This document lists key concepts in consumer behavior including achievement appeal, the Von Restorff effect, hedonic experience, the Zeigarnik effect, CS/UCS, attitude change through peripheral and central route advertisements, subliminal communication, power appeal, and affiliation appeal. It was submitted by four students - Adnan Abdullah, Hasham Tariq, Khizar Hammadi, and Salahuddin Jumani - for a consumer behavior assignment.

1. Comprehensive
Assignment
(Consumer Behavior)
Adnan Abdullah (12856)
Hasham Tariq (12882)
Khizar Hammadi (8421)
Salahuddin Jumani (12672)

2. Achievement appeal

3. Von Restorff effect

4. Hedonic experience

5. The Zeigarnik effect

6. CS/UCS

7. Attitude change through peripheral route
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8. Subliminal communication

9. Attitude change through central route
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10. Power appeal

11. Affiliation appeal

12. Thank you