By:
corporate-gifts-india.co.in
POSITIONING
The gift item is unique in its proposition
as it brings together a collection of
diverse products
corporate-gifts-india.co.in
•The product is positioned as a gift item which
will give consumers:
• Instant gratification with the experience of the movie DVD’s
• Experiential satisfaction with the use of expression CDR
• DVD-R’s High capacity Rewritable storage media
These products do not have shelf life and
hence are not time bound as any other
perishable offer
POSITIONING
corporate-gifts-india.co.in
VALUE PROPOSITION
This collection offers consumers a
unique offer with
its innovative packaging and pricing
corporate-gifts-india.co.in
•The product fit of the collection with the laptops
is unmatched because of the high utility value
•The value proposition for the consumers of a
gift that can be utilized along with the purchase is
highly attractive
VALUE PROPOSITION
corporate-gifts-india.co.in
PRICING
The pricing offers consumers
a value for money offer
corporate-gifts-india.co.in
•The contents of the collection have a combined
MRP of Rs.250
Your cost would be 30% lower than the MRP value at
A cost of Rs.175
PRICING
corporate-gifts-india.co.in
•The perceived value can be further enhanced by
adding a Moser Baer USB(2GB) which has
a MRP of Rs.550
•The total MRP of the gift pack would be Rs.800
Your total cost would be lower than 40% of MRP value
At a price of Rs.475
PRICING
corporate-gifts-india.co.in
• The M.O.Q. would be10,000 nos or
in multiples there of
• Lead time for delivery would be at least 3 weeks
from confirmed order with payment
corporate-gifts-india.co.in
THANK YOU!
corporate-gifts-india.co.in

Corporate Gifts India

  • 1.
  • 2.
    POSITIONING The gift itemis unique in its proposition as it brings together a collection of diverse products corporate-gifts-india.co.in
  • 3.
    •The product ispositioned as a gift item which will give consumers: • Instant gratification with the experience of the movie DVD’s • Experiential satisfaction with the use of expression CDR • DVD-R’s High capacity Rewritable storage media These products do not have shelf life and hence are not time bound as any other perishable offer POSITIONING corporate-gifts-india.co.in
  • 4.
    VALUE PROPOSITION This collectionoffers consumers a unique offer with its innovative packaging and pricing corporate-gifts-india.co.in
  • 5.
    •The product fitof the collection with the laptops is unmatched because of the high utility value •The value proposition for the consumers of a gift that can be utilized along with the purchase is highly attractive VALUE PROPOSITION corporate-gifts-india.co.in
  • 6.
    PRICING The pricing offersconsumers a value for money offer corporate-gifts-india.co.in
  • 7.
    •The contents ofthe collection have a combined MRP of Rs.250 Your cost would be 30% lower than the MRP value at A cost of Rs.175 PRICING corporate-gifts-india.co.in
  • 8.
    •The perceived valuecan be further enhanced by adding a Moser Baer USB(2GB) which has a MRP of Rs.550 •The total MRP of the gift pack would be Rs.800 Your total cost would be lower than 40% of MRP value At a price of Rs.475 PRICING corporate-gifts-india.co.in
  • 9.
    • The M.O.Q.would be10,000 nos or in multiples there of • Lead time for delivery would be at least 3 weeks from confirmed order with payment corporate-gifts-india.co.in
  • 10.