Creating Propaganda For Peace During Informational War: Ukrainian Experience

The TABASCO creative agency as an eyewitness of informational war in Ukraine: is it a silent viewer, political freelancer or a soldier? In this session Oleksandr Smirnov Creative Director shall try to tell us about the destructive power of communications and war propaganda. The session will explore how tabloid headlines repeated day by day can create new mythology in the community and change it from peace to burning conflict in a relatively short period of time, as well as examining the role of the creative agency as part of the society, including its responsibility and power to disarm the negative energy in hard times.Read less