DEKIN	Innova+on	System	
	
	
Oliver	Ding	
Feb	28,	2018
D1=Design	
D2=Development	
D3=Decision	
D4=Distribu<on	
C1=Consumer	
C2=Connector	
C3=Curator	
C4=Creator	
R1=Review	
R2=Research	
R3=Reward	
R4=Reflec<on	
DEKIN		Innova+on	System	
Ac<vity	
Technology	
Behavior	Mind	
By	Oliver	Ding	
Ins+tu+on	
-	Culture		
-	Economy	
-	Poli<cs	
-	Science		
-	Engineering		
-	Design	
-	Belief			
-	Cogni<on	
-	Emo<on		
-	Inten<on			
-	Decision	
-	Ac<on	
V4	/	Feb,	2018
Ins+tu+on	 Technology	
Behavior	Mind	
Social		
Individual	
Implicit	 Explicit	
Meaning	 Situa+on	
Value	 Difference	
•  Culture		
•  Economy	
•  Poli<cs	
•  Science		
•  Engineering		
•  Design	
•  Belief			
•  Cogni<on	
•  Emo<on		
•  Inten<on			
•  Decision	
•  Ac<on
D1=Design	
D2=Development	
D3=Decision	
D4=Distribu<on	
C1=Consumer	
C2=Connector	
C3=Curator	
C4=Creator	
R1=Review	
R2=Research	
R3=Reward	
R4=Reflec<on	
Ac<vity	
Posi<on	1	
Posi<on	2	
Posi<on	3	
D-posi<ons	
C-posi<ons	
R-posi<ons	
Actors	and	Posi<ons
Ac<vity	as	Environment		
Ac+vity		
Environment	
Actor
Trinity	of	Order	
Part	I
Trinity	of	Order	
The	minimal	social	rela<ons	embodied	in	social	ac<vi<es.		
Actor	1		 Posi<on	1	
Posi<on	2	
Posi<on	3	
Form	an	iden<ty		
Take	a	role	
Social	Ac<vi<es
Three	Posi<ons	of	Actor	
D1	 D1=Design	
Posi<on	I	
C1	 C1=Consumer	
Posi<on	II	
R1	 R1=Review	
Posi<on	III
Posi<on	MaSers	
Posi<on	
Stance	 Perspec<ve	
Proposal	 Opinion	
Consensus	
Ac<on	
D1	
C1	
R1
D1=Design	
D2=Development	
D3=Decision	
D4=Distribu<on	
D-posi+ons	
Technology	
Behavior	Mind	
Ins<tu<on
C1=Consumer	
C2=Connector	
C3=Curator	
C4=Creator	
C-posi+ons	
Ac<vity	Technology	
Behavior	Mind	
Ins<tu<on
R1=Review	
R2=Research	
R3=Reward	
R4=Reflec<on	
R-posi+ons	
Technology	
Behavior	Mind	
Ins<tu<on
Forms	of	Ac<vity	
Part	II
Ac<vity	as	Environment		
Ac+vity		
Environment	
Actor
Complexity	of	Ac<vity	
Cogni+ve	Complexity		
Interac+onal	Complexity		
Inten+onal	Complexity		
Low	 High		
Low	 High		
Low	 High
Forms	of	Ac<vity		
Type	V	Type	I	 Type	II	
Type	IV	Type	III	
Cogni+ve		
Complexity		
Interac+onal		
Complexity		
Inten+onal		
Complexity		
High	
Low	
Low	 High	
High	
Low
Five	Typical	Ac<vi<es	
PLAY	THINK	 CURATE	
SAY	MAKE	
Cogni+ve		
Complexity		
Interac+onal		
Complexity		
Inten+onal		
Complexity		
High	
Low	
Low	 High	
High	
Low
Preference,	Competence	and	Flow		
Ac+vi+es	
-	Think		
-	Say	
-	Make	
-	Play	
-	Curate	Competence	
Preference	
Flow	
Society	
Ac<on	
Actor
Preference		
Ac+vi+es	
-	Think		
-	Say	
-	Make	
-	Play	
-	Curate	
Preference	
You	can	do	it,	but	you	don’t	like	to	do	it.		
Preference	is	about	atude,	emo<on	and	choice.			
Society	
Ac<on	
Actor
Competence		
Ac+vi+es	
-	Think		
-	Say	
-	Make	
-	Play	
-	Curate	Competence	
You	can	do	it,	whatever	you	like	it	or	don’t	like	it.		
Competence	is	about	knowledge,	skills	and	exper<se.			
Society	
Ac<on	
Actor
Competence		
Noel	Burch,	1970s	
hSps://en.wikipedia.org/wiki/Four_stages_of_competence
Flow	
Ac+vi+es	
-	Think		
-	Say	
-	Make	
-	Play	
-	Curate	
Flow	
The	feeling	of	when	you	are	doing	something.	
Flow	is	about	mental	state,	performance	and	happiness.		
Society	
Ac<on	
Actor
Flow
Types	of	Actor	
Part	III
D1=Design	
D2=Development	
D3=Decision	
D4=Distribu<on	
C1=Consumer	
C2=Connector	
C3=Curator	
C4=Creator	
R1=Review	
R2=Research	
R3=Reward	
R4=Reflec<on	
Ac<vity	
Posi<on	1	
Posi<on	2	
Posi<on	3	
D-posi<ons	
C-posi<ons	
R-posi<ons	
Actors	and	Posi<ons
Types	of	Context		
Part	IV
Ins<tu<on	 Technology	
Behavior	Mind	
Social		
Individual	
Implicit	 Explicit	
Experience	 Situa+on	
Meaning		 Difference	
•  Culture		
•  Economy	
•  Poli<cs	
•  Science		
•  Engineering		
•  Design	
•  Belief			
•  Cogni<on	
•  Emo<on		
•  Inten<on			
•  Decision	
•  Ac<on
Ins<tu<on	
Social		
Implicit	
Meaning		
•  Culture		
•  Economy	
•  Poli<cs	
• 	Culture		
• 	Economy	
• 	Poli<cs
Technology	
Social		
Explicit	
Difference	
•  Science		
•  Engineering		
•  Design	
• 	Science		
• 	Engineering		
• 	Design
Mind	
Individual	
Implicit	
Experience	
•  Belief			
•  Cogni<on	
•  Emo<on		
• 	Belief			
• 	Cogni<on	
• 	Emo<on
Behavior	
Individual	
Explicit	
Situa+on	
•  Inten<on			
•  Decision	
•  Ac<on	
• 		Inten<on			
• 		Decision	
• 		Ac<on
Innovator	Enhancement				
Part	V
How	to	service	and	accelerate		
the	whole	innova<on	system?
Innovators	First	
Capability	
Influence		
U+lity	
D-posi<ons	
C-posi<ons	
R-posi<ons
Capability	for	D-posi<ons	
Capability	D-posi<ons	
D1=Design	 D2=Development	
D3=Decision	 D4=Distribu<on
Capability	for	D1=Design	
Capability	D-posi<ons	
D1=Design	
Sketch	
App	design		
capability		
Responsive	web		
design	capability	 Google	Fonts	
Open	fonts	capability	
Social	media	graphic		
capability
Capability	for	D2=Development	
Capability	D-posi<ons	
D2=Development	
Social	coding	capability	
Blockchain	capability		
WebRTC		capability		
Cloud	development		
capability		
Content	embedding		
capability	
Payment	capability
Capability	for	D3=Decision	
Capability	D-posi<ons	
D3=Decision	
Business	decision	capability		 Design	thinking	capability		Startup	decision	capability
Capability	for	D4=Distribu<on	
Capability	D-posi<ons	
D4=Distribu<on	
Email	marke<ng	capability	 Digital	forms	capability	 Social	media	
marke<ng	capability
Capability	for	D-Ac<vi<es	
Capability	
D-Ac<vi<es	
Team	discussion		
capability	
Project	management		
capability	
Team	work	capability
U<lity	for	C-posi<ons	
U+lity	
C-posi<ons	
C1=Consumer	
C2=Connector	
C3=Curator	
C4=Creator
U<lity	for	C1=Consumer	
U+lity	
C-posi<ons	
C1=Consumer	
Consumer	as	Supporter	 Consumer	as	Investor		Consumer	as	Social	Changer	
Consumer	as	Supporter	
Musicoin	
Consumer	as	direct	buyer
U<lity	for	C2=Connector	
U+lity	
C-posi<ons	
D2=Connector
U<lity	for	C3=Curator	
U+lity	
C-posi<ons	
C3=Curator
U<lity	for	C4=Creator	
U+lity	
C-posi<ons	
C4=Creator	
Ulysses	for	writers	Dribbble	for	Designers
Shared	Vision	
Part	VI
Culture	 Technology	
Behavior	Mind	
Enhancement	
Enrichment	
Engagement
Human	Enhancement 	
•  Innova<on	is	always	about	the	enhancement	
of	the	human	condi<on.
Human	Enrichment 	
•  Innova<on	is	always	about	shape	and	adopt	
the	environment	to	service	the	evolu<on	of	
human	behavior.
Human	Engagement	
•  Innova<on	is	always	about	development	
rela<onship	between	human	and	human,	
human	and	environment.

DEKIN Innovation System (Oliver Ding, 2018)