Social Media in Campaigns: Your Missing Ingredient?
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If you are not truly integrating social media into you issue campaign, you are missing the boat. So how do you integrate?
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8:在国家人才网主办的国家网络招聘大会中纳入资料，供国家高端企业选择人才
STUDY ON THE DEVELOPMENT STRATEGY OF HUZHOU TOURISM
ABSTRACT: Huzhou has rich tourism resources, as early as a considerable development since the reform and
opening up, especially in recent years, Huzhou tourism has ushered in a new period of development
opportunities. At present, Huzhou tourism has become one of the most characteristic tourist cities on the East
China tourism line. With the development of Huzhou City, the tourism industry has been further improved, and
the tourism degree of the whole city has further increased the transformation and upgrading of the tourism
industry. However, the development of tourism in Huzhou City still lags far behind the tourism development of
major cities in East China. This round of research mainly analyzes the current development of tourism in
Huzhou City, on the basis of analyzing the specific situation, pointed out that the current development of
Huzhou tourism problems, and then analyzes these problems one by one, and put forward some specific
solutions, so as to promote the further rapid development of tourism in Huzhou City.
KEYWORDS:Huzhou; Travel; Development
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Factors affecting undergraduate students’ motivation at a university in Tra Vinh
ABSTRACT: Motivation plays an important role in foreign language learning process. This study aimed to
investigate student’s motivation patterns towards English language learning at a University in Tra Vinh, and factors
affecting their motivation change toward English language learning of non-English-major students in the semester.
The researcher used semi-structured interview at the first phase of choosing the participants and writing reflection
through the instrument called “My English Learning Motivation History” adapted from Sawyer (2007) to collect
qualitative data within 15 weeks. The participants consisted of nine first year non-English-major students who learning
General English at pre-intermediate level. They were chosen and divided into three groups of three members each
(high motivation group; average motivation group; and low motivation group). The results of the present study
identified six visual motivation patterns of three groups of students with different motivation fluctuation, through the
use of cluster analysis. The study also indicated a diversity of factors affecting students’ motivation involving internal
factors as influencing factors (cognitive, psychology, and emotion) and external factors as social factors (instructor,
peers, family, and learning environment) during English language learning in a period of 15 weeks. The findings of
the study helped teacher understand relationship of motivation change and its influential factors. Furthermore, the
findings also inspired next research about motivation development in learning English process.
KEY WORDS: language learning motivation, motivation change, motivation patterns, influential factors, students’
motivation.
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UR BHatti Academy dedicated to providing the finest IT courses training in the world. Under the guidance of experienced trainer Usman Rasheed Bhatti, we have established ourselves as a professional online training firm offering unparalleled courses in Pakistan. Our academy is a trailblazer in Dijkot, being the first institute to officially provide training to all students at their preferred schedules, led by real-world industry professionals and Google certified staff.
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STUDY ON THE DEVELOPMENT STRATEGY OF HUZHOU TOURISM
STUDY ON THE DEVELOPMENT STRATEGY OF HUZHOU TOURISM
Factors affecting undergraduate students’ motivation at a university in Tra Vinh
Factors affecting undergraduate students’ motivation at a university in Tra Vinh
Social Media in Campaigns: Your Missing Ingredient?
- 2. KEY TAKE-AWAYS Your social media efforts can’t exist on an island… Social media strategy has to be integrated into everything you do! Every part of your campaign should include social media.
- 3. WHERE CAN I INTEGRATE? Fundraising Press/Comms Email Marketing Grassroots / Coalitions Other Paid Media (TV, Mail, etc.) Live Events GET CREATIVE! Polling, EDO, GOTV, etc.
- 4. CASE STUDY: AR-SEN RACE 2014 We had a problem…. Even though we were cruising, the media coverage wasn’t reflecting this reality… Media portrayed Cotton as a bad candidate; Pryor as a “master of retail politics.” Could we use social media to boost our PR strategy & target journalists with social media?
- 5. ACTUAL MASTERS OF ARKANSAS RETAIL POLITICS….
- 6. “COTTON IS AN OVERRATED CANDIDATE. SETTING ASIDE HIS IMPRESSIVE BIOGRAPHY, HE IS NOT A STRONG RETAIL POLITICIAN IN A STATE THAT VALUES HANDSHAKE-TO-HANDSHAKE COMBAT…”
- 7. “Cotton’s mandate is clear: Convince voters he’s likable enough so he can fight the campaign on his own terms. Heightening the challenge is the fact that Pryor and his popular father are both natural, back slapping pols, with a combined half-century of practice at retail politics.” – Manu Raju, Politico (6/16/14)
- 8. “Some lament, when it matters most, Cotton is not even showing up. The freshman representative missed the Bradley County Pink Tomato Festival in his own district in June, a celebration attended by an estimated 30,000 that has become a marquee opportunity for political candidates to showcase their grinning, gripping and backslapping. Pryor rode in the parade, posed for pictures with ladies in tomato-cut aprons and spoke at a luncheon. When it came time for the candidates to compete in the fast-paced tomato eating contest, Cotton was nowhere to be found. ” – Dave Catanese 7/8/14
- 9. PERCEPTION VS. REALITY DON’T TELL THEM – SHOW THEM! WE USED OUR COMPARATIVE ADVANTAGE ON SOCIAL MEDIA TO PUSH BACK ON THIS NARRATIVE 125,000 FACEBOOK FOLLOWERS VS. PRYOR’S 16,000. WE STARTED EARLY!
- 10. ISSUES
- 11. DON’T TELL THEM; SHOW THEM…
- 13. DID IT WORK? Mostly, Yes. Reporters quit reporting this bullsh*t because we visually showed them it was garbage. If nothing else, it led to better communication, which is a win by itself. What areas are YOU not integrating social media into?
- 14. QUESTIONS?