1. YEARS
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2. EPISODES
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3. VENUES
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4. TICKETS
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5. IT’ TIME FOR...
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6. CORO-THON 6

7. COMING TO A SCREENING NEAR YOU
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8. The Coro‐thon
Generate mass public awareness and engagement with CoronaBon Street’s
impending 50th Anniversary, celebrated late 2010. The buzz will produce an increase
in viewers and corresponding adverBsing rates and merchandise sales, through
acBve engagement and crecsendoed offline press coverage
Strategy
Coverage achieved through online compeBBon involving
mulBple sites and social networking mediums.
• Editorial on soap/tv/coronaBon street/general interest
sites
• Facebook fan/adverBsing/TwiQer account, usual suspects
to funnel to the main site
Two main web incenBves; vote for favourite episode and enter prize draw to aQend
one of 50 screenings in the UKs most populace ciBes‐ bringing together nostalgia and
compeBBveness, two great human emoBonal triggers to play on.

9. MarkeBng Collateral
• Videos featuring coronaBon street actors/voices over graphic
representaBon, acBng to character‐ distributed via youtube, vimeo, own site,
editorial placements e.g. digital spy. It is expected Granada will agree to this
being done pro‐bono to aid in the success of the campaign
• Banner ads using sBlls of the video, rollover state that includes audio and
something humerous visually
• Visual presence on CoronaBon Street Tours
• Facebook, TwiQer, management of Diggit, Stumbleupon
• Branded HTML email for any databases we can get our hands on
(stakeholders with vested interested eg CoronaBon Street, Official Sponsors,
www.corrieblog.tv)*
• Venue materials‐ poster could suffice*
• CommemoraBve Item *
•Offline PR pack, simple cheap but nicely branded for the occasion*
*Denotes a nice to have, i.e. not essenBal
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10. The Site
As interacBve as possible, Be people in to quizzes, polls etc. Could focus
on growing traffic and selling back to ITV digital, so therefore the more
you put in, the higher the stakes.
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11. 11

12. 50! Try gefng to 90!
See if you’re
celebraBng then
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13. Hot Pot!
50! Try gefng to 90!
You’ve had you’re lot
See if you’re
celebraBng then
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14. Hot Pot!
50! Try gefng to 90!
You’ve had you’re lot
See if you’re
celebraBng then
My lifes not all rosy you !
know, Hey Rosy, thats my
name, giggle, giggle,
chuckle, chuckle
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15. 12

16. Oh Ken, Ive got this itch
that just needs scratching
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17. I say I say
He said, she said
She sells, seashells on the
Oh Ken, Ive got this itch seashore
that just needs scratching
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18. The Venues
London Coventry Reading Sunderland Oxford
Kingston upon
Birmingham Hull Derby Norwich Middlesbrough
Glasgow Bradford Dudley Walsall Blackpool
Newcastle upon
Liverpool Cardiff Tyne Swansea Bolton
Leeds Belfast Northampton Bournemouth Ipswich
Sheffield Stoke-on-Trent Portsmouth Southend-on-Sea Telford
Edinburgh Wolverhampton Luton Swindon York
Bristol Nottingham Preston Dundee West Bromwich
Manchester Plymouth Aberdeen Huddersfield Peterborough
Leicester Southampton Milton Keynes Poole Stockport
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19. But if that fails...
Top 50 episodes can be streamed on the site and/or
shown on ITV2/3/4
Less of a draw, but perhaps a couple of screenings
intermingling with Corrie stars will suffice.
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20. AdverBsing
Post advert videos on Youtube, so every Bme it is played,
counts as a view on the Youtube channel.
Design should be purposely unrefined and maintain a tongue
and cheek quality to draw in the viewers eye
Effects and movements, like the one included in this
presentaBon, should also be visually enBcing
Placement recommendaBons:
www.digitalspy.co.uk
_xtÇ `xtÇ Y|z{à|Çz `tv{|Çx 15

21. Facebook
The campaign should use all of Facebook’s
potenBal, first using free tools such as a
dedicated page and event requests. If take up is
not sufficient targeted adverBsing via
demographic variables and declared interests
should be used.
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22. CoronaBons Street’s pantomime
approach is perfect for this
project, Eastenders would be a bit
hardcore, you would have to give
the audience valium before
screening 50 episodes of that!
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