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Decoding global
consumer behavior
Explore the intricacies of
consumer choices
across cultures and its
business impact
In a globalized world,
success hinges on
understanding diverse
consumer behaviors
But it's not that simple.
From cultural misinterpretation
to ethical considerations,
decoding diverse consumer
behaviors poses hurdles.
Some
best practices
to keep in mind:
• Employ market segmentation
• Leverage technology
• Ensure cultural sensitivity
Cross-cultural consumer
behavior research:
Lessons for global brands
Click the link for more on
cultural intelligence and
real-life brand stories

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