A clothing brand called Cool Code Clothing launched in January 2015 with the goal of honoring Sacramento's unique style. Created by Sacramento native Rashaad Smith, the brand represents the popular graffiti-inspired style of the city's urban youth. Smith designed Cool Code Clothing to give people of Sacramento something that is their own and represents their hometown. The brand has gained popularity among some of Sacramento's young athletes and models and has been featured at local sporting events and social activities. Cool Code Clothing aims to inspire the city's youth and become the brand of the next generation in Sacramento.