What is the impact of a bad sales meeting? How does perception differ between the Sales and Marketing departments? For B2B sales organizations, 60% of the time it means lost opportunities and lengthened sales cycles. Most notably, a bad meeting results in lost revenue a whopping 72% of the time! Oftentimes, this loss isn't just temporary. According to the report by Demand Metric, 70% of the time it takes months to years to restore relationships after a bad sales meeting. To download the full report, go to http://content.showpad.com/metricsofbadsalesinteractions

1. A new study by Showpad and Demand Metric of 244 sales and marketing
professionals reveals the true impact of a bad sales experience,and how
disconnects between sales and marketing can negatively affect sales.
WHAT IS THE COST OF A
Bad Sales Experience?

2. of respondents regularly
have bad sales meetings
60%
of bad sales experiences
result in loss of revenue
HAPPENS OFTEN LOST REVENUE LONG ROAD TO RECOVERY
of respondents need a
minimum of 3 months to
reopen a sales conversation
70%72% $
The Impact of a Bad Sales Meeting

3. SALES SAYS... MARKETING SAYS...
MARKETING LACKS:
• customer insight
• sales process understanding
• alignment with Sales
SALES LACKS:
• empowerment to negotiate
• responsiveness
• alignment with Marketing
Sales & Marketing are Out of Sync

4. 76%64%
NOT EFFECTIVE VERY EFFECTIVE
and Collateral Effectiveness is Debated

5. Let's end CONTENT STRUGGLE and provide ACTIONABLE INSIGHTS to make
Sales and Marketing Work Better Together.
but Collaboration Increases Revenue