The document discusses the concept of "less is more" and how it applies to the comic book industry. It argues that comic book publishers have traditionally followed a "more is better" approach by constantly introducing new titles and characters, but this has led to diminishing returns with each additional title selling and profiting less than the last. The document suggests publishers could improve profits by doing less - publishing fewer titles - which could help stave off doom for the industry in the short term by improving margins on existing titles rather than diluting them.