First Things First: Building and Effective Marketing Strategy
Too many companies (and marketers) jump straight into activation planning without formalizing a marketing strategy. It may seem tedious, but analyzing the mindset of your targeted audiences and identifying the messaging points most likely to resonate with them is time well spent. That process is also a great opportunity for marketers to collaborate with sales leaders and account managers on a galvanized go-to-market approach. I’ll walk you through the methods and tools we use with our clients to ensure campaign success.
Key Takeaways:
-Recognize the critical role of strategy in marketing
-Learn our approach for building an actionable, effective marketing strategy
-Receive templates and guides for developing a marketing strategy
First Things First: Building and Effective Marketing Strategy
Too many companies (and marketers) jump straight into activation planning without formalizing a marketing strategy. It may seem tedious, but analyzing the mindset of your targeted audiences and identifying the messaging points most likely to resonate with them is time well spent. That process is also a great opportunity for marketers to collaborate with sales leaders and account managers on a galvanized go-to-market approach. I’ll walk you through the methods and tools we use with our clients to ensure campaign success.
Key Takeaways:
-Recognize the critical role of strategy in marketing
-Learn our approach for building an actionable, effective marketing strategy
-Receive templates and guides for developing a marketing strategy
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
As the call for for skilled experts continues to develop, investing in quality education and education from a reputable https://www.safalta.com/online-digital-marketing/best-digital-marketing-institute-in-noida Digital advertising institute in Noida can lead to a a success career on this eve
Core Web Vitals SEO Workshop - improve your performance [pdf]Peter Mead
Core Web Vitals to improve your website performance for better SEO results with CWV.
CWV Topics include:
- Understanding the latest Core Web Vitals including the significance of LCP, INP and CLS + their impact on SEO
- Optimisation techniques from our experts on how to improve your CWV on platforms like WordPress and WP Engine
- The impact of user experience and SEO
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
2. Click on the "PowerPoint" button below
this presentation preview. Start editing
your presentation.
Alternative: From Canva template file,
Click on the "Share" button on the top
right corner in Canva and click on
"More" at the bottom of the menu. Enter
"PowerPoint" in the search bar and click
on the PowerPoint icon to download.
Click on the "Google Slides" button
below this presentation preview. Make
sure to sign in to your Google account.
Click on "Make a copy." Start editing your
presentation.
Alternative: Click on the "Share" button
on the top right corner in Canva and click
on "More" at the bottom of the menu.
Enter "Google Drive" in the search bar
and click on the GDrive icon to add this
design as a Google slide in your GDrive.
Click on the "Canva" button under
this presentation preview. Start
editing your presentation. You
need to sign in to your Canva
account.
Canva
How to Use This Presentation
Google Slides PowerPoint
3. Meeting Agenda
Write an agenda here. Write an agenda here.
Write an agenda here. Write an agenda here.
01 02
03 04
PROJECT OVERVIEW PROJECT TIMELINE
STATUS REPORT UPCOMING REPORT
4. Hello there!
I'm Rain, and I'll be sharing with you my beautiful ideas.
Follow me at @reallygreatsite to learn more.
7. Time Topic Presenter
9:00 AM - 9:15 AM Meeting Topic 1 John
Meeting Topic 2 Anne
Meeting Topic 3 Anne
9:15 AM - 10:00 AM Meeting Topic 4 Brian
10:00 AM - 10:30 AM Meeting Topic 5 Rachel
Meeting Schedule
8. New Team Members
NAME NAME NAME
Title or Position Title or Position Title or Position
12. O T
Opportunities Threats
What are your goals?
Are demands shifting?
How can it be improved?
What are the blockers
you're facing?
What are factors outside
of your control?
S W
Strengths Weaknesses
What are you doing well?
What sets you apart?
What are your good qualities?
Where do you need to improve?
Are resources adequate?
What do others do
better than you?
13. Phase 1 Phase 3
Phase 2
Project
Timeline
Elaborate on what
you want to discuss.
MONDAY
23
Elaborate on what
you want to discuss.
WEDNESDAY
25
Elaborate on what
you want to discuss.
TUESDAY
24
14. Task Plan 1 Plan 2 Plan 3 Plan 4
Describe your task 1
Describe your task 2
Describe your task 3
Task Checklist
16. Schedule Describe the status of this category
Resourcing Describe the status of this category
Budget Describe the status of this category
Risks Describe the status of this category
Benefit Describe the status of this category
Status
Report
17. Project Progress
60% 80% 35%
Elaborate on what
you want to discuss.
Elaborate on what
you want to discuss.
Elaborate on what
you want to discuss.
PROJECT 1 PROJECT 2 PROJECT 3
19. ADD A MAIN POINT ADD A MAIN POINT ADD A MAIN POINT
Briefly elaborate on
what you want to discuss.
Briefly elaborate on
what you want to discuss.
Briefly elaborate on
what you want to discuss.
Upcoming Report
20. Project Landscape
DIFFICULT TO USE
EASY TO USE
INSUFFICIENT
EFFICIENT
Competitor Name
Your solution
Competitor Name
Competitor Name
21. Elaborate on what
you want to discuss.
GOAL 1 GOAL 3
Elaborate on what
you want to discuss.
Elaborate on what
you want to discuss.
GOAL 2
Our Goals
23. Resource
Page
This presentation template uses
the following free fonts:
Titles: Marcellus
Headers: Nunito
Body Copy: Nunito
You can find these fonts online
too. Happy designing!
Don't forget to delete this page
before presenting.
Use these design resources in
your Canva Presentation.
24.
25. Credits
This presentation template is free for everyone
to use thanks to the following:
SlidesCarnival for the presentation template
Pexels for the photos
Happy
designing