Design Thinking - Case Studies

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www.with-company.com all rights reserved© Design Thinking Conference NOVA IMS, Lisbon Years ago we’ve met at the kindergarten

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www.with-company.com all rights reserved© Design Thinking Conference NOVA IMS, Lisbon I’m Tiago I’m Rui

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www.with-company.com all rights reserved© Design Thinking Conference NOVA IMS, Lisbon ...it was in 2010 at the Stanford D-School in Berlin - Germany

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www.with-company.com all rights reserved© Design Thinking Conference NOVA IMS, Lisbon HMW better protect soldiers in a life threatning situation? Germany Defense Department

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www.with-company.com all rights reserved© Design Thinking Conference NOVA IMS, Lisbon HMW attract teenagers to a boring art exhibition? Brandenburg Region

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www.with-company.com all rights reserved© Design Thinking Conference NOVA IMS, Lisbon Two possible ways > Inspiration > Integration

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www.with-company.com all rights reserved© Design Thinking Conference NOVA IMS, Lisbon 99% does this and so do we Workshop Facilitation> Inspiration >

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www.with-company.com all rights reserved© Design Thinking Conference NOVA IMS, Lisbon > Integration our drive and focus hearing technologies GmbH > 2-6 Months Projects

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Why is that? becausewe want our clients to experiment the same imersive and transforming experience www.with-company.com all rights reserved © Design Thinking Conference NOVA IMS, Lisbon

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and by doing that re-arrangetheir mindset and provoke innovation www.with-company.com all rights reserved © Design Thinking Conference NOVA IMS, Lisbon

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www.with-company.com all rights reserved© Design Thinking Conference NOVA IMS, Lisbon Fishing for ideas so we went Documentation Blog www.ﬁshingforideas.wordpress.com and

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www.with-company.com all rights reserved© Design Thinking Conference NOVA IMS, Lisbon 3 MONTHS PROJECT

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Context Wholesale ﬁsh businessgoing down www.with-company.com all rights reserved © Design Thinking Conference NOVA IMS, Lisbon

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www.with-company.com all rights reserved© Design Thinking Conference NOVA IMS, Lisbon Optimized processes management & communication

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www.with-company.com all rights reserved© Design Thinking Conference NOVA IMS, Lisbon Optimized processes management & communication Identiﬁed new channels sales & distribution

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www.with-company.com all rights reserved© Design Thinking Conference NOVA IMS, Lisbon Reduced 2/3 of debt negotiation & business control tools Optimized processes management & communication Identiﬁed new channels sales & distribution

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From this we’velearned www.with-company.com all rights reserved © Design Thinking Conference NOVA IMS, Lisbon

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From this we’velearned 1. it works www.with-company.com all rights reserved © Design Thinking Conference NOVA IMS, Lisbon

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From this we’velearned 1. it works 2. it’s more about people than a process www.with-company.com all rights reserved © Design Thinking Conference NOVA IMS, Lisbon

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From this we’velearned 1. it works 2. it’s more about people than a process Mindset VS Methodology www.with-company.com all rights reserved © Design Thinking Conference NOVA IMS, Lisbon

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From this we’velearned 1. it works 2. it’s more about people than a process 3. Mindset VS Methodology www.with-company.com all rights reserved © Design Thinking Conference NOVA IMS, Lisbon

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and www.with-company.com all rights reserved© Design Thinking Conference NOVA IMS, Lisbon

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and we learned to bemore open www.with-company.com all rights reserved © Design Thinking Conference NOVA IMS, Lisbon

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so www.with-company.com all rights reserved© Design Thinking Conference NOVA IMS, Lisbon

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so we opened a ﬁshshop www.with-company.com all rights reserved © Design Thinking Conference NOVA IMS, Lisbon

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www.with-company.com all rights reserved© Design Thinking Conference NOVA IMS, Lisbon Social Media www.fb.com/peixariacentenaria www.instagram.com/peixariacentenaria

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www.with-company.com all rights reserved© Design Thinking Conference NOVA IMS, Lisbon But now let’s go back to Berlin again, not to D-School but to Mimi

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www.with-company.com all rights reserved© Design Thinking Conference NOVA IMS, Lisbon What’s Mimi? one of the most vibrant companies in the startup world scene

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www.with-company.com all rights reserved© Design Thinking Conference NOVA IMS, Lisbon medical and wearables industries Working in the intersection of the

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Bringing the hearingaid technology into our smartphones and allow anyone to hear better www.with-company.com all rights reserved © Design Thinking Conference NOVA IMS, Lisbon

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www.with-company.com all rights reserved© Design Thinking Conference NOVA IMS, Lisbon DURING 4 MONTHS saywhatproject.wordpress.com Understanding user behaviour

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www.with-company.com all rights reserved© Design Thinking Conference NOVA IMS, Lisbon Understanding user behaviour 1. Why people take 5-8 years to do something about their hearing? 2. What happens when they do care? 3. What does this means to mimi? 4. How to turn all of this into an adoptable product and recognizable brand?

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an imersive approach tryingto feel what they feel www.with-company.com all rights reserved © I can be a user! Design Thinking Conference NOVA IMS, Lisbon

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becoming experts by lookingand reaching to: - end users - industry professionals - friends & relatives - other industries and trends www.with-company.com all rights reserved © Design Thinking Conference NOVA IMS, Lisbon

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Journey Map mimi ENT USER AUD www.with-company.com all rightsreserved ©

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www.with-company.com all rights reserved© Design Thinking Conference NOVA IMS, Lisbon

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APP experience prototyping guided selfﬁtting www.with-company.com all rights reserved © Design Thinking Conference NOVA IMS, Lisbon

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www.with-company.com all rights reserved© I’m a good listener Yeah, these things right here are ears. I’m able to react I literally resonate to what is being said, by showing signs of understanding. My way of nodding. Design Thinking Conference NOVA IMS, Lisbon

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www.with-company.com all rights reserved© I’m a good listener Yeah, these things right here are ears. I’m lively The eyes are the mirror to the soul. Blinking, winking, looking (not in that creepy Monalisa way) . All these little signs play up my human side. I’m able to react I literally resonate to what is being said, by showing signs of understanding. My way of nodding. Design Thinking Conference NOVA IMS, Lisbon

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I’m a good listener Yeah,these things right here are ears. I’m lively The eyes are the mirror to the soul. Blinking, winking, looking (not in that creepy Monalisa way) . All these little signs play up my human side. I’m able to react I literally resonate to what is being said, by showing signs of understanding. My way of nodding. Move on up www.with-company.com all rights reserved © Just like in the Curtis Mayﬁeld hit, I always go forward. That continuous movement towards the future reﬂects the intention to push people to hear better. Design Thinking Conference NOVA IMS, Lisbon

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www.with-company.com all rights reserved© I’m a good listener Yeah, these things right here are ears. I’m lively The eyes are the mirror to the soul. Blinking, winking, looking (not in that creepy Monalisa way) . All these little signs play up my human side. I’m able to react I literally resonate to what is being said, by showing signs of understanding. My way of nodding. Move on up Just like in the Curtis Mayﬁeld hit, I always go forward. That continuous movement towards the future reﬂects the intention to push people to hear better. Flow I’m not contained and don’t have boundaries. It has to do with the way I think: I’m open to new ideas. Design Thinking Conference NOVA IMS, Lisbon

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www.with-company.com all rights reserved© I’m a good listener Yeah, these things right here are ears. I’m lively The eyes are the mirror to the soul. Blinking, winking, looking (not in that creepy Monalisa way) . All these little signs play up my human side. I’m able to react I literally resonate to what is being said, by showing signs of understanding. My way of nodding. Move on up Just like in the Curtis Mayﬁeld hit, I always go forward. That continuous movement towards the future reﬂects the intention to push people to hear better. Flow I’m not contained and don’t have boundaries. It has to do with the way I think: I’m open to new ideas. Design Thinking Conference NOVA IMS, Lisbon

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because it’s noteasy, it takes time to - Listen - Think - Explore - Create - Fail - Do it again when necessary www.with-company.com all rights reserved © Design Thinking Conference NOVA IMS, Lisbon

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www.with-company.com all rights reserved© Design Thinking Conference NOVA IMS, Lisbon www.with-company.com Tiago Nunes tiago@with-company.com +351 917 806 223 Rui Quinta rui@with-company.com +351 917 441 524

Design Thinking - Case Studies

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