Darko Dujić: Key challenges in managing the consumer journeyShopper's Mind
The document discusses key challenges in managing the consumer journey in ecommerce. It identifies several opportunity areas for ecommerce growth, including increasing internet and mobile penetration, expanding categories purchased online, and the emergence of marketplaces and aggregators. Some competitive threats mentioned are the domination of global players, challenges around scaling operations and expanding globally, and keeping up with fast industry changes. The document then focuses on specific challenges in traffic, transparency, technology, and trust for ecommerce businesses.
Office Depot is adopting a sales and marketing strategy that has, at its core, a personalised approach to servicing customers, improving customer experience, and increasing online sales. Join Jonathan Newman, Office Depot's VP Ecommerce Europe, as he discusses how the company is doing it.
http://www.monetate.com/summit-europe-2014/
The 6th Magic Block of Ecommerce: AnalyticsMineWhat
Running a successful ecommerce store without metrics is almost unthinkable, but there's a whole world of tools out there. How do you choose?. Here are some of the more interesting analytics tool.
How To Do Inbound Marketing The Right Way - with Owen Fuller Stukent Inc.
Owen Fuller, Chief Qwizard at Qzzr discusses how to do inbound marketing the right way. This presentation was given on a Stukent Expert Session online webinar for thousands of students across the world.
Ecommerce - a data driven new frontier - Ivan Mazour at Webit 2013Ivan Mazour
Ecommerce - a data driven new frontier. Ivan Mazour's Webit 2013 talk at the 2013 Webit Congress in Istanbul, Turkey. Data is changing the landscape for ecommerce companies, it is becoming vital to be able to use it to simplify and personalise the customer experience, and now it is becoming even more important to use it as a strategic driver of long-term business objectives.
Darko Dujić: Key challenges in managing the consumer journeyShopper's Mind
The document discusses key challenges in managing the consumer journey in ecommerce. It identifies several opportunity areas for ecommerce growth, including increasing internet and mobile penetration, expanding categories purchased online, and the emergence of marketplaces and aggregators. Some competitive threats mentioned are the domination of global players, challenges around scaling operations and expanding globally, and keeping up with fast industry changes. The document then focuses on specific challenges in traffic, transparency, technology, and trust for ecommerce businesses.
Office Depot is adopting a sales and marketing strategy that has, at its core, a personalised approach to servicing customers, improving customer experience, and increasing online sales. Join Jonathan Newman, Office Depot's VP Ecommerce Europe, as he discusses how the company is doing it.
http://www.monetate.com/summit-europe-2014/
The 6th Magic Block of Ecommerce: AnalyticsMineWhat
Running a successful ecommerce store without metrics is almost unthinkable, but there's a whole world of tools out there. How do you choose?. Here are some of the more interesting analytics tool.
How To Do Inbound Marketing The Right Way - with Owen Fuller Stukent Inc.
Owen Fuller, Chief Qwizard at Qzzr discusses how to do inbound marketing the right way. This presentation was given on a Stukent Expert Session online webinar for thousands of students across the world.
Ecommerce - a data driven new frontier - Ivan Mazour at Webit 2013Ivan Mazour
Ecommerce - a data driven new frontier. Ivan Mazour's Webit 2013 talk at the 2013 Webit Congress in Istanbul, Turkey. Data is changing the landscape for ecommerce companies, it is becoming vital to be able to use it to simplify and personalise the customer experience, and now it is becoming even more important to use it as a strategic driver of long-term business objectives.
eMarketer Webinar: US Election 2016—Spotlight on Digital Advertising, Data an...eMarketer
Many are dubbing 2016 the "Snapchat Election", not only because campaigns are using the social app to reach the coveted millennial demographic, but due to the ephemeral nature of today’s media environment where content is consumed in streams, feeds and snaps. Topics in this webinar include: How the use of different channels like Snapchat are being matched with specific campaign goals; How much US political campaigns will spend on digital advertising in the 2016 election cycle; Differences between approaches at the local level versus the national level; How voters research candidates and their attitudes toward political advertising
eMarketer Webinar: Marketing Technology—The Developments That Matter the Most...eMarketer
Marketing technology is now a key topic of conversation in the C-suite at brands and agencies worldwide. Though marketers continue to improve their grasp on the vast tech landscape as they build their stacks, there are still many questions they need to have answered. Topics in this webinar include: How marketers’ priorities for technology are aligning with their business goals; Whether the marketing technology landscape will continue to expand, or consolidate; How the vague task of “integration” is becoming clearer and easier to accomplish; How agencies are adapting to demands for greater tech and data aptitude from clients.
eMarketer Webinar: Multichannel Marketing—Navigating the Increasingly Complex...eMarketer
Few marketers have complete insight into their customers’ journeys, but many have more actionable data than in the past. Topics in this webinar include: What are some of the biggest trends and areas of focus for multichannel marketers today? How are audiences splitting their time across channels and devices—and how are marketers following them? What challenges are inhibiting multichannel marketing? What are four core areas of focus marketers need to consider in order to successfully execute a multichannel strategy?
eMarketer Webinar: Maximizing your B2B Content Marketing ROIeMarketer
The volume of content flowing out of B2B companies continues to grow, as more marketers find success with the tactic. Topics in this webinar include: What have B2Bs learned about content marketing ROI in the long term? How much content are B2B firms producing for their marketing efforts? What types content process and strategy deliver the best results? How are B2Bs tailoring content marketing efforts for their audiences?
eMarketer Webinar: Predictive Marketing—Using Data Decisively at Every Stage ...eMarketer
A typical brand now has a staggering amount of data in its arsenal, and the marketing department’s goal is to use that data to deliver more effective results than ever before. Enter predictive marketing, which uses machine learning to deliver more accurate insights about how best to encourage sales from existing and new customers. Topics in this webinar include: What marketers are doing with predictive models; How many companies have moved toward predictive marketing, and how far along they are; What the return on investment (ROI) of predictive marketing can look like; Which challenges are proving difficult for adopters of predictive marketing.
eMarketer Webinar: Immersive Media—A New Frontier Powered by Virtual and Augm...eMarketer
This document discusses the emerging fields of virtual reality (VR) and augmented reality (AR). It notes that VR completely immerses users in virtual worlds, while AR overlays virtual objects on the real world. Major tech companies are investing heavily in VR and AR, with over $2.5 billion invested in related startups. While estimates of the market size of VR and AR vary widely, mobile VR is expected to significantly outpace desktop VR over the next few years. Major challenges include creating complex and realistic content while controlling costs, as well as defining effective ways to leverage immersive technologies for marketing.
eMarketer Webinar: The Changing Path to Purchase—What It Means to Add Mobile ...eMarketer
As mobile usage becomes ubiquitous, the path to purchase is becoming less defined. Shoppers are always connected, well-informed and often quick to convert both digitally and in-store. Topics in this webinar include: How consumers are using smartphones for shopping even when they’re not on the go; What changing mobile conversion rates mean for the path to purchase; How increasing digital shopping research means less time spent in stores; What millennials are doing across channels.
李仁傑,畢業於中國科學技術大學少年班, 美國 University of Rochester 博⼠。現為 Riot Games 數據科學總負責人。致力於通過開發創新的數據產品來提高用戶的體驗,甚至人類的生活。從⽆到有建立了Riot Games Data Science 部⻔, 帶領團隊從《英雄聯盟》的海量數據平台中用大數據分析大規模提升商業決策和運營效率, 並用機器學習算法開發了精細化運營, 精準分析預測, 個性化推薦, 自然語⾔處理等各種全球領先的數據產品。
eMarketer Webinar: B2B Marketing Automation—What’s New in 2016eMarketer
Marketing automation is no longer a “shiny new toy” for marketers—and that’s a good thing. Adoption continues to grow, and marketers are becoming more sophisticated by adding capabilities like predictive analytics and account-based marketing tools. Topics in this webinar include: Marketers’ current adoption and use of marketing automation platforms; How and why marketing automation platforms are being connected to other systems and data sources; What role marketing automation plays in enabling the buzzed-about practice of account-based marketing; What challenges marketers still need to overcome with marketing automation.
eMarketer Webinar: Seven Ecommerce Trends You Need to Understand Now eMarketer
Digital shopping and buying is a fact of life for the average US consumer, and retailers continue to face challenges and opportunities as new technologies develop and trends emerge. Topics in this webinar include: Why mobile conversion rates are climbing; How beacons and location-based marketing are driving in-store sales; How the visual web—YouTube, Snapchat, Instagram—is affecting ecommerce; Where influencers and consumer-generated content fit into the purchase funnel.
eMarketer Webinar: Online Holiday Shopping Forecast and Trends 2016eMarketer
Last year, US internet users spent more than $79 billion on digital purchases during the holiday season of November and December. Register here for a complimentary eMarketer webinar, Online Holiday Shopping Forecast and Trends 2016, and learn what to expect for this year’s holiday shopping season, including eMarketer’s latest projection for holiday ecommerce sales. Topics in this webinar include: How long will the ecommerce holiday shopping season be this year? How will the convergence of online and offline retail accelerate this season? How will mobile continue to change the holiday shopping landscape? What role will augmented reality and conversational commerce play in this year’s holiday shopping season?
The document discusses how big data is used in ecommerce. It describes the four V's of big data (volume, velocity, variety, and veracity) and the value chain of big data including data origins, integration, analytics, and applications. Data sources include internal transactional data and external sources like Google Analytics. Analytics are used to measure marketing activities and key metrics like customer acquisition cost and lifetime value. Customer segmentation, product associations, personalization, dynamic pricing, and delivering customized content are also discussed.
eMarketer Webinar: US Election 2016—Spotlight on Digital Advertising, Data an...eMarketer
Many are dubbing 2016 the "Snapchat Election", not only because campaigns are using the social app to reach the coveted millennial demographic, but due to the ephemeral nature of today’s media environment where content is consumed in streams, feeds and snaps. Topics in this webinar include: How the use of different channels like Snapchat are being matched with specific campaign goals; How much US political campaigns will spend on digital advertising in the 2016 election cycle; Differences between approaches at the local level versus the national level; How voters research candidates and their attitudes toward political advertising
eMarketer Webinar: Marketing Technology—The Developments That Matter the Most...eMarketer
Marketing technology is now a key topic of conversation in the C-suite at brands and agencies worldwide. Though marketers continue to improve their grasp on the vast tech landscape as they build their stacks, there are still many questions they need to have answered. Topics in this webinar include: How marketers’ priorities for technology are aligning with their business goals; Whether the marketing technology landscape will continue to expand, or consolidate; How the vague task of “integration” is becoming clearer and easier to accomplish; How agencies are adapting to demands for greater tech and data aptitude from clients.
eMarketer Webinar: Multichannel Marketing—Navigating the Increasingly Complex...eMarketer
Few marketers have complete insight into their customers’ journeys, but many have more actionable data than in the past. Topics in this webinar include: What are some of the biggest trends and areas of focus for multichannel marketers today? How are audiences splitting their time across channels and devices—and how are marketers following them? What challenges are inhibiting multichannel marketing? What are four core areas of focus marketers need to consider in order to successfully execute a multichannel strategy?
eMarketer Webinar: Maximizing your B2B Content Marketing ROIeMarketer
The volume of content flowing out of B2B companies continues to grow, as more marketers find success with the tactic. Topics in this webinar include: What have B2Bs learned about content marketing ROI in the long term? How much content are B2B firms producing for their marketing efforts? What types content process and strategy deliver the best results? How are B2Bs tailoring content marketing efforts for their audiences?
eMarketer Webinar: Predictive Marketing—Using Data Decisively at Every Stage ...eMarketer
A typical brand now has a staggering amount of data in its arsenal, and the marketing department’s goal is to use that data to deliver more effective results than ever before. Enter predictive marketing, which uses machine learning to deliver more accurate insights about how best to encourage sales from existing and new customers. Topics in this webinar include: What marketers are doing with predictive models; How many companies have moved toward predictive marketing, and how far along they are; What the return on investment (ROI) of predictive marketing can look like; Which challenges are proving difficult for adopters of predictive marketing.
eMarketer Webinar: Immersive Media—A New Frontier Powered by Virtual and Augm...eMarketer
This document discusses the emerging fields of virtual reality (VR) and augmented reality (AR). It notes that VR completely immerses users in virtual worlds, while AR overlays virtual objects on the real world. Major tech companies are investing heavily in VR and AR, with over $2.5 billion invested in related startups. While estimates of the market size of VR and AR vary widely, mobile VR is expected to significantly outpace desktop VR over the next few years. Major challenges include creating complex and realistic content while controlling costs, as well as defining effective ways to leverage immersive technologies for marketing.
eMarketer Webinar: The Changing Path to Purchase—What It Means to Add Mobile ...eMarketer
As mobile usage becomes ubiquitous, the path to purchase is becoming less defined. Shoppers are always connected, well-informed and often quick to convert both digitally and in-store. Topics in this webinar include: How consumers are using smartphones for shopping even when they’re not on the go; What changing mobile conversion rates mean for the path to purchase; How increasing digital shopping research means less time spent in stores; What millennials are doing across channels.
李仁傑,畢業於中國科學技術大學少年班, 美國 University of Rochester 博⼠。現為 Riot Games 數據科學總負責人。致力於通過開發創新的數據產品來提高用戶的體驗,甚至人類的生活。從⽆到有建立了Riot Games Data Science 部⻔, 帶領團隊從《英雄聯盟》的海量數據平台中用大數據分析大規模提升商業決策和運營效率, 並用機器學習算法開發了精細化運營, 精準分析預測, 個性化推薦, 自然語⾔處理等各種全球領先的數據產品。
eMarketer Webinar: B2B Marketing Automation—What’s New in 2016eMarketer
Marketing automation is no longer a “shiny new toy” for marketers—and that’s a good thing. Adoption continues to grow, and marketers are becoming more sophisticated by adding capabilities like predictive analytics and account-based marketing tools. Topics in this webinar include: Marketers’ current adoption and use of marketing automation platforms; How and why marketing automation platforms are being connected to other systems and data sources; What role marketing automation plays in enabling the buzzed-about practice of account-based marketing; What challenges marketers still need to overcome with marketing automation.
eMarketer Webinar: Seven Ecommerce Trends You Need to Understand Now eMarketer
Digital shopping and buying is a fact of life for the average US consumer, and retailers continue to face challenges and opportunities as new technologies develop and trends emerge. Topics in this webinar include: Why mobile conversion rates are climbing; How beacons and location-based marketing are driving in-store sales; How the visual web—YouTube, Snapchat, Instagram—is affecting ecommerce; Where influencers and consumer-generated content fit into the purchase funnel.
eMarketer Webinar: Online Holiday Shopping Forecast and Trends 2016eMarketer
Last year, US internet users spent more than $79 billion on digital purchases during the holiday season of November and December. Register here for a complimentary eMarketer webinar, Online Holiday Shopping Forecast and Trends 2016, and learn what to expect for this year’s holiday shopping season, including eMarketer’s latest projection for holiday ecommerce sales. Topics in this webinar include: How long will the ecommerce holiday shopping season be this year? How will the convergence of online and offline retail accelerate this season? How will mobile continue to change the holiday shopping landscape? What role will augmented reality and conversational commerce play in this year’s holiday shopping season?
The document discusses how big data is used in ecommerce. It describes the four V's of big data (volume, velocity, variety, and veracity) and the value chain of big data including data origins, integration, analytics, and applications. Data sources include internal transactional data and external sources like Google Analytics. Analytics are used to measure marketing activities and key metrics like customer acquisition cost and lifetime value. Customer segmentation, product associations, personalization, dynamic pricing, and delivering customized content are also discussed.