1. Customer Enthusiasm
A basic guiding policy may help Managers to stay
one market ahead of competition
@ Ranjit Purkayastha
GYANPEETH CONSULTANCY

2. @ Ranjit Purkayastha
GYANPEETH CONSULTANCY
 World wide customers of all segments have some basic expectations –
Integrity, Honesty, Positive service oriented attitude in a comfortable and
professional environment.
 But they want to feel they matter to the organisation with whom they do
business means the company and its channel is taking a good care of him.
And this is Customer care.
 But when Buying and Ownership experiences exceed the expectations
and create a new higher level of expectations it is called Customer
Enthusiasm.
Customer Enthusiasm

3. @ Ranjit Purkayastha
GYANPEETH CONSULTANCY
 Customer Enthusiasm is an umbilical relationship driven by a set of
organised and structured symbiotic processes which goes beyond sales
reach.
 We all show a different approach when we “sell” from the one we exhibit
or demonstrate when we “buy” and this different inborn attitude helps us
to become more customer centric , helps us to reach much beyond his
expectation.
 If the Product and services through out the life cycle can display “ Value
Innovation” in the Value – Cost diagram, the King ( Customer) will be
always loyal to the brand. The more is the Value Innovation easier to retain
him for life.
Customer Enthusiasm

4. @ Ranjit Purkayastha
GYANPEETH CONSULTANCY
To understand more on Customer Enthusiasm- the relationship, the processes
involved, the uniform experience across all channel etc. please feel free to
reach :
Ranjit R Purkayastha
Ex Divisional Manager – Inst. Customer Care, Tata Motors
Ex GM – After Sales - Business Development, Asia Motorworks
Ex Associate Vice President – Customer Care – Piaggio Vehicles
Director – Executive Vision India ( www.executivevisionindia.com)
Founder – Gyanpeeth consultancy
Through mail - gyanpeethconsul@gmail.com
Customer Enthusiasm