Coolpeople is an international provider of IT resources specializing in sourcing services from a unique pool of CEE freelancers, aiming to optimize resource utilization and fill project gaps. Founded in 2005, it has delivered over 60,000 staff months to 150+ clients while maintaining a community of 12,000 freelancers, leveraging a proprietary sourcing platform. The company focuses on enhancing sourcing capabilities and offers flexible staffing solutions to meet dynamic project requirements in the competitive IT market.

1. 2012

2.  CoolPeople is an international provider of IT resources
and related sourcing services helping our clients to
access new talent, optimize resource utilization,
(de)mobilize project teams and balance resource gaps
 CoolPeople unique offering is based on a specific talent
pool available in the CEE freelancers‘ community
◦ Proven, experienced and self-managed resources
◦ Flexible, quickly available, ready to work onsite
◦ Hard to be found and hired/employed by clients and
traditional staff augmentation providers

3. Augment constant lack of IT resources in Europe and
help clients improve their utilization by
 Mapping and organizing free resources in IT
freelancers‘ community
 Partnering with clients, sourcing companies and IT
service providers to identify and aggregate demand
 Providing proprietary sourcing and fulfillment platform
for effective execution and administration

4.  Become a leading IT resources broker in Europe by 2015
through
◦ Partnering with sourcing and IT services providers in highly
demanding Western European markets
◦ Boosting supply capacity by replication of unique IT freelancers
community and sourcing model matured in CZ/SK in other CEE
countries
◦ Introducing complex sourcing services to strategic clients to
improve and, when applicable to outsource, their sourcing
function and address resource utilization challenge

5.  Founded in 2005
 Matured on Czech and Slovak markets
 Based on IT freelancers sourcing and community model
 Delivered over 60.000 mds to 150+ clients
 12.000+ IT freelancers CEE community in pool
 100+ FTE current runrate
 Supported by proprietary sourcing platform
 Selected clients – HP, Logica, Ness, IBM, ...
 ISO 9001, ISO 27000, ISO 10006 certified

7.  Freelancers = above-average skilled and experienced,
self-managed and self-motivated professionals
 About 10% of IT resources prefer to work as freelancers
◦ Freedom of choice – technology, location, duration of project
◦ Not limited by employer priorities
◦ Better compensation (because of lower overhead)
 Not well utilized talent pool
◦ Traditional employers are not ready to reach/map this community
and maintain contact enabling effective and timely hiring
◦ Freelancers have often limited access to dispersed demand to
offer/sell their capacity
(Note: otherwise even more will choose to become freelancers)

8.  Project Variety and Control
◦ Quality and variety of work offered by CoolPeople due to its extensive client/partner
network reducing need for their own business development
◦ Our model enables them to have control over type and timing of work they do
 Collaboration Model
◦ Soft community approach respecting their desire of independence, while giving
them social ties and club membership option
◦ They are independent, but not alone – our scale enables team collaboration, expert
guidance, exchange of experience
 Reduced Administration
◦ Portal for sharing information and reducing burden on them to handle business
development, negotiation, contract administration, reporting, timesheets and
invoicing
 Better Compensation
◦ Simple (cheap) commercial model with low overhead, shared business development
and sales costs
◦ Various incentives, referral and loyalty programs including free trainings and
education

9. Talent & Community Management
CoolPeople
CallCenter
Regular contact
and updates
CoolPeople Club
Skills Loyalty Programs
Availability Free Trainings
Rates and other benefits
Talent Search Community
& Mapping CoolPeople Management
Sourcing
IT Platform
Demand Database
Engagement
Consolidation Administration
Partner &
Client Portal
Structured Ordering
Requests Monitoring
Reporting
Invoicing
Demand & Engagement Processing

10. Resource Utilization - Key Challenge we serve
Enhanced Sourcing Services
Collaboration Models

11.  Resource utilization – critical business factor for any
professional services provider
◦ Talent „war“ in highly competitive IT services markets
◦ Project-driven dynamic requirements
◦ Resource gaps, team de-/mobilizations
 Resources and their utilization have a major impact on
◦ Financial results
◦ Delivery quality, effectivity and flexibility
◦ Pricing and competitiveness
◦ Employee satisfaction and stability

12.  Even the best companies reach only 70-75% utilization
◦ Demand (need) is always more dynamic than capacity
130%
125%
120%
115%
Lack of Resources
110%
105%
100%
95% Unutilized Bench
90%
85%
80%
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20
Needs Capacity

13.  Having right resources (skills, seniority) on right time
 Otherwise it might result in
◦ Seniors doing junior work and vice versa
◦ Misuse of skills and competency
◦ Key resources utilized over 100%
◦ Employee sat and image of good employer suffer
◦ Delivery quality and effectivity at risk
◦ Subcontracting strategic piece of work
(sometimes even to potential competitors)
◦ Lack of resources for business and competency development
◦ ...

14. Service
Level
Managed
Sourcing
Strategic Services
Partnership
Ad-hoc Staff
Augmentation
Value

15. • Ad-hoc requirements, open competition
Staff • Sourcing managed by client – own contractors network and many partners
Augmentation • No optimization, higher cost and volatility
• Suitable for balanced well-utilized PS organization with rare requirements
• CoolPeople as one of the first-to-go partners or even a preferred partner
• Sourcing co-managed – prediction of future needs and mutual planning
Strategic • Joint governance, reporting, aligned processes
Partnership • Enhanced sourcing services option – temporary placement, transfer to core, ...
• Client remains responsible for sourcing and utilization incl. related costs
• CoolPeople takes over client‘s sourcing function
Managed • SLA-driven (e.g. CoolPeople co-responsible for utilization), risk&reward
Sourcing • Enables to manage optimal proportion of core/sourced resources
Services • Enhanced sourcing services as standard
• Optimal cost – volumes, saved sourcing/business acquisition costs

16. Service Option Description Terms
BF/BR Better Fit/Better Rates due to joint planning and Regular joint planning and
resource cost optimization forecasting required
Exclusive Proposed candidates are not offered to anybody else in 2 weeks max.
Reservations defined reservation period
Volume Discount Volume based discounts on all resources 1% per each 10 FTE, 5% max
Parking Service Client‘s own contractor hired through CP for fixed Fixed Fee (500 KCZ/day) or
„parking fee“ (HC freeze or authorized partner) % of rates
Temporary Short-term assignment enabling Client to mobilize large Standard Rate + 10-20%
Placement project or recruit/build own team
Transfer2Core CoolPeople enables to convert resource to Client‘s HC < 10% of billable strength
Option (core team/competence development) Transfer fee (6/12 months)
Replacement CoolPeople shall replace incapacitated resource (long- Replaced in 2 weeks
Warranty term sickness, resignation, breach of contract, ...) 2 weeks free KH transfer
Milestone-based Case-by-case agreed Payment Terms to reflect project Monthly downpayments to
Payment Terms cash-flow cover direct cost
Tailored Services Dedicated AM, risk&reward schemes, ... and other Only for large volume and
client-specific SLAs strategic/exclusive partner

17. Service / Model Staff Strategic Managed
Augmentation Partnership Sourcing
BF/BR optional
Exclusive Reservations
Volume Discount optional
Parking Service optional
Temporary Placement
Transfer2Core Option
Replacement Warranty optional
Milestone-based Payment Terms optional
Tailored Services optional

18.  Freelancer community - unique talent pool
◦ High-quality, self managed, ready to work onsite, resistant to traditional
recruitment and hiring
◦ CoolPeople pioneered this strategy reaching unmatchable penetration
 Flexible and fast sourcing, high success rate
◦ Structured data and process platform
◦ Updated information on availability, prefences, expectations and rates
 candidates presented in few working days and available in weeks (1)
 optimal match and high success rate
 Optimal costs
◦ Freelancer model excludes utilization and (de)mobilization costs
◦ Optimal and fixed overhead, shared business development costs
 Enhanced sourcing services and collaboration models
(1) except some very unique requests

19. Vladimír Vrtal
Account Manager
Mail: vladimir.vrtal@coolpeople.cz
Phone: +420 734 23 18 18
Skype: vladimir_vrtal