Hannah Sewell developed several ideas for Irn Bru 32 advertisements. Idea 1 featured characters from different ages drinking Irn Bru to appeal to all ages. Idea 3 showed people in an office smiling and drinking Irn Bru to portray it as refreshing for work. Idea 6 depicted a UFO scene with Irn Bru, using a comic book style font and colors to attract attention while keeping the focus on the product.

1. Developing Ideas
Hannah Sewell

2. The catch phrase for the advertisement will be things
Idea 1 – Character Advertisement
fonts: The font for this advert would be quite plain and like ‘drink up, not the tea, Irn Bru’ this would be for the
bold like a title in a newspaper, it’s easy to read but also man in a solider outfit, this is because it’s typical English
clear and would be suitable for any age. I would get my culture so by making fun of the matter it makes people
font of DaFont as it has a wide range of fonts that can be have more attention towards it. Adds controversy.
suitable for any age group. The font will be on the bottom
right hand corner of the poster where the product is, this
The character is in the centre of the the
means they can work together to give of a better message. page with a white background so it’s very
Image: The images used for this ad will mostly be sourced
images, this is because there will be so many characters from
different ages so it would be more difficult to have produced
them myself. I’m going to have a young boy who looks like
surfer and quite cool, whilst having a man in a royal army suit
who looks middle aged. Then I will have women who are
young and old with different outfits. This shows that any age
drinks this product.
simple and straight to the point. The layout
is smart, simple and sophisticated which
will help a lot of people understand.
Idea 3 – Office Ad
the image used for this advertisement is an office space, I have chosen
this because it would like to the public and it’s an every day activity. A lot
of people when they are in a rush grabs a lot of food and drink for there
lunch. By showing an office area with a a lot of people smiling with Irn-Bru
32 product on the table, it will tell people that it’s a suitable drink to have
when working and it’s refreshing. I am using a sourced image as I can
physically organize an office with people working, I will have to find an
image that shows a lot of people happy, then I will Photoshop the Irn Bru
product into the picture so that it looks real.
For the font and colour scheme for the whole ad
I have chosen to use Blue as the main colour.
This links with the overall colour of the product
and will link the text and image together to give
out a strong message about the product. The
people will be in grey, black clothing, whilst the
drinks will be blue and will stand out a lot. The
text across the top will be the same blue shade
as the product so they are both the same.
Catch Phrase: I have picked the catch phrase
‘Irn Bru 32, Save It for You’ this works well
together because it’s catchy and easy to
remember. It fits with the theme of the AD
by saying you should have the drink instead
of the Aliens. It looks like an action shot that
would normally be associated in films etc.
Ideas
The colour Scheme used will have mostly the white
element, but the font colour is orange because it fits with
the font on the product and the orange really stands out
to the public which is most important.
Idea 6 – UFO AD
Colour Scheme: The actual main colours of
the ad is completely different to the Irn Bru
colour scheme. I have done this because I
wanted the advert to stand out as a different
look compared to having the natural oranges
and blue. The UFO will be light shades like
red and blue so they don’t control the
attention away from drink product. There
will be green beams coming from the UFO,
this will give an alien effect which will make
it look like it’s come out of a comic book.
The catch phrase is ‘Irn Bru
32, keeps you going’ it gives
people in the office to work
and motivates them to buy
the drink so they think they
can be more professional and
awake. The main image will
be across the advert, the
whole thing will be horizontal
so that the text, image and
product all fit together
properly.
The font will look like it’s hand written
so it’s sophisticated and also looks old
fashioned. I’ve chosen this because it
looks like a business font and the slogan
and font will mock the people in the
office. By having it old fashioned it
juxtapositions with the modern features
in the image.
Font: The main idea for the font is to have a
comic book theme with quite a bright colour
green which would stand out and help people to
read it before they look at the concept. The font
will be large and located at the top centre of the
ad, this will look modern and exciting for the
target audience.
Background: The background I have
used is completely black with some
creepy tree’s in the background, this
will give a dark mysterious
atmosphere to my ad. The whole of
the background and UFO will be in a
cartoon edit so that the main focus is
on the product. By having the
product clear it means it has more
detail and is easy to read.