This document provides an overview of global and country-specific digital trends and statistics for 2017. It includes data on total populations, internet, social media, and mobile phone users globally and for individual countries. The Macedonia section shows that in 2017 Macedonia had a population of 2.08 million people, with 1.47 million internet users, 1.1 million active social media users, and 2.36 million mobile subscriptions. The document provides year-over-year growth comparisons for these metrics in Macedonia and lists various data sources.
Everything you need to know about mobile, internet, social media, and e-commerce use in Palestine in 2017. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit http://datareportal.com
Everything you need to know about mobile, internet, social media, and e-commerce use in Tanzania in 2017. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit http://datareportal.com
Digital 2017 Solomon Islands (January 2017)DataReportal
Everything you need to know about mobile, internet, social media, and e-commerce use in The Solomon Islands in 2017. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit http://datareportal.com
Everything you need to know about mobile, internet, social media, and e-commerce use in Benin in 2017. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit http://datareportal.com
Everything you need to know about mobile, internet, social media, and e-commerce use in Honduras in 2017. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit http://datareportal.com
Everything you need to know about mobile, internet, social media, and e-commerce use in Togo in 2017. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit http://datareportal.com
Digital 2017 Bosnia & Herzegovina (January 2017)DataReportal
Everything you need to know about mobile, internet, social media, and e-commerce use in Bosnia & Herzegovina in 2017. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit http://datareportal.com
Everything you need to know about mobile, internet, social media, and e-commerce use in Algeria in 2017. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit http://datareportal.com
Everything you need to know about mobile, internet, social media, and e-commerce use in Palestine in 2017. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit http://datareportal.com
Everything you need to know about mobile, internet, social media, and e-commerce use in Tanzania in 2017. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit http://datareportal.com
Digital 2017 Solomon Islands (January 2017)DataReportal
Everything you need to know about mobile, internet, social media, and e-commerce use in The Solomon Islands in 2017. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit http://datareportal.com
Everything you need to know about mobile, internet, social media, and e-commerce use in Benin in 2017. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit http://datareportal.com
Everything you need to know about mobile, internet, social media, and e-commerce use in Honduras in 2017. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit http://datareportal.com
Everything you need to know about mobile, internet, social media, and e-commerce use in Togo in 2017. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit http://datareportal.com
Digital 2017 Bosnia & Herzegovina (January 2017)DataReportal
Everything you need to know about mobile, internet, social media, and e-commerce use in Bosnia & Herzegovina in 2017. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit http://datareportal.com
Everything you need to know about mobile, internet, social media, and e-commerce use in Algeria in 2017. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit http://datareportal.com
Everything you need to know about mobile, internet, social media, and e-commerce use in Chile in 2017. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit http://datareportal.com
Everything you need to know about mobile, internet, social media, and e-commerce use in Liberia in 2017. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit http://datareportal.com
Digital 2018 Mauritania (January 2018)DataReportal
Everything you need to know about mobile, internet, social media, and e-commerce use in Mauritania in 2018. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit http://datareportal.com
This document provides an overview of digital trends in Ireland for 2017, including key statistics on internet, social media, mobile and e-commerce usage. Some of the key details presented include:
- There were 3.9 million internet users in Ireland in 2017, representing 82% of the population.
- 2.8 million Irish residents actively used social media, while 4.78 million had mobile subscriptions.
- Between 2016-2017, internet users grew by 2% and active social media users increased by 8%, while mobile subscriptions declined slightly by 2%.
The document provides statistics on internet, social media, mobile and e-commerce usage globally and for Iceland in 2018. For Iceland, it shows that there are 329,700 internet users, which is 98% of the population. 270,000 people are active social media users, representing 80% of the population. Mobile connections total 447,000, with 240,000 people using mobile social media, which is 71% of the population. Year-over-year, internet and mobile usage increased slightly by around 0.8-4% while social media grew 4%.
Digital 2017 New Zealand (January 2017)DataReportal
Everything you need to know about mobile, internet, social media, and e-commerce use in New Zealand in 2017. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit http://datareportal.com
Digital 2016 United Kingdom (January 2016)DataReportal
Everything you need to know about mobile, internet, social media, and e-commerce use in The United Kingdom in 2016. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit http://datareportal.com
Digital 2018 Czech Republic (January 2018)DataReportal
Everything you need to know about mobile, internet, social media, and e-commerce use in The Czech Republic in 2018. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit http://datareportal.com
Everything you need to know about mobile, internet, social media, and e-commerce use in Egypt in 2016. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit http://datareportal.com
Everything you need to know about mobile, internet, social media, and e-commerce use in Cambodia in 2017. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit http://datareportal.com
Everything you need to know about mobile, internet, social media, and e-commerce use in Croatia in 2017. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit http://datareportal.com
Digital 2021 Australia (January 2021) v01DataReportal
All the data, statistics, and trends you need to make sense of digital in Australia in 2021. Includes the latest reported numbers for internet users, social media users, and mobile connections in Australia, as well as key indicators of ecommerce use. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit https://datareportal.com/
Digital 2018 Republic Of The Congo (January 2018)DataReportal
The document provides statistics on internet, social media, mobile and e-commerce usage globally and for the Republic of Congo in 2018. Some key facts:
- Globally in 2018 there were 7.6 billion people, 4 billion internet users, 3.2 billion active social media users and 5.1 billion unique mobile users.
- In the Republic of Congo in 2018 there were 5.3 million people and 650 thousand internet users, representing 12% of the population.
- Mobile connections in the Republic of Congo grew by 9% in 2017 to reach 600 thousand, representing 11% of the population.
- The top websites in the Republic of Congo by Alexa ranking were Google, YouTube, Facebook and Wikipedia.
Digital 2018 Mozambique (January 2018)DataReportal
Everything you need to know about mobile, internet, social media, and e-commerce use in Mozambique in 2018. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit http://datareportal.com
Digital 2018 Democratic Republic Of The Congo (January 2018)DataReportal
Everything you need to know about mobile, internet, social media, and e-commerce use in The Democratic Republic Of The Congo in 2018. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit http://datareportal.com
This document provides an overview of digital trends in Haiti in 2018, including key statistics on internet, social media, and mobile usage. Some of the key findings are:
- There were 2 million internet users in Haiti in 2018, representing 18% of the population.
- Active social media usage was also at 2 million, with 60% of the population using mobile connections.
- Mobile connections declined by 27% since 2017 to 1.8 million, though active mobile social media users grew by 29% in that period.
- Laptops/desktops accounted for 17% of web traffic in Haiti, declining 8% from the previous year as mobile usage increased.
Everything you need to know about mobile, internet, social media, and e-commerce use in Iraq in 2017. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit http://datareportal.com
Everything you need to know about mobile, internet, social media, and e-commerce use in Grenada in 2017. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit http://datareportal.com
Everything you need to know about mobile, internet, social media, and e-commerce use in Hong Kong in 2018. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit http://datareportal.com
Digital 2017 Faroe Islands (January 2017)DataReportal
This document provides an overview of internet, social media, mobile, and e-commerce statistics for The Faroe Islands for January 2017. It includes key metrics such as total population, internet users, active social media users, mobile subscriptions, and mobile social media penetration. It also shows year-over-year changes in these metrics compared to January 2016 data. Additional sections provide details on mobile connections, Facebook usage statistics, and important notes on data sources.
Digital 2017 Seychelles (January 2017)DataReportal
Everything you need to know about mobile, internet, social media, and e-commerce use in The Seychelles in 2017. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit http://datareportal.com
Everything you need to know about mobile, internet, social media, and e-commerce use in Chile in 2017. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit http://datareportal.com
Everything you need to know about mobile, internet, social media, and e-commerce use in Liberia in 2017. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit http://datareportal.com
Digital 2018 Mauritania (January 2018)DataReportal
Everything you need to know about mobile, internet, social media, and e-commerce use in Mauritania in 2018. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit http://datareportal.com
This document provides an overview of digital trends in Ireland for 2017, including key statistics on internet, social media, mobile and e-commerce usage. Some of the key details presented include:
- There were 3.9 million internet users in Ireland in 2017, representing 82% of the population.
- 2.8 million Irish residents actively used social media, while 4.78 million had mobile subscriptions.
- Between 2016-2017, internet users grew by 2% and active social media users increased by 8%, while mobile subscriptions declined slightly by 2%.
The document provides statistics on internet, social media, mobile and e-commerce usage globally and for Iceland in 2018. For Iceland, it shows that there are 329,700 internet users, which is 98% of the population. 270,000 people are active social media users, representing 80% of the population. Mobile connections total 447,000, with 240,000 people using mobile social media, which is 71% of the population. Year-over-year, internet and mobile usage increased slightly by around 0.8-4% while social media grew 4%.
Digital 2017 New Zealand (January 2017)DataReportal
Everything you need to know about mobile, internet, social media, and e-commerce use in New Zealand in 2017. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit http://datareportal.com
Digital 2016 United Kingdom (January 2016)DataReportal
Everything you need to know about mobile, internet, social media, and e-commerce use in The United Kingdom in 2016. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit http://datareportal.com
Digital 2018 Czech Republic (January 2018)DataReportal
Everything you need to know about mobile, internet, social media, and e-commerce use in The Czech Republic in 2018. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit http://datareportal.com
Everything you need to know about mobile, internet, social media, and e-commerce use in Egypt in 2016. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit http://datareportal.com
Everything you need to know about mobile, internet, social media, and e-commerce use in Cambodia in 2017. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit http://datareportal.com
Everything you need to know about mobile, internet, social media, and e-commerce use in Croatia in 2017. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit http://datareportal.com
Digital 2021 Australia (January 2021) v01DataReportal
All the data, statistics, and trends you need to make sense of digital in Australia in 2021. Includes the latest reported numbers for internet users, social media users, and mobile connections in Australia, as well as key indicators of ecommerce use. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit https://datareportal.com/
Digital 2018 Republic Of The Congo (January 2018)DataReportal
The document provides statistics on internet, social media, mobile and e-commerce usage globally and for the Republic of Congo in 2018. Some key facts:
- Globally in 2018 there were 7.6 billion people, 4 billion internet users, 3.2 billion active social media users and 5.1 billion unique mobile users.
- In the Republic of Congo in 2018 there were 5.3 million people and 650 thousand internet users, representing 12% of the population.
- Mobile connections in the Republic of Congo grew by 9% in 2017 to reach 600 thousand, representing 11% of the population.
- The top websites in the Republic of Congo by Alexa ranking were Google, YouTube, Facebook and Wikipedia.
Digital 2018 Mozambique (January 2018)DataReportal
Everything you need to know about mobile, internet, social media, and e-commerce use in Mozambique in 2018. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit http://datareportal.com
Digital 2018 Democratic Republic Of The Congo (January 2018)DataReportal
Everything you need to know about mobile, internet, social media, and e-commerce use in The Democratic Republic Of The Congo in 2018. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit http://datareportal.com
This document provides an overview of digital trends in Haiti in 2018, including key statistics on internet, social media, and mobile usage. Some of the key findings are:
- There were 2 million internet users in Haiti in 2018, representing 18% of the population.
- Active social media usage was also at 2 million, with 60% of the population using mobile connections.
- Mobile connections declined by 27% since 2017 to 1.8 million, though active mobile social media users grew by 29% in that period.
- Laptops/desktops accounted for 17% of web traffic in Haiti, declining 8% from the previous year as mobile usage increased.
Everything you need to know about mobile, internet, social media, and e-commerce use in Iraq in 2017. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit http://datareportal.com
Everything you need to know about mobile, internet, social media, and e-commerce use in Grenada in 2017. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit http://datareportal.com
Everything you need to know about mobile, internet, social media, and e-commerce use in Hong Kong in 2018. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit http://datareportal.com
Digital 2017 Faroe Islands (January 2017)DataReportal
This document provides an overview of internet, social media, mobile, and e-commerce statistics for The Faroe Islands for January 2017. It includes key metrics such as total population, internet users, active social media users, mobile subscriptions, and mobile social media penetration. It also shows year-over-year changes in these metrics compared to January 2016 data. Additional sections provide details on mobile connections, Facebook usage statistics, and important notes on data sources.
Digital 2017 Seychelles (January 2017)DataReportal
Everything you need to know about mobile, internet, social media, and e-commerce use in The Seychelles in 2017. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit http://datareportal.com
Digital 2017 British Virgin Islands (January 2017)DataReportal
Everything you need to know about mobile, internet, social media, and e-commerce use in The British Virgin Islands in 2017. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit http://datareportal.com
Digital 2017 Saint Lucia (January 2017)DataReportal
Everything you need to know about mobile, internet, social media, and e-commerce use in Saint Lucia in 2017. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit http://datareportal.com
Everything you need to know about mobile, internet, social media, and e-commerce use in Guyana in 2017. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit http://datareportal.com
Digital 2017 Isle Of Man (January 2017)DataReportal
Everything you need to know about mobile, internet, social media, and e-commerce use in The Isle Of Man in 2017. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit http://datareportal.com
Digital 2017 Marshall Islands (January 2017)DataReportal
This document provides an overview of internet, social media, mobile, and e-commerce statistics for The Marshall Islands in 2017. It includes data on the total population, internet users, active social media users, mobile subscriptions, and growth in these areas from 2016. Specific stats shown are that The Marshall Islands had a population of 53,100, of which 21,000 used the internet, 21,000 used social media, and mobile subscriptions totaled 41,680, representing annual growth rates of around 17-24% in these areas from the previous year. The source and methodology for the data is also provided.
Everything you need to know about mobile, internet, social media, and e-commerce use in Kiribati in 2017. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit http://datareportal.com
Everything you need to know about mobile, internet, social media, and e-commerce use in Uruguay in 2017. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit http://datareportal.com
Everything you need to know about mobile, internet, social media, and e-commerce use in Réunion in 2017. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit http://datareportal.com
Digital 2017 Montenegro (January 2017)DataReportal
Everything you need to know about mobile, internet, social media, and e-commerce use in Montenegro in 2017. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit http://datareportal.com
Digital 2017 Trinidad & Tobago (January 2017)DataReportal
Everything you need to know about mobile, internet, social media, and e-commerce use in Trinidad & Tobago in 2017. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit http://datareportal.com
Digital 2017 Saint Kitts & Nevis (January 2017)DataReportal
Everything you need to know about mobile, internet, social media, and e-commerce use in Saint Kitts & Nevis in 2017. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit http://datareportal.com
Digital 2017 Republic Of The Congo (January 2017)DataReportal
Everything you need to know about mobile, internet, social media, and e-commerce use in The Republic Of The Congo in 2017. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit http://datareportal.com
Digital 2017 Central African Republic (January 2017)DataReportal
Everything you need to know about mobile, internet, social media, and e-commerce use in The Central African Republic in 2017. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit http://datareportal.com
Everything you need to know about mobile, internet, social media, and e-commerce use in Dominica in 2017. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit http://datareportal.com
Digital 2017 Antigua & Barbuda (January 2017)DataReportal
Everything you need to know about mobile, internet, social media, and e-commerce use in Antigua & Barbuda in 2017. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit http://datareportal.com
Digital 2017 Puerto Rico (January 2017)DataReportal
This document provides statistics on internet, social media, mobile, and e-commerce usage for Puerto Rico in 2017. It shows that Puerto Rico had a population of 3.68 million in 2017, of which 3.05 million were internet users. 2.2 million Puerto Ricans were active social media users and there were 3.37 million mobile subscriptions in Puerto Rico. The document also provides year-on-year growth comparisons for these metrics between 2016 and 2017.
Everything you need to know about mobile, internet, social media, and e-commerce use in Andorra in 2017. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit http://datareportal.com
Everything you need to know about mobile, internet, social media, and e-commerce use in Mayotte in 2017. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit http://datareportal.com
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Digital 2023 April Global Statshot Report v01 (April 2023)DataReportal
All the stats, data, and trends you need to understand how the world uses the internet, social media, mobile devices, and ecommerce in April 2023. For more reports in this series, and our in-depth analysis of the trends in this report, please visit https://datareportal.com/
Digital 2023 Global Overview Report (Summary Version) (January 2023) v02DataReportal
All the latest stats, insights, and trends you need to make sense of how the world uses the internet, mobile devices, social media, and ecommerce in January 2023. For more reports, including the latest global trends and in-depth local data for more than 240 countries and territories around the world, visit https://datareportal.com
Digital 2023 Libya (February 2023) v01DataReportal
All the data, statistics, and trends you need to make sense of digital in Libya in 2023. Includes the latest reported numbers for internet users, social media users, and mobile connections in Libya, as well as key indicators of ecommerce use. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit https://datareportal.com/
Digital 2023 Zimbabwe (February 2023) v01DataReportal
All the data, statistics, and trends you need to make sense of digital in Zimbabwe in 2023. Includes the latest reported numbers for internet users, social media users, and mobile connections in Zimbabwe, as well as key indicators of ecommerce use. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit https://datareportal.com/
Digital 2023 Zambia (February 2023) v01DataReportal
All the data, statistics, and trends you need to make sense of digital in Zambia in 2023. Includes the latest reported numbers for internet users, social media users, and mobile connections in Zambia, as well as key indicators of ecommerce use. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit https://datareportal.com/
Digital 2023 Western Sahara (February 2023) v01DataReportal
All the data, statistics, and trends you need to make sense of digital in Western Sahara in 2023. Includes the latest reported numbers for internet users, social media users, and mobile connections in Western Sahara, as well as key indicators of ecommerce use. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit https://datareportal.com/
Digital 2023 Wallis and Futuna (February 2023) v01DataReportal
All the data, statistics, and trends you need to make sense of digital in Wallis and Futuna in 2023. Includes the latest reported numbers for internet users, social media users, and mobile connections in Wallis and Futuna, as well as key indicators of ecommerce use. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit https://datareportal.com/
Digital 2023 Vanuatu (February 2023) v01DataReportal
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Digital 2023 United States Virgin Islands (February 2023) v01DataReportal
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Digital 2023 Tuvalu (February 2023) v01DataReportal
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Digital 2023 Turks and Caicos Islands (February 2023) v01DataReportal
The document provides an overview of connected behaviors and digital adoption around the world in 2023. Some key highlights include:
- There are now over 8 billion cellular connections globally, with year-over-year growth of 0.8%. Internet users reached 4.76 billion, growing 3.0% year-over-year.
- Active social media use grew to 5.16 billion, an increase of 1.9% compared to the previous year. However, social media user figures may overestimate unique individuals.
- Internet penetration varies significantly between regions, from over 97% in Northern Europe to under 30% in Central Asia and Eastern Africa.
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Digital 2023 Tonga (February 2023) v01DataReportal
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All the data, statistics, and trends you need to make sense of digital in Togo in 2023. Includes the latest reported numbers for internet users, social media users, and mobile connections in Togo, as well as key indicators of ecommerce use. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit https://datareportal.com/
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Gen Z and the marketplaces - let's translate their needsLaura Szabó
The product workshop focused on exploring the requirements of Generation Z in relation to marketplace dynamics. We delved into their specific needs, examined the specifics in their shopping preferences, and analyzed their preferred methods for accessing information and making purchases within a marketplace. Through the study of real-life cases , we tried to gain valuable insights into enhancing the marketplace experience for Generation Z.
The workshop was held on the DMA Conference in Vienna June 2024.
Understanding User Behavior with Google Analytics.pdfSEO Article Boost
Unlocking the full potential of Google Analytics is crucial for understanding and optimizing your website’s performance. This guide dives deep into the essential aspects of Google Analytics, from analyzing traffic sources to understanding user demographics and tracking user engagement.
Traffic Sources Analysis:
Discover where your website traffic originates. By examining the Acquisition section, you can identify whether visitors come from organic search, paid campaigns, direct visits, social media, or referral links. This knowledge helps in refining marketing strategies and optimizing resource allocation.
User Demographics Insights:
Gain a comprehensive view of your audience by exploring demographic data in the Audience section. Understand age, gender, and interests to tailor your marketing strategies effectively. Leverage this information to create personalized content and improve user engagement and conversion rates.
Tracking User Engagement:
Learn how to measure user interaction with your site through key metrics like bounce rate, average session duration, and pages per session. Enhance user experience by analyzing engagement metrics and implementing strategies to keep visitors engaged.
Conversion Rate Optimization:
Understand the importance of conversion rates and how to track them using Google Analytics. Set up Goals, analyze conversion funnels, segment your audience, and employ A/B testing to optimize your website for higher conversions. Utilize ecommerce tracking and multi-channel funnels for a detailed view of your sales performance and marketing channel contributions.
Custom Reports and Dashboards:
Create custom reports and dashboards to visualize and interpret data relevant to your business goals. Use advanced filters, segments, and visualization options to gain deeper insights. Incorporate custom dimensions and metrics for tailored data analysis. Integrate external data sources to enrich your analytics and make well-informed decisions.
This guide is designed to help you harness the power of Google Analytics for making data-driven decisions that enhance website performance and achieve your digital marketing objectives. Whether you are looking to improve SEO, refine your social media strategy, or boost conversion rates, understanding and utilizing Google Analytics is essential for your success.
1. DIGITAL2017
ALL THE DATA AND TRENDS YOU NEED TO UNDERSTAND INTERNET,
SOCIAL MEDIA, MOBILE, AND E-COMMERCE BEHAVIOURS IN 2017
THEFORMERYUGOSLAVREPUBLICOFMACEDONIA
4. CLICKTHELOCATIONNAMESBELOWTOACCESSOURIN-DEPTHLOCALREPORTS
GLOBAL OVERVIEW BRUNEI DOMINICAN REP. GUYANA LIBERIA NEPAL ST KITTS & NEVIS TAJIKISTAN
AFGHANISTAN BULGARIA ECUADOR HAITI LIBYA NETHERLANDS ST LUCIA TANZANIA
ALBANIA BURKINA FASO EGYPT HONDURAS LIECHTENSTEIN NEW CALEDONIA ST MARTIN THAILAND
ALGERIA BURUNDI EL SALVADOR HONG KONG LITHUANIA NEW ZEALAND ST PIERRE & MIQUELON TIMOR-LESTE
AMERICAN SAMOA CABO VERDE EQUATORIAL GUINEA HUNGARY LUXEMBOURG NICARAGUA ST VINCENT & THE GRENADINES TOGO
ANDORRA CAMBODIA ERITREA ICELAND MACAU NIGER SAMOA TOKELAU
ANGOLA CAMEROON ESTONIA INDIA TFYR MACEDONIA NIGERIA SAN MARINO TONGA
ANGUILLA CANADA ETHIOPIA INDONESIA MADAGASCAR NIUE SÃO TOMÉ & PRÍNCIPE TRINIDAD & TOBAGO
ANTIGUA & BARBUDA CAYMAN IS. FAROE IS. IRAN MALAWI NORFOLK IS. SAUDI ARABIA TUNISIA
ARGENTINA CENTRAL AFRICAN REP. FALKLAND IS. IRAQ MALAYSIA NORTHERN MARIANA IS. SENEGAL TURKEY
ARMENIA CHAD FIJI IRELAND MALDIVES NORWAY SERBIA TURKMENISTAN
ARUBA CHILE FINLAND ISLE OF MAN MALI OMAN SEYCHELLES TURKS & CAICOS IS.
AUSTRALIA CHINA FRANCE ISRAEL MALTA PAKISTAN SIERRA LEONE TUVALU
AUSTRIA CHRISTMAS IS. FRENCH GUIANA ITALY MARSHALL IS. PALAU SINGAPORE UGANDA
AZERBAIJAN COCOS IS. FRENCH POLYNESIA JAMAICA MARTINIQUE PALESTINE ST MAARTEN UKRAINE
BAHAMAS COLOMBIA GABON JAPAN MAURITANIA PANAMA SLOVAKIA U.A.E.
BAHRAIN COMOROS GAMBIA JERSEY MAURITIUS PAPUA NEW GUINEA SLOVENIA U.K.
BANGLADESH CONGO, DEM. REP. GEORGIA JORDAN MAYOTTE PARAGUAY SOLOMON IS. U.S.A.
BARBADOS CONGO, REP. GERMANY KAZAKHSTAN MEXICO PERU SOMALIA URUGUAY
BELARUS COOK IS. GHANA KENYA MICRONESIA PHILIPPINES SOUTH AFRICA UZBEKISTAN
BELGIUM COSTA RICA GIBRALTAR KIRIBATI MOLDOVA POLAND SOUTH SUDAN VANUATU
BELIZE CÔTE D'IVOIRE GREECE NORTH KOREA MONACO PORTUGAL SPAIN VENEZUELA
BENIN CROATIA GREENLAND SOUTH KOREA MONGOLIA PUERTO RICO SRI LANKA VIETNAM
BERMUDA CUBA GRENADA KOSOVO MONTENEGRO QATAR SUDAN BRITISH VIRGIN IS.
BHUTAN CURAÇAO GUADELOUPE KUWAIT MONTSERRAT RÉUNION SURINAME U.S. VIRGIN IS.
BOLIVIA CYPRUS GUAM KYRGYZSTAN MOROCCO ROMANIA SWAZILAND WALLIS & FUTUNA
BONAIRE, ST EUSTATIUS, SABA CZECH REP. GUATEMALA LAOS MOZAMBIQUE RUSSIA SWEDEN WESTERN SAHARA
BOSNIA & HERZEGOVINA DENMARK GUERNSEY LATVIA MYANMAR RWANDA SWITZERLAND YEMEN
BOTSWANA DJIBOUTI GUINEA LEBANON NAMIBIA ST BARTHÉLEMY SYRIA ZAMBIA
BRAZIL DOMINICA GUINEA-BISSAU LESOTHO NAURU ST HELENA TAIWAN ZIMBABWE
6. 7
TOTAL
POPULATION
INTERNET
USERS
ACTIVE SOCIAL
MEDIA USERS
UNIQUE
MOBILE USERS
ACTIVE MOBILE
SOCIAL USERS
BILLION BILLION BILLION BILLION BILLION
URBANISATION: PENETRATION: PENETRATION: PENETRATION: PENETRATION:
SOURCES: POPULATION: UNITED NATIONS; U.S. CENSUS BUREAU; INTERNET: INTERNETWORLDSTATS; ITU; INTERNETLIVESTATS; CIA WORLD FACTBOOK; FACEBOOK;
NATIONAL REGULATORY AUTHORITIES; SOCIAL MEDIA AND MOBILE SOCIAL MEDIA: FACEBOOK; TENCENT; VKONTAKTE; LIVEINTERNET.RU; KAKAO; NAVER; NIKI
AGHAEI; CAFEBAZAAR.IR; SIMILARWEB; DING; EXTRAPOLATION OF TNS DATA; MOBILE: GSMA INTELLIGENCE; EXTRAPOLATION OF EMARKETER AND ERICSSON DATA.
GLOBAL DIGITAL SNAPSHOTJAN
2017 KEY STATISTICAL INDICATORS FOR THE WORLD’S INTERNET, MOBILE, AND SOCIAL MEDIA USERS
7.476 3.773 2.789 4.917 2.549
54% 50% 37% 66% 34%
7. 8
INTERNET
USERS
ACTIVE SOCIAL
MEDIA USERS
UNIQUE
MOBILE USERS
ACTIVE MOBILE
SOCIAL USERS
SINCE JAN 2016 SINCE JAN 2016 SINCE FEB 2016 SINCE JAN 2016
JAN
2017
ANNUAL GROWTHYEAR-ON-YEAR CHANGE IN KEY STATISTICAL INDICATORS
SOURCES: POPULATION: UNITED NATIONS; U.S. CENSUS BUREAU; INTERNET: INTERNETWORLDSTATS; ITU; INTERNETLIVESTATS; CIA WORLD FACTBOOK; FACEBOOK; NATIONAL REGULATORY
AUTHORITIES; SOCIAL MEDIA AND MOBILE SOCIAL MEDIA: FACEBOOK; TENCENT; VKONTAKTE; LIVEINTERNET.RU; KAKAO; NAVER; NIKI AGHAEI; CAFEBAZAAR.IR; SIMILARWEB; DING;
EXTRAPOLATION OF TNS DATA; MOBILE: GSMA INTELLIGENCE; EXTRAPOLATION OF EMARKETER AND ERICSSON DATA. COMPARISONS TO WE ARE SOCIAL’S “DIGITAL IN 2016” REPORT.
+10% +21% +5% +30%
+354 MILLION +482 MILLION +222 MILLION +581 MILLION
9. 101
TOTAL
POPULATION
INTERNET
USERS
ACTIVE SOCIAL
MEDIA USERS
MOBILE
SUBSCRIPTIONS
ACTIVE MOBILE
SOCIAL USERS
MILLION MILLION MILLION MILLION MILLION
URBANISATION: PENETRATION: PENETRATION: vs. POPULATION: PENETRATION:
JAN
2017 A SNAPSHOT OF THE COUNTRY’S KEY DIGITAL STATISTICAL INDICATORS
SOURCES: POPULATION: UNITED NATIONS; U.S. CENSUS BUREAU; INTERNET: INTERNETWORLDSTATS; ITU; INTERNETLIVESTATS; CIA WORLD FACTBOOK; FACEBOOK;
NATIONAL REGULATORY AUTHORITIES; SOCIAL MEDIA AND MOBILE SOCIAL MEDIA: FACEBOOK; TENCENT; VKONTAKTE; LIVEINTERNET.RU; KAKAO; NAVER; NIKI
AGHAEI; CAFEBAZAAR.IR; SIMILARWEB; DING; EXTRAPOLATION OF TNS DATA; MOBILE: GSMA INTELLIGENCE; EXTRAPOLATION OF EMARKETER AND ERICSSON DATA.
MACEDONIA
2.08 1.47 1.10 2.36 0.92
59% 70% 53% 113% 44%
10. 102
INTERNET
USERS
ACTIVE SOCIAL
MEDIA USERS
MOBILE
SUBSCRIPTIONS
ACTIVE MOBILE
SOCIAL USERS
SINCE JAN 2016 SINCE JAN 2016 SINCE JAN 2016 SINCE JAN 2016
JAN
2017 YEAR-ON-YEAR CHANGE IN KEY STATISTICAL INDICATORS (vs. JANUARY 2016)
ANNUAL DIGITAL GROWTH
SOURCES: POPULATION: UNITED NATIONS; U.S. CENSUS BUREAU; INTERNET: INTERNETWORLDSTATS; ITU; INTERNETLIVESTATS; CIA WORLD FACTBOOK; FACEBOOK; NATIONAL REGULATORY
AUTHORITIES; SOCIAL MEDIA AND MOBILE SOCIAL MEDIA: FACEBOOK; TENCENT; VKONTAKTE; LIVEINTERNET.RU; KAKAO; NAVER; NIKI AGHAEI; CAFEBAZAAR.IR; SIMILARWEB; DING;
EXTRAPOLATION OF TNS DATA; MOBILE: GSMA INTELLIGENCE; EXTRAPOLATION OF EMARKETER AND ERICSSON DATA. COMPARISONS TO WE ARE SOCIAL’S “DIGITAL IN 2016” REPORT.
+4% +10% 0% +12%
+50 THOUSAND +100 THOUSAND -11 THOUSAND +100 THOUSAND
12. 104
TOTAL NUMBER OF
MONTHLY ACTIVE
FACEBOOK USERS
PERCENTAGE OF
FACEBOOK USERS
ACCESSING VIA MOBILE
PERCENTAGE OF
FACEBOOK USERS USING
FACEBOOK EACH DAY
JAN
2017
FACEBOOK USAGE ANALYSISA BREAKDOWN OF FACEBOOK USERS BY DEVICE, FREQUENCY OF USE, AND GENDER OF USER
1
SOURCES: EXTRAPOLATION OF FACEBOOK DATA, JANUARY 2017.
PERCENTAGE OF
FACEBOOK PROFILES
DECLARED AS FEMALE
PERCENTAGE OF
FACEBOOK PROFILES
DECLARED AS MALE
1.10 84% 73% 43% 57%
MILLION
13. 105
TOTAL NUMBER
OF MOBILE
CONNECTIONS
MOBILE CONNECTIONS
AS A PERCENTAGE OF
TOTAL POPULATION
PERCENTAGE OF
MOBILE CONNECTIONS
THAT ARE PRE-PAID
PERCENTAGE OF
MOBILE CONNECTIONS
THAT ARE POST-PAID
PERCENTAGE OF MOBILE
CONNECTIONS THAT ARE
BROADBAND (3G & 4G)
JAN
2017
MOBILE CONNECTIONS BY TYPEBASED ON THE NUMBER OF CELLULAR CONNECTIONS / SUBSCRIPTIONS (NOTE: NOT UNIQUE INDIVIDUALS)
SOURCES: GSMA INTELLIGENCE, Q4 2016.
2.36 113% 54% 46% 45%
MILLION
15. GSMA Intelligence is the unit within the GSMA that houses the organisation’s extensive
database of mobile operator statistics, forecasts, and industry reports. GSMA Intelligence’s
data covers every operator group, network and MVNO in every country – from Afghanistan
to Zimbabwe. Updated daily, it is the most accurate and complete set of industry metrics
available, comprising tens of millions of individual data points.
Leading operators, vendors, regulators, financial institutions and third-party industry
players rely on GSMA Intelligence to support strategic decision-making and long-term
investment planning. The data is used as an industry reference point and is frequently
cited by the media and by the industry itself. GSMA Intelligence’s team of analysts and
experts produce regular thought-leading research reports across a range of industry topics.
Learn more about GSMA Intelligence at http://www.gsmaintelligence.com
SPECIAL THANKS: GSMA INTELLIGENCE
16. POPULATION DATA: United Nations World Population Prospects, 2015 Revision; US Census Bureau (data up to January 2017); United Nations World Urbanization
Prospects, 2014 Revision.
INTERNET USER DATA: InternetWorldStats (data up to January 2017); ITU Individuals Using the Internet, 2015; CIA World Factbook (data up to January 2017); The
China Internet Network Information Center; The Telecom Regulatory Authority of India; Asosiasi Penyelenggara Jasa Internet Indonesia; Nigerian
Communications Commission; Ugandan Communications Commission, Nepal Telecommunications Authority, various local regulatory authorities; Akamai’s State
of the Internet report (Q3 2016). Time spent, and mobile internet usage and penetration data extrapolated from GlobalWebIndex, Q3 & Q4 2016*. Share of web
traffic data from StatCounter (data up to January 2017). Frequency of internet use data from Google Consumer Barometer (data up to January 2017)**.
SOCIAL MEDIA AND MOBILE SOCIAL MEDIA DATA: Latest reported monthly active user data from Facebook, Tencent, VKontakte, LINE, Kakao, Google, Sina, Twitter,
Skype, Yahoo!, Viber, Baidu, and Snapchat (data up to January 2017). Social media usage data and time spent on social media taken directly or extrapolated
from GlobalWebIndex, Q3 & Q4 2016. Facebook age and gender figures and daily usage figures extrapolated from Facebook-reported data, January 2017.
Sincere thanks to Niki Aghaei for her assistance with collecting and understanding social media user data for Iran and the Middle East overall.
MOBILE PHONE USERS, CONNECTIONS AND MOBILE BROADBAND DATA: Latest reported national data from GSMA Intelligence (Q4 2016); extrapolated data from
eMarketer; extrapolated global data from GSMA Intelligence (data up to January 2017); Ericsson Mobility Report (November 2016); usage data extrapolated from
GlobalWebIndex Q3 & Q4 2016; Akamai’s State of the Internet report (Q3 2016); Google Consumer Barometer (data up to January 2017)**; GSMA Intelligence
Mobile Connectivity Index (data up to January 2017) – for more information, visit http://www.mobileconnectivityindex.com/
E-COMMERCE DATA: GlobalWebIndex Q3 & Q4 2016; Statista Digital Market Outlook , e-Commerce industry (data up to January 2017); Google Consumer
Barometer (data up to January 2017)**.
DIGITAL DEVICE OWNERSHIP DATA: Google Consumer Barometer (data up to January 2017)**.
NOTES: ‘Annual growth’ figures are calculated using the data we reported in We Are Social’s Digital in 2016 report. *GlobalWebIndex surveys more than 700,000
internet users aged 16 to 64 ever quarter across 37 countries around the world, representing 90% of the global internet population. **Google’s Consumer
Barometer polls a nationally representative total population (online & offline) aged 16+ in each country surveyed except in Argentina, Brazil, China, India, South
Korea, Malaysia, Mexico, Philippines, Vietnam, and the USA, where the sample base is aged 18+, and Japan, where the sample base is aged 20+. For more details,
visit http://consumerbarometer.com/.
DATA SOURCES USED IN THIS REPORT
17. IMPORTANT NOTES
We Are Social and Hootsuite compiled this compendium of digital, social, and mobile media statistics on an ad-hoc basis, but on
occasion, it may be necessary to alter or update the information and data contained herein. To ensure you have the most up-to-date
version of this report, please visit http://datareportal.com/.
This report contains data, tables, figures, maps, flags, analyses and technical notes that relate to various geographical territories around
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of any opinion whatsoever on the part of any of the featured brands, nor any of those organisations’ employees, concerning the legal
status of any country, territory, city or area or of its authorities, or concerning the delimitation of its frontiers or boundaries.
This report has been compiled for informational purposes only, and relies on data from a wide variety of sources, including public and
private companies, market research firms, government agencies, NGOs, and private individuals. We strive to ensure that all data and
charts contained in this report are as accurate and up-to-date as possible, but none of We Are Social, Hootsuite or the brands or
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media management platform, used by over
15 million people around the globe and
trusted by more than 800 of the Fortune 1000.
Hootsuite’s battle-tested technology, extensive
ecosystem, and social DNA help organizations
create human connections at scale.
To learn more, visit http://www.hootsuite.com
19. We are a global agency. We deliver world-class
creative ideas with forward-thinking brands.
We believe in people, not platforms, and the
power of social insight to drive business value.
We call this social thinking.
We work with clients including adidas,
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on global, regional and local projects.
If you’d like to learn more about how we
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