2.
Stocks 3,000 – 4,000 guitars at any given
time.
Selection that most people never see in real
life!
Acoustic and electric; new, used, and vintage;
custom shop, left handed, and very rare.
Dave’s personal guitar museum of 400 rare
guitars (Some valued 500,000 or more)
3.
Worked in a full line music store at 21.
Set up guitar repair shop out of his moble
home.
Eventually set up Dave’s Guitar Shop, stocked
with only 15 of his own guitars in 1982.
1990- guitar sales were down, big stores told
Fender to leave them alone and approach
Dave.
4.
Cyber Space! – It became possible to put a
picture of a guitar online and have it seen by
thousands of potential buyers worldwide.
This made it possible to open a bigger shop in
La Crosse, Wisconsin.
Shop expanded from 400 square feet to
20,000 square feet.
5.
People called Dave crazy for only selling one
product.
Dave was told to cash in on the synthesizer
craze or be gone in a year.
Dave Stuck to his guns and said: “Guitars are
all I know.”
He kept to his dream as a guitar specialist and
disregarded the negative criticism.
6.
85% of sales are web based
Treats all customers like a king, no matter the
age or experience.
The in store experience
Dave says: “I just wanted people to come in
and just freak out! I wanted thousands of
guitars lined up- shiny, perfect, beautiful.”
7.
“I think were now in a golden age for guitar
building and a real glory time to be a guitar
dealer.
Staff includes 14 employees including: 8
salesmen and 3 full time repair techs trained
by the Redwing instrument program.
Always going to be just guitars.
