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promotions decisons
This document discusses various elements of promotions and communication processes, including the sender, message, media, decoding, and feedback. It also covers promotions mix, the AIDA model of grabbing attention, exciting interest, creating desire and prompting action. Execution styles and media choice are examined, as well as promotional objectives like supporting sales, encouraging trial, and creating awareness.
Risultati questionari convegno sistemi culturali charta 2011
Risultati del questionario diffuso tra gli operatori culturali (bibliotecari, archivisti, operatori didattici e museali, ecc.) sui percorsi di formazione, l'uso delle nuove tecnologie e
Sm cliquidation cabinets2 ppt
Liquidation Cabinets is a family-owned cabinetry business located in Nashville, Tennessee. They began as an RTA cabinet seller and have expanded to include custom assembled cabinets. Their target customer is DIYers, small builders, and homeowners looking to spend $2,000-$12,000 on cabinets. A SWOT analysis revealed they had no clear social media strategy and staff were unsure how to effectively use social media. Their new social media goals are to educate customers, build relationships, and increase staff social media skills with a focused plan.
Digital scavenger hunt
This digital scavenger hunt list contains items to photograph around a school such as a textbook, something green, an advertisement, and items indicating directions like an arrow pointing west or a door that is open, with the goal of photographing each item on the list and "exit" being the final item.
Recommended
promotions decisons
This document discusses various elements of promotions and communication processes, including the sender, message, media, decoding, and feedback. It also covers promotions mix, the AIDA model of grabbing attention, exciting interest, creating desire and prompting action. Execution styles and media choice are examined, as well as promotional objectives like supporting sales, encouraging trial, and creating awareness.
Risultati questionari convegno sistemi culturali charta 2011
Risultati del questionario diffuso tra gli operatori culturali (bibliotecari, archivisti, operatori didattici e museali, ecc.) sui percorsi di formazione, l'uso delle nuove tecnologie e
Sm cliquidation cabinets2 ppt
Liquidation Cabinets is a family-owned cabinetry business located in Nashville, Tennessee. They began as an RTA cabinet seller and have expanded to include custom assembled cabinets. Their target customer is DIYers, small builders, and homeowners looking to spend $2,000-$12,000 on cabinets. A SWOT analysis revealed they had no clear social media strategy and staff were unsure how to effectively use social media. Their new social media goals are to educate customers, build relationships, and increase staff social media skills with a focused plan.
Digital scavenger hunt
This digital scavenger hunt list contains items to photograph around a school such as a textbook, something green, an advertisement, and items indicating directions like an arrow pointing west or a door that is open, with the goal of photographing each item on the list and "exit" being the final item.
implementation 11
The document discusses various aspects of marketing implementation including:
1) An implementation process that involves developing tactical decisions to execute the marketing strategy both internally through the marketing mix and considering external factors.
2) Key factors that can influence implementation success or problems such as changes, competition, planning, intelligence, and execution.
3) An action checklist for effective implementation including agreeing on a strategy, timeline, plans, team, management, and monitoring progress.
Tlc role of a leader - greasley
The document discusses the role of organizational leaders in promoting innovation. It defines creativity as individual novel ideas, while innovation is implementing those ideas into practical applications. The biggest impediment to innovation is over-control from leadership. The document then provides nine propositions about how organizational culture shaped by leaders can influence innovation, such as the need for diverse communication and balancing team commitment to innovations and the larger organization. Overall, the document argues that leadership is key in shaping a culture that promotes innovation through change.
Buyer behaviour (theory)
This document provides an overview of consumer and business buyer behavior concepts from Chapter 5. It discusses factors that influence consumer behavior such as culture, social class, reference groups, and psychological factors. It also outlines the five stages of the consumer buyer decision process: need recognition, information search, evaluation of alternatives, purchase decision, and post-purchase behavior. Finally, it introduces business markets and contrasts characteristics of business versus consumer buying behavior.
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implementation 11
The document discusses various aspects of marketing implementation including:
1) An implementation process that involves developing tactical decisions to execute the marketing strategy both internally through the marketing mix and considering external factors.
2) Key factors that can influence implementation success or problems such as changes, competition, planning, intelligence, and execution.
3) An action checklist for effective implementation including agreeing on a strategy, timeline, plans, team, management, and monitoring progress.
Tlc role of a leader - greasley
The document discusses the role of organizational leaders in promoting innovation. It defines creativity as individual novel ideas, while innovation is implementing those ideas into practical applications. The biggest impediment to innovation is over-control from leadership. The document then provides nine propositions about how organizational culture shaped by leaders can influence innovation, such as the need for diverse communication and balancing team commitment to innovations and the larger organization. Overall, the document argues that leadership is key in shaping a culture that promotes innovation through change.
Buyer behaviour (theory)
This document provides an overview of consumer and business buyer behavior concepts from Chapter 5. It discusses factors that influence consumer behavior such as culture, social class, reference groups, and psychological factors. It also outlines the five stages of the consumer buyer decision process: need recognition, information search, evaluation of alternatives, purchase decision, and post-purchase behavior. Finally, it introduces business markets and contrasts characteristics of business versus consumer buying behavior.