Google TV is an Android-based platform that brings the full Android experience to televisions and connects TVs to the web, cable/satellite content, and other devices. Developers can build apps for Google TV using the Android SDK and target features like the 10-foot interface, D-pad navigation, and TV-specific APIs. Building successful Google TV apps involves considering the large screen size, static location context, and focus on multi-user viewing experiences without touch input. The Google TV developer platform will help open up new opportunities for apps on the largest screens in people's homes.