4. Major
Forces
Challenging
Brands
&
Their
Customers
Empowering
Fulfilled
Self
Stuff
PreGy
Pieces
Humanity
Machine
Fragmenta.on
Whole-‐ness
Vs.
5.
The
Light
The
Hard
Side
The
Dark
Side
Empowered
Fulfilled
Self
Stuff
Incomplete
Helping
People,
Brands
&
Organiza.ons
Find
the
Light
Humanity
Machine
Fragmenta.on
Whole-‐ness
Vs.