Downloaded 103 times
Uploaded byprnewswire
Demand Attention Now: Create Your Visual Moment of Truth
The document discusses how distributing and syndicating content can help amplify and engage target audiences. It emphasizes that content must be mapped to business objectives, appealing, and distributed through owned channels as well as syndication to increase awareness and grow audiences. Effective content includes multimedia like images and video to drive discovery.
More Related Content
Similar to Demand Attention Now: Create Your Visual Moment of Truth
Demand Attention Now: Create Your Visual Moment of Truth
- 1.
- 2. @mpranikoff#prdailyconfWe have thedistribution & syndication networkto AMPLIFYyour content. Our products & serviceshelp you continually ENGAGEyour target audiences. We have the resourcesto make your content more VISIBLE.
- 3. @mpranikoff#prdailyconf User Generated Editorial Consumer Business TODAY’S CHANGING MEDIA LANDSCAPE
- 4. @mpranikoff#prdailyconfPaid MediaTraditional AdsOwnedMediaCorporate ContentEarned MediaOrganicConverged Media PromotedSponsoredBrandedThat Is Shared Based on Altimeter Group Research
- 5.
- 6.
- 7. @mpranikoff#prdailyconf Source: TheAmerican Journalist in the Digital Age –Indiana University May 2014
- 8. @mpranikoff#prdailyconf DIGITAL REPORTINGIS GROWING. 8 THE RISE OF DIGITAL NEWS CHANGES THE REPORTER’S ROLE Image source: AP
- 9. @mpranikoff#prdailyconf MEDIA OUTLETSARE RETOOLING. ROLES OF JOURNALISTS ARE CHANGING 9
- 10. @mpranikoff#prdailyconfUSA Today GoesViral -NY Times July 13, 2014
- 11. @mpranikoff#prdailyconf Company News Tweets Facebook posts Demos Surveys Case studies Whitepapers Collateral Infographics Ads Forums Testimonials Newsletters & emails Apps & Games Source: Forrester, October 2013 Company News Tweets 85% of brand marketers are publishing content.
- 12. @mpranikoff#prdailyconf Company News Tweets Facebook posts Demos Surveys Case studies Whitepapers Collateral Infographics Ads Forums Testimonials Newsletters & emails Apps & Games Source: Forrester, October 2013 Company News Tweets 36% are doing it effectively. But only
- 13.
- 14.
- 15.
- 16. @mpranikoff#prdailyconf ! 1st 2nd Advertisement (Initial Awareness) Shelf (Point of Purchase) Experience (Customer Satisfaction) 0 AWARENESS CONSIDERATION INTENT DECISION DISPLAY CLICK SOCIAL EMAIL PAID SEARCH ORGANIC SEARCH DIRECT REFERRAL OTHER PAID Assisting interaction Last interaction
- 17. @mpranikoff#prdailyconf Custom Print Direct Mail Email General Sites Print Directories Exhibitions Topic Specific Sites Smartphone Own Sites Own Social Print Mags Print Newspaper PR Sales Collateral Search Ads on Social Nets Sponsorships Vertical Search Virtual Exhibitions Webinars Tablets 10% 20% 30% 40% 50% 60% 70% 80% 90% 10% 20% 30% 40% 50% 60% 70% 80% 90% Consumer Focused Firms B2B Focused Firms Brand Building Effectiveness Consumer Firms Rate the Method More Effective B2BFirms Rate the Method More Effective Conferences Own Events Radio TV Video Blue= Digital Method, Orange= Traditional Method OPTIMIZING THE MIX OF PAID, EARNED AND OWNED CHANNELS Source: Outsell 2014 Advertising and Marketing Study © 2014 Outsell, Inc. Reproduction strictly prohibited without permission.
- 18. @mpranikoff#prdailyconf Source: CrackingThe Content Code by BrightEdge–August 2014 Source of Traffic to B2B & B2C Websites
- 19. @mpranikoff#prdailyconf Source: CrackingThe Content Code by BrightEdge–August 2014 Source of Traffic to B2B & B2C Websites
- 20.
- 21.
- 22.
- 23. @mpranikoff#prdailyconf Posting Contentto Owned Media Reaches Your Known Audience YOUR EMAIL LISTS, WEBSITE, & SOCIAL MEDIA PRESENCE Syndication Increases Awareness & Grows Your Known Audience Content
- 24. @mpranikoff#prdailyconf Distribution Mediapick up Major media Online discoverability benefits “Art of Dairy” May 3, 2013 Picked up multiple times RANK 13 Google search of store name WIRE “World Vegetarian Day” October 1, 2013 Not Picked up RANK 35 (below the fold) Google search of store name NO WIRE Large Grocery Retail Chain Source: 2013 survey by KPMG SYNDICATED CONTENT VS. OWNED CONTENT EXPERIMENT
- 25. @mpranikoff#prdailyconf Creating YourBrand’s Visual Moment of Truth. •Visually arresting •Relevant to your audience •Content management •Flow of fresh content •Discoverable to your audiences •Influential sources
- 26.
- 27. @mpranikoff#prdailyconf Content Courtesyof UberFlip
- 28. @mpranikoff#prdailyconf Content Courtesyof UberFlip
- 29. @mpranikoff#prdailyconf Content Courtesyof UberFlip
- 30. @mpranikoff#prdailyconf Headline Article …8 will only read the headline… …and only 2 will make it to the article.
- 31. @mpranikoff#prdailyconf One infive people 1 in 5 people
- 32. @mpranikoff#prdailyconf Number/Trigger Keyword Adjective Promise Headline _______________ + + +
- 33. @mpranikoff#prdailyconf HOW TOWRITE HEADLINES THAT ARE BETTER THAN BACON-COVERED BACON Trigger Adjective Keyword Promise
- 34. @mpranikoff#prdailyconf•Make your newseasy to read and digest. Think “info-snacks” •Use bold to separate ideas –But Don’t Overdo It! •Bullet points are great to use. –Make this your Tweet. •Think about having a “Quotes” section instead of burying the quote. •Easy To Read means Easier to Use!
- 35.
- 36.
- 37.
- 38.
- 39. @mpranikoff#prdailyconf TEXT RELEASE TEXT RELEASE + 1 VISUAL ASSET TEXT RELEASE + MULTIPLE MEDIA MULTIMEDIA NEWSRELEASES & CAMPAIGN MICROSITES Source: PR Newswire analysis of 2013 releases. Multimedia Drives Discovery
- 40. @mpranikoff#prdailyconf Source: PRNewswire analysis of 2013 releases. Multimedia Drives Discovery
- 41.
- 42. @mpranikoff#prdailyconf Source: NYTInnovation Report 2014
- 43.
- 44.
- 45.
- 46. @mpranikoff#prdailyconf = 1,800,800WORDS OF TEXT
- 47.
- 48.
- 49.
- 50. @mpranikoff#prdailyconfKEEPCALM& PUT YourContentTo Work
- 51.
- 52.
- 53. @mpranikoff#prdailyconf A UnitedStory –What Could’ve Been
- 54.
- 55.
- 56.
- 57.
- 58.
- 59.
- 60.
- 61.
- 62.
- 63.
- 64.
- 65.
- 66. @mpranikoff#prdailyconfLaunched on April3, 20144,066,010 Views (as of Sept. 15, 2014)
- 67.
- 68. @mpranikoff#prdailyconf of whatthey SEE & DO 80% of what they READ 30% Source: Lester, P. M. (2006). Syntactic Theory of Visual Communication.
- 69.
- 70.
- 71.
- 72.
- 73.
- 74.
- 75. @mpranikoff#prdailyconfContent Must BeMapped ToBusiness Objectives
- 76.
- 77.
- 78. @mpranikoff#prdailyconf YOUR WEBSITE Image source: http://sciencelakes.com
- 79. @mpranikoff#prdailyconf TRUST RELIABILITY DELIGHT Publish a steady stream of content Keep it relevant & interesting