Seminar will outline the size, scope and reach of casual gaming worldwide as well as the role casual games play in people’s lives. We will lead a conversation on the benefits of integrating gaming into your marketing or content strategy and briefly discuss Exent’s long history in this market. We will then review the various ways site owners and marketers have “Gamified” themselves including, but not limited to, Advergaming, content plays, advertising programs, and social gaming. We will end with a look at the future of gaming and its implications.
Hello Dustin, my audio files would not upload so i left it typed in the last slide, I did try my best to get them to work but could not find a solution, thank you!
How to build amazing mobile games with rapid user testing / John Li (PickFu)DevGAMM Conference
Many mobile game developers rely on app store comments and friends and family to deliver feedback for their games. This is how many people still create games because they have a cool idea and a lot of passion and drive. But with so many games on the market, it’s all too common to see months of hard work come to nothing. Meanwhile, bigger studios and publishers have the budgets and resources to aggressively test and market their games post-launch. In this talk, consumer insight platform PickFu will share examples of how testing game concepts and creatives as part of the development phase can add helpful insight and data to the creation process, and potentially reduce the risk of a final game that doesn’t resonate with players. The presentation will also cover qualitative versus quantitative data, with insights into how mobile game publishers are already using consumer testing at different stages of the development process.
Seminar will outline the size, scope and reach of casual gaming worldwide as well as the role casual games play in people’s lives. We will lead a conversation on the benefits of integrating gaming into your marketing or content strategy and briefly discuss Exent’s long history in this market. We will then review the various ways site owners and marketers have “Gamified” themselves including, but not limited to, Advergaming, content plays, advertising programs, and social gaming. We will end with a look at the future of gaming and its implications.
Hello Dustin, my audio files would not upload so i left it typed in the last slide, I did try my best to get them to work but could not find a solution, thank you!
How to build amazing mobile games with rapid user testing / John Li (PickFu)DevGAMM Conference
Many mobile game developers rely on app store comments and friends and family to deliver feedback for their games. This is how many people still create games because they have a cool idea and a lot of passion and drive. But with so many games on the market, it’s all too common to see months of hard work come to nothing. Meanwhile, bigger studios and publishers have the budgets and resources to aggressively test and market their games post-launch. In this talk, consumer insight platform PickFu will share examples of how testing game concepts and creatives as part of the development phase can add helpful insight and data to the creation process, and potentially reduce the risk of a final game that doesn’t resonate with players. The presentation will also cover qualitative versus quantitative data, with insights into how mobile game publishers are already using consumer testing at different stages of the development process.
2. What is convergence? Convergence means two or more things coming together to create a product for example... This blackberry is a phone, yet there is also a camera, internet, games, mp3 player ect.
3. The 007 website From an audience’s point of view, as you enter the website, you not only notice the film but also the merchandise and marketing. These are... Top trumps Blue-ray and DVD The iphone app The new music video
4. Avatar As I click onto the Avatar page, there is a choice of language for the website. Also there is more merchandise and marketing. These are... James Cameron’s Avatar: The game Avatar toys Blue-ray and DVD Downloads
5. 007 and Avatar The two websites are similar in many ways. The marketing brings more audience towards each of the brand types. This is because those who prefer to play a Playstation/xbox would buy the game or those who would much rather watch the game or buy the toys would do so. They all advertise each other in a way.