Content is the King - Part 1

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This document discusses the concept of "newsjacking" which refers to using current news stories and events to promote one's own content or message across various social media platforms like Twitter, LinkedIn, and Facebook. It provides examples of viral videos that utilized newsjacking techniques as well as contact information for Justine Toms, an expert on newsjacking.

Videos
• Mog’s Christmas
• https://www.youtube.com/watch?v=kuRn2S7iPNU
• Ma’amalade sandwich Your Majesty?
• https://www.youtube.com/watch?v=7UfiCa244XE
• Woman Sets Record for Not-Blinking!
• https://www.youtube.com/watch?v=zFCkbut6ijM
• Carlton Beer Draught - It´s a BIG Ad
• https://www.youtube.com/watch?v=Pw_twlhaUgE

Justine Toms
www.justinetoms.com
https://www.linkedin.com/in/justinetoms/

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