This document outlines an initiative to address underage drinking in Chicago, specifically in the Back of the Yards neighborhood. It discusses collecting data on underage drinking at the state, city, and community levels. It also describes plans to form youth councils at local high schools and middle schools to research and develop communication campaigns around underage drinking risks and cultural factors. The initiative aims to increase parent-youth communication through media campaigns created with youth input.

1. Underage Drinking in Chicago
A Youth Initiative
Karla Moon
Healthcare Alternative Systems
October 19, 2009

2. Underage Drinking Facts
State-wide Problem
State of IL IYS DATA

3. Communication about ATOD
State-wide
State of IL IYS DATA

4. Media Messages
State-wide
State of IL IYS DATA

5. Underage Drinking Facts
City Wide

6. Communication about ATOD
City-wide

7. Media Messages
City-wide

8. Community Level Underage Drinking
Initiative
Back of the Yards

9. Underage Drinking Facts
Back of the Yards

10. Underage Drinking Facts
Back of the Yards

11. Underage Drinking Facts
Back of the Yards

12. Underage Drinking Facts
Back of the Yards

13. Underage Drinking Facts
Back of the Yards

14. Underage Drinking Facts
Back of the Yards

15. A Youth Initiative 2010:
Youth Councils
! High School Level Model
Research Driven Project using the SPF model
Topic: What does underage drinking look like in your
school?

16. Youth Councils
! Middle School Level Model
1. Communication Campaign Developers
2. Summer 2010: Mini Reporter Project
Topic: Back of the Yards’ Cultural Nuances
-Interview Series
-Photo Opinions

17. Communication Campaign
Media FY09
Youth Initiative 2009

18. Communication Campaign
Media FY09
Youth Initiative 2009

19. Communication Campaign
Media FY09
Parent Initiative 2009: Increasing communication with
youth about the effects of underage drinking

20. Communication Campaign
Media FY09
Youth Initiative 2009: Radio Ad Development

21. Communication Campaign
Media FY09
Youth Initiative 2009: PSA Created, developed, and edited by youth in Back of
the Yards