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Creative Capital Presentation
The document discusses the transition to Music 2.0 and new models for content consumption and monetization. It notes that total fragmentation of content consumption is certain, with few models working for everyone. It proposes a new social contract and challenges content owners and distributors to create new models around content consumption across different platforms and devices. Examples from Asia, like Google's free music model in China supported by advertising, demonstrate new approaches. The key will be developing new "generatives" of value like packaging, timeliness, convenience and filtering to monetize content in this new landscape.
