The document summarizes a survey of small businesses regarding their success and challenges. It finds that while the overall Small Business Success Index is unchanged from a year ago at 75 out of 100, small shifts are occurring in some areas. Creativity and superior customer service are the most successful strategies for differentiation. Social media use among small businesses has doubled over the past year and is proving effective for marketing, though many businesses feel it has required more time than expected. The technology environment for small businesses is largely static due to the economy, but adoption of technologies may accelerate if conditions improve.
10 Rules Of Social Media Optimization
Rob van Alphen
LBi Belgium
Be sure to check out some other 'Optimization' presentations we gave at our Client Afternoon
Social Media Planning – Now that you’ve got your staff and board excited about social media, what’s next? Like most plans, it starts with a strategy, one that's based on a desire to build relationships. What does a social media plan look like? What are the key elements? Where should you dedicate your time and how can you make most of your efforts? This session will present strategies and tactics you can employ, and will touch on how it all ties into the communications plan you’ve already got.
CCSAD - Social Media for BH ProfessionalsAlpha 180
Intro to Social Media for Addiction Treatment and Behavioral Health Professionals - presentation from Cape Cod Symposium for Addiction Disorders - Sept. 10, 2010
Zeeland Business Academy - Social Media 101Jason Kehrer
Part 1 of the City of Zeeland/Zeeland Chamber of Commerce Business Academy. Focused on the what, why and how of social media. Basic overview of tools, services and strategies.
ABC Radio Interview 774 Melbourne Interview on Health, and Mindfulness Meditation. February 2017. Lisa Leong and Jennifer Bishop, Mindful Life Training
This document discusses how mindfulness meditation can change the structure and function of the brain to improve performance, engagement, and well-being at work. Research shows that mindfulness training can increase grey matter in areas related to learning, memory, emotional regulation, and decision-making. Studies have found structural changes in the brain after only 8 weeks of mindfulness meditation. Implementing mindfulness practices in the workplace can offer benefits like lower stress, increased creativity and productivity, better decision-making, and higher job satisfaction.
The document summarizes a survey of small businesses regarding their success and challenges. It finds that while the overall Small Business Success Index is unchanged from a year ago at 75 out of 100, small shifts are occurring in some areas. Creativity and superior customer service are the most successful strategies for differentiation. Social media use among small businesses has doubled over the past year and is proving effective for marketing, though many businesses feel it has required more time than expected. The technology environment for small businesses is largely static due to the economy, but adoption of technologies may accelerate if conditions improve.
10 Rules Of Social Media Optimization
Rob van Alphen
LBi Belgium
Be sure to check out some other 'Optimization' presentations we gave at our Client Afternoon
Social Media Planning – Now that you’ve got your staff and board excited about social media, what’s next? Like most plans, it starts with a strategy, one that's based on a desire to build relationships. What does a social media plan look like? What are the key elements? Where should you dedicate your time and how can you make most of your efforts? This session will present strategies and tactics you can employ, and will touch on how it all ties into the communications plan you’ve already got.
CCSAD - Social Media for BH ProfessionalsAlpha 180
Intro to Social Media for Addiction Treatment and Behavioral Health Professionals - presentation from Cape Cod Symposium for Addiction Disorders - Sept. 10, 2010
Zeeland Business Academy - Social Media 101Jason Kehrer
Part 1 of the City of Zeeland/Zeeland Chamber of Commerce Business Academy. Focused on the what, why and how of social media. Basic overview of tools, services and strategies.
ABC Radio Interview 774 Melbourne Interview on Health, and Mindfulness Meditation. February 2017. Lisa Leong and Jennifer Bishop, Mindful Life Training
This document discusses how mindfulness meditation can change the structure and function of the brain to improve performance, engagement, and well-being at work. Research shows that mindfulness training can increase grey matter in areas related to learning, memory, emotional regulation, and decision-making. Studies have found structural changes in the brain after only 8 weeks of mindfulness meditation. Implementing mindfulness practices in the workplace can offer benefits like lower stress, increased creativity and productivity, better decision-making, and higher job satisfaction.
The document outlines five steps for creating business-to-business (B2B) social media influence:
1. Ensure specificity in building a targeted business influence network.
2. Define target market segments and buyer characteristics.
3. Map your customers' buying behavior process.
4. Identify key business influencers in your niche.
5. Create a targeted B2B content strategy aimed at key individuals or segments.
This document discusses a workshop on social media influence for businesses held in Australia on February 28th and March 1st. It also includes a mathematical formula for calculating the area of a circle.
This document announces a two-day workshop on B2B social media influence to be held in Australia on February 28th and March 1st. The workshop will focus on how businesses can use social media to influence other businesses. It will take place over two days in late February and early March.
This document provides instructions for businesses to update their LinkedIn company page for branding and intelligence purposes. It outlines the steps to designate an admin for the company page, publish updates that will appear on the company and individual pages, and share updates with groups. It encourages connecting with the author or registering for a LinkedIn workshop to learn more about using company and professional pages on LinkedIn.
Jennifer Bishop, a LinkedIn expert from Melbourne, Australia, argues that LinkedIn participation and profiles seriously reflect professionals' online brands. With over 100 million users globally and 1.3 million in Australia, LinkedIn leads business conversations where Facebook and Twitter lead social conversations. Bishop says professionals must establish social media policies to manage risks and should have complete LinkedIn profiles linked to their websites and companies to leverage LinkedIn's search engine optimization power. Bishop also notes LinkedIn allows businesses to actively engage with customers and employees to build their brands.
The document discusses the importance of LinkedIn for professionals and organizations. It notes that LinkedIn now has over 100 million users globally and 1.3 million in Australia. An expert, Jennifer Bishop, argues that LinkedIn is critical for managing one's online brand and presence. She advises organizations to establish social media policies and have employees use LinkedIn to represent the company brand.
The document provides guidance on using LinkedIn for business purposes. It discusses what LinkedIn is, the benefits of using it, and how to effectively utilize it. Specific tips include completing your profile, connecting with colleagues, joining relevant groups, participating in questions and answers, providing recommendations, searching for potential clients and competitors, and posting regular status updates. The overall message is that LinkedIn can be leveraged as a tool for business development, networking, and generating leads if used strategically.
Recent (Sept 10) AUSTRALIAN research report, prepared by Stancombe Research and Planning on behalf of Optus Small and Medium Business and COSBOA, provides an overview of how small to medium businesses view and use social media.
Excellent analysis and Research from a range of sources by Hubspot. Analayses change in usage of D.M, trade shows and emarketing out versus growth of inbound channels, social media combined with blogging and SEO.
A must read for anyone reallocating marketing budgets in June/July 2010
The document outlines five steps for creating business-to-business (B2B) social media influence:
1. Ensure specificity in building a targeted business influence network.
2. Define target market segments and buyer characteristics.
3. Map your customers' buying behavior process.
4. Identify key business influencers in your niche.
5. Create a targeted B2B content strategy aimed at key individuals or segments.
This document discusses a workshop on social media influence for businesses held in Australia on February 28th and March 1st. It also includes a mathematical formula for calculating the area of a circle.
This document announces a two-day workshop on B2B social media influence to be held in Australia on February 28th and March 1st. The workshop will focus on how businesses can use social media to influence other businesses. It will take place over two days in late February and early March.
This document provides instructions for businesses to update their LinkedIn company page for branding and intelligence purposes. It outlines the steps to designate an admin for the company page, publish updates that will appear on the company and individual pages, and share updates with groups. It encourages connecting with the author or registering for a LinkedIn workshop to learn more about using company and professional pages on LinkedIn.
Jennifer Bishop, a LinkedIn expert from Melbourne, Australia, argues that LinkedIn participation and profiles seriously reflect professionals' online brands. With over 100 million users globally and 1.3 million in Australia, LinkedIn leads business conversations where Facebook and Twitter lead social conversations. Bishop says professionals must establish social media policies to manage risks and should have complete LinkedIn profiles linked to their websites and companies to leverage LinkedIn's search engine optimization power. Bishop also notes LinkedIn allows businesses to actively engage with customers and employees to build their brands.
The document discusses the importance of LinkedIn for professionals and organizations. It notes that LinkedIn now has over 100 million users globally and 1.3 million in Australia. An expert, Jennifer Bishop, argues that LinkedIn is critical for managing one's online brand and presence. She advises organizations to establish social media policies and have employees use LinkedIn to represent the company brand.
The document provides guidance on using LinkedIn for business purposes. It discusses what LinkedIn is, the benefits of using it, and how to effectively utilize it. Specific tips include completing your profile, connecting with colleagues, joining relevant groups, participating in questions and answers, providing recommendations, searching for potential clients and competitors, and posting regular status updates. The overall message is that LinkedIn can be leveraged as a tool for business development, networking, and generating leads if used strategically.
Recent (Sept 10) AUSTRALIAN research report, prepared by Stancombe Research and Planning on behalf of Optus Small and Medium Business and COSBOA, provides an overview of how small to medium businesses view and use social media.
Excellent analysis and Research from a range of sources by Hubspot. Analayses change in usage of D.M, trade shows and emarketing out versus growth of inbound channels, social media combined with blogging and SEO.
A must read for anyone reallocating marketing budgets in June/July 2010
1. How we can help
Content&Copy
• In 2008, Neilsen Media reported for the first time
in Australia, a greater number of people spent more Content&Copy
of their leisure time online than watching TV Be found online
Be found online
• This means your business must be found online,
preferably before your competitors contentandcopy.com.au
• Content&Copy are specialists in creating great
content online
contentandcopy.com.au
• We create and manage your fully integrated cc Get to Google – Page 1.
emarketing campaigns, to link with your content
and generate leads
Call or email now for December’s
Limited Offer:
1. Current Website Audit and
recommendations FREE
OR
jenniferlb@contentandcopy.com.au P: +61 425 713 191
2. A FREE sitemap for your
E: info@contentandcopy.com.au
new website*
PO Box 624 Elwood 3184 VIC
*If you have no website ABN: 99734 836 859
2. About us Services Bona Fides
Content&Copy was created from a recognition that Content&Copy consult with you to identify your business The founder and Director of Content&Copy,
businesses need more from their web presence growth and sales leads objectives. Jennifer Bishop has worked for 20 years in a range
than just an online brochure. We can then provide any of the services below: of corporate, SME and consulting organisations.
Now businesses and their customers expect; • Website Audit: Content analysis, keyword research, Her marketing and management experience have
• Interaction with a site competitor analysis and search engine friendly analysis included roles across; telco’s, utilities, financial services,
manufacturing, not-for-profit and education at:
• Information relevant to their search query • Ongoing content updating to keep you on Page 1
• ASSA ABLOY Australia
• Currency and recency of information • Writing from your customers viewpoint
• AGL Energy
• A reason to stay on the site • Creation of the ultimate web content and web
strategies, to get you more qualified prospects faster • AXA Insurance
• Links to reference sites, social networks and blogs
• Excellence in search engine optimised content • Fairfax Media
It’s super to have great design and functionality.
But without great content you won’t be found online • Consulting and/or training with your business in • PMP (Pacific Micromarketing)
by Google and others. workshops to get your employees up to speed on Jennifer has an undergraduate degree in Marketing
As online search continues to grow and is the favoured social networking and social networking strategies. from Monash University; a Post Graduate qualification
search medium for companies, products and services The will positively impact your brand and monetise in Advanced Research methods from RMIT and a
- great content will continue to grow exponentially. your online environment. Certificate in Emarketing from A.D.M.A.
As we live in an increasingly information dense She also holds a Certificate 1V Workplace
society, customers and prospects need to find you. Trainer and Assessor and has a Recognition of Prior
Content&Copy deliver your customers to your Learning certificate.
website before your competitors. She has authored two books in Marketing and
Management and has lectured for Deakin and
RMIT universities.