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The	
  Cultural	
  &	
  Marke.ng	
  Landscape	
  
Humanity v. Machine
Whole-­‐ness	
  v.	
  Fragmenta.on	
  
Major	
  Forces	
  Challenging	
  Brands	
  &	
  Their	
  Customers	
  
Empowering	
  
Fulfilled	
  
Self	
  
Stuff	
  
PreGy	
  
Pieces	
  
Humanity	
  Machine	
  
Fragmenta.on	
  
Whole-­‐ness	
  
Vs.	
  
 
	
  
	
  
	
  
	
  
	
  
The	
  Light	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
The	
  Hard	
  Side	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
	
  
The	
  Dark	
  Side	
  
Empowered	
  
Fulfilled	
  
Self	
  
Stuff	
   Incomplete	
  
Helping	
  People,	
  Brands	
  &	
  Organiza.ons	
  Find	
  the	
  Light	
  
Humanity	
  Machine	
  
Fragmenta.on	
  
Whole-­‐ness	
  
Vs.	
  

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Cultural and Marketing Landscape

  • 1. The  Cultural  &  Marke.ng  Landscape  
  • 4. Major  Forces  Challenging  Brands  &  Their  Customers   Empowering   Fulfilled   Self   Stuff   PreGy   Pieces   Humanity  Machine   Fragmenta.on   Whole-­‐ness   Vs.  
  • 5.             The  Light                                             The  Hard  Side                                             The  Dark  Side   Empowered   Fulfilled   Self   Stuff   Incomplete   Helping  People,  Brands  &  Organiza.ons  Find  the  Light   Humanity  Machine   Fragmenta.on   Whole-­‐ness   Vs.