Claudia Di Gloria successfully completed with distinction a 5 week online course on Managing Fashion and Luxury Companies through Coursera. The course was authorized by Università Bocconi and Claudia received a certificate of completion signed by the Director of the Master in Fashion program at SDA Bocconi and the Head of the Luxury & Fashion Knowledge Center at SDA Bocconi, though the certificate does not confer university credit.
Università Commerciale Luigi Bocconi - Course Certificate by Coursera. What is fashion? What is luxury? Business models, stylistic and image identities, communication process and retail management were the main topics I enjoyed in this course. I
The course is made up of five separate modules:
Module 1: What is fashion? What is luxury? Defining complex competitive systems and business logics.
Module 2: The evolution of business models: from designers to fast fashion retailers.
Module 3: Stylistic identity and the product development process: the role of heritage, stylistic codes and icon products in defining the seasonal collection. Relations between the product and the brand strategy.
Module 4: Image identity and the communication process: key activities, decision makers, the challenge of creating digital contents for fashion and luxury brands.
Module 5: Retail identity and retail management: the customer’s experience within a mix of channels. The future of fashion e-tailing.
Università Commerciale Luigi Bocconi - Course Certificate by Coursera. What is fashion? What is luxury? Business models, stylistic and image identities, communication process and retail management were the main topics I enjoyed in this course. I
The course is made up of five separate modules:
Module 1: What is fashion? What is luxury? Defining complex competitive systems and business logics.
Module 2: The evolution of business models: from designers to fast fashion retailers.
Module 3: Stylistic identity and the product development process: the role of heritage, stylistic codes and icon products in defining the seasonal collection. Relations between the product and the brand strategy.
Module 4: Image identity and the communication process: key activities, decision makers, the challenge of creating digital contents for fashion and luxury brands.
Module 5: Retail identity and retail management: the customer’s experience within a mix of channels. The future of fashion e-tailing.
1. DECEMBER 10, 2014
Claudia Di Gloria
has successfully completed with distinction
Managing Fashion and Luxury Companies
a 5 week online non-credit course authorized by Università Bocconi and offered through
Coursera
Erica Corbellini
Director
MAFED
Master in Fashion, Experience and Design Management
SDA Bocconi
Stefania Saviolo
Head of Luxury & Fashion Knowledge Center
SDA Bocconi
Verify at coursera.org/verify/YU4YGHE99X
Coursera has confirmed the identity of this individual and
their participation in the course.
This certificate does not confer Università Bocconi credit or student status.
