2013 2014 2015 2016 2017 2018 2019 2020 2021 2022
SOURCES: KEPIOS ANALYSIS; ITU; GSMA INTELLIGENCE; EUROSTAT; GWI; CIA WORLD FACTBOOK; CNNIC; APJII; LOCAL GOVERNMENT AUTHORITIES. NOTE: WHERE LETTERS ARE SHOWN NEXT TO FIGURES
ABOVE BARS, “K” DENOTES THOUSANDS (E.G. “123 K” = 123,000), “M” DENOTES MILLIONS (E.G. “1.23 M” = 1,230,000), AND “B” DENOTES BILLIONS (E.G. “1.23 B” = 1,230,000,000). WHERE NO LETTER IS
PRESENT, VALUES ARE SHOWN AS IS. ADVISORY: DUE TO COVID-19-RELATED DELAYS IN RESEARCH AND REPORTING, FIGURES FOR INTERNET USER GROWTH AFTER 2020 MAY UNDER-REPRESENT ACTUAL
TRENDS. SEE NOTES ON DATA FOR MORE DETAILS. COMPARABILITY: SOURCE AND BASE CHANGES. FIGURES MAY NOT MATCH OR CORRELATE WITH FIGURES PUBLISHED IN PREVIOUS REPORTS.
REPUBLIC
THE DOMINICAN
INTERNET USERS OVER TIME
NUMBER OF INTERNET USERS AND YEAR-ON-YEAR CHANGE
FEB
2022
DATAREPORTAL
24. 24
8.34 7.44 6.65
MILLION MILLION MILLION
75.8% 67.6% 60.4%
vs. POPULATION vs. POPULATION vs. POPULATION
INTERNET USERS:
ITU
INTERNET USERS:
CIA WORLD FACTBOOK
INTERNET USERS:
INTERNETWORLDSTATS
SOURCES: AS STATED ABOVE EACH ICON. NOTES: WHERE SOURCES PUBLISH INTERNET ADOPTION AS A PERCENTAGE (I.E. PENETRATION), WE COMPARE THE LATEST PUBLISHED ADOPTION RATES IN EACH
COUNTRY TO OUR LATEST FIGURES FOR POPULATION TO DERIVE ABSOLUTE USER NUMBERS. WHERE SOURCES PUBLISH ABSOLUTE USER NUMBERS, WE COMPARE THESE ABSOLUTE USER FIGURES TO OUR LATEST
FIGURES FOR POPULATION TO DERIVE VALUES FOR “vs. POPULATION”. COMPARABILITY: POTENTIAL MISMATCHES. INTERNET USER FIGURES QUOTED ELSEWHERE IN THIS REPORT USE DATA FROM MULTIPLE
SOURCES, INCLUDING SOURCES NOT FEATURED ON THIS SLIDE.
REPUBLIC
THE DOMINICAN
INTERNET USER NUMBERS PUBLISHED BY DIFFERENT SOURCES
INTERNET USER PERSPECTIVES
FEB
2022
25. 25
79.8% 100.0% 96.7% 87.2% 2.7%
USES THE
INTERNET
HAS ACCESS
TO ELECTRICITY
HAS ACCESS TO BASIC
DRINKING WATER
HAS ACCESS TO
BASIC SANITATION
EARNS LESS THAN
USD $3.20 PER DAY
SOURCES: KEPIOS ANALYSIS; ITU; GSMA INTELLIGENCE; EUROSTAT; GWI; CIA WORLD FACTBOOK; CNNIC; APJII; LOCAL GOVERNMENT AUTHORITIES; WORLD BANK; UNITED NATIONS.
REPUBLIC
THE DOMINICAN
ACCESS TO THE INTERNET IN THE CONTEXT OF ACCESS TO OTHER LIFE ESSENTIALS, AS A PERCENTAGE OF TOTAL POPULATION
INTERNET ACCESS IN PERSPECTIVE
FEB
2022
26. 26
18.11 +10.7% 15.87 +36.5%
MBPS +1.75 MBPS MBPS +4.24 MBPS
MEDIAN DOWNLOAD SPEED
OF CELLULAR MOBILE
INTERNET CONNECTIONS
YEAR-ON-YEAR CHANGE
IN MEDIAN CELLULAR MOBILE
INTERNET CONNECTION SPEED
MEDIAN DOWNLOAD
SPEED OF FIXED
INTERNET CONNECTIONS
YEAR-ON-YEAR CHANGE
IN MEDIAN FIXED INTERNET
CONNECTION SPEED
SOURCE: OOKLA. NOTE: FIGURES REPRESENT MEDIAN DOWNLOAD SPEEDS IN MEGABITS PER SECOND (MBPS) IN NOVEMBER 2021. COMPARABILITY: THE VALUES FOR INTERNET CONNECTION SPEEDS THAT
WE FEATURED IN PREVIOUS REPORTS REFLECTED MEAN CONNECTION SPEEDS, WHEREAS WE NOW FEATURE MEDIAN CONNECTION SPEEDS, WHICH OFFER A MORE REPRESENTATIVE INDICATION OF THE
CONNECTION SPEEDS THAT “TYPICAL” USERS CAN EXPECT. AS A RESULT, VALUES SHOWN HERE ARE NOT COMPARABLE WITH THE VALUES PUBLISHED IN OUR PREVIOUS REPORTS.
REPUBLIC
THE DOMINICAN
MEDIAN DOWNLOAD SPEEDS (IN MEGABITS PER SECOND) OF MOBILE AND FIXED INTERNET CONNECTIONS
INTERNET CONNECTION SPEEDS
FEB
2022
27. 27
50.69% 45.45% 3.81% 0.05%
-3.2% (-169 BPS) +2.8% (+122 BPS) +14.4% (+48 BPS) -16.7% (-1 BP)
YEAR-ON-YEAR CHANGE YEAR-ON-YEAR CHANGE YEAR-ON-YEAR CHANGE YEAR-ON-YEAR CHANGE
MOBILE
PHONES
LAPTOP AND
DESKTOP COMPUTERS
TABLET
DEVICES
OTHER
DEVICES
SOURCE: STATCOUNTER. NOTES: FIGURES REPRESENT THE NUMBER OF WEB PAGES SERVED TO BROWSERS RUNNING ON EACH TYPE OF DEVICE COMPARED WITH THE TOTAL NUMBER OF WEB PAGES SERVED
TO BROWSERS RUNNING ON ANY DEVICE IN NOVEMBER 2021. PERCENTAGE CHANGE VALUES REPRESENT RELATIVE CHANGE (I.E. AN INCREASE OF 20% FROM A STARTING VALUE OF 50% WOULD EQUAL 60%,
NOT 70%). “BPS” VALUES REPRESENT BASIS POINTS, AND INDICATE THE ABSOLUTE CHANGE. FIGURES MAY NOT SUM TO 100% DUE TO ROUNDING.
REPUBLIC
THE DOMINICAN
PERCENTAGE OF TOTAL WEB PAGES SERVED TO WEB BROWSERS RUNNING ON EACH KIND OF DEVICE
SHARE OF WEB TRAFFIC BY DEVICE
FEB
2022
28. 28
2.09% 2.10% 0.10% 2.45%
+0.5% (+1 BP) +40.0% (+60 BPS) -16.7% (-2 BPS) -33.6% (-124 BPS)
71.21% 16.41% 3.42% 2.22%
-1.3% (-96 BPS) +2.8% (+44 BPS) +56.9% (+124 BPS) -3.1% (-7 BPS)
YEAR-ON-YEAR CHANGE YEAR-ON-YEAR CHANGE YEAR-ON-YEAR CHANGE YEAR-ON-YEAR CHANGE
SAMSUNG INTERNET OPERA UC BROWSER OTHER
YEAR-ON-YEAR CHANGE YEAR-ON-YEAR CHANGE YEAR-ON-YEAR CHANGE YEAR-ON-YEAR CHANGE
CHROME SAFARI MICROSOFT EDGE FIREFOX
SOURCE: STATCOUNTER. NOTES: FIGURES REPRESENT THE NUMBER OF PAGE VIEWS SERVED TO EACH BROWSER AS A PERCENTAGE OF TOTAL PAGE VIEWS SERVED TO WEB BROWSERS RUNNING ON ANY KIND
OF DEVICE IN NOVEMBER 2021. PERCENTAGE CHANGE VALUES REPRESENT RELATIVE YEAR-ON-YEAR CHANGE (I.E. AN INCREASE OF 20% FROM A STARTING VALUE OF 50% WOULD EQUAL 60%, NOT 70%).
“BPS” VALUES REPRESENT BASIS POINTS, AND INDICATE THE ABSOLUTE CHANGE. FIGURES MAY NOT SUM TO 100% DUE TO ROUNDING.
REPUBLIC
THE DOMINICAN
PERCENTAGE OF TOTAL WEB PAGES SERVED TO EACH BRAND OF WEB BROWSER RUNNING ON ANY DEVICE
SHARE OF WEB TRAFFIC BY BROWSER
FEB
2022
29. 29
11 GOOGLE.COM.DO 10.7M 1.76M 15M 26S 6.23
12 LISTINDIARIO.COM 9.17M 2.00M 15M 25S 3.61
13 PORNHUB.COM 7.19M 1.84M 14M 15S 7.59
14 N.COM.DO 6.69M 1.91M 13M 13S 1.48
15 BLOGSPOT.COM 6.43M 2.63M 14M 09S 2.57
16 ESPN.COM.DO 6.37M 1.21M 20M 08S 3.91
17 WHATSAPP.COM 6.30M 2.02M 15M 35S 2.25
18 AMAZON.COM 6.29M 1.66M 14M 55S 9.12
19 LIVE.COM 6.10M 1.59M 7M 41S 4.94
20 POPULARENLINEA.COM 5.79M 1.38M 6M 27S 2.32
01 GOOGLE.COM 161M 13.7M 16M 58S 5.81
02 YOUTUBE.COM 38.5M 6.73M 4M 28S 3.79
03 FACEBOOK.COM 33.1M 5.84M 19M 02S 8.47
04 XNXX.COM 23.9M 3.75M 19M 46S 8.63
05 CONECTATE.COM.DO 22.7M 2.19M 17M 47S 1.88
06 XVIDEOS.COM 21.9M 3.43M 20M 05S 8.43
07 WIKIPEDIA.ORG 17.5M 5.08M 12M 38S 1.97
08 DIARIOLIBRE.COM 13.3M 2.55M 22M 06S 3.76
09 INSTAGRAM.COM 12.8M 3.76M 14M 47S 5.47
10
LOTERIASDOMINICANAS.
COM
11.7M 963K 17M 35S 1.71
# WEBSITE
TOTAL
VISITS
UNIQUE
VISITORS
TIME PER
VISIT
PAGES
PER VISIT
# WEBSITE
TOTAL
VISITS
UNIQUE
VISITORS
TIME PER
VISIT
PAGES
PER VISIT
SOURCE: SEMRUSH. FIGURES REPRESENT TRAFFIC VALUES FOR NOVEMBER 2021. NOTE: “UNIQUE VISITORS” REPRESENTS THE NUMBER OF DISTINCT ‘IDENTITIES’ ACCESSING EACH SITE, BUT MAY NOT
REPRESENT UNIQUE INDIVIDUALS, AS SOME PEOPLE MAY USE MULTIPLE DEVICES OR BROWSERS. ADVISORY: SOME WEBSITES FEATURED IN THIS RANKING MAY CONTAIN ADULT CONTENT. PLEASE USE
CAUTION WHEN VISITING UNKNOWN DOMAINS. COMPARABILITY: SOURCE METHODOLOGY CHANGES. VALUES ARE NOT COMPARABLE WITH PREVIOUS REPORTS.
REPUBLIC
THE DOMINICAN
MOST-VISITED WEBSITES: SEMRUSH RANKING
RANKING OF THE MOST-VISITED WEBSITES ACCORDING TO SEMRUSH, BASED ON TOTAL MONTHLY WEBSITE TRAFFIC IN NOVEMBER 2021
FEB
2022
30. 30
01 GOOGLE.COM 82.2% 17.8% 2.53% 0.72% 0.83% 0.19% 0.03% 0.24% 0.22% –
02 YOUTUBE.COM 43.7% 56.3% 0.47% 0.22% 0.14% 0.07% <0.01% <0.01% 0.01% –
03 FACEBOOK.COM 92.6% 7.4% 0.04% 0.10% 0.25% 0.02% 0.02% 0.03% <0.01% <0.01%
04 XNXX.COM 97.8% 2.3% 0.13% 0.01% 0.02% <0.01% – <0.01% <0.01% –
05 CONECTATE.COM.DO 95.7% 4.3% 0.07% 0.01% 0.02% <0.01% <0.01% <0.01% – –
06 XVIDEOS.COM 96.9% 3.1% 0.11% 0.01% 0.03% 0.02% <0.01% <0.01% <0.01% –
07 WIKIPEDIA.ORG 81.4% 18.6% 0.05% 0.01% 0.02% <0.01% <0.01% <0.01% <0.01% –
08 DIARIOLIBRE.COM 87.3% 12.7% 0.19% <0.01% 0.02% 0.66% <0.01% <0.01% – –
09 INSTAGRAM.COM 85.0% 15.0% 0.39% 0.22% – 0.19% <0.01% 0.02% <0.01% –
10 LOTERIASDOMINICANAS.COM 96.4% 3.6% 0.04% <0.01% <0.01% <0.01% <0.01% <0.01% – –
# WEBSITE
SHARE OF
TRAFFIC FROM
MOBILES
SHARE OF
TRAFFIC FROM
COMPUTERS
TRAFFIC FROM
FACEBOOK
REFERRALS
TRAFFIC FROM
YOUTUBE
REFERRALS
TRAFFIC FROM
INSTAGRAM
REFERRALS
TRAFFIC FROM
TWITTER
REFERRALS
TRAFFIC FROM
LINKEDIN
REFERRALS
TRAFFIC FROM
PINTEREST
REFERRALS
TRAFFIC FROM
REDDIT
REFERRALS
TRAFFIC
FROM VK
REFERRALS
SOURCE: SEMRUSH. FIGURES REPRESENT TRAFFIC VALUES FOR NOVEMBER 2021. NOTE: TRAFFIC FROM SOCIAL MEDIA REFERRALS REPRESENT THE SHARE OF TOTAL WEBSITE VISITS THAT ORIGINATED FROM A
CLICK OR A TAP ON A LINK PUBLISHED ON THE RESPECTIVE SOCIAL MEDIA PLATFORM. ADVISORY: SOME WEBSITES FEATURED IN THIS RANKING MAY CONTAIN ADULT CONTENT. PLEASE USE CAUTION WHEN
VISITING UNKNOWN DOMAINS. COMPARABILITY: SOURCE METHODOLOGY CHANGES. VALUES ARE NOT COMPARABLE WITH PREVIOUS REPORTS.
REPUBLIC
THE DOMINICAN
SHARE OF WEBSITE TRAFFIC BY DEVICE, AND SHARE OF WEBSITE TRAFFIC REFERRED BY A SELECTION OF SOCIAL MEDIA PLATFORMS IN NOVEMBER 2021
TOP WEBSITE TRAFFIC DETAIL (SEMRUSH)
FEB
2022
31. 31
11 NETFLIX.COM 04M 46S 3.61
12 HOY.COM.DO 02M 51S 1.90
13 BANRESERVAS.COM.DO 05M 41S 2.10
14 WIKIPEDIA.ORG 03M 39S 3.05
15 BPD.COM.DO 06M 52S 1.70
16 POPULARENLINEA.COM 02M 31S 1.61
17 YAHOO.COM 05M 16S 4.88
18 BONGACAMS.COM 03M 20S 1.80
19 COROTOS.COM.DO 07M 03S 7.30
20 WHATSAPP.COM 03M 08S 1.18
01 GOOGLE.COM 17M 26S 18.49
02 YOUTUBE.COM 19M 22S 10.53
03 LISTINDIARIO.COM 07M 40S 4.61
04 DIARIOLIBRE.COM 04M 43S 3.22
05 FACEBOOK.COM 17M 46S 8.56
06 AMAZON.COM 11M 18S 10.22
07 GOOGLE.COM.DO 04M 23S 6.70
08 LIVE.COM 05M 24S 5.56
09 EBAY.COM 09M 55S 7.81
10 INSTAGRAM.COM 09M 00S 11.40
# WEBSITE TIME PER DAY PAGES PER DAY # WEBSITE TIME PER DAY PAGES PER DAY
SOURCE: ALEXA INTERNET, USING FIGURES PUBLISHED IN DECEMBER 2021. NOTES: ALEXA INTERNET IS THE NAME OF AMAZON’S INSIGHTS ARM, AND DATA SHOWN HERE ARE NOT RESTRICTED TO ACTIVITIES
ON ALEXA VOICE PLATFORMS. “TIME PER DAY” FIGURES REPRESENT THE AVERAGE DAILY AMOUNT OF TIME THAT GLOBAL VISITORS SPEND ON EACH DOMAIN, MEASURED IN MINUTES AND SECONDS. “PAGES
PER DAY” REPRESENT THE AVERAGE NUMBER OF PAGES THAT GLOBAL VISITORS OPEN ON THE DOMAIN EACH DAY. BECAUSE FIGURES FOR “TIME PER DAY” AND “PAGES PER DAY” REFLECT GLOBAL ACTIVITY,
VALUES WILL BE THE SAME ACROSS ALL COUNTRIES. ADVISORY: SOME WEBSITES FEATURED IN THIS RANKING MAY CONTAIN ADULT CONTENT. PLEASE USE CAUTION WHEN VISITING UNKNOWN DOMAINS.
REPUBLIC
THE DOMINICAN
MOST-VISITED WEBSITES: ALEXA RANKING
RANKING OF THE MOST-VISITED WEBSITES ACCORDING TO ALEXA INTERNET, BASED ON TOTAL MONTHLY WEBSITE TRAFFIC
FEB
2022
32. 32
0.07% 0.18% 0.11% 0.03%
+600% (+6 BPS) +12.5% (+2 BPS) +83.3% (+5 BPS) -25.0% (-1 BP)
94.65% 4.04% 0.01% 0.91%
-0.2% (-16 BPS) +6.9% (+26 BPS) [UNCHANGED] -19.5% (-22 BPS)
YEAR-ON-YEAR CHANGE YEAR-ON-YEAR CHANGE YEAR-ON-YEAR CHANGE YEAR-ON-YEAR CHANGE
YANDEX DUCKDUCKGO ECOSIA OTHER
YEAR-ON-YEAR CHANGE YEAR-ON-YEAR CHANGE YEAR-ON-YEAR CHANGE YEAR-ON-YEAR CHANGE
GOOGLE BING BAIDU YAHOO!
SOURCE: STATCOUNTER. NOTES: FIGURES REPRESENT THE NUMBER OF PAGE VIEW REFERRALS ORIGINATING FROM EACH SERVICE AS A PERCENTAGE OF TOTAL PAGE VIEW REFERRALS ORIGINATING FROM
SEARCH ENGINES IN NOVEMBER 2021. PERCENTAGE CHANGE VALUES REPRESENT RELATIVE YEAR-ON-YEAR CHANGE (I.E. AN INCREASE OF 20% FROM A STARTING VALUE OF 50% WOULD EQUAL 60%, NOT
70%). “BPS” VALUES REPRESENT BASIS POINTS, AND INDICATE THE ABSOLUTE CHANGE. FIGURES MAY NOT SUM TO 100% DUE TO ROUNDING.
REPUBLIC
THE DOMINICAN
PERCENTAGE OF TOTAL WEB TRAFFIC REFERRED BY SEARCH ENGINES THAT ORIGINATED FROM EACH SEARCH SERVICE
SEARCH ENGINE MARKET SHARE
FEB
2022
33. 33
01 DE 100
02 LOTERIA 36
03 NACIONAL 36
04 LOTERÍA 22
05 LOTERIA NACIONAL 21
06 LOTERÍA NACIONAL 13
07 TRADUCTOR 8
08 DESCARGAR 7
09 MLB 7
10 RESULTADO LOTERIA 7
11 YOUTUBE 6
12 FACEBOOK 6
13 RESULTADO LOTERÍA 6
14 LA LOTERÍA 5
15 LOTERÍA DE HOY 5
16 GOOGLE 5
17 TIEMPO 5
18 WHATSAPP 5
19 NACIONAL DE HOY 4
20 LOTERIA HOY 4
# SEARCH QUERY INDEX # SEARCH QUERY INDEX
SOURCE: GOOGLE TRENDS, BASED ON SEARCHES CONDUCTED BETWEEN 01 JANUARY 2021 AND 31 DECEMBER 2021. NOTES: ANY SPELLING ERRORS OR LANGUAGE INCONSISTENCIES IN SEARCH QUERIES
ARE AS PUBLISHED BY GOOGLE TRENDS, AND ARE SHOWN “AS IS”, TO ENABLE READERS TO IDENTIFY POTENTIAL CHANGES IN HOW PEOPLE ENTER WRITTEN LANGUAGE IN DIGITAL ENVIRONMENTS. GOOGLE
DOES NOT PUBLISH ABSOLUTE SEARCH VOLUMES, BUT THE “INDEX vs. TOP QUERY” COLUMN SHOWS RELATIVE SEARCH VOLUMES FOR EACH QUERY COMPARED WITH THE SEARCH VOLUME OF THE TOP QUERY.
ADVISORY: GOOGLE TRENDS USES DYNAMIC SAMPLING, SO RANK ORDER AND INDEX VALUES MAY VARY DEPENDING ON WHEN THE TOOL IS ACCESSED, EVEN FOR THE SAME TIME PERIOD.
REPUBLIC
THE DOMINICAN
QUERIES WITH THE GREATEST VOLUME OF GOOGLE SEARCH ACTIVITY BETWEEN 01 JANUARY 2021 AND 31 DECEMBER 2021
TOP GOOGLE SEARCHES
FEB
2022
34. 34
$4.18 $2.53 $1.37 $1.54
MILLION MILLION MILLION MILLION
+33.6% (+$1.1 MILLION) +29.0% (+$568 THOUSAND) +36.9% (+$369 THOUSAND) +42.9% (+$464 THOUSAND)
165.2 $26.21 $14.27 $2.31
THOUSAND MILLION MILLION MILLION
+17.1% (+24 THOUSAND) +35.5% (+$6.9 MILLION) +34.5% (+$3.7 MILLION) +48.2% (+$752 THOUSAND)
YEAR-ON-YEAR CHANGE YEAR-ON-YEAR CHANGE YEAR-ON-YEAR CHANGE YEAR-ON-YEAR CHANGE
VALUE OF SMART HOME
SECURITY DEVICE MARKET
VALUE OF SMART HOME
ENTERTAINMENT DEVICE MARKET
VALUE OF SMART HOME
COMFORT & LIGHTING MARKET
VALUE OF SMART HOME
ENERGY MANAGEMENT MARKET
YEAR-ON-YEAR CHANGE YEAR-ON-YEAR CHANGE YEAR-ON-YEAR CHANGE YEAR-ON-YEAR CHANGE
NUMBER OF HOMES WITH
SMART HOME DEVICES
TOTAL ANNUAL VALUE OF THE
SMART HOME DEVICES MARKET
VALUE OF SMART HOME
APPLIANCES MARKET
VALUE OF SMART HOME CONTROL
& CONNECTIVITY DEVICE MARKET
SOURCE: STATISTA DIGITAL MARKET OUTLOOK. SEE STATISTA.COM FOR MORE DETAILS. NOTES: “SMART HOME DEVICES” INCLUDE: DIGITALLY CONNECTED AND CONTROLLED HOME DEVICES THAT CAN BE
REMOTELY CONTROLLED; SENSORS, ACTUATORS AND CLOUD SERVICES THAT ENABLE HOME AUTOMATION; CONTROL HUBS THAT CONNECT SENSORS AND ACTUATORS TO REMOTE CONTROLS AND TO EACH
OTHER; AND SMART HOME-RELATED SOFTWARE SALES (INCLUDING SUBSCRIPTION FEES). DOES NOT INCLUDE SMART TVS, OR B2B OR C2C SALES. FIGURES REPRESENT ESTIMATES OF FULL-YEAR REVENUES FOR
2021 IN U.S. DOLLARS, AND COMPARISONS WITH EQUIVALENT VALUES FOR THE PREVIOUS CALENDAR YEAR. COMPARABILITY: BASE CHANGES.
REPUBLIC
THE DOMINICAN
VALUE OF THE MARKET FOR SMART HOME DEVICES (U.S. DOLLARS)
SMART HOME MARKET OVERVIEW
FEB
2022
35. 35
$59.51 $29.62 $24.02 $41.13
+2.8% (+$1.64) +3.0% (+$0.86) +5.7% (+$1.29) +6.2% (+$2.40)
4.9% $159 $256 $31.14
+14.9% (+115 BPS) +15.7% (+$21.49) +4.4% (+$10.78) +15.7% (+$4.22)
YEAR-ON-YEAR CHANGE YEAR-ON-YEAR CHANGE YEAR-ON-YEAR CHANGE YEAR-ON-YEAR CHANGE
ARPU: SMART HOME
SECURITY DEVICES
ARPU: SMART HOME
ENTERTAINMENT DEVICES
ARPU: SMART HOME
COMFORT & LIGHTING
ARPU: SMART HOME
ENERGY MANAGEMENT
YEAR-ON-YEAR CHANGE YEAR-ON-YEAR CHANGE YEAR-ON-YEAR CHANGE YEAR-ON-YEAR CHANGE
PENETRATION OF
SMART HOME DEVICES
ARPU: SPEND ON ALL
SMART HOME DEVICES
ARPU: SMART
HOME APPLIANCES
ARPU: SMART HOME CONTROL
& CONNECTIVITY DEVICES
SOURCE: STATISTA DIGITAL MARKET OUTLOOK. SEE STATISTA.COM FOR MORE DETAILS. NOTES: “SMART HOME DEVICES” INCLUDE: DIGITALLY CONNECTED AND CONTROLLED HOME DEVICES THAT CAN BE
REMOTELY CONTROLLED; SENSORS, ACTUATORS AND CLOUD SERVICES THAT ENABLE HOME AUTOMATION; CONTROL HUBS THAT CONNECT SENSORS AND ACTUATORS TO REMOTE CONTROLS AND TO EACH
OTHER; AND SMART HOME-RELATED SOFTWARE SALES (INCLUDING SUBSCRIPTION FEES). DOES NOT INCLUDE SMART TVS, OR B2B OR C2C SALES. FIGURES REPRESENT ESTIMATES OF FULL-YEAR SPEND PER
SMART HOME FOR 2021 IN U.S. DOLLARS, AND COMPARISONS WITH EQUIVALENT VALUES FOR THE PREVIOUS CALENDAR YEAR. COMPARABILITY: BASE CHANGES.
REPUBLIC
THE DOMINICAN
AVERAGE ANNUAL SPEND ON SMART HOME DEVICES PER SMART HOME (U.S. DOLLARS)
AVERAGE ANNUAL REVENUE PER SMART HOME
FEB
2022
37. 37
+8.6% 50.0% 50.0%
+600 THOUSAND
7.60 69.1% 90.1%
MILLION
YEAR-ON-YEAR CHANGE
IN SOCIAL MEDIA USERS
FEMALE SOCIAL MEDIA USERS
vs. TOTAL SOCIAL MEDIA USERS
MALE SOCIAL MEDIA USERS
vs. TOTAL SOCIAL MEDIA USERS
NUMBER OF SOCIAL
MEDIA USERS
SOCIAL MEDIA USERS
vs. TOTAL POPULATION
SOCIAL MEDIA USERS
vs. POPULATION AGE 13+
SOURCES: KEPIOS ANALYSIS; COMPANY ADVERTISING RESOURCES AND ANNOUNCEMENTS; CNNIC; TECHRASA; OCDH; U.N.; U.S. CENSUS BUREAU. ADVISORY: SOCIAL MEDIA USERS MAY NOT REPRESENT
UNIQUE INDIVIDUALS. FIGURES FOR REACH vs. POPULATION AND REACH vs. INTERNET USERS MAY EXCEED 100% DUE TO DUPLICATE AND FAKE ACCOUNTS, DELAYS IN DATA REPORTING, AND DIFFERENCES
BETWEEN CENSUS COUNTS AND RESIDENT POPULATIONS. SEE NOTES ON DATA FOR FURTHER DETAILS.
REPUBLIC
THE DOMINICAN
HEADLINES FOR SOCIAL MEDIA ADOPTION AND USE (NOTE: USERS MAY NOT REPRESENT UNIQUE INDIVIDUALS)
OVERVIEW OF SOCIAL MEDIA USE
FEB
2022
38. 38
3.20 M
3.60 M
3.90 M
5.10 M
5.60 M
6.00 M
6.40 M
7.00 M
7.60 M
+12.5% +8.3% +30.8% +9.8% +7.1% +6.7% +9.4% +8.6%
JAN JAN JAN JAN JAN JAN JAN JAN JAN
2014 2015 2016 2017 2018 2019 2020 2021 2022
SOURCES: KEPIOS ANALYSIS; COMPANY ADVERTISING RESOURCES AND EARNINGS ANNOUNCEMENTS. NOTE: WHERE LETTERS ARE SHOWN NEXT TO FIGURES ABOVE BARS, “K” DENOTES THOUSANDS (E.G.
“123 K” = 123,000), “M” DENOTES MILLIONS (E.G. “1.23 M” = 1,230,000), AND “B” DENOTES BILLIONS (E.G. “1.23 B” = 1,230,000,000). WHERE NO LETTER IS PRESENT, VALUES ARE SHOWN AS IS. ADVISORY:
SOCIAL MEDIA USERS MAY NOT REPRESENT UNIQUE INDIVIDUALS. COMPARABILITY: CHANGES TO DATA SOURCES AND SIGNIFICANT BASE REVISIONS IN SOURCE DATA MAY MEAN THAT FIGURES ARE NOT
COMPARABLE BETWEEN CERTAIN YEARS.
REPUBLIC
THE DOMINICAN
NUMBER OF SOCIAL MEDIA USERS AND YEAR-ON-YEAR CHANGE
SOCIAL MEDIA USERS OVER TIME
FEB
2022
DATAREPORTAL
39. 39
3.6% 3.5%
12.2%
13.1%
15.7%
17.0%
8.7% 8.4%
4.8% 4.8%
2.5% 2.4%
1.7% 1.6%
13 – 17
YEARS OLD
18 – 24
YEARS OLD
25 – 34
YEARS OLD
35 – 44
YEARS OLD
45 – 54
YEARS OLD
55 – 64
YEARS OLD
65+
YEARS OLD
FEMALE MALE FEMALE MALE FEMALE MALE FEMALE MALE FEMALE MALE FEMALE MALE FEMALE MALE
SOURCES: KEPIOS ANALYSIS; META’S ADVERTISING RESOURCES. NOTE: META ONLY PERMITS PEOPLE AGED 13 AND ABOVE TO USE ITS PLATFORMS, SO WHILE THERE MAY BE USERS BELOW THE AGE OF 13, THEY
DO NOT FEATURE IN THE AVAILABLE DATA. META’S ADVERTISING RESOURCES ONLY PUBLISH GENDER DATA FOR “FEMALE” AND “MALE”. COMPARABILITY: IMPORTANT BASE DATA REVISIONS AND SOURCE
REPORTING CHANGES. VALUES ARE NOT COMPARABLE WITH VALUES PUBLISHED IN OUR PREVIOUS REPORTS.
REPUBLIC
THE DOMINICAN
SHARE OF COMBINED, DEDUPLICATED POTENTIAL ADVERTISING REACH ACROSS FACEBOOK, INSTAGRAM, AND MESSENGER, BY AGE AND GENDER
DEMOGRAPHIC PROFILE OF META’S AD AUDIENCE
FEB
2022
DATAREPORTAL
40. 40
0.33% 0.20% 0.04% [N/A] 0.04%
+450% (+27 BPS) +300% (+15 BPS) -33.3% (-2 BPS) [N/A] [N/A]
82.86% 2.48% 8.01% 3.38% 2.65%
-6.0% (-525 BPS) +68.7% (+101 BPS) +137% (+463 BPS) +420% (+273 BPS) -57.3% (-356 BPS)
REDDIT TUMBLR LINKEDIN VKONTAKTE OTHER
FACEBOOK TWITTER PINTEREST INSTAGRAM YOUTUBE
YEAR-ON-YEAR CHANGE YEAR-ON-YEAR CHANGE YEAR-ON-YEAR CHANGE YEAR-ON-YEAR CHANGE YEAR-ON-YEAR CHANGE
YEAR-ON-YEAR CHANGE YEAR-ON-YEAR CHANGE YEAR-ON-YEAR CHANGE YEAR-ON-YEAR CHANGE YEAR-ON-YEAR CHANGE
SOURCE: STATCOUNTER. NOTES: SHARE DOES NOT INCLUDE TRAFFIC FROM MESSENGER PLATFORMS. DATA ARE ONLY AVAILABLE FOR A SELECTION OF PLATFORMS, AND PERCENTAGES REFLECT SHARE OF
AVAILABLE PLATFORMS ONLY. FIGURES REPRESENT THE NUMBER OF WEB PAGE REFERRALS ORIGINATING FROM EACH SERVICE AS A PERCENTAGE OF TOTAL WEB PAGE REFERRALS ORIGINATING FROM THE
AVAILABLE SELECTION OF SOCIAL MEDIA PLATFORMS ON ANY DEVICE IN NOVEMBER 2021. PERCENTAGE CHANGE VALUES REPRESENT RELATIVE YEAR-ON-YEAR CHANGE (I.E. AN INCREASE OF 20% FROM A
STARTING VALUE OF 50% WOULD EQUAL 60%, NOT 70%). “BPS” VALUES REPRESENT BASIS POINTS, AND INDICATE THE ABSOLUTE CHANGE. FIGURES MAY NOT SUM TO 100% DUE TO ROUNDING.
REPUBLIC
THE DOMINICAN
SHARE OF WEB TRAFFIC ARRIVING ON THIRD-PARTY WEBSITES VIA CLICKS OR TAPS ON LINKS PUBLISHED IN SOCIAL MEDIA PLATFORMS (ANY DEVICE)
WEB TRAFFIC REFERRALS FROM SOCIAL MEDIA
FEB
2022
42. !
In Q4 2021, Meta made some important changes to how its self-service tools report the
potential advertising reach of its platforms, including a move to publishing audience figures as
a range instead of as an absolute number. Our analysis suggests that Meta also revised its base
data, resulting in some important corrections to published audience figures for Facebook and
Messenger. As a result, we are currently unable to provide any figures for changes over time in
these platforms’ audiences, and we advise readers not to compare the advertising audience
figures for Facebook and Messenger contained within this report with figures published for
those platforms in previous reports. For more information, please read our complete notes on
data variance, potential mismatches, and curiosities: https://datareportal.com/notes-on-data.
CHANGES IN META’S DATA REPORTING
43. 43
5.70 51.8% 67.6% 49.6% 50.4%
MILLION
POTENTIAL AUDIENCE
THAT META REPORTS
CAN BE REACHED WITH
ADS ON FACEBOOK
FACEBOOK’S POTENTIAL
ADVERTISING REACH
AS A PERCENTAGE OF
TOTAL POPULATION
FACEBOOK’S POTENTIAL
ADVERTISING REACH
AS A PERCENTAGE OF
POPULATION AGED 13+
PERCENTAGE OF
ITS AD AUDIENCE
THAT FACEBOOK
REPORTS IS FEMALE
PERCENTAGE OF
ITS AD AUDIENCE
THAT FACEBOOK
REPORTS IS MALE
SOURCE: META’S ADVERTISING RESOURCES. ADVISORY: AUDIENCE FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, AND MAY NOT MATCH EQUIVALENT FIGURES FOR THE TOTAL ACTIVE USER BASE.
NOTES: FIGURES USE MIDPOINT OF PUBLISHED RANGES. META’S ADVERTISING RESOURCES ONLY PUBLISH GENDER DATA FOR “FEMALE” AND “MALE”. COMPARABILITY: META HAS SIGNIFICANTLY REVISED ITS
BASE DATA AND APPROACH TO AUDIENCE REPORTING, SO FIGURES SHOWN HERE ARE NOT COMPARABLE WITH FIGURES PUBLISHED IN PREVIOUS REPORTS.
REPUBLIC
THE DOMINICAN
THE POTENTIAL AUDIENCE THAT MARKETERS CAN REACH WITH ADS ON FACEBOOK
FACEBOOK: ADVERTISING AUDIENCE OVERVIEW
FEB
2022
44. 44
99.2% 0.8% 11.6% 87.6%
USE ANY KIND OF
MOBILE PHONE
ONLY USE LAPTOP OR
DESKTOP COMPUTER
USE BOTH COMPUTERS
AND MOBILE PHONES
ONLY USE MOBILE
PHONES (ANY TYPE)
SOURCE: META’S ADVERTISING RESOURCES, BASED ON DATA PUBLISHED IN JUNE 2021. NOTE: FIGURES REPRESENT VALUES FOR ACTIVE FACEBOOK USERS AGED 18 AND ABOVE.
REPUBLIC
THE DOMINICAN
PERCENTAGE OF FACEBOOK’S ADVERTISING AUDIENCE THAT USES EACH DEVICE TO ACCESS THE PLATFORM, EITHER VIA AN APP OR A WEB BROWSER
DEVICES USED TO ACCESS FACEBOOK
FEB
2022
45. 45
1 1 11 7 6 3 1 1 12 7
1 9 4 1 10
FACEBOOK PAGES
“LIKED” (LIFETIME)
POSTS “LIKED” IN THE
PREVIOUS 30 DAYS
COMMENTS MADE IN
THE PREVIOUS 30 DAYS
POSTS SHARED IN THE
PREVIOUS 30 DAYS
ADS CLICKED OR TAPPED
IN THE PREVIOUS 30 DAYS
FEMALE MALE FEMALE MALE FEMALE MALE FEMALE MALE FEMALE MALE
SOURCE: META’S ADVERTISING RESOURCES, BASED ON DATA PUBLISHED IN JUNE 2021. NOTE: FIGURES REPRESENT MEDIAN VALUES FOR ACTIVE FACEBOOK USERS AGED 18 AND ABOVE. “ADS” MAY INCLUDE
ANY KIND OF PAID CONTENT PUBLISHED TO FACEBOOK, INCLUDING SPONSORED POSTS.
REPUBLIC
THE DOMINICAN
THE NUMBER OF TIMES A “TYPICAL” USER AGED 18+ PERFORMS EACH ACTIVITY ON FACEBOOK
FACEBOOK ACTIVITY FREQUENCY
FEB
2022
46. 46
5.82 77.9% 49.8% 50.2%
MILLION
7.42 67.4% 84.5% [N/A]
MILLION [N/A]
POTENTIAL REACH OF
ADS ON YOUTUBE
YOUTUBE AD REACH
vs. TOTAL POPULATION
YOUTUBE AD REACH vs.
TOTAL INTERNET USERS
YEAR-ON-YEAR CHANGE
IN YOUTUBE AD REACH
YOUTUBE’S ADVERTISING
REACH: USERS AGED 18+
YOUTUBE’S AD REACH AGE 18+
vs. TOTAL POPULATION AGE 18+
FEMALE YOUTUBE AD REACH AGE 18+
vs. TOTAL YOUTUBE AD REACH AGE 18+
MALE YOUTUBE AD REACH AGE 18+
vs. TOTAL YOUTUBE AD REACH AGE 18+
SOURCES: GOOGLE’S ADVERTISING RESOURCES; KEPIOS ANALYSIS. ADVISORY: AUDIENCE FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, AND MAY NOT MATCH EQUIVALENT FIGURES FOR THE TOTAL
ACTIVE USER BASE. NOTES: DATA ARE NOT AVAILABLE FOR ALL LOCATIONS; FIGURES BASED ON AVAILABLE LOCATIONS ONLY. GOOGLE’S ADVERTISING RESOURCES ONLY PUBLISH GENDER AND AGE DATA FOR
USERS AGED 18 AND ABOVE, AND ONLY PUBLISH GENDER DATA FOR “FEMALE” AND “MALE”. FIGURE FOR POTENTIAL REACH AGE 18+ USES A DIFFERENT AUDIENCE TOTAL TO THE ONE USED FOR REACH OF
TOTAL POPULATION.
REPUBLIC
THE DOMINICAN
THE POTENTIAL AUDIENCE THAT MARKETERS CAN REACH WITH ADS ON YOUTUBE
YOUTUBE: ADVERTISING AUDIENCE OVERVIEW
FEB
2022
47. 47
01 PELICULA 100
02 PELICULAS 99
03 PELICULAS COMPLETAS EN ESPAÑOL 76
04 MUSICA 66
05 ROCHY 60
06 PELICULA COMPLETA EN ESPAÑOL 56
07 SALSA 44
08 PELICULAS COMPLETAS EN ESPAÑOL LATINO 44
09 ROCHY RD 42
10 ALFA 41
11 CANCIONES 40
12 BACHATA 39
13 PELÍCULA 33
14 EL ALFA 33
15 MÚSICA 33
16 TIKTOK 32
17 ALOFOKE 31
18 AVENTURA 29
19 ANUEL 29
20 FRANK REYES 27
# SEARCH QUERY INDEX # SEARCH QUERY INDEX
SOURCE: GOOGLE TRENDS, BASED ON SEARCHES CONDUCTED ON YOUTUBE BETWEEN 01 JANUARY 2021 AND 31 DECEMBER 2021. NOTE: ANY SPELLING ERRORS OR LANGUAGE INCONSISTENCIES
IN SEARCH QUERIES ARE AS PUBLISHED BY GOOGLE TRENDS, AND ARE SHOWN “AS IS”, TO ENABLE READERS TO IDENTIFY POTENTIAL CHANGES IN HOW PEOPLE ENTER WRITTEN LANGUAGE IN DIGITAL
ENVIRONMENTS. GOOGLE DOES NOT PUBLISH ABSOLUTE SEARCH VOLUMES, BUT THE “INDEX” COLUMN SHOWS RELATIVE SEARCH VOLUMES FOR EACH QUERY COMPARED WITH THE SEARCH VOLUME OF THE
TOP QUERY. ADVISORY: GOOGLE TRENDS USES DYNAMIC SAMPLING, SO RANK ORDER AND INDEX VALUES MAY VARY DEPENDING ON WHEN THE TOOL IS ACCESSED, EVEN FOR THE SAME TIME PERIOD.
REPUBLIC
THE DOMINICAN
QUERIES WITH THE GREATEST VOLUME OF YOUTUBE SEARCH ACTIVITY BETWEEN 01 JANUARY 2021 AND 31 DECEMBER 2021
TOP YOUTUBE SEARCHES
FEB
2022
48. 48
48.4% 50.4% 54.1% 45.9%
4.25 38.6% -5.6% +18.1%
MILLION -250 THOUSAND +650 THOUSAND
90
INSTAGRAM AD REACH
vs. TOTAL INTERNET USERS
INSTAGRAM AD REACH
vs. POPULATION AGED 13+
FEMALE INSTAGRAM AD REACH
vs. TOTAL INSTAGRAM AD REACH
MALE INSTAGRAM AD REACH
vs. TOTAL INSTAGRAM AD REACH
TOTAL POTENTIAL REACH
OF ADS ON INSTAGRAM
INSTAGRAM AD REACH
vs. TOTAL POPULATION
QUARTER-ON-QUARTER CHANGE
IN INSTAGRAM AD REACH
YEAR-ON-YEAR CHANGE
IN INSTAGRAM AD REACH
SOURCES: META’S ADVERTISING RESOURCES; KEPIOS ANALYSIS. ADVISORY: AUDIENCE FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, AND MAY NOT MATCH EQUIVALENT FIGURES FOR THE TOTAL
ACTIVE USER BASE. FIGURES FOR REACH vs. POPULATION AND REACH vs. INTERNET USERS MAY EXCEED 100% DUE TO DUPLICATE AND FAKE ACCOUNTS, DELAYS IN DATA REPORTING, AND DIFFERENCES
BETWEEN CENSUS COUNTS AND RESIDENT POPULATIONS. NOTES: FIGURES USE MIDPOINT OF PUBLISHED RANGES. REACH DATA ARE ONLY AVAILABLE FOR “FEMALE” AND “MALE” USERS. COMPARABILITY:
META SIGNIFICANTLY REVISED ITS BASE DATA AND APPROACH TO AUDIENCE REPORTING IN Q4 2021, SO FIGURES SHOWN HERE MAY NOT BE COMPARABLE WITH FIGURES PUBLISHED IN PREVIOUS REPORTS.
REPUBLIC
THE DOMINICAN
THE POTENTIAL AUDIENCE THAT MARKETERS CAN REACH WITH ADS ON INSTAGRAM
INSTAGRAM: ADVERTISING AUDIENCE OVERVIEW
FEB
2022
49. 49
4.15 37.7% 49.2% 50.6% 49.4%
MILLION
POTENTIAL AUDIENCE
THAT META REPORTS
CAN BE REACHED WITH
ADS ON MESSENGER
MESSENGER’S POTENTIAL
ADVERTISING REACH
AS A PERCENTAGE OF
TOTAL POPULATION
MESSENGER’S POTENTIAL
ADVERTISING REACH
AS A PERCENTAGE OF
POPULATION AGED 13+
PERCENTAGE OF
ITS AD AUDIENCE
THAT MESSENGER
REPORTS IS FEMALE
PERCENTAGE OF
ITS AD AUDIENCE
THAT MESSENGER
REPORTS IS MALE
SOURCE: META’S ADVERTISING RESOURCES. ADVISORY: AUDIENCE FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, AND MAY NOT MATCH EQUIVALENT FIGURES FOR THE TOTAL ACTIVE USER BASE.
SOME MESSENGER AD FORMATS ARE CURRENTLY UNAVAILABLE IN AUSTRALIA, CANADA, FRANCE, AND THE UNITED STATES, AND THIS MAY HAVE A SIGNIFICANT IMPACT ON POTENTIAL ADVERTISING REACH
FIGURES IN THOSE COUNTRIES. NOTES: FIGURES USE MIDPOINT OF PUBLISHED RANGES. META’S ADVERTISING RESOURCES ONLY PUBLISH GENDER DATA FOR “FEMALE” AND “MALE”. COMPARABILITY: META
HAS SIGNIFICANTLY REVISED ITS BASE DATA AND APPROACH TO AUDIENCE REPORTING, SO FIGURES SHOWN HERE ARE NOT COMPARABLE WITH FIGURES PUBLISHED IN PREVIOUS REPORTS.
REPUBLIC
THE DOMINICAN
THE POTENTIAL AUDIENCE THAT MARKETERS CAN REACH WITH ADS ON FACEBOOK MESSENGER
MESSENGER: ADVERTISING AUDIENCE OVERVIEW
FEB
2022
50. 50
14.8% 17.4% 47.2% 52.8%
1.30 11.8% +8.3% +18.2%
MILLION +100 THOUSAND +200 THOUSAND
90
LINKEDIN AD REACH
vs. TOTAL INTERNET USERS
LINKEDIN AD REACH
vs. POPULATION AGED 18+
FEMALE LINKEDIN AD REACH
vs. TOTAL LINKEDIN AD REACH
MALE LINKEDIN AD REACH
vs. TOTAL LINKEDIN AD REACH
TOTAL POTENTIAL REACH
OF ADS ON LINKEDIN
LINKEDIN AD REACH
vs. TOTAL POPULATION
QUARTER-ON-QUARTER CHANGE
IN LINKEDIN AD REACH
YEAR-ON-YEAR CHANGE
IN LINKEDIN AD REACH
SOURCES: MICROSOFT’S LINKEDIN ADVERTISING RESOURCES; KEPIOS ANALYSIS. ADVISORY: AUDIENCE FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, AND MAY NOT MATCH EQUIVALENT FIGURES
FOR THE TOTAL ACTIVE USER BASE OR REGISTERED MEMBER BASE. FIGURES FOR REACH vs. POPULATION AND REACH vs. INTERNET USERS MAY EXCEED 100% DUE TO DUPLICATE AND FAKE ACCOUNTS, DELAYS IN
DATA REPORTING, AND DIFFERENCES BETWEEN CENSUS COUNTS AND RESIDENT POPULATIONS. NOTE: REACH DATA ARE ONLY AVAILABLE FOR “FEMALE” AND “MALE” USERS. COMPARABILITY: THE FIGURES
PUBLISHED IN LINKEDIN’S ADVERTISING RESOURCES REFLECT TOTAL REGISTERED MEMBERS (NOT ACTIVE USERS), SO FIGURES SHOWN HERE ARE NOT DIRECTLY COMPARABLE WITH OTHER PLATFORMS.
REPUBLIC
THE DOMINICAN
THE POTENTIAL AUDIENCE THAT MARKETERS CAN REACH WITH ADS ON LINKEDIN
LINKEDIN: ADVERTISING AUDIENCE OVERVIEW
FEB
2022
51. 51
27.9% 29.1% 69.7% 28.7%
2.45 22.3% +8.9% +8.9%
MILLION +200 THOUSAND +200 THOUSAND
90
SNAPCHAT AD REACH
vs. TOTAL INTERNET USERS
SNAPCHAT AD REACH
vs. POPULATION AGED 13+
FEMALE SNAPCHAT AD REACH
vs. TOTAL SNAPCHAT AD REACH
MALE SNAPCHAT AD REACH
vs. TOTAL SNAPCHAT AD REACH
TOTAL POTENTIAL REACH
OF ADS ON SNAPCHAT
SNAPCHAT AD REACH
vs. TOTAL POPULATION
QUARTER-ON-QUARTER CHANGE
IN SNAPCHAT AD REACH
YEAR-ON-YEAR CHANGE
IN SNAPCHAT AD REACH
SOURCES: SNAP’S ADVERTISING RESOURCES; KEPIOS ANALYSIS. ADVISORY: AUDIENCE FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, AND MAY NOT MATCH EQUIVALENT FIGURES FOR THE TOTAL
ACTIVE USER BASE. FIGURES FOR REACH vs. POPULATION AND REACH vs. INTERNET USERS MAY EXCEED 100% DUE TO DUPLICATE AND FAKE ACCOUNTS, DELAYS IN DATA REPORTING, AND DIFFERENCES
BETWEEN CENSUS COUNTS AND RESIDENT POPULATIONS. NOTES: DATA ARE NOT AVAILABLE FOR ALL LOCATIONS; FIGURES BASED ON AVAILABLE DATA ONLY, USING MIDPOINT OF PUBLISHED RANGES.
GENDER DATA ARE ONLY AVAILABLE FOR “FEMALE” AND “MALE” USERS, BUT GENDER AUDIENCE VALUES MAY NOT SUM TO THE TOTAL AUDIENCE FIGURE, SO GENDER PERCENTAGES MAY NOT SUM TO 100%.
REPUBLIC
THE DOMINICAN
THE POTENTIAL AUDIENCE THAT MARKETERS CAN REACH WITH ADS ON SNAPCHAT
SNAPCHAT: ADVERTISING AUDIENCE OVERVIEW
FEB
2022
52. 52
666.2 6.1% 7.9% 7.6% +3.4%
THOUSAND +22 THOUSAND
90
POTENTIAL AUDIENCE
THAT TWITTER REPORTS
CAN BE REACHED WITH
ADS ON TWITTER
TWITTER’S POTENTIAL
ADVERTISING REACH
AS A PERCENTAGE OF
TOTAL POPULATION
TWITTER’S POTENTIAL
ADVERTISING REACH
AS A PERCENTAGE OF
POPULATION AGED 13+
TWITTER’S POTENTIAL
ADVERTISING REACH
AS A PERCENTAGE OF
TOTAL INTERNET USERS
QUARTER-ON-
QUARTER CHANGE IN
TWITTER’S POTENTIAL
ADVERTISING REACH
SOURCES: TWITTER’S ADVERTISING RESOURCES; KEPIOS ANALYSIS. ADVISORY: AUDIENCE FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, AND MAY NOT MATCH EQUIVALENT FIGURES FOR THE TOTAL
ACTIVE USER BASE. FIGURES FOR REACH vs. POPULATION AND REACH vs. INTERNET USERS MAY EXCEED 100% DUE TO DUPLICATE AND FAKE ACCOUNTS, DELAYS IN DATA REPORTING, AND DIFFERENCES
BETWEEN CENSUS COUNTS AND RESIDENT POPULATIONS. FIGURES PUBLISHED IN TWITTER’S ADVERTISING RESOURCES ARE SUBJECT TO SIGNIFICANT FLUCTUATION, EVEN WITHIN SHORT PERIODS OF TIME.
NOTES: FIGURES USE MIDPOINT OF PUBLISHED RANGES. DUE TO ANOMALIES IN SOURCE DATA, WE ARE CURRENTLY UNABLE TO OFFER DATA FOR TWITTER USE BY GENDER. COMPARABILITY: BASE CHANGES.
REPUBLIC
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THE POTENTIAL AUDIENCE THAT MARKETERS CAN REACH WITH ADS ON TWITTER
TWITTER: ADVERTISING AUDIENCE OVERVIEW
FEB
2022
54. 54
9.09 82.6% +4.8% 86.8%
MILLION +413 THOUSAND
NUMBER OF CELLULAR
MOBILE CONNECTIONS
(EXCLUDING IOT)
NUMBER OF CELLULAR MOBILE
CONNECTIONS COMPARED
WITH TOTAL POPULATION
YEAR-ON-YEAR CHANGE
IN THE NUMBER OF CELLULAR
MOBILE CONNECTIONS
SHARE OF CELLULAR MOBILE
CONNECTIONS THAT ARE
BROADBAND (3G, 4G, 5G)
SOURCE: GSMA INTELLIGENCE. NOTES: TOTAL CELLULAR CONNECTIONS INCLUDE DEVICES OTHER THAN MOBILE PHONES, BUT EXCLUDE CELLULAR IOT CONNECTIONS. FIGURES MAY SIGNIFICANTLY EXCEED
FIGURES FOR POPULATION DUE TO MULTIPLE CONNECTIONS AND CONNECTED DEVICES PER PERSON. COMPARABILITY: BASE CHANGES. VERSIONS OF THIS CHART PUBLISHED IN SOME OF OUR PREVIOUS
REPORTS FEATURED CELLULAR CONNECTION FIGURES THAT INCLUDED CELLULAR IOT CONNECTIONS. FIGURES SHOWN HERE DO NOT INCLUDE CELLULAR IOT CONNECTIONS.
REPUBLIC
THE DOMINICAN
USE OF MOBILE PHONES AND DEVICES THAT CONNECT TO CELLULAR NETWORKS
MOBILE CONNECTIVITY
FEB
2022
55. 55
8.71 M 8.49 M 8.64 M 8.61 M 8.68 M
9.09 M
-2.5% +1.8% -0.4% +0.8% +4.8%
Q4 2016 Q4 2017 Q4 2018 Q4 2019 Q4 2020 Q4 2021
SOURCE: GSMA INTELLIGENCE. NOTE: WHERE LETTERS ARE SHOWN NEXT TO FIGURES ABOVE BARS, “K” DENOTES THOUSANDS (E.G. “123 K” = 123,000), “M” DENOTES MILLIONS (E.G. “1.23 M” = 1,230,000),
AND “B” DENOTES BILLIONS (E.G. “1.23 B” = 1,230,000,000). WHERE NO LETTER IS PRESENT, VALUES ARE SHOWN AS IS. COMPARABILITY: BASE REVISIONS. NUMBERS MAY NOT CORRELATE WITH VALUES
PUBLISHED IN OUR PREVIOUS REPORTS.
REPUBLIC
THE DOMINICAN
NUMBER OF CELLULAR MOBILE CONNECTIONS AND YEAR-ON-YEAR CHANGE
CELLULAR MOBILE CONNECTIONS OVER TIME
FEB
2022
56. 56
$71.53 12.7% $1.51 0.2%
PRICE OF THE
CHEAPEST SMARTPHONE
HANDSET (IN USD)
PRICE OF THE CHEAPEST
SMARTPHONE HANDSET
vs. AVERAGE INCOME
AVERAGE PRICE OF
1GB OF CELLULAR
MOBILE DATA (IN USD)
AVERAGE PRICE OF 1GB
OF CELLULAR MOBILE DATA
vs. AVERAGE INCOME
SOURCES: HANDSET PRICES: ALLIANCE FOR AFFORDABLE INTERNET; ACCESS THE FULL DATASET AT A4AI.ORG. MOBILE DATA PRICES: CABLE.CO.UK; WORLD BANK. COMPARABILITY: VALUE FOR HANDSET PRICES
vs. MONTHLY INCOME AS PUBLISHED BY A4AI, AND MAY USE A DIFFERENT VALUE FOR AVERAGE MONTHLY INCOME COMPARED WITH THE DATA USED TO CALCULATE THE PRICE OF 1GB OF MOBILE DATA vs.
MONTHLY INCOME. AS A RESULT, VALUES MAY NOT CORRELATE ACROSS DATA POINTS.
REPUBLIC
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THE COST OF BUYING A SMARTPHONE HANDSET AND 1GB OF CELLULAR MOBILE DATA, AND COMPARISONS WITH AVERAGE MONTHLY INCOME
AFFORDABILITY OF MOBILE INTERNET ACCESS
FEB
2022
57. 57
69.80% 29.88% 0.29% 0% 0.03%
-7.0% (-528 BPS) +20.9% (+517 BPS) +93.3% (+14 BPS) [UNCHANGED] -50.0% (-3 BPS)
SHARE OF MOBILE WEB
TRAFFIC ORIGINATING
FROM ANDROID DEVICES
SHARE OF MOBILE WEB
TRAFFIC ORIGINATING
FROM APPLE IOS DEVICES
SHARE OF MOBILE WEB
TRAFFIC ORIGINATING FROM
SAMSUNG OS DEVICES
SHARE OF MOBILE WEB
TRAFFIC ORIGINATING
FROM KAI OS DEVICES
SHARE OF MOBILE WEB
TRAFFIC ORIGINATING
FROM OTHER OS DEVICES
YEAR-ON-YEAR CHANGE YEAR-ON-YEAR CHANGE YEAR-ON-YEAR CHANGE YEAR-ON-YEAR CHANGE YEAR-ON-YEAR CHANGE
SOURCE: STATCOUNTER. NOTES: FIGURES REPRESENT THE NUMBER OF WEB PAGES SERVED TO BROWSERS ON MOBILE PHONES RUNNING EACH OPERATING SYSTEM COMPARED WITH THE TOTAL NUMBER
OF WEB PAGES SERVED TO MOBILE BROWSERS IN NOVEMBER 2021. FIGURES FOR SAMSUNG OS REFER ONLY TO THOSE DEVICES RUNNING OPERATING SYSTEMS DEVELOPED BY SAMSUNG (E.G. BADA AND
TIZEN), AND DO NOT INCLUDE SAMSUNG DEVICES RUNNING ANDROID. PERCENTAGE CHANGE VALUES REPRESENT RELATIVE CHANGE (I.E. AN INCREASE OF 20% FROM A STARTING VALUE OF 50% WOULD
EQUAL 60%, NOT 70%). “BPS” VALUES REPRESENT BASIS POINTS, AND INDICATE THE ABSOLUTE CHANGE. FIGURES MAY NOT SUM TO 100% DUE TO ROUNDING.
REPUBLIC
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PERCENTAGE OF WEB PAGE REQUESTS ORIGINATING FROM MOBILE HANDSETS RUNNING EACH MOBILE OPERATING SYSTEM
SHARE OF MOBILE WEB TRAFFIC BY MOBILE OS
FEB
2022
59. 59
53.4% 56.2% 14.2% 18.6% 28.5% 36.4% 1.9% 5.9%
41.3% 47.6% 5.6% 9.3% 6.3% 10.4% 8.0% 10.7%
44.4% 7.4% 8.4% 9.3%
54.8% 16.4% 32.4% 3.9%
FEMALE MALE FEMALE MALE FEMALE MALE FEMALE MALE
MADE OR RECEIVED DIGITAL
PAYMENTS IN THE PAST YEAR
MADE A PURCHASE ON THE
INTERNET IN THE PAST YEAR
USED ONLINE BANKING
IN THE PAST YEAR
USED THE INTERNET TO
PAY BILLS IN THE PAST YEAR
FEMALE MALE FEMALE MALE FEMALE MALE FEMALE MALE
ACCOUNT WITH A
FINANCIAL INSTITUTION
CREDIT CARD
OWNERSHIP
DEBIT CARD
OWNERSHIP
MOBILE MONEY ACCOUNT
(E.G. MPESA, GCASH)
SOURCE: WORLD BANK. NOTES: SOME FIGURES HAVE NOT BEEN UPDATED IN THE PAST YEAR, SO MAY BE LESS REPRESENTATIVE OF CURRENT BEHAVIOURS. PERCENTAGES ARE OF ADULTS AGED 15 AND ABOVE,
NOT OF TOTAL POPULATION. MOBILE MONEY ACCOUNTS ONLY REFER TO SERVICES THAT STORE FUNDS IN AN ELECTRONIC WALLET LINKED DIRECTLY TO A PHONE NUMBER, SUCH AS MPESA, GCASH, AND
TIGO PESA. FIGURES FOR MOBILE MONEY ACCOUNTS DO NOT INCLUDE PEOPLE WHO USE ‘OVER-THE-TOP’ MOBILE PAYMENT SERVICES SUCH AS APPLE PAY, GOOGLE PAY, OR SAMSUNG PAY.
REPUBLIC
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PERCENTAGE OF THE POPULATION AGED 15+ THAT OWNS OR USES EACH PRODUCT OR SERVICE
FINANCIAL INCLUSION FACTORS
FEB
2022
60. 60
5.42 $1.38 $254 41.6%
MILLION BILLION
+9.3% (+463 THOUSAND) +24.4% (+$270 MILLION) +13.8% (+$30.78) +8.4% (+321 BPS)
YEAR-ON-YEAR CHANGE YEAR-ON-YEAR CHANGE YEAR-ON-YEAR CHANGE YEAR-ON-YEAR CHANGE
NUMBER OF PEOPLE
PURCHASING CONSUMER
GOODS VIA THE INTERNET
TOTAL ANNUAL SPEND
ON ONLINE CONSUMER
GOODS PURCHASES (USD)
AVERAGE ANNUAL REVENUE
PER CONSUMER GOODS
ECOMMERCE USER (USD)
SHARE OF CONSUMER GOODS
ECOMMERCE SPEND ATTRIBUTABLE TO
PURCHASES MADE VIA MOBILE PHONES
SOURCE: STATISTA DIGITAL MARKET OUTLOOK. SEE STATISTA.COM FOR MORE DETAILS. NOTES: “CONSUMER GOODS” INCLUDE: ELECTRONICS, FASHION, FURNITURE, TOYS, HOBBY, DIY, BEAUTY, CONSUMER
HEALTHCARE, PERSONAL CARE, HOUSEHOLD CARE, FOOD, BEVERAGES, AND PHYSICAL MEDIA. FIGURES REPRESENT ESTIMATES FOR FULL-YEAR 2021, AND COMPARISONS WITH EQUIVALENT VALUES FOR THE
PREVIOUS CALENDAR YEAR. FINANCIAL VALUES ARE IN U.S. DOLLARS. PERCENTAGE CHANGE VALUES ARE RELATIVE (I.E. AN INCREASE OF 20% FROM A STARTING VALUE OF 50% WOULD EQUAL 60%, NOT 70%).
“BPS” VALUES REPRESENT BASIS POINTS, AND INDICATE ABSOLUTE CHANGE. COMPARABILITY: BASE AND CATEGORY DEFINITION CHANGES. FIGURES ARE NOT COMPARABLE WITH PREVIOUS REPORTS.
REPUBLIC
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HEADLINES FOR THE ADOPTION AND USE OF CONSUMER GOODS ECOMMERCE (B2C ONLY)
OVERVIEW OF CONSUMER GOODS ECOMMERCE
FEB
2022
61. 61
$117.5 $14.08 $5.93 $81.09
MILLION MILLION MILLION MILLION
+24.5% (+$23 MILLION) +38.4% (+$3.9 MILLION) +29.3% (+$1.3 MILLION) +16.0% (+$11 MILLION)
$707.5 $318.5 $64.64 $66.08
MILLION MILLION MILLION MILLION
+27.0% (+$150 MILLION) +20.9% (+$55 MILLION) +22.3% (+$12 MILLION) +25.2% (+$13 MILLION)
YEAR-ON-YEAR CHANGE YEAR-ON-YEAR CHANGE YEAR-ON-YEAR CHANGE YEAR-ON-YEAR CHANGE
PERSONAL & HOUSEHOLD CARE FOOD BEVERAGES PHYSICAL MEDIA
YEAR-ON-YEAR CHANGE YEAR-ON-YEAR CHANGE YEAR-ON-YEAR CHANGE YEAR-ON-YEAR CHANGE
ELECTRONICS FASHION FURNITURE TOYS, HOBBY, DIY
SOURCE: STATISTA DIGITAL MARKET OUTLOOK. SEE STATISTA.COM FOR MORE DETAILS. NOTES: FIGURES REPRESENT ESTIMATES OF FULL-YEAR REVENUES FOR 2021 IN U.S. DOLLARS, AND COMPARISONS WITH
EQUIVALENT VALUES FOR THE PREVIOUS CALENDAR YEAR. THE “PERSONAL & HOUSEHOLD CARE” CATEGORY INCLUDES BEAUTY AND CONSUMER HEALTHCARE. THE “PHYSICAL MEDIA” CATEGORY DOES NOT
INCLUDE DIGITAL DOWNLOADS OR STREAMING. COMPARABILITY: BASE AND CATEGORY DEFINITION CHANGES. FIGURES ARE NOT COMPARABLE WITH PREVIOUS REPORTS.
REPUBLIC
THE DOMINICAN
ANNUAL SPEND IN EACH CONSUMER GOODS ECOMMERCE CATEGORY (U.S. DOLLARS, B2C ONLY)
ECOMMERCE: CONSUMER GOODS CATEGORIES
FEB
2022
62. 62
$43.91 $60.71 $31.95 $411
MILLION MILLION MILLION THOUSAND
+26% (+$8.9 MILLION) +68% (+$25 MILLION) +19% (+$5.1 MILLION) +84% (+$187 THOUSAND)
$136.9 $37.82 $173 $6.67
MILLION MILLION THOUSAND MILLION
+59% (+$51 MILLION) +87% (+$18 MILLION) +13% (+$20 THOUSAND) +12% (+$689 THOUSAND)
YEAR-ON-YEAR CHANGE YEAR-ON-YEAR CHANGE YEAR-ON-YEAR CHANGE YEAR-ON-YEAR CHANGE
HOTELS PACKAGE HOLIDAYS VACATION RENTALS CRUISES
YEAR-ON-YEAR CHANGE YEAR-ON-YEAR CHANGE YEAR-ON-YEAR CHANGE YEAR-ON-YEAR CHANGE
FLIGHTS CAR RENTALS TRAINS LONG-DISTANCE BUSES
SOURCE: STATISTA DIGITAL MARKET OUTLOOK; STATISTA MOBILITY MARKET OUTLOOK. SEE STATISTA.COM FOR MORE DETAILS. NOTES: FIGURES REPRESENT ESTIMATES OF FULL-YEAR REVENUES FOR 2021 IN
U.S. DOLLARS, AND COMPARISONS WITH EQUIVALENT VALUES FOR THE PREVIOUS CALENDAR YEAR. VALUES DO NOT INCLUDE REVENUES ASSOCIATED WITH PUBLIC TRANSPORT, NON-COMMERCIAL FLIGHTS,
FERRIES, TAXIS, RIDE-SHARING, RIDE-HAILING, OR CHAUFFEUR SERVICES. COMPARABILITY: BASE AND CATEGORY DEFINITION CHANGES. FIGURES ARE NOT COMPARABLE WITH PREVIOUS REPORTS.
REPUBLIC
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ANNUAL SPEND ON ONLINE TRAVEL AND TOURISM SERVICES (U.S. DOLLARS)
ONLINE TRAVEL AND TOURISM
FEB
2022
63. 63
$209.5 $129.3 $45.39 $21.77 $13.08
MILLION MILLION MILLION MILLION MILLION
+12.0% (+$22 MILLION) +11.5% (+$13 MILLION) +12.8% (+$5.1 MILLION) +11.1% (+$2.2 MILLION) +15.9% (+$1.8 MILLION)
TOTAL VIDEO GAMES VIDEO-ON-DEMAND EPUBLISHING DIGITAL MUSIC
YEAR-ON-YEAR CHANGE YEAR-ON-YEAR CHANGE YEAR-ON-YEAR CHANGE YEAR-ON-YEAR CHANGE YEAR-ON-YEAR CHANGE
SOURCE: STATISTA DIGITAL MARKET OUTLOOK. SEE STATISTA.COM FOR MORE DETAILS. NOTES: FIGURES REPRESENT ESTIMATES FOR FULL-YEAR SPEND IN 2021 IN U.S. DOLLARS, AND COMPARISONS WITH
EQUIVALENT VALUES FOR THE PREVIOUS CALENDAR YEAR. INCLUDES CONTENT DOWNLOADS AND SUBSCRIPTIONS TO STREAMING SERVICES AND ONLINE PUBLISHERS. DOES NOT INCLUDE PHYSICAL MEDIA
OR USER-GENERATED CONTENT. COMPARABILITY: BASE AND CATEGORY DEFINITION CHANGES. FIGURES ARE NOT COMPARABLE WITH PREVIOUS REPORTS.
REPUBLIC
THE DOMINICAN
ANNUAL SPEND ON DIGITAL MEDIA DOWNLOADS AND SUBSCRIPTIONS
DIGITAL MEDIA SPEND
FEB
2022
64. 64
1.23 +50.8% $47.21 +52.8% $38.23
MILLION +416 THOUSAND MILLION +$16 MILLION YOY: +1.3%
NUMBER OF PEOPLE
ORDERING FOOD DELIVERY
VIA ONLINE PLATFORMS
YEAR-ON-YEAR CHANGE IN
THE NUMBER OF ONLINE
FOOD DELIVERY USERS
TOTAL ANNUAL VALUE
OF ONLINE FOOD
DELIVERY ORDERS (USD)
YEAR-ON-YEAR CHANGE
IN THE VALUE OF ONLINE
FOOD DELIVERY ORDERS
AVERAGE ANNUAL VALUE
OF ONLINE FOOD DELIVERY
ORDERS PER USER (USD)
SOURCE: STATISTA DIGITAL MARKET OUTLOOK. SEE STATISTA.COM FOR MORE DETAILS. NOTES: FIGURES REPRESENT ESTIMATES FOR FULL-YEAR 2021, AND COMPARISONS WITH EQUIVALENT VALUES FOR THE
PREVIOUS CALENDAR YEAR. FINANCIAL VALUES ARE IN U.S. DOLLARS. ONLY INCLUDES ORDERS MADE VIA ONLINE SERVICES. PERCENTAGE CHANGE VALUES ARE RELATIVE (I.E. AN INCREASE OF 20% FROM A
STARTING VALUE OF 50% WOULD EQUAL 60%, NOT 70%). “BPS” VALUES REPRESENT BASIS POINTS, AND INDICATE ABSOLUTE CHANGE. COMPARABILITY: BASE AND CATEGORY DEFINITION CHANGES. FIGURES
ARE NOT COMPARABLE WITH PREVIOUS REPORTS.
REPUBLIC
THE DOMINICAN
HEADLINES FOR THE ADOPTION AND USE OF ONLINE FOOD DELIVERY SERVICES
ONLINE FOOD DELIVERY OVERVIEW
FEB
2022
65. 65
5.44 +9.4% $2.62 +30.5% $482
MILLION +466 THOUSAND BILLION +$614 MILLION YOY: +19%
NUMBER OF
PEOPLE MAKING
DIGITAL PAYMENTS
YEAR-ON-YEAR CHANGE
IN THE NUMBER OF PEOPLE
MAKING DIGITAL PAYMENTS
TOTAL ANNUAL VALUE
OF DIGITAL PAYMENT
TRANSACTIONS (USD)
YEAR-ON-YEAR CHANGE
IN THE VALUE OF DIGITAL
PAYMENT TRANSACTIONS
AVERAGE ANNUAL VALUE
OF DIGITAL PAYMENTS
PER USER (USD)
SOURCE: STATISTA DIGITAL MARKET OUTLOOK. SEE STATISTA.COM FOR MORE DETAILS. NOTES: “DIGITAL PAYMENTS” INCLUDE MOBILE P.O.S. PAYMENTS (E.G. PAYMENTS VIA APPLE PAY OR SAMSUNG PAY), B2C
DIGITAL COMMERCE, AND B2C DIGITAL REMITTANCES. VALUES DO NOT INCLUDE B2B TRANSACTIONS. FIGURES REPRESENT ESTIMATES FOR FULL-YEAR FOR 2021, AND COMPARISONS WITH EQUIVALENT VALUES
FOR THE PREVIOUS CALENDAR YEAR. FINANCIAL VALUES ARE IN U.S. DOLLARS. PERCENTAGE CHANGE VALUES ARE RELATIVE (I.E. AN INCREASE OF 20% FROM A STARTING VALUE OF 50% WOULD EQUAL 60%,
NOT 70%). “BPS” VALUES REPRESENT BASIS POINTS, AND INDICATE ABSOLUTE CHANGE. COMPARABILITY: BASE CHANGES. FIGURES ARE NOT COMPARABLE WITH PREVIOUS REPORTS.
REPUBLIC
THE DOMINICAN
HEADLINES FOR THE ADOPTION AND USE OF DIGITALLY ENABLED PAYMENT SERVICES BY END CONSUMERS
OVERVIEW OF CONSUMER DIGITAL PAYMENTS
FEB
2022
69. Learn more at kepios.com
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70. Diversity of industries
and topics
Statista bundles statistical data on over
80,000 topics from over 170 industries.
The data comes from over 22,500
sources.
Quick help
for all cases
With Statista, users can obtain
comprehensive overviews and conduct
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expenditure.
Global data from
numerous countries
Statista offers insights and facts on
industries from 150+ countries.
Markets, companies and consumers
from all over the world are highlighted.
Reliable and efficient
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Statista has been the market leader in
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Statista – a universe of data
71. Extensive
Datasets
We provide data on every mobile
operator in every country
worldwide, with over 30 million
data points, updated daily.
Annually, GSMA Intelligence
publishes over 100 reports and
exclusive analyses, adding greater
insight into our data and
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Our forecasting experts provide a
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We serve a wide array of industries in the
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Definitive data and analysis
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72. Semrush .Trends
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73.
74. Similarweb
provides insights
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app, industry and
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Websites
100M+
Apps
4.7M+
Countries
190+
Industries
210+
Search Terms
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E-commerce
product SKUs
250M+
75.
76. Prior to our Digital 2021 reports, we included data
sourced from social media platforms’ self-service
advertising tools in our calculations of internet user
numbers, but we no longer include this data in our
internet user figures. This is because the user numbers
reported by social media platforms are typically based
on active user accounts, and may not represent unique
individuals. For example, one person may maintain
more than one active presence (account) on the same
social media platform. Similarly, some accounts may
represent ‘non-human’ entities, including: pets and
animals; historical figures; businesses, causes, groups,
and organisations; places of interest; etc.
As a result, the figures we report for social media users
may exceed internet user numbers. However, while this
may seem counter-intuitive or surprising, such instances
do not represent errors in the data or in our reporting.
Rather, these differences may indicate delays in the
reporting of internet user numbers, or they may indicate
higher instances of individuals managing multiple
social media accounts, or ‘non-human’ social media
accounts.
If you have any questions about specific data
points in these reports, or if you’d like to offer your
organisation’s data for consideration in future reports,
please email our reports team: reports@kepios.com.
footnotes of each relevant chart, but please use caution
when comparing data from different reports, because
changes to research samples, base data, research
methodologies, and approaches to reporting may
mean that values are not comparable.
Furthermore, due to the differing data collection and
treatment methodologies, and the different periods
during which data have been collected, there may be
significant differences in the reported metrics for similar
data points throughout this report. For example, data
from surveys often varies over time, even if that data
has been collected by the same organisation using the
same approach in each wave of their research.
In particular, reports of internet user numbers vary
considerably between different sources and over time.
In part, this is because there are significant challenges
associated with collecting, analysing, and publishing
internet user data on a regular basis, not least because
research into public internet use necessitates the use of
face-to-face surveys. Different organisations may also
adopt different approaches to sampling the population
for research into internet use, and variations in areas
such as the age range of the survey population, or the
balance between urban and rural respondents, may
play an important role in determining eventual findings.
Note that COVID-19 has limited internet user research.
Note: This page is a summary of our comprehensive
notes on data variance, potential mismatches,
and curiosities, which you can read in full at
https://datareportal.com/notes-on-data.
This report features data from a wide variety of
different sources, including market research agencies,
internet and social media companies, governments,
public bodies, news media, and private individuals, as
well as extrapolations and analysis of that data.
Wherever possible, we’ve prioritised data sources
that provide broader geographical coverage, in
order to minimise potential variations between data
points, and to offer more reliable comparison across
countries. However, where we believe that standalone
metrics provide a more reliable reference, we use such
standalone numbers to ensure more accurate reporting.
Please note that some data points may only be
available for a limited selection of countries, so we
may not be able to report the same data in all reports.
From time to time, we may also change the source(s)
that we use to inform specific data points. As a result,
some figures may appear to change in unexpected
ways from one report to another. Wherever we’re
aware of these changes, we include details in the
NOTES ON DATA VARIANCE, MISMATCHES, AND CURIOSITIES
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of any kind, suffered by you or anyone else as
a result of any use, action or decision taken by
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or the result(s) thereof, even if advised of the
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This report may contain reference to third-
party data providers, however this report
does not endorse any such third parties or
their products or services, nor is this report
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Except for those portions of this report relating
to the perspectives of We Are Social, this
report and any opinions contained herein
have been prepared by Kepios, and have not
been specifically approved or disapproved
by We Are Social. This report is subject to
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This report contains data, tables, figures,
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extent permitted by law, be liable to you or
This report has been compiled by Kepios Pte.
Ltd. (“Kepios”) on behalf of We Are Social
Ltd. (“We Are Social”) for informational
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to public and private companies, market
research firms, government agencies, NGOs,
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While Kepios and We Are Social strive to
ensure that all data and charts contained in
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