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The document is a summary of the 2012 MACE Compensation & Benefits Survey. It provides information on participation, demographics of chamber executives, compensation and benefits. Key findings include that participation was up from 2010, the average age of a chamber executive is 44.7, the average salary is $65,239, and around half of chambers contribute to medical insurance costs.
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Ipa
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Future membership investment models
Membership models are evolving as members demand more value and customization. Traditional "fair-share" dues models based solely on company size are problematic as they treat all members the same regardless of investment and don't differentiate value. Alternative models like tiered dues packages with increasing benefits at higher investment levels, freemium memberships to boost engagement, and a la carte options that allow members to purchase only desired services are gaining popularity. Successfully changing membership structures requires thorough research, a strategic approach, testing any new systems, and clear communication to members.
U.S. Chamber: MACE Presentation 2013 by Doug Loon
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The Willmar Experience - Changing Chamber Culture by Changing Dues
This document outlines Ken Warner's experience changing his chamber of commerce's membership structure from a flat dues model to a tiered model with bundled benefits. He found the flat model was outdated and members did not see clear value. After extensive research and testing new models, Ken worked with a committee to develop a tiered program with bundled benefits priced at different levels. This new structure increased revenue by 23% and improved member retention to over 90%. The lessons learned were that change takes significant work but results in a better value proposition for members.
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Consumo energetico
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